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Microservices Journal Authors: Carmen Gonzalez, Liz McMillan, Roger Strukhoff, Elizabeth White, Baruch Sadogursky

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Top Businesses Deliver New Experiences With Windows 8 Apps

Power brands address critical business needs, better engage customers using new Windows 8 apps.

REDMOND, Wash., Nov. 5, 2012 /PRNewswire/ -- Major global brands, including Twentieth Century Fox Television Distribution, Johnson & Johnson Services Inc., Rooms To Go Inc., Bank of America Corp. and PCL Constructors Inc., are among the early adopters deploying Windows 8-based apps to address their business needs and engage consumers in new ways.

(Logo:  http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

From offering partners sneak peeks at TV shows and movies, to staying in lockstep with consumers at retail, to helping keep workers safe by preventing construction site incidents, these companies are discovering how Windows 8 apps can improve the way they do business.

"It's so great to see a number of the world's most well-known companies choosing Windows 8 to advance their businesses," said Erwin Visser, senior director of Windows Commercial Marketing at Microsoft. "Windows 8 opens new doors for businesses to improve the way they collaborate and share information, enhance customer experiences, uncover new business opportunities, and much more."

Twentieth Century Fox Television Distribution
Twentieth Century Fox Television Distribution, a division of Twentieth Century Fox responsible for the global distribution of its library of television series and feature films, has developed a Windows 8 app for its industry-leading customer site, FoxFast.com. FoxFast.com was created to give broadcast partners 24/7 access to screen the vast library of programs, as well as to easily access all the marketing materials needed to create and support launches. 

With an increasingly mobile business landscape and the division's transition to a fully digital distribution model, the studio needed a simple method for broadcasters to securely screen its products and download their marketing assets on-the-go. Creating the Windows 8 app was the next natural evolution for FoxFast.com — a touch-first app that scales to work on a variety of devices — making the site's offerings accessible anytime, anywhere around the world. Like FoxFast.com, the new app provides customers with an authenticated user experience to securely screen content and manage marketing assets. The FoxFast app is now available in the Windows Store for download.

Johnson & Johnson Services Inc.
Johnson & Johnson has developed a new Windows 8 app called the Digital Health Scorecard. Available in the Windows Store, the app provides consumers with a simple way to understand the state of their health and what they can do to lessen their long-term risk for developing chronic diseases such as diabetes, cancer and heart disease. According to the World Health Organization, these common conditions account for three out of every five deaths around the globe. The insight gained from the Digital Health Scorecard can help engage and motivate people to make small changes that can lead to healthier, happier lives.

The Digital Health Scorecard has been designed to be fast and easy to use. The app can and should be reused on a regular basis so that people can understand their progress over time. Johnson & Johnson has led the effort to develop the science behind calculating the score and will update it over time as new data becomes available.

Rooms To Go
Rooms To Go, a furniture retailer, has developed a Windows 8 line-of-business app that provides an intuitive, touch-enabled point-of-sale experience for customers, taking advantage of continuous connectivity. The app consists of a suite of mini-apps that allow the sales associates to stage the sales process and transaction in-store without leaving the customer's side. Customers can also seamlessly browse the full line of available inventory through the app and conceptualize different room settings. This allows for a cost-effective solution for all sales associates across 175 stores.

Bank of America
Bank of America has developed the Bank of America Mobile Banking app for Windows 8 that gives customers a digital experience that is optimized for the Windows 8 user interface and takes advantage of features such as Live Tiles.

Customers have the convenience and accessibility of checking balances, paying bills, making transfers, locating ATMs and banking centers, making deposits, receiving alerts, and redeeming BankAmeriDeals offers from tablets, laptops and desktops.

PCL Construction
PCL Construction, a major construction company in North America and Australia, relies on technology to enable the business. PCL considered Windows 8 a promising new platform for improving the capabilities available to its employees, with a particular focus on field staff, executives and frequent travelers. The company developed a Windows 8 line-of-business app called the Safety Management Center that allows its field staff to record observations while on the construction site and simultaneously fill out inspection forms remotely — helping employees address potential incidents on the job site before they occur. More importantly, Safety Management Center is helping PCL deliver on its ongoing goal of zero safety incidents.

Read more about Windows 8 enterprise customers developing apps on the Windows for your Business blog. More information about how organizations are turning to Microsoft technology is available on the Microsoft Customer Spotlight newsroom.

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

SOURCE Microsoft Corp.

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