Welcome!

Microservices Expo Authors: Pat Romanski, Elizabeth White, Liz McMillan, Don MacVittie, Derek Weeks

News Feed Item

USA Technologies’ Two-Tier Pricing Program Tops Milestone of 11,000 Locations Nine Months After Launch

USA Technologies, Inc. (NASDAQ: USAT) (“USAT”), a leader of wireless, cashless payment and M2M telemetry solutions for small-ticket, self-serve retailing industries, today announced the achievement of a milestone 11,000 customer locations utilizing USAT’s Two-Tier Pricing Program, nine months after launching the program in January.

USAT’s Two-Tier Pricing Program provides operators of small-ticket, unattended terminals such as vending machines, the ability to charge two different prices—a standard retail price for credit/debit card transactions, and a discounted price for cash purchases.

Jim Turner, vice president of deployment services for USA Technologies, commented: “Our Two-Tier Pricing Program has been gaining strong traction with operators of our unattended retail locations as they recognize the benefits of cashless adoption and the valuable role two-tier pricing can play in their purchasing decision. In addition, we continue to monitor consumer reaction to two-tier pricing through the USAT Knowledge Base, including a recent analysis of two-tier pricing deployments using a population three times larger than our initial analysis earlier this year. We believe the positive data from this recent analysis continues to strengthen the case for cashless adoption by our customers,” said Turner.

The Benefits of Two-Tier Pricing:

  • Provides operators the opportunity to improve their return on investment when implementing cashless and telemetry solutions by offering consumers the option of two vend prices – a standard price for credit/debit and discounted price for cash;
  • Incremental revenue for operators due to higher vend prices;
  • Offers operators the ability to drive cashless convenience more deeply into their customer base due to improved ROI; and,
  • Provides a flexible system that enables operators to set their own credit/debit price, by account or machine, remotely through the customer portal of ePort Connect®.

Findings from the Latest Two-Tier Pricing Knowledge Base Study

In September 2012, using its ePort Connect Knowledge Base, USAT evaluated the impact of two-tier pricing on consumer behavior. Following the initial analysis conducted in early 2012, which evaluated data from approximately 450 ePort terminals with two-tier pricing, the September analysis evaluated cashless sales and usage data from approximately 1,500 terminals.

The analysis tracked key metrics, per terminal, for the one month before and after deployment of USAT's Two-Tier Pricing Program to gauge the impact that two-tier pricing was having on cashless sales and usage. Consistent with the initial analysis, all key metrics—cashless sales as a percentage of total sales, aggregate cashless dollars, number of vends and average credit vend—grew, supporting USAT’s view that consumers are willing to pay for the convenience of cashless even with a two-tier pricing structure. (Note: this analysis did not include vending machines where key metrics were affected by outside market conditions during the period studied, such as the opening of a college around the time that two-tier pricing was enabled.)

What Customers are Saying

Snackworks: “Based on our own experience, consumers appear to have accepted two-tier pricing because of the convenience it offers,” said Lisa Leuchter, founder and co-owner of Snackworks, with well over 1,000 vending and coffee machines in Florida. “Adding USAT’s Two-Tier Pricing Program as one of our cashless payment options has helped us to be more flexible and competitive, and is bringing in enough additional pre-tax profit to pay for our card processing and one-third of our ePort Connect service fees. The program has made installing cashless payment more viable with a broader base of customers," she said.

The Rawls Distributing Company: “We are continually adding new technology and services to improve operations and the customer purchasing experience,” said Robin Rawls, founder and owner of Rawls Distributing Company, with 1,200 vending machines in Georgia. “I was prompted to try USAT’s Two-Tier Pricing Program when I learned about the positive findings in their latest study of two-tier deployments. Now, we try to get two-tier pricing on all of our machines as existing contracts run out with some of our more intractable clients. Their employees want the service and are willing to pay for it,” he said.

CNC Vending: Another company taking advantage of USAT’s Two-Tier Pricing Program is CNC Vending, of Texas (“CNC”). Owner/operator, Chuck Olson, acknowledges that consumers are spending more at CNC machines when they can pay with their debit or credit cards instead of cash—on multi-vends and on higher priced items. “Every CNC vending machine that goes out now has an NFC-enabled card reader, giving our consumers more convenience, ease of use and speed of transaction, adding so much more value to their shopping experience. This was another reason for going with USAT’s Two-Tier Pricing Program. We can offer every payment option and open up new streams of revenue,” he said.

“We continue to enhance the value of every connection for our customers, and for USAT,” said USAT’s Turner. “Our Two-Tier Pricing Program is a great example of that; we are extremely pleased that we have attracted 11,000 ePort Connect locations to our Two-Tier Pricing Program in just nine months. Operators of our self-serve retail locations, particularly in vending, are now realizing that USAT’s Two-Tier Pricing Program can help them to quickly scale their cashless deployments while also enhancing their business returns,” concluded Turner.

