Welcome!

Microservices Expo Authors: Elizabeth White, Todd Matters, Harry Trott, Pat Romanski, Yeshim Deniz

Related Topics: @CloudExpo, Mobile IoT, Microservices Expo, Microsoft Cloud, Agile Computing, Wearables

@CloudExpo: Article

Why 'Bring Your Own Services' Is the Next Big Thing Not to Worry About

Hardware liberation gives companies an even more amazing new tool: have employees or departments bring their own services

When I talk to CIOs, they usually complain that the trend of Bring Your Own Device, or BYOD, is undermining their ability to keep their organization's infrastructures and data secure. Every employee who comes to work with his or her smartphone or tablet and pulls up sales reports, help tickets and other corporate data creates a small hole in the IT armor companies have spent billions to build. Over time, the argument goes, the holes become a dangerous sieve.

My response to those worries: BYOD is a force of nature, so you better not get in its way. And it's just raising the curtain on another, even bigger trend that follows right behind it. Let's call it BYOS, short for "bring your own services."

You see, more than half the companies polled by market researcher IDC already have employees use their own devices, and they support them. It's an inflection point in the ongoing consumerization of IT. It's about what works well at home or on the road, it's about what satisfies our innate needs to stay in touch and keep working on crucial data. It's fundamentally about what people know, like and want.

The only way forward for companies is to embrace this movement. They should support multiple devices on multiple platforms and be creative when it comes to making access to their important data streams secure. It's a question of staying competitive in the market and attractive for new talent while not taking your eyes off compliance and liability issues.

Hardware liberation gives companies an even more amazing new tool: have employees or departments bring their own services. The consumer experience is leading the way in this instance, too. Elegant and intuitive user interfaces like we know from our personal web services and smart devices. Appification and connectors to many different services and data streams in the cloud or on-site let us create mash-ups to get work done here and now.

Yes, you can put out a request, evaluate different options and make a company-wide purchase. But that's so 20th century: slow, inefficient and costly. Bringing your own service opens an entire SMB, or a small group within a larger company, up to agile innovation like never before.

This is not to belittle legitimate security concerns. Make data access, storage and transfer secure and compliant to your organization's rules and business processes, I tell CIOs or CEOs who will listen. But other than that, let a thousand flowers of Software-as-a-Service bloom.

If someone's driven by a burning business question, they will go out and find a service or a tool that lets them explore the answers. You know the drill from your own behavior as a Web 3.0 consumer. You strive to be quick, cheap and successful. Why shouldn't you have some visibility into this constant quest?

That's exactly how the smart people in your team will go out and hack the hard questions: What are the hidden profit centers? Where are our online dollars best spent? Who are the nodes in our extended network of partners and suppliers that contribute to our bottom line? Where are the other smart guys you can connect with? Where have we overlooked an opportunity to connect the dots between social media metrics and POS data?

New and powerful platforms such as Google Cloud Comput or salesforce often form the backbone to make this BYOS world possible. The whole company might tap into them, as will the curious ones who run an advanced business intelligence query on their personal tablet. It's too good an opportunity to pass up on if you are interested in getting better answers faster. If you lock down your employees and force them to use pre-ordained devices and services, you literally leave money on the table, every second and every click.

Yes, it's a scary revolution. It's driven by the consumerization of IT, the urge to harness Big Data, and the proliferation of public and private clouds. But you can have your data and let your employees eat it, too. Let them dissect and digest Big Data and in the process show you how everyone can mine their own business.

BYOS is a trend we won't be able to stop, just like we couldn't stop BYOD. We might as well get out in front of it and be successful before the rest of the corporate world stops being frightened.

More Stories By Rachel Delacour

Rachel Delacour is CEO and co-founder of BIME, a European startup that empowers businesses of any size to profit in era of Big Data. She is considered a subject matter expert on cloud computing, SaaS, BI, enterprise computing and Big Data. She has presented on stage at such leading industry events as: DEMO, GigaOm Structure: Data, Interop Enterprise Cloud Summit, Google I/O, American Marketing Association Conference and LeWeb. She is regularly interviewed and quoted by well-known outlets such as GigaOm and InformationWeek.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
For most organizations, the move to hybrid cloud is now a question of when, not if. Fully 82% of enterprises plan to have a hybrid cloud strategy this year, according to Infoholic Research. The worldwide hybrid cloud computing market is expected to grow about 34% annually over the next five years, reaching $241.13 billion by 2022. Companies are embracing hybrid cloud because of the many advantages it offers compared to relying on a single provider for all of their cloud needs. Hybrid offers bala...
The margins of cloud products like virtual machines are still in the 50% range. In essence, price drops are going to be a regular feature for the foreseeable future. This begets the question - are hosted solutions becoming irrelevant today? Boston-based market research firm, 451 Research, has been publishing their ‘Cloud Price Index' for a few years now. The quarterly study looks into the pricing of various offerings in the cloud market to understand the shifting dynamics in the public, privat...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
"Tintri focuses on the Ops side of the DevOps, which basically is pushing more and more of the accessibility of the infrastructure to the developers and trying to get behind the scenes," explained Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We do one of the best file systems in the world. We learned how to deal with Big Data many years ago and we implemented this knowledge into our software," explained Jakub Ratajczak, Business Development Manager at MooseFS, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Managing mission-critical SAP systems and landscapes has never been easy. Add public cloud with its myriad of powerful cloud native services and this may not change any time soon. Public cloud offers exciting new possibilities for enterprise workloads. But to make use of these possibilities and capabilities, IT teams need to re-think everything they have done before. Otherwise, they will just end up using public cloud as a hosting platform for their workloads, aka known as “lift and shift.”
There's a lot to gain from cloud computing, but success requires a thoughtful and enterprise focused approach. Cloud computing decouples data and information from the infrastructure on which it lies. A process that is a LOT more involved than dragging some folders from your desktop to a shared drive. Cloud computing as a mission transformation activity, not a technological one. As an organization moves from local information hosting to the cloud, one of the most important challenges is addressi...
The reality of data ubiquity is here—data is buried in operational statistics, machine logs, stacks of overflowing tickets and customer details, among other things. How can any user get valuable information amid this rapid influx of data? Imagine a situation where your firm’s revenue takes a hit owing to an unexpected failure in some business process. It would be a nightmare for IT admins to sift through the interminable piles of data to deduce exactly why and where the problem occurred. To sav...
Hybrid IT is today’s reality, and while its implementation may seem daunting at times, more and more organizations are migrating to the cloud. In fact, according to SolarWinds 2017 IT Trends Index: Portrait of a Hybrid IT Organization 95 percent of organizations have migrated crucial applications to the cloud in the past year. As such, it’s in every IT professional’s best interest to know what to expect.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
In the decade following his article, cloud computing further cemented Carr’s perspective. Compute, storage, and network resources have become simple utilities, available at the proverbial turn of the faucet. The value they provide is immense, but the cloud playing field is amazingly level. Carr’s quote above presaged the cloud to a T. Today, however, we’re in the digital era. Mark Andreesen’s ‘software is eating the world’ prognostication is coming to pass, as enterprises realize they must be...
A common misconception about the cloud is that one size fits all. Companies expecting to run all of their operations using one cloud solution or service must realize that doing so is akin to forcing the totality of their business functionality into a straightjacket. Unlocking the full potential of the cloud means embracing the multi-cloud future where businesses use their own cloud, and/or clouds from different vendors, to support separate functions or product groups. There is no single cloud so...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...