Welcome!

Microservices Expo Authors: Pat Romanski, AppDynamics Blog, Automic Blog, Liz McMillan, Jason Bloomberg

Related Topics: @CloudExpo, Mobile IoT, Microservices Expo, Microsoft Cloud, Agile Computing, Apache

@CloudExpo: Article

The Data Explosion. Are We Ready? (or Not)

Cloud, social, and mobile: accelerating a world of Bigger Data

Since the very beginnings of trade and commerce, it has been a commonality that most information exchange between buyer and seller, customer and business, was treated as a discrete, confidential, and almost intimate affair. Trust was earned, not given.

Consider the not so distant history of the local American bank. Banks have been collecting personal information about their customers for decades, harkening back to consultations over a notepad, paper deposit slips, and hand-written applications. The reputations of applicant and banker, buyer and seller, were local reputations, with personal and professional references limited to the confines of the community and the reality of proximity.

Banks large and small managed piecemeal, disconnected snapshots of personal information in random, unstructured, and ultimately inefficient processes that took place without fanfare over the lifetime relationship between client and local banker. "Data collection" was nowhere to be found in the strategic plan, yet banks were the recipients of valuable information regarding their clients: income, investments, payment history, business and family relationships that involved money. Most customers relied only on their local bankers to know them personally and therefore to be capable of making recommendations and offering personalized financial advice. Customer-to-computer interactions, later known as "self-service," were still a fantasy in the minds of fiction writers like George Orwell.

For over a hundred years banks stored their data locally, first in secured filing cabinets, then safes, and as time progressed, on local computers backed up centrally, just as a precaution. By and large the customer relationship and treatment of privacy was based on local proximity and personal discretion. If a breach of confidentiality occurred, it was entirely local in nature, usually involving only a handful of individuals, with minimal impact to the wider community and certainly little impact on the overall banking institution. The relationship was personal, much like the one embodied by George Bailey, the beleaguered banker in the Christmas classic film It's a Wonderful Life. But the landscape of customer information was unique also for cultural reasons and societal norms. Individuals owned their personal information, not banks. This distinction is significant given the incredibly electronic world that now surrounds us.

Today, this data scenario and concept of "confidentiality" is as outdated as the black-and-white movie. Client confidentiality is no longer parsed out in handfuls among consenting and trusting individuals with personal and community ties. Few bank customers today live in the world of George Bailey and his town full of customers he knew by their first names. In fact, it is just the opposite. This is not merely the emerging era of data exchange; it is the beginning of the largest personal data explosion the world has ever seen.

What explosion? Consider this: the average company doubles its amount of data every year, adding more data to our cyber economy than pennies in the Treasury.  Data is not the newest asset, it is the pivotal one.  And cloud computing is making that data aggregation cheaper and easier than ever, with APIs creating new capture nets across a multitude of mobile devices.

The explosion of data is also going international and isn't anywhere near over. Personal data aggregation is only expanding as more health, financial, and social information elements find their way from individuals and businesses into the "clouds" of networked computers, handheld devices, and massive data warehouses. Not only does the business and professional world know how to collect more data, it is also capable of storing it at lower and lower costs. The old days when confidentiality and personal privacy were held in trusted cocoons of discrete individual relationships are over. Data, the lubricant of automating modern commerce, is essentially loose in the digital ecosystem. It is flowing without interruption across physical and legal borders, feeding the data-hungry environment we have created.

Company reputation, personal privacy, and business risk have new meaning and unprecedented exposures. Knowing how to succeed, or fail, in such a cyber world gives cause for a better understanding of the technology blind spots, for individuals and businesses alike. But how did we get here so quickly, and have we fully evaluated the unintended consequences of our technology addiction and Internet openness?

Given that we now have the benefit of looking backward, we can see a convergence of three key forces that accelerated the data explosion: information economics, information technology, and information culture. All three factors have occurred so quickly and in such a parallel fashion that it is difficult to determine which came first or which caused the other.   Each of these factors will be discussed in sequential articles from the published book, Unseen Liability, the Irreversible Collision of Technology and Business Risk.

More Stories By Drew Bartkiewicz

Drew Bartkiewicz is founder of Apinomic, a NY agency that specializes in the business of data platforms and digital channels that leverage managed API's. As a former VP Strategy Services at Mashery, and alumnus of salesforce.com, BroadVision, and The Hartford, Drew has helped build over 25 successful data platforms (3 he founded) and was selected for several Future of the Internet initiatives with the World Economic Forum. Drew has previously founded two successful companies in NYC, CyberFactors and CloudInsure, and is often sought as a speaker and writer on technology trends and their impact on culture and business.

