Welcome!

Microservices Expo Authors: Liz McMillan, Pat Romanski, Carmen Gonzalez, Elizabeth White, Jason Bloomberg

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Agile Computing, Cloud Security, Government Cloud

@CloudExpo: Article

Microsoft's Cloud-Based PaaS Offering: Windows Azure Media Services

Stream video to HTML5, Flash, Silverlight, Windows 8, iPad, iPhone, Android, Xbox, Windows Phone and other clients

"Building a media solution that encodes and streams video to various devices and clients is a complex task," blogged Microsoft's Scott Guthrie this week. "It requires hardware and software that has to be connected, configured, and maintained. Windows Azure Media Services makes this problem much easier by eliminating the need to provision and manage your own custom infrastructure," he added.

Used last year by several broadcasters to stream the London 2012 Olympics, Windows Azure Media Services is now live in production, and Guthrie's blog introduced it in great depth.

"With Windows Azure Media Services, you can stream video to HTML5, Flash, Silverlight, Windows 8, iPad, iPhone, Android, Xbox, Windows Phone and other clients using a wide variety of streaming formats:

image

Building a media solution that encodes and streams video to various devices and clients is a complex task.  It requires hardware and software that has to be connected, configured, and maintained.  Windows Azure Media Services makes this problem much easier by eliminating the need to provision and manage your own custom infrastructure.  Windows Azure Media Services accomplishes this by providing you with a Media Platform as a Service (PaaS) that enables you to easily scale your business as it grows, and pay only for what you use."

As a developer, Guthrie pointed out, you can control Windows Azure Media Services by using REST APIs or .NET and Java SDKs to build a media workflow that can automatically upload, encode and deliver video.


Click here to watch my extensive 2006 interview live from Microsoft's HQ in Redmond with Scott Guthrie.

"We’ve also developed a broad set of client SDKs and player frameworks which let you build completely custom video clients that integrate in your applications.  This allows you to configure and control every aspect of the video playback experience, including inserting pre-roll, mid-roll, post-roll, and overlay advertisement into your content," he continued.

You can read his full blog announcing the general availability (GA) release of the solution here. Meantime, let me give the last word to Guthrie:

"Windows Azure Media Services provides a large set of client player SDKs for all major devices and platforms, and they let you not only reach any device with a format that’s best suited for that device - but also build a custom player experience that uniquely integrates into your product or service.

Your users can consume media assets by building rich media applications rapidly on many platforms, such as Windows, iOS, XBox, etc.  At this time, we ship SDKs and player frameworks for:

  • Windows 8
  • iOS
  • Xbox
  • Flash Player (built using Adobe OSMF)
  • Silverlight
  • Windows Phone
  • Android
  • Embedded devices (Connected TV, IPTV)

To get started with developing players, visit the Developer tools for Windows Azure Media Services. The SDKs and player frameworks contain player samples that you can use as-is or customize with very little effort"

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Microservices Articles
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
Many organizations are now looking to DevOps maturity models to gauge their DevOps adoption and compare their maturity to their peers. However, as enterprise organizations rush to adopt DevOps, moving past experimentation to embrace it at scale, they are in danger of falling into the trap that they have fallen into time and time again. Unfortunately, we've seen this movie before, and we know how it ends: badly.
TCP (Transmission Control Protocol) is a common and reliable transmission protocol on the Internet. TCP was introduced in the 70s by Stanford University for US Defense to establish connectivity between distributed systems to maintain a backup of defense information. At the time, TCP was introduced to communicate amongst a selected set of devices for a smaller dataset over shorter distances. As the Internet evolved, however, the number of applications and users, and the types of data accessed and...