Welcome!

Microservices Expo Authors: Pat Romanski, Thanh Tran, Carmen Gonzalez, Anders Wallgren, Elizabeth White

Related Topics: Microservices Expo, Java IoT, Agile Computing, @CloudExpo, Apache, Cloud Security

Microservices Expo: Blog Feed Post

Thoughts on Web Hosting: The Importance of Domain Names

Call It branding, call it marketing or call it good business practices, owning your own domain name makes sense

So, here is the thing. Domain Names are important.

Recently we saw a glossy commercial while watching some Sunday NFL games. The ad was for the hosting company, 1 & 1. Although the ad was short, it was selling one thing and one thing only – Domain names.  Although we don’t have the exact copy of the ad, 1 & 1 was touting the importance of owning your domain name for business purposes.

The truth is, 1 & 1 is right – owning your domain name is vitally important for your business, both online and off. But why is this? What is so important about owing your domain name? If you’re a business utilizing a web hosting service, why is your “www.” so vital to your success?

Domain Names

Domain Names

For the uninitiated, a domain name is the URL (Uniform Resource Locator) attached to your website. Whereas your URL (domain name) is the text address search query, Ex. (http://www.dedicatednow.com/?services-onapp-cloud=), your IP address is the numerical label assigned to your website. Unlike your domain name which stays constant as long as you own it, your IP address can change depending upon what company hosts it. (Note: The following section is a side note covering IP addresses. Skip it if IP addresses mean nothing to you.)

IP Address

IP Address

A Side Note on IP Addresses: Without getting into it too deep, your IP address is determined by what governing body your host purchased your IP from. There are five governing international IP bodies – ARIN (American Registry for Internet Numbers), LACNIC (Latin American and Caribbean Internet Address Registry), RIPE NCC (Reseaux IP Europeens Network Coordination Centre, APNIC (Asia-Pacific Network Information Centre and AFRINIC (African Network Information Centre) – who are all governed by one international governing body, IANA (Internet Assigned Numbers Authority). Depending on what nation you live in, your governing body acquires large amounts of IP addresses from IANA which are then sold to hosting companies who in turn provision them for the end user. As an end user you can purchase a block of IP’s however 95% of end users have no need to and thus, they rely on the IP address assigned to their domain name by their hosting company. End side note.

The short of IP addresses and domain names are you can and should own your IP address however a single end user cannot purchase a single IP address. Now that we have IP addresses out of the way, why is owning your domain name so important? The answer: competition.

You own a business selling frozen orange juice. As you sell a commodity on the open market, you want your customers and potential customers to know where to find you. To do this online, you need a domain name. More importantly, once you register your domain name (more of this later), you want to ensure your competition has no way to leech off your good name. An example: As a frozen O.J. seller, you buy the domain name www.greatfrozenoj.com. However to make sure your competition doesn’t encroach on your online territory, it might also be wise to purchase www.greatfrozenoj.org, www.greatfrozenoj.co, www.greatfrozenoj.net, www.greatfrozenoj.biz etc. The more generic domain names you purchase the better protected you are from competition. A word to the wise, www.greatfrozeoj.com has not yet been purchased.

Although you have gone ahead and purchased multiple generic domain names to snuff out your competition, it is also important to purchase your domain name outside of the confines of your web hosting company of choice. Why?

Owning Domain Names are Good For Business

Owning Domain Names are Good For Business

The answer is simple. If you purchase your domain name within the confines of your web hosting company, if you should ever decide to part ways and find a new hosting company, your previous host can and will say they own your business domain name. As you might imagine, if you have to start a new website with a fully different domain name, you will have some issues. If, on the other hand, you purchase your domain name outside of your hosting company, if you choose to move hosting companies, your domain name comes with you. Call It branding, call it marketing or call it good business practices, owning your own domain name makes sense.

Sorry 1 & 1, we will not be purchasing domain names with you.

To learn more about Web Hosting, check out these two articles:

Thoughts on Web Hosting: What You Need From Web Hosting Providers

Thoughts on Web Hosting: Five Web Hosting Mistakes to Avoid

Read the original blog entry...

More Stories By DedicatedNOW Blog

DedicatedNOW is committed to providing highly reliable services that are unmatched in the industry. All its tools and resources are designed keeping the users in mind.

@MicroservicesExpo Stories
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
While there has been much ado about interoperability, there are still no real solutions, same as last year and the year before that. The large EHR vendors who continue to dominate the market still maintain that interoperability is all but solved, still can't connect EHRs across the continuum causing frustration by providers and a disservice to patients. The ONC pays lip service to the problem, but that is about it. It is time for the healthcare industry to consider alternatives like middleware w...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Our CTO, Anders Wallgren, recently sat down to take part in the “B2B Nation: IT” podcast — the series dedicated to serving the IT professional community with expert opinions and advice on the world of information technology. Listen to the great conversation, where Anders shares his thoughts on DevOps lessons from large enterprises, the growth of microservices and containers, and more.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Just last week a senior Hybris consultant shared the story of a customer engagement on which he was working. This customer had problems, serious problems. We’re talking about response times far beyond the most liberal acceptable standard. They were unable to solve the issue in their eCommerce platform – specifically Hybris. Although the eCommerce project was delivered by a system integrator / implementation partner, the vendor still gets involved when things go really wrong. After all, the vendo...
Small teams are more effective. The general agreement is that anything from 5 to 12 is the 'right' small. But of course small teams will also have 'small' throughput - relatively speaking. So if your demand is X and the throughput of a small team is X/10, you probably need 10 teams to meet that demand. But more teams also mean more effort to coordinate and align their efforts in the same direction. So, the challenge is how to harness the power of small teams and yet orchestrate multiples of them...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
Last week I had the pleasure of speaking on a panel at Sapphire Ventures Next-Gen Tech Stack Forum in San Francisco. Obviously, I was excited to join the discussion, but as a participant the event crystallized not only where the larger software development market is relative to microservices, container technologies (like Docker), continuous integration and deployment; but also provided insight into where DevOps is heading in the coming years.
Admittedly, two years ago I was a bulk contributor to the DevOps noise with conversations rooted in the movement around culture, principles, and goals. And while all of these elements of DevOps environments are important, I’ve found that the biggest challenge now is a lack of understanding as to why DevOps is beneficial. It’s getting the wheels going, or just taking the next step. The best way to start on the road to change is to take a look at the companies that have already made great headway ...
Agile teams report the lowest rate of measuring non-functional requirements. What does this mean for the evolution of quality in this era of Continuous Everything? To explore how the rise of SDLC acceleration trends such as Agile, DevOps, and Continuous Delivery are impacting software quality, Parasoft conducted a survey about measuring and monitoring non-functional requirements (NFRs). Here's a glimpse at what we discovered and what it means for the evolution of quality in this era of Continuo...
You might already know them from theagileadmin.com, but let me introduce you to two of the leading minds in the Rugged DevOps movement: James Wickett and Ernest Mueller. Both James and Ernest are active leaders in the DevOps space, in addition to helping organize events such as DevOpsDays Austinand LASCON. Our conversation covered a lot of bases from the founding of Rugged DevOps to aligning organizational silos to lessons learned from W. Edwards Demings.
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
When I talk about driving innovation with self-organizing teams, I emphasize that such self-organization includes expecting the participants to organize their own teams, give themselves their own goals, and determine for themselves how to measure their success. In contrast, the definition of skunkworks points out that members of such teams are “usually specially selected.” Good thing he added the word usually – because specially selecting such teams throws a wrench in the entire works, limiting...