|By PR Newswire||
|December 4, 2012 08:36 AM EST||
NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Darren Spencer, founder and CEO of HonestMail.net, believes his company is leading a paradigm shift in the way email marketing service providers do business. Last year, Amazon Web Services - the industry standard in cloud computing solutions - launched its Simple Email Service. This new service provides the foundation for a highly scalable and cost-effective bulk email sending platform. HonestMail.net has built its platform to take advantage of this infrastructure and delivery service, passing the savings on to its clients (https://honestmail.net/index.php/plans-pricing). As a further enticement, the company is even offering a risk-free, 30-day trial.
The big players in the email marketing domain - MailChimp, Constant Contact and iContact, among others - have not responded to this changing paradigm for several reasons. For one thing, many of these companies have made large investments in their current email server infrastructure. They may simply be unable to transition to Amazon Web Service's cheaper Simple Email Service. In fact, the largest of these companies have likely already brought their costs down to the level of Amazon's service. They're simply choosing to retain the extra revenue rather than pass the savings along. Another factor driving high prices is the presence of cash-hungry advertising departments that have grown dependent on a certain influx of revenue.
HonestMail.net, on the other hand, has adopted a far different operations model. Spencer launched the business with the intention of keeping it lean and adaptable to a rapidly changing climate. Rather than running a dedicated advertising department, HonestMail.net relies on positive word of mouth to grow its business. It goes without saying that clients can expect a high degree of care and responsiveness.
"HonestMail.net is uniquely positioned to take advantage of this structural shift in the email marketing industry," says Spencer. "Previously, the only hosted email marketing services charging low prices offered only bare bones functionality. HonestMail.net is the first to offer a full set of features. We have seen many cases in history that the market leaders in an industry will keep their prices as high as possible for as long as possible, despite decreases in the costs of inputs. Lowering their prices would mean a painful restructuring to operate on a lower cost base. Because we don't have that top-heavy corporate infrastructure, we can offer the lowest prices anywhere from day one."
Spencer dismisses the notion that a company can charge whatever it likes for its product so long as its customers see a high return on investment (ROI). "Many email marketing service providers assume that as long as the ROI is a big number, no one will care about the upfront costs. But when you cut the investment by half, your ROI doubles; that's a much easier proposition than trying to double your return."
As a privately held company, HonestMail.net need not worry about Wall Street and shareholders. As Spencer explains, the focus is squarely on delivering a superior service at an attractive price.
HonestMail.net is the first full-featured email service provider to use Amazon Web Service's revolutionary email sending infrastructure, a choice that has resulted in enormously competitive price points. With a staff of industry veterans, HonestMail.net is pleased to guide new clients into the world of email marketing. The company is privately held and based in New York City.
CEO and Founder
email: [email protected]
This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.
Cloud computing is changing the way we look at IT costs, according to industry experts on a recent Cloud Luminary Fireside Chat panel discussion. Enterprise IT, traditionally viewed as a cost center, now plays a central role in the delivery of software-driven goods and services. Therefore, companies need to understand their cloud utilization and resulting costs in order to ensure profitability on their business offerings. Led by Bernard Golden, this fireside chat offers valuable insights on ho...
Apr. 1, 2015 10:00 AM EDT Reads: 969
Microservices, for the uninitiated, are essentially the decomposition of applications into multiple services. This decomposition is often based on functional lines, with related functions being grouped together into a service. While this may sound a like SOA, it really isn't, especially given that SOA was an object-centered methodology that focused on creating services around "nouns" like customer and product. Microservices, while certainly capable of being noun-based, are just as likely to be v...
Apr. 1, 2015 10:00 AM EDT Reads: 1,978
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Apr. 1, 2015 10:00 AM EDT Reads: 1,770
Chef and Canonical announced a partnership to integrate and distribute Chef with Ubuntu. Canonical is integrating the Chef automation platform with Canonical's Machine-As-A-Service (MAAS), enabling users to automate the provisioning, configuration and deployment of bare metal compute resources in the data center. Canonical is packaging Chef 12 server in upcoming distributions of its Ubuntu open source operating system and will provide commercial support for Chef within its user base.
Apr. 1, 2015 09:53 AM EDT
You hear the terms “subscription economy” and “subscription commerce” all the time. And with good reason. Subscription-based monetization is transforming business as we know it. But what about usage? Where’s the “consumption economy”? Turns out, it’s all around us. When most people think of usage-based billing, the example that probably comes to mind first is metered public utilities — water, gas and electric. Phone services, especially mobile, might come next. Then maybe taxis. And that’s ab...
