Welcome!

Microservices Expo Authors: Aruna Ravichandran, Elizabeth White, Pat Romanski, Liz McMillan, Cameron Van Orman

News Feed Item

Ideagility Launches AgileBid to Give SMBs First Affordable, Automated Pay-Per-Click (PPC) Bid Management Solution

Ideagility today announced the general availability of AgileBid, a new pay-per-click (PPC) bid management solution designed to truly automate PPC campaign management for small and medium sized businesses. AgileBid automatically optimizes a business’s paid advertising spend across both Google AdWords and Bing Ads, honing in on keywords that convert the most sales and leads, while shutting down those that don’t. After implementing AgileBid, customers eliminate time typically spent managing complex paid search campaigns or other PPC management tools and resources, reduce their ad spend and improve conversion results so they can focus on their business. With pricing as low as fifty dollars a month and no contracts, for the first time, advertisers of any size can now compete alongside larger brands to capture as many conversions and sales as possible.

AgileBid’s Unique Product Features

  • End-to-End PPC Automation - Unlike other PPC bid management tools that require customers to spend time each day or week managing their campaigns via an interface or require them to approve suggestions, AgileBid simply asks customers to define parameters including their ad budget, the value of a conversion and their maximum cost per acquisition and then goes to work optimizing ad spend across both Google AdWords and Bing Ads.
  • Fully Automated Keyword Management – AgileBid uniquely encompasses fully automated keyword management and new keyword testing across both Google AdWords and Bing Ads, while dynamically incorporating new keywords proven to convert traffic, improving the effectiveness of campaigns over time.
  • Keyword Level Phone Conversion Tracking and Bidding – AgileBid is also the first to offer a revolutionary keyword-level phone conversion tracking and metrics, so that specific keywords and specific clicks can be linked to incoming phone calls, treated as conversions and incorporated into bid management optimization. Service-oriented businesses gain new insight into customers, employees and their PPC campaigns with call metrics that include caller geo-location, call recording, answered calls, hang-ups and more.

Supporting Quotes

  • “Big brand advertisers have historically dominated search marketing with enterprise-level software that automates paid bids in Google AdWords and Bing Ads,” said Mike Ulwelling, CEO of Ideagility. “Until now small and mid-sized businesses have been largely shut out of the automation revolution, as enterprise solutions were priced above their ability to pay.”
  • “Our mid-sized customers often drive company-critical sales with less than $1,000 per month spent on pay-per-click ads in Google, Bing and Yahoo,” said Rahm McDaniel, VP of Marketing. “After signing up with AgileBid, these customers typically see their benchmark spend cut by a third, while conversions hold steady or increase. This immediate lift results in return on ad spend in the double digits.”
  • “As a business owner, I don’t have time to micromanage PPC campaigns,” said Craig Holmes, owner of Holmes Products & Marketing, which operates leather goods retailer www.LeatherNu.com. “After switching to AgileBid from an independent PPC expert, we started saving about $50 per day, increased our sales by 25% over the course of five months and my time spent managing PPC dropped to almost zero.”

Industry Research

  • According to a report released by the IAB and Pricewaterhouse Coopers, interactive advertising spend reached a record $17 billion for the first half of 2012. Search Marketing continued to dominate interactive ad formats, both in its contribution to the market (48%) and in its growth rate (19%) as compared to the 2011 period. Search brought in $8.1 billion in the first six months of 2012 with retailers being the biggest advertisers.
  • According to the State of Paid Search Report by The Search Agency, the Yahoo! Bing Network drives online sales revenue at a more efficient rate than Google. Specifically, the return on ad spend (ROAS) of paid search on YBN was 28% higher in Q3 than that of Google and the YBN click-through rate (CTR) was 29% higher.

Getting Started

AgileBid is a software-as-a-service (SAAS) solution with monthly plans beginning at $50 for each $1000 of ad spend. All plans include fully automated PPC bid optimization, configurable bidding for return or first page, automatic new keyword testing, email support, 24 hour response time, 24/7 dashboard access, optimization across Google AdWords and Bing Ads and phone call conversion metrics. Customers may start a free trial by signing up at www.agilebid.com and may connect with other users on YouTube, Twitter and Facebook.

