|By Business Wire||
|January 17, 2013 10:19 AM EST||
Tinypass, an e-commerce solution for digital content, announced today it has named digital advertising executive and entrepreneur Trevor Kaufman as president and CEO. Kaufman had previously participated with other angels in the company’s $1.25 million seed financing round.
Most recently, Kaufman served as CEO of digital ad firm POSSIBLE, where he led global strategy and guided future innovation efforts for the agency’s 1,200 person worldwide staff. Prior to POSSIBLE, Kaufman served as founder and CEO of Schematic, building the company from an initial staff of three to over 350. Schematic was acquired by WPP Group in 2007. In 2011, at WPP’s request, Kaufman merged Schematic with three other WPP agencies, then acquired three additional firms, to create the global POSSIBLE digital network, which he led as CEO.
“We are thrilled to welcome Trevor to Tinypass,” said Tinypass chief operating officer David Restrepo. “Trevor has an impeccable track record in the digital space, both in building successful companies from the ground up and in helping global clients develop and launch groundbreaking, digital initiatives. We look forward to his guidance during our current phase of hyper-growth and beyond as we take Tinypass to the next stage in its development.”
On January 2nd, famed blogger Andrew Sullivan announced he would be launching a new, subscription-only site powered by Tinypass. In less than a month, the new site has sold over $500,000 in subscriptions using the Tinypass platform. Since then, over 400 publishers have registered for the service.
“Tinypass fills the need for a powerful e-commerce platform for media,” said Kaufman. “We’re democratizing the functionality that’s been behind major paywalls and download services and we’re making it available to everybody – from individual bloggers or musicians to multi-national media outlets with millions of readers. The Web has been relying solely on advertising revenue for too long, and quality has suffered as a result. It’s time to turn that around, and I couldn’t be more excited to join the Tinypass team as we work to make this happen.”
Tinypass is a cloud-based web service that enables digital publishers to charge for content on their own sites while providing a great, frictionless experience for their users.
Tinypass allows users to pay with whatever mechanism they choose, while supporting a range of price points – from pennies to over a hundred dollars – all at very low cost to content providers. In addition to handling transactions, Tinypass’ technology supports a wide variety of access models, i.e. time-based access, metered-viewing, a la carte, ad-free viewing, bundled-offerings, etc., which are easily configured by the publisher. The secure service easily integrates with leading content management systems. To learn more visit www.tinypass.com.
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