For more information about USAT’s Two-Tier Pricing Program, contact a USAT sales representative at 1-800-633-0340. For information on USAT’s 2012 Knowledge Base study released in June 2012 that compiled and evaluated data from approximately 57,000 terminals across 39 different channels and customer types on USAT’s ePort Connect service, click here or access at www.usatech.com.

About USA Technologies:

USA Technologies is a leader of wireless, cashless payment and M2M telemetry solutions for small-ticket, self-serve retailing industries. ePort Connect® is the company’s flagship service platform, a PCI-compliant, end-to-end suite of cashless payment and telemetry services specially tailored to fit the needs of the small ticket, self-service retail industries. USA Technologies also provides a broad line of cashless acceptance technologies including its NFC-ready ePort® G8, ePort Mobile™ for customers on the go, and QuickConnect™, an API Web service for developers. USA Technologies has been granted 84 patents; and has agreements with Verizon, Visa, Elavon and major customers such as Compass, Crane, AMI Entertainment and others. Visit the website at www.usatech.com.

G-USAT

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@MicroservicesExpo Stories
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
Our work, both with clients and with tools, has lead us to wonder how it is that organizations are handling compliance issues in the cloud. The big cloud vendors offer compliance for their infrastructure, but the shared responsibility model requires that you take certain steps to meet compliance requirements. Which lead us to start poking around a little more. We wanted to get a picture of what was available, and how it was being used. There is a lot of fluidity in this space, as in all things c...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Admiral Calcote - also known as Lee Calcote (@lcalcote) or the Ginger Geek to his friends - gave a presentation entitled Characterizing and Contrasting Container Orchestrators at the 2016 All Day DevOps conference. Okay, he isn't really an admiral - nor does anyone call him that - but he used the title admiral to describe what container orchestrators do, relating it to an admiral directing a fleet of container ships. You could also say that they are like the conductor of an orchestra, directing...
Gaining visibility in today’s sprawling cloud infrastructure is complex and laborious, involving drilling down into tools offered by various cloud services providers. Enterprise IT organizations need smarter and effective tools at their disposal in order to address this pertinent problem. Gaining a 360 - degree view of the cloud costs requires collection and analysis of the cost data across all cloud infrastructures used inside an enterprise.
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The notion of improving operational efficiency is conspicuously absent from the healthcare debate - neither Obamacare nor the newly proposed GOP plan discusses the impact that a step-function improvement in efficiency could have on access to healthcare (through more capacity), quality of healthcare services (through reduced wait times for patients) or cost (through better utilization of scarce, expensive assets).
The goal of Microservices is to improve software delivery speed and increase system safety as scale increases. Microservices being modular these are faster to change and enables an evolutionary architecture where systems can change, as the business needs change. Microservices can scale elastically and by being service oriented can enable APIs natively. Microservices also reduce implementation and release cycle time and enables continuous delivery. This paper provides a logical overview of the Mi...
Some people are directors, managers, and administrators. Others are disrupters. Eddie Webb (@edwardawebb) is an IT Disrupter for Software Development Platforms at Liberty Mutual and was a presenter at the 2016 All Day DevOps conference. His talk, Organically DevOps: Building Quality and Security into the Software Supply Chain at Liberty Mutual, looked at Liberty Mutual's transformation to Continuous Integration, Continuous Delivery, and DevOps. For a large, heavily regulated industry, this task ...
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The past few years have seen a huge increase in the amount of critical IT services that companies outsource to SaaS/IaaS/PaaS providers, be it security, storage, monitoring, or operations. Of course, along with any outsourcing to a service provider comes a Service Level Agreement (SLA) to ensure that the vendor is held financially responsible for any lapses in their service which affect the customer’s end users, and ultimately, their bottom line. SLAs can be very tricky to manage for a number ...
In a recent post, titled “10 Surprising Facts About Cloud Computing and What It Really Is”, Zac Johnson highlighted some interesting facts about cloud computing in the SMB marketplace: Cloud Computing is up to 40 times more cost-effective for an SMB, compared to running its own IT system. 94% of SMBs have experienced security benefits in the cloud that they didn’t have with their on-premises service
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Gone are the days when application development was the daunting task of the highly skilled developers backed with strong IT skills, low code application development has democratized app development and empowered a new generation of citizen developers. There was a time when app development was in the domain of people with complex coding and technical skills. We called these people by various names like programmers, coders, techies, and they usually worked in a world oblivious of the everyday pri...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
Some journey to cloud on a mission, others, a deadline. Change management is useful when migrating to public, private or hybrid cloud environments in either case. For most, stakeholder engagement peaks during the planning and post migration phases of a project. Legacy engagements are fairly direct: projects follow a linear progression of activities (the “waterfall” approach) – change managers and application coders work from the same functional and technical requirements. Enablement and develo...