|By Business Wire||
|November 28, 2012 09:12 AM EST||
Ideagility today announced the general availability of AgileBid, a new pay-per-click (PPC) bid management solution designed to truly automate PPC campaign management for small and medium sized businesses. AgileBid automatically optimizes a business’s paid advertising spend across both Google AdWords and Bing Ads, honing in on keywords that convert the most sales and leads, while shutting down those that don’t. After implementing AgileBid, customers eliminate time typically spent managing complex paid search campaigns or other PPC management tools and resources, reduce their ad spend and improve conversion results so they can focus on their business. With pricing as low as fifty dollars a month and no contracts, for the first time, advertisers of any size can now compete alongside larger brands to capture as many conversions and sales as possible.
AgileBid’s Unique Product Features
- End-to-End PPC Automation - Unlike other PPC bid management tools that require customers to spend time each day or week managing their campaigns via an interface or require them to approve suggestions, AgileBid simply asks customers to define parameters including their ad budget, the value of a conversion and their maximum cost per acquisition and then goes to work optimizing ad spend across both Google AdWords and Bing Ads.
- Fully Automated Keyword Management – AgileBid uniquely encompasses fully automated keyword management and new keyword testing across both Google AdWords and Bing Ads, while dynamically incorporating new keywords proven to convert traffic, improving the effectiveness of campaigns over time.
- Keyword Level Phone Conversion Tracking and Bidding – AgileBid is also the first to offer a revolutionary keyword-level phone conversion tracking and metrics, so that specific keywords and specific clicks can be linked to incoming phone calls, treated as conversions and incorporated into bid management optimization. Service-oriented businesses gain new insight into customers, employees and their PPC campaigns with call metrics that include caller geo-location, call recording, answered calls, hang-ups and more.
- “Big brand advertisers have historically dominated search marketing with enterprise-level software that automates paid bids in Google AdWords and Bing Ads,” said Mike Ulwelling, CEO of Ideagility. “Until now small and mid-sized businesses have been largely shut out of the automation revolution, as enterprise solutions were priced above their ability to pay.”
- “Our mid-sized customers often drive company-critical sales with less than $1,000 per month spent on pay-per-click ads in Google, Bing and Yahoo,” said Rahm McDaniel, VP of Marketing. “After signing up with AgileBid, these customers typically see their benchmark spend cut by a third, while conversions hold steady or increase. This immediate lift results in return on ad spend in the double digits.”
- “As a business owner, I don’t have time to micromanage PPC campaigns,” said Craig Holmes, owner of Holmes Products & Marketing, which operates leather goods retailer www.LeatherNu.com. “After switching to AgileBid from an independent PPC expert, we started saving about $50 per day, increased our sales by 25% over the course of five months and my time spent managing PPC dropped to almost zero.”
- According to a report released by the IAB and Pricewaterhouse Coopers, interactive advertising spend reached a record $17 billion for the first half of 2012. Search Marketing continued to dominate interactive ad formats, both in its contribution to the market (48%) and in its growth rate (19%) as compared to the 2011 period. Search brought in $8.1 billion in the first six months of 2012 with retailers being the biggest advertisers.
- According to the State of Paid Search Report by The Search Agency, the Yahoo! Bing Network drives online sales revenue at a more efficient rate than Google. Specifically, the return on ad spend (ROAS) of paid search on YBN was 28% higher in Q3 than that of Google and the YBN click-through rate (CTR) was 29% higher.
AgileBid is a software-as-a-service (SAAS) solution with monthly plans beginning at $50 for each $1000 of ad spend. All plans include fully automated PPC bid optimization, configurable bidding for return or first page, automatic new keyword testing, email support, 24 hour response time, 24/7 dashboard access, optimization across Google AdWords and Bing Ads and phone call conversion metrics. Customers may start a free trial by signing up at www.agilebid.com and may connect with other users on YouTube, Twitter and Facebook.
Ideagility provides high return Internet marketing, automating campaign management and increasing return on ad spend for small business owners and mid-market managers. Ideagility is a privately held company located in Portland, Oregon and Austin, Texas; Ideagility AgileBid® software-as-a-service optimizes campaigns for advertisers and agencies, representing over one million dollars in annualized ad spend and serving national clients like ServiceMaster Clean, Merry Maids and Yellow Page Digital Marketing Group. www.ideagility.com
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Jan. 27, 2015 05:00 AM EST Reads: 2,575
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 27, 2015 03:00 AM EST Reads: 7,671
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
Jan. 27, 2015 02:00 AM EST Reads: 2,805
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Jan. 27, 2015 01:00 AM EST Reads: 2,627
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
Jan. 27, 2015 12:30 AM EST Reads: 3,575
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
Jan. 27, 2015 12:00 AM EST Reads: 2,578
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
Jan. 26, 2015 11:30 PM EST Reads: 1,367
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Jan. 26, 2015 07:45 PM EST Reads: 2,543
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Jan. 26, 2015 06:15 PM EST Reads: 3,893
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
Jan. 26, 2015 06:00 PM EST Reads: 2,829
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
Jan. 26, 2015 06:00 PM EST Reads: 1,703
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Jan. 26, 2015 06:00 PM EST Reads: 3,104
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Jan. 26, 2015 05:45 PM EST Reads: 3,135
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 26, 2015 02:30 PM EST Reads: 2,393
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Jan. 26, 2015 02:15 PM EST Reads: 2,949
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
Jan. 26, 2015 01:45 PM EST Reads: 2,132
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Jan. 26, 2015 01:15 PM EST Reads: 2,304
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Jan. 26, 2015 01:00 PM EST Reads: 3,882
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 26, 2015 11:30 AM EST Reads: 2,583
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
Jan. 26, 2015 11:00 AM EST Reads: 2,925