|By Business Wire||
|November 28, 2012 09:12 AM EST||
Ideagility today announced the general availability of AgileBid, a new pay-per-click (PPC) bid management solution designed to truly automate PPC campaign management for small and medium sized businesses. AgileBid automatically optimizes a business’s paid advertising spend across both Google AdWords and Bing Ads, honing in on keywords that convert the most sales and leads, while shutting down those that don’t. After implementing AgileBid, customers eliminate time typically spent managing complex paid search campaigns or other PPC management tools and resources, reduce their ad spend and improve conversion results so they can focus on their business. With pricing as low as fifty dollars a month and no contracts, for the first time, advertisers of any size can now compete alongside larger brands to capture as many conversions and sales as possible.
AgileBid’s Unique Product Features
- End-to-End PPC Automation - Unlike other PPC bid management tools that require customers to spend time each day or week managing their campaigns via an interface or require them to approve suggestions, AgileBid simply asks customers to define parameters including their ad budget, the value of a conversion and their maximum cost per acquisition and then goes to work optimizing ad spend across both Google AdWords and Bing Ads.
- Fully Automated Keyword Management – AgileBid uniquely encompasses fully automated keyword management and new keyword testing across both Google AdWords and Bing Ads, while dynamically incorporating new keywords proven to convert traffic, improving the effectiveness of campaigns over time.
- Keyword Level Phone Conversion Tracking and Bidding – AgileBid is also the first to offer a revolutionary keyword-level phone conversion tracking and metrics, so that specific keywords and specific clicks can be linked to incoming phone calls, treated as conversions and incorporated into bid management optimization. Service-oriented businesses gain new insight into customers, employees and their PPC campaigns with call metrics that include caller geo-location, call recording, answered calls, hang-ups and more.
- “Big brand advertisers have historically dominated search marketing with enterprise-level software that automates paid bids in Google AdWords and Bing Ads,” said Mike Ulwelling, CEO of Ideagility. “Until now small and mid-sized businesses have been largely shut out of the automation revolution, as enterprise solutions were priced above their ability to pay.”
- “Our mid-sized customers often drive company-critical sales with less than $1,000 per month spent on pay-per-click ads in Google, Bing and Yahoo,” said Rahm McDaniel, VP of Marketing. “After signing up with AgileBid, these customers typically see their benchmark spend cut by a third, while conversions hold steady or increase. This immediate lift results in return on ad spend in the double digits.”
- “As a business owner, I don’t have time to micromanage PPC campaigns,” said Craig Holmes, owner of Holmes Products & Marketing, which operates leather goods retailer www.LeatherNu.com. “After switching to AgileBid from an independent PPC expert, we started saving about $50 per day, increased our sales by 25% over the course of five months and my time spent managing PPC dropped to almost zero.”
- According to a report released by the IAB and Pricewaterhouse Coopers, interactive advertising spend reached a record $17 billion for the first half of 2012. Search Marketing continued to dominate interactive ad formats, both in its contribution to the market (48%) and in its growth rate (19%) as compared to the 2011 period. Search brought in $8.1 billion in the first six months of 2012 with retailers being the biggest advertisers.
- According to the State of Paid Search Report by The Search Agency, the Yahoo! Bing Network drives online sales revenue at a more efficient rate than Google. Specifically, the return on ad spend (ROAS) of paid search on YBN was 28% higher in Q3 than that of Google and the YBN click-through rate (CTR) was 29% higher.
AgileBid is a software-as-a-service (SAAS) solution with monthly plans beginning at $50 for each $1000 of ad spend. All plans include fully automated PPC bid optimization, configurable bidding for return or first page, automatic new keyword testing, email support, 24 hour response time, 24/7 dashboard access, optimization across Google AdWords and Bing Ads and phone call conversion metrics. Customers may start a free trial by signing up at www.agilebid.com and may connect with other users on YouTube, Twitter and Facebook.
Ideagility provides high return Internet marketing, automating campaign management and increasing return on ad spend for small business owners and mid-market managers. Ideagility is a privately held company located in Portland, Oregon and Austin, Texas; Ideagility AgileBid® software-as-a-service optimizes campaigns for advertisers and agencies, representing over one million dollars in annualized ad spend and serving national clients like ServiceMaster Clean, Merry Maids and Yellow Page Digital Marketing Group. www.ideagility.com
The APN DevOps Competency highlights APN Partners who demonstrate deep capabilities delivering continuous integration, continuous delivery, and configuration management. They help customers transform their business to be more efficient and agile by leveraging the AWS platform and DevOps principles.
