Click here to close now.

Welcome!

Microservices Expo Authors: Liz McMillan, Rex Morrow, Datical, John Wetherill, Michael Kanasoot, JP Morgenthal

Related Topics: Mobile IoT, Microservices Expo, Open Source Cloud, IoT User Interface, Agile Computing, Wearables

Mobile IoT: Article

Why “Holiday Mobile Performance” Is an Oxymoron

There is a definitive new requirement that performance testing include emulation of real-world mobile network conditions

Personally, I'm more of a last-minute holiday shopper, but nonetheless, there I was being dragged out to the brick and mortar stores on Black Friday. Given that my role seemed to be limited to that of manual laborer ("Honey, can you carry all this for me?"), I had a lot of time to people watch the zillions of other consumers doing their shopping. And I noticed a very common occurrence - something I don't think I'd seen much of before: People using their mobile devices to help them shop. Whether it was to figure out where the sales were, to compare prices among other retailers, to check availability of products, etc., it seemed like almost everyone was using their mobile device as a shopping tool. And this was for people already out shopping! It made me think that if that many people were using mobile devices while out at stores, what kind of Internet traffic was being generated from phones and tablets belonging to people who were at home?

It was no surprise to me then when news stories started appearing over the next few days (Black Friday through Cyber Monday) about the growing number of people using their devices to shop and how the Internet was experiencing tremendous increases in traffic. It seems that there was a 70% increase in consumers shopping with mobile devices compared to last year, according to IBM Digital Analytics Benchmark.

And, because of this traffic, retail sites were facing all kinds of performance issues. Among the many stats I read was one that stated on Cyber Monday mobile websites were, on average, seven times slower than normal. This cannot be good for business! I wonder what percentage of consumers ended up purchasing from a competitor of their originally intended merchant because of poor website performance.

I also wonder what these companies are thinking. Have they not performance tested their website? Have retailers underestimated the amount of customers using mobile technology to access their sites? Looking at the site slowdowns on Cyber Monday there's clearly a problem... and the trend toward more use of mobile devices isn't going to slow soon.

Mobile technology adds an additional element to traditional load testing approaches that assume end users access websites only from desktop browsers. The network ramifications of mobile technology (signal strength, latency, packet loss, etc.) have a huge impact on the performance of websites and need to be accounted for when performance testing, as I mentioned in my last blog post on best practices for load testing mobile applications.

I don't know if there is a better example of why having excellent performance is important than the holiday shopping rush. And, with the increase of shoppers using mobile devices to aid in their shopping efforts (what will the numbers be next year?), there is a definitive new requirement that performance testing include emulation of real-world mobile network conditions. Because if your mobile website is too slow I'm not buying from you... and neither are your customers.

Addendum: Our latest version of NeoLoad now includes network emulation... huge for mobile load and performance testing.

More Stories By Steve Weisfeldt

Steve Weisfeldt is a Senior Performance Engineer at Neotys, a provider of load testing software for Web applications. Previously, he has worked as the President of Engine 1 Consulting, a services firm specializing in all facets of test automation. Prior to his involvement at Engine 1 Consulting, he was a Senior Systems Engineer at Aternity. Prior to that, Steve spent seven years at automated testing vendor Segue Software (acquired by Borland). While spending most of his time at Segue delivering professional services and training, he was also involved in pre-sales and product marketing efforts.

