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MICROSERVICES Authors: John Wetherill, Liz McMillan, Elizabeth White, Brian Vandegrift, XebiaLabs Blog

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Ideagility Launches AgileBid to Give SMBs First Affordable, Automated Pay-Per-Click (PPC) Bid Management Solution

Ideagility today announced the general availability of AgileBid, a new pay-per-click (PPC) bid management solution designed to truly automate PPC campaign management for small and medium sized businesses. AgileBid automatically optimizes a business’s paid advertising spend across both Google AdWords and Bing Ads, honing in on keywords that convert the most sales and leads, while shutting down those that don’t. After implementing AgileBid, customers eliminate time typically spent managing complex paid search campaigns or other PPC management tools and resources, reduce their ad spend and improve conversion results so they can focus on their business. With pricing as low as fifty dollars a month and no contracts, for the first time, advertisers of any size can now compete alongside larger brands to capture as many conversions and sales as possible.

AgileBid’s Unique Product Features

  • End-to-End PPC Automation - Unlike other PPC bid management tools that require customers to spend time each day or week managing their campaigns via an interface or require them to approve suggestions, AgileBid simply asks customers to define parameters including their ad budget, the value of a conversion and their maximum cost per acquisition and then goes to work optimizing ad spend across both Google AdWords and Bing Ads.
  • Fully Automated Keyword Management – AgileBid uniquely encompasses fully automated keyword management and new keyword testing across both Google AdWords and Bing Ads, while dynamically incorporating new keywords proven to convert traffic, improving the effectiveness of campaigns over time.
  • Keyword Level Phone Conversion Tracking and Bidding – AgileBid is also the first to offer a revolutionary keyword-level phone conversion tracking and metrics, so that specific keywords and specific clicks can be linked to incoming phone calls, treated as conversions and incorporated into bid management optimization. Service-oriented businesses gain new insight into customers, employees and their PPC campaigns with call metrics that include caller geo-location, call recording, answered calls, hang-ups and more.

Supporting Quotes

  • “Big brand advertisers have historically dominated search marketing with enterprise-level software that automates paid bids in Google AdWords and Bing Ads,” said Mike Ulwelling, CEO of Ideagility. “Until now small and mid-sized businesses have been largely shut out of the automation revolution, as enterprise solutions were priced above their ability to pay.”
  • “Our mid-sized customers often drive company-critical sales with less than $1,000 per month spent on pay-per-click ads in Google, Bing and Yahoo,” said Rahm McDaniel, VP of Marketing. “After signing up with AgileBid, these customers typically see their benchmark spend cut by a third, while conversions hold steady or increase. This immediate lift results in return on ad spend in the double digits.”
  • “As a business owner, I don’t have time to micromanage PPC campaigns,” said Craig Holmes, owner of Holmes Products & Marketing, which operates leather goods retailer www.LeatherNu.com. “After switching to AgileBid from an independent PPC expert, we started saving about $50 per day, increased our sales by 25% over the course of five months and my time spent managing PPC dropped to almost zero.”

Industry Research

  • According to a report released by the IAB and Pricewaterhouse Coopers, interactive advertising spend reached a record $17 billion for the first half of 2012. Search Marketing continued to dominate interactive ad formats, both in its contribution to the market (48%) and in its growth rate (19%) as compared to the 2011 period. Search brought in $8.1 billion in the first six months of 2012 with retailers being the biggest advertisers.
  • According to the State of Paid Search Report by The Search Agency, the Yahoo! Bing Network drives online sales revenue at a more efficient rate than Google. Specifically, the return on ad spend (ROAS) of paid search on YBN was 28% higher in Q3 than that of Google and the YBN click-through rate (CTR) was 29% higher.

Getting Started

AgileBid is a software-as-a-service (SAAS) solution with monthly plans beginning at $50 for each $1000 of ad spend. All plans include fully automated PPC bid optimization, configurable bidding for return or first page, automatic new keyword testing, email support, 24 hour response time, 24/7 dashboard access, optimization across Google AdWords and Bing Ads and phone call conversion metrics. Customers may start a free trial by signing up at www.agilebid.com and may connect with other users on YouTube, Twitter and Facebook.

About Ideagility

Ideagility provides high return Internet marketing, automating campaign management and increasing return on ad spend for small business owners and mid-market managers. Ideagility is a privately held company located in Portland, Oregon and Austin, Texas; Ideagility AgileBid® software-as-a-service optimizes campaigns for advertisers and agencies, representing over one million dollars in annualized ad spend and serving national clients like ServiceMaster Clean, Merry Maids and Yellow Page Digital Marketing Group. www.ideagility.com

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