Click here to close now.


Microservices Expo Authors: Pat Romanski, AppDynamics Blog, Liz McMillan, XebiaLabs Blog, Elizabeth White

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, IoT User Interface, Apache

@CloudExpo: Blog Feed Post

Big Data Conundrum: Show Me the Money!

To glean value from Big Data efforts, companies need to embrace the real-time value provided by the cloud

Inventory levels. Sales results. Negative comments on Facebook. Positive comments on Twitter. Shopping on Amazon. Listening to Pandora. Online search habits. No matter what you call it or what the information describes, it’s all data being collected about you.

Thanks to new technologies like Hadoop, once-unquantifiable data (like Facebook conversations and Tweets) can now be quantified. Now, because nearly everything is measurable, everything is measured. The result: companies are spending big dollars to collect, store and measure astronomical amounts of data.

Show me the data!

There’s a name for this movement: Big Data. Not only is it a name, it has been the “it, it” of 2012, possibly trumping “the cloud.”

IDC defines Big Data as projects collecting 100 terabytes of data (hence the name), comprising two or more data formats. Earlier this year, the research firm predicted the market for Big Data technology and services will reach $16.9 billion by 2015, from $3.2 billion in 2010. That’s an astounding 40 percent annual growth rate.

The interesting thing is that IDC expects most of this spending to focus on infrastructure — the plumbing that enables companies to download, collect and store vast amounts of data.

To me, this is a missed opportunity. Why? We need to focus on unlocking the real business benefits from all this data.

Companies have not yet grasped the business potential of all the data pouring in from hundreds of sources—think apps in the cloud, on-premise partner software and from their own enterprise. In effect, businesses haven’t figured out how to make money from this fire hose of disparate data sources.

My point-of-view is that Big Data’s only real value lies in businesses’ ability to transform data into insight they can act on.

This means enabling sales managers to quickly analyze sales reps’ results, view new contracts lost or signed, and react to how actual performance compares against the plan they set months earlier. Help-desk staff could see how individual customers affect sales and profit, showing them when to go above-and-beyond to retain certain customers while allowing low-flyers to churn. Or helping insurance agents to predict kinds and amounts of damage as hurricanes hurtle toward their region.

Steps to Monetize Big Data
To glean value from Big Data efforts, companies need to embrace the real-time value provided by the cloud. Viewing one’s data in real-time through the lens of cloud computing enables anyone, in any company, to make smart business decisions from the mammoth amounts of data, coming from all over the place.

Therefore, companies looking to monetize Big Data need to take these steps:

Use the cloud: These days businesses can tap into an enormous range of cloud services. They can subscribe to high-performance infrastructure services like Amazon Web Services, rent platforms as a service (comprising hardware, operating systems, storage and network capacity) from, store information in services like Box or automate billings with companies like Zuora. These are just examples.

Companies can also pick and choose from a long list of cloud-based apps to handle business tasks, from customer relationship management and marketing to human resources and financial management. In fact, I would argue that cloud services become the business application suite, eventually displacing behemoth on-premise packages from SAP or Oracle. Emphasis on “eventually,” since few enterprises are ready to jettison their million-dollar investments in Oracle and SAP.

For this reason, I advise companies to:

Start with what’s important: Forget about separate data sources. Data today spews in from hundreds sources, be it sales and customer data from, inventory levels from SAP, logistics information from your suppliers and employee data from Oracle. Companies run into trouble when they start off boiling the ocean, which is why I suggest companies begin with a few sources and then build up from there.

Fortunately, there is a way, thanks to a new generation of application programming interfaces (APIs) that allows more kinds of software, from different software makers, to communicate with each other, regardless of location. As a result, any company, regardless of size, can access the data it needs to make better decisions.

Which is why my next point is:

Make Big Data insight democratic: Five years ago, only executives at very large companies had access to business intelligence tools that culled patterns from data.

The cloud makes everything democratic — not just access to the data itself, but the insight as well, including best practices that don’t require the expertise of a SQL or a MapReduce programmer. The cloud enables anyone, anywhere, to recognize patterns from data and make smart decisions, faster. And that means any business professional, at any company should be able to monetize their Big Data.

When Big Data finally becomes useful to the rest of us, and not just IT wizards, it will take on an even larger role today and into tomorrow.

Read the original blog entry...

More Stories By Roman Stanek

Roman Stanek is a technology visionary who has spent the past fifteen years building world-class technology companies. Currently Founder & CEO of Good Data, which provides collaborative analytics on demand, he previously co-founded first NetBeans, now a part of Sun Microsystems and one of the leading Java IDEs, and then and Systinet, now owned by Hewlett-Packard and the leading SOA Governance platform on the market.