Being in the load and performance testing space since 1999, Steve has been involved in load and performance testing projects of all sizes, in industries that span the retail, financial services, insurance and manufacturing sectors. His expertise lies in enabling organizations to optimize their ability to develop, test and launch high-quality applications efficiently, on-time and on-budget. Steve graduated from the University of Massachusetts-Lowell with a BS in Electrical Engineering and an MS in Computer Engineering.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
What are the benefits of using an enterprise-grade orchestration platform? In their session at 15th Cloud Expo, Nate Gordon, Director of Technology at Appcore, and Kedar Poduri, Senior Director of Product Management at Citrix Systems, took a closer look at the architectural design factors needed to support diverse workloads and how to run these workloads efficiently as a service provider. They also discussed how to deploy private cloud environments in 15 minutes or less.
I read an insightful article this morning from Bernard Golden on DZone discussing the DevOps conundrum facing many enterprises today – is it better to build your own DevOps tools or go commercial? For Golden, the question arose from his observations at a number of DevOps Days events he has attended, where typically the audience is composed of startup professionals: “I have to say, though, that a typical feature of most presentations is a recitation of the various open source products and compo...
In the first four parts of this series I presented an introduction to microservices along with a handful of emerging microservices patterns, and a discussion of some of the downsides and challenges to using microservices. The most recent installment of this series looked at ten ways that PaaS facilitates microservices development and adoption. In this post I’ll cover some words of wisdom, advice intended for individuals, teams, and organizations considering a move to microservices. I've gleaned...
Containers Expo Blog covers the world of containers, as this lightweight alternative to virtual machines enables developers to work with identical dev environments and stacks. Containers Expo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Bookmark Containers Expo Blog ▸ Here Follow new article posts on Twitter at @ContainersExpo
Many people recognize DevOps as an enormous benefit – faster application deployment, automated toolchains, support of more granular updates, better cooperation across groups. However, less appreciated is the journey enterprise IT groups need to make to achieve this outcome. The plain fact is that established IT processes reflect a very different set of goals: stability, infrequent change, hands-on administration, and alignment with ITIL. So how does an enterprise IT organization implement change...
Right off the bat, Newman advises that we should "think of microservices as a specific approach for SOA in the same way that XP or Scrum are specific approaches for Agile Software development". These analogies are very interesting because my expectation was that microservices is a pattern. So I might infer that microservices is a set of process techniques as opposed to an architectural approach. Yet in the book, Newman clearly includes some elements of concept model and architecture as well as p...
There’s a lot of discussion around managing outages in production via the likes of DevOps principles and the corresponding software development lifecycles that does enable higher quality output from development, however, one cannot lay all blame for “bugs” and failures at the feet of those responsible for coding and development. As developers incorporate features and benefits of these paradigm shift, there is a learning curve and a point of not-knowing-what-is-not-known. Sometimes, the only way ...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
This is the final installment of the six-part series Microservices and PaaS. It seems like forever since I attended Adrian Cockroft's meetup focusing on microservices. It's actually only been a couple of months, but much has happened since then: countless articles, meetups, and conference sessions focusing on microservices have been delivered, many meetings and design efforts at companies moving towards a microservices-based approach have been endured, and five installments of this blog series ...
Over the years, a variety of methodologies have emerged in order to overcome the challenges related to project constraints. The successful use of each methodology seems highly context-dependent. However, communication seems to be the common denominator of the many challenges that project management methodologies intend to resolve. In this respect, Information and Communication Technologies (ICTs) can be viewed as powerful tools for managing projects. Few research papers have focused on the way...
As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, Netflix and so on is at the heart of CloudFoundry – a complete developer-oriented Platform as a Service (PaaS...
How can you compare one technology or tool to its competitors? Usually, there is no objective comparison available. So how do you know which is better? Eclipse or IntelliJ IDEA? Java EE or Spring? C# or Java? All you can usually find is a holy war and biased comparisons on vendor sites. But luckily, sometimes, you can find a fair comparison. How does this come to be? By having it co-authored by the stakeholders. The binary repository comparison matrix is one of those rare resources. It is edite...
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
I’ve been thinking a bit about microservices (μServices) recently. My immediate reaction is to think: “Isn’t this just yet another new term for the same stuff, Web Services->SOA->APIs->Microservices?” Followed shortly by the thought, “well yes it is, but there are some important differences/distinguishing factors.” Microservices is an evolutionary paradigm born out of the need for simplicity (i.e., get away from the ESB) and alignment with agile (think DevOps) and scalable (think Containerizati...
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. The DevOps Summit at Cloud Expo – to be held June 3-5, 2015, at the Javits Center in New York City – will expand the DevOps community, enable a wide...
Cloud Expo, Inc. has announced today that Andi Mann returns to DevOps Summit 2015 as Conference Chair. The 4th International DevOps Summit will take place on June 9-11, 2015, at the Javits Center in New York City. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at ...
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her Day 2 Keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, discussed...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
How does one bridge the gap between traditional enterprise storage infrastructures and the private, hybrid, and public cloud? In his session at 15th Cloud Expo, Dan Pollack, Chief Architect of Storage Operations at AOL Inc., examed the workload differences and required changes to reuse existing knowledge and components when building and using a cloud infrastructure. He also looked into the operational considerations, tool requirements, and behavioral changes required for private cloud storage s...