|By PR Newswire||
|December 4, 2012 08:36 AM EST||
NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Darren Spencer, founder and CEO of HonestMail.net, believes his company is leading a paradigm shift in the way email marketing service providers do business. Last year, Amazon Web Services - the industry standard in cloud computing solutions - launched its Simple Email Service. This new service provides the foundation for a highly scalable and cost-effective bulk email sending platform. HonestMail.net has built its platform to take advantage of this infrastructure and delivery service, passing the savings on to its clients (https://honestmail.net/index.php/plans-pricing). As a further enticement, the company is even offering a risk-free, 30-day trial.
The big players in the email marketing domain - MailChimp, Constant Contact and iContact, among others - have not responded to this changing paradigm for several reasons. For one thing, many of these companies have made large investments in their current email server infrastructure. They may simply be unable to transition to Amazon Web Service's cheaper Simple Email Service. In fact, the largest of these companies have likely already brought their costs down to the level of Amazon's service. They're simply choosing to retain the extra revenue rather than pass the savings along. Another factor driving high prices is the presence of cash-hungry advertising departments that have grown dependent on a certain influx of revenue.
HonestMail.net, on the other hand, has adopted a far different operations model. Spencer launched the business with the intention of keeping it lean and adaptable to a rapidly changing climate. Rather than running a dedicated advertising department, HonestMail.net relies on positive word of mouth to grow its business. It goes without saying that clients can expect a high degree of care and responsiveness.
"HonestMail.net is uniquely positioned to take advantage of this structural shift in the email marketing industry," says Spencer. "Previously, the only hosted email marketing services charging low prices offered only bare bones functionality. HonestMail.net is the first to offer a full set of features. We have seen many cases in history that the market leaders in an industry will keep their prices as high as possible for as long as possible, despite decreases in the costs of inputs. Lowering their prices would mean a painful restructuring to operate on a lower cost base. Because we don't have that top-heavy corporate infrastructure, we can offer the lowest prices anywhere from day one."
Spencer dismisses the notion that a company can charge whatever it likes for its product so long as its customers see a high return on investment (ROI). "Many email marketing service providers assume that as long as the ROI is a big number, no one will care about the upfront costs. But when you cut the investment by half, your ROI doubles; that's a much easier proposition than trying to double your return."
As a privately held company, HonestMail.net need not worry about Wall Street and shareholders. As Spencer explains, the focus is squarely on delivering a superior service at an attractive price.
HonestMail.net is the first full-featured email service provider to use Amazon Web Service's revolutionary email sending infrastructure, a choice that has resulted in enormously competitive price points. With a staff of industry veterans, HonestMail.net is pleased to guide new clients into the world of email marketing. The company is privately held and based in New York City.
CEO and Founder
email: [email protected]
This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.
This morning on #c9d9 we spoke with two industry veterans and published authors - James DeLuccia and Jonathan McAllister - on how to bake-in security and compliance into your DevOps processes, and how DevOps and automation can essentially help you pass your next audit.
Dec. 2, 2015 01:30 AM EST Reads: 129
Put the word continuous in front of many things and we help define DevOps: continuous delivery, continuous testing, continuous assessment, and there is more. The next BriefingsDirect DevOps thought leadership discussion explores the concept of continuous processes around the development and deployment of applications and systems. Put the word continuous in front of many things and we help define DevOps: continuous delivery, continuous testing, continuous assessment, and there is more.
Dec. 2, 2015 01:30 AM EST Reads: 199
Hiring the wrong candidate can cost a company hundreds of thousands of dollars, and result in lost profit and productivity during the search for a replacement. In fact, the Harvard Business Review has found that as much as 80 percent of turnover is caused by bad hiring decisions. But when your organization has implemented DevOps, the job is about more than just technical chops. It’s also about core behaviors: how they work with others, how they make decisions, and how those decisions translate t...
Dec. 2, 2015 12:45 AM EST Reads: 233
In today’s pharmaceutical supply chain, counterfeit activity is thriving. As pharma companies have expanded target markets and outsourced production over the last decade, the supply chain has become increasingly global, virtual, and vulnerable. Illicit activity has thrived, and patients have suffered, with hundreds of thousands dying each year from counterfeit and contaminated drugs. More than 40 countries have responded with new laws that regulate prescription medications as they travel throug...
Dec. 1, 2015 11:45 PM EST Reads: 332
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Dec. 1, 2015 11:00 PM EST Reads: 306
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founde...
Dec. 1, 2015 10:15 PM EST Reads: 138
People want to get going with DevOps or Continuous Delivery, but need a place to start. Others are already on their way, but need some validation of their choices. A few months ago, I published the first volume of DevOps and Continuous Delivery reference architectures which has now been viewed over 50,000 times on SlideShare (it's free to download...no registration required). Three things helped people in the deck: (1) the reference architectures, (2) links to the sources for each architectur...
Dec. 1, 2015 09:30 PM EST Reads: 292
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Dec. 1, 2015 04:00 PM EST Reads: 507
Cloud computing is unquestionably one of the driving forces of DevOps, as the automation of operations transforms enterprise software development. DevOps, however, is more than a technology trend, as it represents a move toward silo-busting, self-organizing horizontal teams that drive business velocity. At the same time, enterprise Digital Transformation represents an upheaval across the enterprise, as customer preferences and behavior drive enterprise technology decisions. This transformation ...
Dec. 1, 2015 03:45 PM EST
One of the most important tenets of digital transformation is that it’s customer-driven. In fact, the only reason technology is involved at all is because today’s customers demand technology-based interactions with the companies they do business with. It’s no surprise, therefore, that we at Intellyx agree with Patrick Maes, CTO, ANZ Bank, when he said, “the fundamental element in digital transformation is extreme customer centricity.” So true – but note the insightful twist that Maes adde...
Dec. 1, 2015 03:00 PM EST Reads: 479
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Dec. 1, 2015 03:00 PM EST Reads: 389
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
Dec. 1, 2015 03:00 PM EST Reads: 152
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Dec. 1, 2015 02:45 PM EST Reads: 450
Dec. 1, 2015 02:30 PM EST Reads: 275
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Dec. 1, 2015 02:15 PM EST Reads: 455
The annual holiday shopping season, which started on Thanksgiving weekend and runs through the end of December, is undoubtedly the most crucial time of the year for many eCommerce websites, with sales from this period having a dramatic effect on the year-end bottom line. Web performance – or, the overall speed and availability of a website or mobile site – is an issue year-round, but it takes on increased importance during the holidays. Ironically, it is at this time of year that networks and i...
Dec. 1, 2015 11:15 AM EST Reads: 176
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
Dec. 1, 2015 10:45 AM EST Reads: 142
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Dec. 1, 2015 10:00 AM EST Reads: 584
It's been a busy time for tech's ongoing infatuation with containers. Amazon just announced EC2 Container Registry to simply container management. The new Azure container service taps into Microsoft's partnership with Docker and Mesosphere. You know when there's a standard for containers on the table there's money on the table, too. Everyone is talking containers because they reduce a ton of development-related challenges and make it much easier to move across production and testing environm...
Dec. 1, 2015 10:00 AM EST Reads: 661
DevOps is an organizational and cultural rethink of how software-driven organizations can become organizations at velocity – agile enough to innovate and fast enough to deal with any change that comes their way. Information technology is a central enabler of DevOps, but today’s better-faster-cheaper technology is not the whole story, as tools are only as good as the people wielding them. The more fundamental story here is the organizational and cultural transformation necessary to take full adv...
Dec. 1, 2015 10:00 AM EST Reads: 109