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MICROSERVICES Authors: John Wetherill, Liz McMillan, Elizabeth White, Brian Vandegrift, XebiaLabs Blog

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Plus de 20 millions de téléchargements pour l'application « LINE camera » de NHN Japan

TOKYO, 11 janvier 2013 /PRNewswire/ -- NHN Japan, le propriétaire et l'exploitant de l'application « LINE » qui permet de passer des appels et d'utiliser un service de messagerie gratuitement, a annoncé le 11 janvier que son application officielle d'appareil photo « LINE camera » a été téléchargée plus de 20 millions* de fois, 10 mois seulement après son lancement. (*Les chiffres du téléchargement concernent les applications combinées sur iPhone et Android).

http://naverland.naver.jp/wp-content/uploads/2013/01/LINE-camera.jpg

Cette application d'appareil photo facile a utiliser permet aux utilisateurs de modifier et de décorer facilement les photos prises avec leurs smartphone caméras et de partager leurs créations avec leurs amis ou des groupes auxquels ils sont connectés par l'intermédiaire de LINE ou autres services de réseautage social.

Le succès de LINE camera est en partie dû à une fonctionnalité originale qui permet aux utilisateurs de décorer leurs propres photos à l'aide des très prisés « Sticker Characters » de LINE. Le 9 mai, un peu moins d'un mois après le lancement de la version Android de LINE camera le 12 avril et de la version iPhone le 26 avril, les téléchargements franchissaient la barre des 5 millions, puis la barre des 10 millions le 7 août, soit 3 mois plus tard.

Fort de ce succès, LINE camera a continué d'ajouter de nouvelles fonctions d'édition pour le plus grand plaisir de ses utilisateurs. La cote de popularité de l'application n'a cessé de croître et a atteint la barre des 20 millions de téléchargement 10 mois seulement après son lancement.

Jusqu'à présent, l'application LINE camera s'est hissée à la première place de la catégorie « Apps gratuites » de l'App Store dans 14 pays, à la première place de la catégorie « Appareil photo » de l'App Store dans 27 pays et à la première place de la catégorie « Appareil photo » de Google Play dans 17 pays.

L'application LINE camera a atteint la première place de la catégorie « Apps gratuites »  dans ces 14 pays et régions d'Asie : Japon, Taiwan, Hong Kong, Macao, Thaïlande, Malaisie, Brunei, Singapour, Indonésie, Koweït, Qatar, Arabie Saoudite, Vietnam et Népal. NHN a également constaté l'utilisation croissante de l'application LINE camera en Espagne, où elle s'est également hissée à la première place de la catégorie « Appareil photo » de l'App Store/Google Play.

De nombreuses autres applications d'appareil photo offrant des filtres et autres effets pourraient exister. Toutefois, l'application LINE camera a lutté contre cela en proposant une vaste gamme de fonctions telles que les filtres, les découpages en forme de cœur et la possibilité de créer des messages écrits à la main – toutes ces fonctionnalités permettent une finition semblable au phénomène japonais de décoration de photo, « Purikura ». Mais le secret du succès de LINE camera ne s'arrête pas là. L'interface conviviale et la possibilité pour les utilisateurs de décorer leurs propres photos à l'aide des très prisés « Sticker Characters » et de partager ces photos en utilisant les services de réseautage social, parmi lesquels LINE, Twitter, Facebook, mixi, Sina Weibo, Renren, me2day, Cyworld etc., ont contribué à la popularité de LINE camera à travers le monde.

La société a également déclaré qu'elle continuera à développer et améliorer les fonctionnalités de LINE camera et des autres services connexes dans le but d'enrichir et d'améliorer la communication entre les utilisateurs LINE.

À propos de LINE camera

Nom de l'application : LINE camera
Configuration requise : iPhone 3G/3GS/4/4S (iOS 4.2 ou version supérieure)/Android 2.2 ou version supérieure
Langues : anglais, japonais, chinois (traditionnel, simplifié), coréen
Prix : gratuit
Site Web : http://camera.line.naver.jp/en

À propos de NHN Japan Corporation
NHN Japan est la filiale locale de NHN Corporation, la première société Internet en Corée du Sud. NHN Japan a son siège social à Tokyo et son PDG est Akira Morikawa.

À propos de LINE (http://line.naver.jp/en/)
LINE est une application permettant de passer des appels et d'utiliser un service de messagerie gratuitement. Elle est exploitée et appartient à NHN Japan Corporation. LINE camera est l'application officielle d'appareil photo pour LINE (http://camera.line.naver.jp/en ).

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