@MicroservicesExpo Stories
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
If you are new to Python, you might be confused about the different versions that are available. Although Python 3 is the latest generation of the language, many programmers still use Python 2.7, the final update to Python 2, which was released in 2010. There is currently no clear-cut answer to the question of which version of Python you should use; the decision depends on what you want to achieve. While Python 3 is clearly the future of the language, some programmers choose to remain with Py...
“All our customers are looking at the cloud ecosystem as an important part of their overall product strategy. Some see it evolve as a multi-cloud / hybrid cloud strategy, while others are embracing all forms of cloud offerings like PaaS, IaaS and SaaS in their solutions,” noted Suhas Joshi, Vice President – Technology, at Harbinger Group, in this exclusive Q&A with Cloud Expo Conference Chair Roger Strukhoff.
Opinions on how best to package and deliver applications are legion and, like many other aspects of the software world, are subject to recurring trend cycles. On the server-side, the current favorite is container delivery: a “full stack” approach in which your application and everything it needs to run are specified in a container definition. That definition is then “compiled” down to a container image and deployed by retrieving the image and passing it to a container runtime to create a running...
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. In his session at 17th Cloud Expo, Raghavan "Rags" Srinivas, an Architect/Developer Evangeli...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, ...
Despite all the talk about public cloud services and DevOps, you would think the move to cloud for enterprises is clear and simple. But in a survey of almost 1,600 IT decision makers across the USA and Europe, the state of the cloud in enterprise today is still fraught with considerable frustration. The business case for apps in the real world cloud is hybrid, bimodal, multi-platform, and difficult. Download this report commissioned by NTT Communications to see the insightful findings – registra...
Application availability is not just the measure of “being up”. Many apps can claim that status. Technically they are running and responding to requests, but at a rate which users would certainly interpret as being down. That’s because excessive load times can (and will be) interpreted as “not available.” That’s why it’s important to view ensuring application availability as requiring attention to all its composite parts: scalability, performance, and security.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
There once was a time when testers operated on their own, in isolation. They’d huddle as a group around the harsh glow of dozens of CRT monitors, clicking through GUIs and recording results. Anxiously, they’d wait for the developers in the other room to fix the bugs they found, yet they’d frequently leave the office disappointed as issues were filed away as non-critical. These teams would rarely interact, save for those scarce moments when a coder would wander in needing to reproduce a particula...
All we need to do is have our teams self-organize, and behold! Emergent design and/or architecture springs up out of the nothingness! If only it were that easy, right? I follow in the footsteps of so many people who have long wondered at the meanings of such simple words, as though they were dogma from on high. Emerge? Self-organizing? Profound, to be sure. But what do we really make of this sentence?
As we increasingly rely on technology to improve the quality and efficiency of our personal and professional lives, software has become the key business differentiator. Organizations must release software faster, as well as ensure the safety, security, and reliability of their applications. The option to make trade-offs between time and quality no longer exists—software teams must deliver quality and speed. To meet these expectations, businesses have shifted from more traditional approaches of d...
Information overload has infiltrated our lives. From the amount of news available and at our fingertips 24/7, to the endless choices we have when making a simple purchase, to the quantity of emails we receive on a given day, it’s increasingly difficult to sift out the details that really matter. When you envision your cloud monitoring system, the same thinking applies. We receive a lot of useless data that gets fed into the system, and the reality is no one in IT or DevOps has the time to manu...
Last month, my partners in crime – Carmen DeArdo from Nationwide, Lee Reid, my colleague from IBM and I wrote a 3-part series of blog posts on We titled our posts the Simple Math, Calculus and Art of DevOps. I would venture to say these are must-reads for any organization adopting DevOps. We examined all three ascpects – the Cultural, Automation and Process improvement side of DevOps. One of the key underlying themes of the three posts was the need for Cultural change – things like t...
It is with great pleasure that I am able to announce that Jesse Proudman, Blue Box CTO, has been appointed to the position of IBM Distinguished Engineer. Jesse is the first employee at Blue Box to receive this honor, and I’m quite confident there will be more to follow given the amazing talent at Blue Box with whom I have had the pleasure to collaborate. I’d like to provide an overview of what it means to become an IBM Distinguished Engineer.
I’ve been thinking a bit about microservices (μServices) recently. My immediate reaction is to think: “Isn’t this just yet another new term for the same stuff, Web Services->SOA->APIs->Microservices?” Followed shortly by the thought, “well yes it is, but there are some important differences/distinguishing factors.” Microservices is an evolutionary paradigm born out of the need for simplicity (i.e., get away from the ESB) and alignment with agile (think DevOps) and scalable (think Containerizati...
The cloud has reached mainstream IT. Those 18.7 million data centers out there (server closets to corporate data centers to colocation deployments) are moving to the cloud. In his session at 17th Cloud Expo, Achim Weiss, CEO & co-founder of ProfitBricks, will share how two companies – one in the U.S. and one in Germany – are achieving their goals with cloud infrastructure. More than a case study, he will share the details of how they prioritized their cloud computing infrastructure deployments ...
DevOps Summit at Cloud Expo 2014 Silicon Valley was a terrific event for us. The Qubell booth was crowded on all three days. We ran demos every 30 minutes with folks lining up to get a seat and usually standing around. It was great to meet and talk to over 500 people! My keynote was well received and so was Stan's joint presentation with RingCentral on Devops for BigData. I also participated in two Power Panels – ‘Women in Technology’ and ‘Why DevOps Is Even More Important than You Think,’ both ...