About Ideagility

Ideagility provides high return Internet marketing, automating campaign management and increasing return on ad spend for small business owners and mid-market managers. Ideagility is a privately held company located in Portland, Oregon and Austin, Texas; Ideagility AgileBid® software-as-a-service optimizes campaigns for advertisers and agencies, representing over one million dollars in annualized ad spend and serving national clients like ServiceMaster Clean, Merry Maids and Yellow Page Digital Marketing Group. www.ideagility.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@MicroservicesExpo Stories
Digital transformation leaders have poured tons of money and effort into coding in recent years. And with good reason. To succeed at digital, you must be able to write great code. You also have to build a strong Agile culture so your coding efforts tightly align with market signals and business outcomes. But if your investments in testing haven’t kept pace with your investments in coding, you’ll lose. But if your investments in testing haven’t kept pace with your investments in coding, you’ll...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
Containers are rapidly finding their way into enterprise data centers, but change is difficult. How do enterprises transform their architecture with technologies like containers without losing the reliable components of their current solutions? In his session at @DevOpsSummit at 21st Cloud Expo, Tony Campbell, Director, Educational Services at CoreOS, will explore the challenges organizations are facing today as they move to containers and go over how Kubernetes applications can deploy with lega...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
SYS-CON Events announced today that Cloud Academy has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the leading technology training platform for enterprise multi-cloud infrastructure. Cloud Academy is trusted by leading companies to deliver continuous learning solutions across Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most...
The last two years has seen discussions about cloud computing evolve from the public / private / hybrid split to the reality that most enterprises will be creating a complex, multi-cloud strategy. Companies are wary of committing all of their resources to a single cloud, and instead are choosing to spread the risk – and the benefits – of cloud computing across multiple providers and internal infrastructures, as they follow their business needs. Will this approach be successful? How large is the ...
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
DevSecOps – a trend around transformation in process, people and technology – is about breaking down silos and waste along the software development lifecycle and using agile methodologies, automation and insights to help get apps to market faster. This leads to higher quality apps, greater trust in organizations, less organizational friction, and ultimately a five-star customer experience. These apps are the new competitive currency in this digital economy and they’re powered by data. Without ...
A common misconception about the cloud is that one size fits all. Companies expecting to run all of their operations using one cloud solution or service must realize that doing so is akin to forcing the totality of their business functionality into a straightjacket. Unlocking the full potential of the cloud means embracing the multi-cloud future where businesses use their own cloud, and/or clouds from different vendors, to support separate functions or product groups. There is no single cloud so...
For most organizations, the move to hybrid cloud is now a question of when, not if. Fully 82% of enterprises plan to have a hybrid cloud strategy this year, according to Infoholic Research. The worldwide hybrid cloud computing market is expected to grow about 34% annually over the next five years, reaching $241.13 billion by 2022. Companies are embracing hybrid cloud because of the many advantages it offers compared to relying on a single provider for all of their cloud needs. Hybrid offers bala...
With the modern notion of digital transformation, enterprises are chipping away at the fundamental organizational and operational structures that have been with us since the nineteenth century or earlier. One remarkable casualty: the business process. Business processes have become so ingrained in how we envision large organizations operating and the roles people play within them that relegating them to the scrap heap is almost unimaginable, and unquestionably transformative. In the Digital ...
These days, APIs have become an integral part of the digital transformation journey for all enterprises. Every digital innovation story is connected to APIs . But have you ever pondered over to know what are the source of these APIs? Let me explain - APIs sources can be varied, internal or external, solving different purposes, but mostly categorized into the following two categories. Data lakes is a term used to represent disconnected but relevant data that are used by various business units wit...
The nature of the technology business is forward-thinking. It focuses on the future and what’s coming next. Innovations and creativity in our world of software development strive to improve the status quo and increase customer satisfaction through speed and increased connectivity. Yet, while it's exciting to see enterprises embrace new ways of thinking and advance their processes with cutting edge technology, it rarely happens rapidly or even simultaneously across all industries.
It has never been a better time to be a developer! Thanks to cloud computing, deploying our applications is much easier than it used to be. How we deploy our apps continues to evolve thanks to cloud hosting, Platform-as-a-Service (PaaS), and now Function-as-a-Service. FaaS is the concept of serverless computing via serverless architectures. Software developers can leverage this to deploy an individual "function", action, or piece of business logic. They are expected to start within milliseconds...