Welcome!

Microservices Expo Authors: Elizabeth White, Jyoti Bansal, Pat Romanski, AppNeta Blog, Liz McMillan

Related Topics: @CloudExpo, Microservices Expo, Open Source Cloud, Agile Computing, Cloud Security, Government Cloud, @BigDataExpo, SDN Journal

@CloudExpo: Article

Is Cloud Computing On Course to Becoming a $100 Billion Market?

Evans was commenting on the state of the infrastructure industry in response to a report by McKinsey consultants

"Cloud computing’s not a panacea and it’s not the ideal solution for every business situation," wrote Oracle SVP Bob Evans recently in Forbes, "but at the same time, it’s no longer some nebulous (pardon me) theory whose risk is high and whose potential benefits are impossible to quantify."

Evans was commenting on the state of the infrastructure industry in response to a report by McKinsey consultants James Kaplan, Chris Rezek, and Kara Sprague in which they suggested that the recent IDC saying spending on third-party-managed and public-cloud environments will surpass $70 billion in 2015 might significantly under-estimate the true size of the market.



According to the McKinsey authors, 80% of large North American institutions surveyed "are planning or executing programs to make use of cloud environments to host critical applications - mostly by building private-cloud environments.”

To which Evans responds:

"I couldn’t agree more with the McKinsey report, and while the article was not intended to be a comprehensive review of the merits of the cloud approach, I wish the authors had at least touched on a related point that goes to the very heart of not only IT strategy but business strategy: cloud computing can become the fulcrum point around which companies begin to leverage the majority of their IT budgets away from costly and low-impact infrastructure and toward customer-facing and revenue-generating innovation."

It is Evans's opinion, expressed in an earlier article, that Cloud projects "will not be judged on their technical merits or on hitting their go-live dates, but rather by how deeply they impact essential business-transformation initiatives, and by how much business value and opportunity they unlocked."

The report by Kaplan, Rezek, and Sprague, titled "Protecting Information in the Cloud" was published in the McKinsey Quarterly. In their preamble, the authors note:

"As attractive as cloud environments can be, they also come with new types of risks. Executives are asking whether external providers can protect sensitive data and also ensure compliance with regulations about where certain data can be stored and who can access the data. CIOs and CROs are also asking whether building private clouds creates a single point of vulnerability by aggregating many different types of sensitive data onto a single platform."

The strengths, weaknesses, opportunities and threats that transitioning to the Cloud entails are going to be dealt with extensively at the upcoming 12th Cloud Expo | Cloud Expo New York, being held at the Javits Convention Center in New York City, June 10-13, 2013.

The event, co-located with, 3rd International Big Data Expo, is the undisputed market-leading event in the Cloud & Big Data industry sector, and has been growing show-on-show for eleven successive and successful events.



With its additional Big Data and (new for 2013) SDN components, the event is especially high-energy, and the overall technical program is rich and diffuse, with lots of great sessions, including:

  • 175+ Technical & Strategy Sessions
  • 5 fast-moving Cloud Computing & Big Data "Power Panels"
  • 160,000 sq. foot Expo Floor (Cloud Expo/Big Data Expo's biggest ever)
  • Demo Theater for use by Exhibitors
  • SYS-CON.TV interview studio
  • In short - Four Busy Days, Two Crucial Themes, One Convenient Location

    Here just to recap are the tracks:

    Track 1:  Enterprise Cloud Computing
    Track 2:  Big Data
    Track 3:  Software Defined Networking
    Track 4:  The Internet of Things
    Track 5:  SMAC (Social, Mobile, Analytics, Cloud)
    Track 6:  Cloud Security & Performance
    Track 7:  Hot Topics
    Track 8:  Analytics in the Cloud
    Track 9:  Cloud Verticals


    Our Call for Papers is currently still open. [Submissions Link]. But you only have until March 15, so please don't tarry, submit your proposal right away and perhaps ensure yourself and/or your company a place in the largest showcase in the world for Cloud Computing, Big Data or SDN-related technical and strategy information.


    The Jacob K. Javits Convention Center in New York City - Venue for 12th Cloud Expo

    More Stories By Jeremy Geelan

    Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

    Comments (0)

    Share your thoughts on this story.

    Add your comment
    You must be signed in to add a comment. Sign-in | Register

    In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


    @MicroservicesExpo Stories
    DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
    Software development is a moving target. You have to keep your eye on trends in the tech space that haven’t even happened yet just to stay current. Consider what’s happened with augmented reality (AR) in this year alone. If you said you were working on an AR app in 2015, you might have gotten a lot of blank stares or jokes about Google Glass. Then Pokémon GO happened. Like AR, the trends listed below have been building steam for some time, but they’ll be taking off in surprising new directions b...
    Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
    What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
    @DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
    The IT industry is undergoing a significant evolution to keep up with cloud application demand. We see this happening as a mindset shift, from traditional IT teams to more well-rounded, cloud-focused job roles. The IT industry has become so cloud-minded that Gartner predicts that by 2020, this cloud shift will impact more than $1 trillion of global IT spending. This shift, however, has left some IT professionals feeling a little anxious about what lies ahead. The good news is that cloud computin...
    SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
    Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
    The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
    After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
    Thanks to Docker and the DevOps revolution, microservices have emerged as the new way to build and deploy applications — and there are plenty of great reasons to embrace the microservices trend. If you are going to adopt microservices, you also have to understand that microservice architectures have many moving parts. When it comes to incident management, this presents an important difference between microservices and monolithic architectures. More moving parts mean more complexity to monitor an...
    All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
    DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
    Microservices (μServices) are a fascinating evolution of the Distributed Object Computing (DOC) paradigm. Initial design of DOC attempted to solve the problem of simplifying developing complex distributed applications by applying object-oriented design principles to disparate components operating across networked infrastructure. In this model, DOC “hid” the complexity of making this work from the developer regardless of the deployment architecture through the use of complex frameworks, such as C...
    TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
    We've all had that feeling before: The feeling that you're missing something that everyone else is in on. For today's IT leaders, that feeling might come up when you hear talk about cloud brokers. Meanwhile, you head back into your office and deal with your ever-growing shadow IT problem. But the cloud-broker whispers and your shadow IT issues are linked. If you're wondering "what the heck is a cloud broker?" we've got you covered.
    In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facing...
    In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
    Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
    The rise of containers and microservices has skyrocketed the rate at which new applications are moved into production environments today. While developers have been deploying containers to speed up the development processes for some time, there still remain challenges with running microservices efficiently. Most existing IT monitoring tools don’t actually maintain visibility into the containers that make up microservices. As those container applications move into production, some IT operations t...