Oct. 8, 2015 07:30 PM EDT Reads: 210
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Oct. 8, 2015 07:15 PM EDT Reads: 187
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
Oct. 8, 2015 07:00 PM EDT Reads: 177
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Oct. 8, 2015 06:45 PM EDT Reads: 252
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes.
Oct. 8, 2015 06:45 PM EDT Reads: 200
With containerization using Docker, the orchestration of containers using Kubernetes, the self-service model for provisioning your projects and applications and the workflows we built in OpenShift is the best in class Platform as a Service that enables introducing DevOps into your organization with ease. In his session at DevOps Summit, Veer Muchandi, PaaS evangelist with RedHat, will provide a deep dive overview of OpenShift v3 and demonstrate how it helps with DevOps.
Oct. 8, 2015 06:00 PM EDT Reads: 624
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
Oct. 8, 2015 06:00 PM EDT Reads: 1,069
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Oct. 8, 2015 06:00 PM EDT Reads: 781
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Oct. 8, 2015 06:00 PM EDT Reads: 133
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Oct. 8, 2015 06:00 PM EDT Reads: 2,159
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
Oct. 8, 2015 05:45 PM EDT Reads: 1,224
In their session at DevOps Summit, Asaf Yigal, co-founder and the VP of Product at Logz.io, and Tomer Levy, co-founder and CEO of Logz.io, will explore the entire process that they have undergone – through research, benchmarking, implementation, optimization, and customer success – in developing a processing engine that can handle petabytes of data. They will also discuss the requirements of such an engine in terms of scalability, resilience, security, and availability along with how the archi...
Oct. 8, 2015 05:00 PM EDT Reads: 394
“All our customers are looking at the cloud ecosystem as an important part of their overall product strategy. Some see it evolve as a multi-cloud / hybrid cloud strategy, while others are embracing all forms of cloud offerings like PaaS, IaaS and SaaS in their solutions,” noted Suhas Joshi, Vice President – Technology, at Harbinger Group, in this exclusive Q&A with Cloud Expo Conference Chair Roger Strukhoff.
Oct. 8, 2015 05:00 PM EDT Reads: 437
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Oct. 8, 2015 04:45 PM EDT Reads: 125
Application availability is not just the measure of “being up”. Many apps can claim that status. Technically they are running and responding to requests, but at a rate which users would certainly interpret as being down. That’s because excessive load times can (and will be) interpreted as “not available.” That’s why it’s important to view ensuring application availability as requiring attention to all its composite parts: scalability, performance, and security.
Oct. 8, 2015 03:00 PM EDT Reads: 388
Saviynt Inc. has announced the availability of the next release of Saviynt for AWS. The comprehensive security and compliance solution provides a Command-and-Control center to gain visibility into risks in AWS, enforce real-time protection of critical workloads as well as data and automate access life-cycle governance. The solution enables AWS customers to meet their compliance mandates such as ITAR, SOX, PCI, etc. by including an extensive risk and controls library to detect known threats and b...
Oct. 8, 2015 03:00 PM EDT Reads: 203
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
Oct. 8, 2015 02:30 PM EDT Reads: 646
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
Oct. 8, 2015 02:00 PM EDT Reads: 159
At DevOps Summit NY there’s been a whole lot of talk about not just DevOps, but containers, IoT, and microservices. Sessions focused not just on the cultural shift needed to grow at scale with a DevOps approach, but also made sure to include the network ”plumbing” needed to ensure success as applications decompose into the microservice architectures enabling rapid growth and support for the Internet of (Every)Things.
Oct. 8, 2015 01:15 PM EDT Reads: 2,042
For it to be SOA – let alone SOA done right – we need to pin down just what "SOA done wrong" might be. First-generation SOA with Web Services and ESBs, perhaps? But then there's second-generation, REST-based SOA. More lightweight and cloud-friendly, but many REST-based SOA practices predate the microservices wave. Today, microservices and containers go hand in hand – only the details of "container-oriented architecture" are largely on the drawing board – and are not likely to look much like S...
Oct. 8, 2015 01:00 PM EDT Reads: 482