Apr. 1, 2015 09:45 AM EDT Reads: 913
Learn the top API testing issues that organizations encounter and how automation plus a DevOps team approach can address these top API testing challenges. Ensuring API integrity is difficult in today's complex application cloud, on-premises and hybrid environment scenarios. In this interview with TechTarget, Parasoft solution architect manager Spencer Debrosse shares his experiences about the top API testing issues that organizations encounter and how automation and a DevOps team approach can a...
Apr. 1, 2015 09:27 AM EDT Reads: 140
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Apr. 1, 2015 09:15 AM EDT Reads: 2,312
An explosive combination of technology trends will be where ‘microservices’ and the IoT Internet of Things intersect, a concept we can describe by comparing it with a previous theme, the ‘X Internet.' The idea of using small self-contained application components has been popular since XML Web services began and a distributed computing future of smart fridges and kettles was imagined long back in the early Internet years.
Apr. 1, 2015 09:00 AM EDT Reads: 2,248
After what feel like an interminable cycle of media frenzy followed by hype and hysteria cycles, the practical elements of real world cloud implementations are starting to become better documented. But what is really different in the cloud? How do software applications behave, live, interact and interconnect inside the cloud? Where do cloud architectures differ so markedly from their predecessors that we need to learn a new set of mechanics – and, when do we start to refer to software progra...
Apr. 1, 2015 08:49 AM EDT Reads: 311
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...
Apr. 1, 2015 08:30 AM EDT Reads: 2,124
It's 2:15pm on a Friday, and I'm sitting in the keynote hall at PyCon 2013 fidgeting through a succession of lightning talks that have very little relevance to my life. Topics like "Python code coverage techniques" (ho-hum) and "Controlling Christmas lights with Python” (yawn - I wonder if there's anything new on Hacker News)...when Solomon Hykes takes the stage, unveils Docker, and the world shifts. If you haven't seen it yet, you should watch the video of Solomon's Pycon The Future of Linux C...
Apr. 1, 2015 08:15 AM EDT Reads: 666
This month I want to revisit supporting infrastructure and datacenter environments. I have touched (some would say rant) upon this topic since my post in April 2014 called "Take a Holistic View of Support". My thoughts and views on this topic have not changed at all: it's critical for any organization to have a holistic, comprehensive strategy and view of how they support their IT infrastructure and datacenter environments. In fact, I believe it's even more critical today then it was a year ago ...
Apr. 1, 2015 08:00 AM EDT Reads: 843
The 16th Cloud Expo has added coverage containers and microservices to its program for New York, to be held June 9-11 at the Jacob Javits Convention Center. Cloud Expo has long been the single, independent show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud. This year will be no different. Containers are an old concept that saw renewed life with the emergence of Docker in 2013. Then late in 2014, CoreOS shook up the cloud-computing w...
Apr. 1, 2015 07:00 AM EDT Reads: 2,305
OmniTI has expanded its services to help customers automate their processes to deliver high quality applications to market faster. Consistent with its focus on IT agility and quality, OmniTI operates under DevOps principles, exploring the flow of value through the IT delivery process, identifying opportunities to eliminate waste, realign misaligned incentives, and open bottlenecks. OmniTI takes a unique, value-centric approach by plotting each opportunity in an effort-payoff quadrant, then work...
Mar. 31, 2015 04:00 PM EDT Reads: 1,099
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
Mar. 31, 2015 03:00 PM EDT Reads: 3,061
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
Mar. 31, 2015 03:00 PM EDT Reads: 3,249
When it comes to microservices there are myths and uncertainty about the journey ahead. Deploying a “Hello World” app on Docker is a long way from making microservices work in real enterprises with large applications, complex environments and existing organizational structures. February 19, 2015 10:00am PT / 1:00pm ET → 45 Minutes Join our four experts: Special host Gene Kim, Gary Gruver, Randy Shoup and XebiaLabs’ Andrew Phillips as they explore the realities of microservices in today’s IT worl...
Mar. 31, 2015 12:45 PM EDT Reads: 1,929
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Mar. 31, 2015 12:00 PM EDT Reads: 1,577
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
Mar. 31, 2015 12:00 PM EDT Reads: 1,418
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
Mar. 31, 2015 11:00 AM EDT Reads: 1,444