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Microservices Journal Authors: Pat Romanski, Elizabeth White, Carmen Gonzalez, Liz McMillan, Roger Strukhoff

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ResponsiveAds™ Launches New Responsive Web Design Display Banner Advertising Service

Now available in private beta, STRETCH™ offer enables publishers, agencies and brands to effectively run the same ad creative in different configurations across desktop, smartphones and tablets.

NEW YORK, Dec. 12, 2012 /PRNewswire-iReach/ -- ResponsiveAds, Inc. today announces the private beta release of the world's first, patent-pending STRETCH™ product and a collection of responsive creative ad formats. The STRETCH™ product allows customers to easily upload a standard IAB (Interactive Advertising Bureau) ad unit-sized creative and in minutes author a single, cloud-hosted rich-media HTML5 responsive creative banner ad. Customers do not need to be web designers to create ads that work seamlessly on all digital screens while outputting a single ad tag to simplify the ad operations process, with full-compatibility to existing industry ad servers. A showcase of five unique new formats can be found at responsiveads.com/ad-formats-showcase/.  * Included is a special responsive full-takeover (Backdrop™) in-cooperation with South Florida's trend setting boutique retailer Koko & Palenki for the holiday season. This ad demonstrates the "magic" of STRETCH™ as the ad acts differently in Smartphone portrait and landscape modes.

(Photo: http://photos.prnewswire.com/prnh/20121212/CG27271)

The breakthrough at the core of ResponsiveAds' STRETCH™ technology directly addresses the challenges publishers are facing to effectively monetize their rapidly increasing mobile inventory. According to analyst Mary Meeker, now an Investment Partner at venture capital firm Kleiner Perkins Caufield Byers, eCPMs (effective cost-per-thousand impression ads) are five times lower on mobile than on the desktop. The combined mobile and interactive usage vs. spend gap leaves an estimated US $20 billion immediate upside in the US market alone.

While the STRETCH™ product was developed with responsive web design sites in mind; it is not limited to responsive sites.   STRETCH™ ad tags can enable the same ad to work on mobile, tablet or desktop sites and apps using the patent pending process called Flow-Lines™. This new unique concept of Flow-lines™ defines the configuration for how the ad adapts automatically to different screen sizes and responds dynamically to context and user.  It is perfectly suited for brands to efficiently deliver a cross-screen campaign via just one ad-tag.

ResponsiveAds, Inc. has now opened its self-service platform for STRETCH™ advertising in private beta to a select group of publishers, advertisers and brands. The company is accepting requests for participation in the next round of the beta at responsiveads.com/sign-up.  Users can upload a creative asset, which outputs as a Responsive STRETCH™ banner ad unit and ad tag.  From brand awareness to direct response campaigns, the same ad can be quickly configured run across multiple screen sizes. According to Founder and CEO of ResponsiveAds, Matthew Snyder, "We are excited to bring this disruptive product to both allow publishers the ability to improve yields and sell-through across digital properties, and to enable marketers to efficiently and effectively deliver their message across mediums through this new form of bundling."

There is no cost to sign up and trial STRETCH™ product.  Once customers have reached a threshold of usage, the STRETCH™ service utilizes a pricing structure that combines CPM and cost-for-creative.  The request for invitation sign-up is available from today as well as information on plans and pricing.  Visit http://responsiveads.com/sign-up to sign up for a private beta invitation.

About ResponsiveAds, Inc.

ResponsiveAds, Inc. is the publishing and advertising industries' first-ever responsive web advertising focused company, built from the ground up to best serve the new challenges in multi-screen design and monetization. Its innovative, patent-pending technology gives publishers the freedom to seamlessly scale existing Ad Ops organizations to the needs of the marketplace. ResponsiveAds is offering a suite of products and professional services targeting multi-screen advertising for revenue acceleration across all screens.  ResponsiveAds is working with industry groups such as the IAB (Interactive Advertising Bureau) to develop these new industry ad format standards.  The company is comprised of mobile and online advertising technology experts passionately looking to solve the problems of convergence and monetization of media. 

For more information, please visit http:// responsiveads.com

Media Contact:

 Matthew Snyder, ResponsiveAds, Inc., +1.425.296.6925, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE ResponsiveAds, Inc.

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