Drew possesses a Bachelors of Science in Aerospace Engineering from the United States Military Academy at West Point and an MBA from the Yale School of Management. He speaks four languages and is an advisor to several early stage NYC start ups. In addition to consulting brands for API Strategy, he is also the Founder of wwww.lettrs.com, the cloud platform for letters, after spending time with youth organizations, technophiles, and his kids discussing ways to elevate their impact in life through the thoughtful fusion of technology and letter writing as a timeless and necessary craft.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
The goal of any tech business worth its salt is to provide the best product or service to its clients in the most efficient and cost-effective way possible. This is just as true in the development of software products as it is in other product design services. Microservices, an app architecture style that leans mostly on independent, self-contained programs, are quickly becoming the new norm, so to speak. With this change comes a declining reliance on older SOAs like COBRA, a push toward more s...
From the conception of Docker containers to the unfolding microservices revolution we see today, here is a brief history of what I like to call 'containerology'. In 2013, we were solidly in the monolithic application era. I had noticed that a growing amount of effort was going into deploying and configuring applications. As applications had grown in complexity and interdependency over the years, the effort to install and configure them was becoming significant. But the road did not end with a ...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
Digital means customer preferences and behavior are driving enterprise technology decisions to be sure, but let’s not forget our employees. After all, when we say customer, we mean customer writ large, including partners, supply chain participants, and yes, those salaried denizens whose daily labor forms the cornerstone of the enterprise. While your customers bask in the warm rays of your digital efforts, are your employees toiling away in the dark recesses of your enterprise, pecking data into...
Wow, if you ever wanted to learn about Rugged DevOps (some call it DevSecOps), sit down for a spell with Shannon Lietz, Ian Allison and Scott Kennedy from Intuit. We discussed a number of important topics including internal war games, culture hacking, gamification of Rugged DevOps and starting as a small team. There are 100 gold nuggets in this conversation for novices and experts alike.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
With DevOps becoming more well-known and established practice in nearly every industry that delivers software, it is important to continually reassess its efficacy. This week’s top 10 includes a discussion on how the quick uptake of DevOps adoption in the enterprise has posed some serious challenges. Additionally, organizations who have taken the DevOps plunge must find ways to find, hire and keep their DevOps talent in order to keep the machine running smoothly.
Call it DevOps or not, if you are concerned about releasing more code faster and at a higher quality, the resulting software delivery chain and process will look and smell like DevOps. But for existing development teams, no matter what the velocity objective is, getting from here to there is not something that can be done without a plan. Moving your release cadence from months to weeks is not just about learning Agile practices and getting some automation tools. It involves people, tooling and ...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
The notion of customer journeys, of course, are central to the digital marketer’s playbook. Clearly, enterprises should focus their digital efforts on such journeys, as they represent customer interactions over time. But making customer journeys the centerpiece of the enterprise architecture, however, leaves more questions than answers. The challenge arises when EAs consider the context of the customer journey in the overall architecture as well as the architectural elements that make up each...
In 2006, Martin Fowler posted his now famous essay on Continuous Integration. Looking back, what seemed revolutionary, radical or just plain crazy is now common, pedestrian and "just what you do." I love it. Back then, building and releasing software was a real pain. Integration was something you did at the end, after code complete, and we didn't know how long it would take. Some people may recall how we, as an industry, spent a massive amount of time integrating code from one team with another...
As the software delivery industry continues to evolve and mature, the challenge of managing the growing list of the tools and processes becomes more daunting every day. Today, Application Lifecycle Management (ALM) platforms are proving most valuable by providing the governance, management and coordination for every stage of development, deployment and release. Recently, I spoke with Madison Moore at SD Times about the changing market and where ALM is headed.
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Much of the discussion around cloud DevOps focuses on the speed with which companies need to get new code into production. This focus is important – because in an increasingly digital marketplace, new code enables new value propositions. New code is also often essential for maintaining competitive parity with market innovators. But new code doesn’t just have to deliver the functionality the business requires. It also has to behave well because the behavior of code in the cloud affects performan...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
I had the opportunity to catch up with Chris Corriere - DevOps Engineer at AutoTrader - to talk about his experiences in the realm of Rugged DevOps. We discussed automation, culture and collaboration, and which thought leaders he is following. Chris Corriere: Hey, I'm Chris Corriere. I'm a DevOps Engineer AutoTrader. Derek Weeks: Today we're going to talk about Rugged DevOps. It's a subject that's gaining a lot of traction in the community but not a lot of people are really familiar with wh...