|By Marketwired .||
|November 27, 2012 09:00 AM EST||
AUSTIN, TX -- (Marketwire) -- 11/27/12 -- At the upcoming iMedia Agency Summit, Adometry CEO Paul Pellman will join leading executives from Starcom MediaVest Group, Accuen and Media6Degrees to discuss how agencies can partner with their clients to improve cross-channel media campaigns by harnessing big data to drive improved efficiencies and value.
iMedia's twice-annual Agency Summit brings together agency and media professionals for three days of keynote speeches, insightful presentations and informative discussion of the most significant trends impacting the digital marketing industry.
"Panel Discussion: Making Big Data Small for the Brand -- Partnership in Practice"
Tuesday, December 4, 2012 from 10:15 - 10:45 am MST
Camelback Inn, a J.W. Marriott Resort & Spa
Moderated by Media6Degrees President Penry Price, this panel discussion will highlight opportunities for brands, agencies and technology partners to use data to improve the effectiveness of brand marketing. Attendees will also hear specific examples that illustrate how brands can achieve and exceed goals using real-time data. Panelists include Paul Pellman, CEO, Adometry; Jeff Dow, SVP of Analytics & Digital Strategy, Starcom MediaVest Group; and Ming Wu, VP of Trading Accuen.
This session is a part of the invitation-only iMedia Agency Summit. An invitation can be requested via the iMedia Agency Summit website.
Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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