Welcome!

Microservices Expo Authors: Pat Romanski, Dalibor Siroky, Stackify Blog, Elizabeth White, Liz McMillan

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Open Source Cloud, Containers Expo Blog, Apache

@CloudExpo: Article

Platfora Delivers ‘Hadoop for Dummies’

Platfora describes its user-friendly widgetry as the first scale-out in-memory business intelligence platform for Hadoop

Platfora, a start-up with an ace or two in the hole, came out of stealth mode this week with the intention of taking the finicky, balky, ornery Hadoop mainstream and disrupting the $35 billion business analytics market.

The company's aces include Andreessen Horowitz, the young VC with the seemingly Midas touch, and In-Q-Tel, the CIA's venture capital arm, which together put $7.18 million into the new venture. Both, shall we say, have some pretty interesting contacts.

Platfora describes its user-friendly widgetry as the first scale-out in-memory business intelligence platform for Hadoop.

That's the fancy geek description.

Its founder Ben Werther, a former Apache Cassandra and Greenplum product strategy guy, describes the solution more trenchantly.

Hadoop, he says, is like a big cardboard box carelessly filled with Big Data. His widgetry can figure out what the data is and what it means and turn it into pictures without teams of IT staff reorganizing a data warehouse. In fact it eliminates data warehouses and ETL (extract, transform, and load) software altogether. Users can question the data right after it's collected.

Compared to what can be done now he's promising a "Hadoop for Dummies" that may mean the end of the data warehouse.

Platfora is a fundamentally different kind of BI platform. It transforms the raw data in Hadoop into interactive, in-memory BI without a traditional data warehouse and its inherent limitations. End users get a beautiful web-based analysis interface using HTML5 technology - the first of its kind.

Platfora pulls data out of Hadoop into an in-memory data processing engine, making access to the data extremely fast. It leverages Hadoop to do the heavy lifting, processing massive Big Data into highly efficient, in-memory data stores (think datamarts-on-the-fly).

The start-up's biggest innovation, however, rests with how the layers work together seamlessly. It automatically refines the in-memory data based on the questions users ask.

Werther says, "Everyone talks about the promise of Big Data, but the real innovation lies in the data agility and exploration made possible by Hadoop. Businesses want immediate answers - they can't wait days or months for insight into their own data. Unless businesses can explore and interact with this data, the promise of Hadoop is lost."

Scott Weiss, an Andreessen Horowitz general partner and a Platfora board member, says, "Platfora up-ends traditional business intelligence, unlocks the potential of Hadoop and puts the power of data in the hands of the end user."

In his opinion, "The legacy BI vendors don't have the product architecture for Hadoop or Big Data and we believe this opens the door for a new franchise to be built."

Platfora was built from the ground up to present Hadoop raw data in new ways. Its key components include:

  • Unbounded In-Memory BI: Platfora's so-called Vizboards let business users build stunning interactive visualizations. Vizboards are web-based, using HTML5 canvas technology, and feature a layer for sharing and collaboration.
  • High-Performance In-Memory Data Processing Engine: Using its trademarked Fractal Cache technology, Platfora's in-memory data processing engine is natively connected with Hadoop. As the core of the platform, Fractal Cache automatically refines itself without IT's intervention.
  • Hadoop Data Refinery: The company's Adaptive Job Synthesis automatically builds MapReduce jobs and pushes them down to Hadoop to produce aggregated in-memory representations of the data.

Platfora works with existing clusters of machines running Cloudera, Amazon Web Services, MapR and Hortonworks although at the moment Cloudera appears to be its favorite. They're partnering.

Platfora, which has less than 30 people but growing, has the widgetry in beta with 10 Fortune 500s and Global 2000s and maybe the odd web company. Werther claims there's another 70-80 companies chomping at the bit to get in and use it. Once when he showed the stuff off, he got a standing ovation, a unique experience in his career. Nonetheless, the company's being methodical. The beta will be gradually expanded. And the widgetry should go GA round about February, upsetting folks like IBM and Oracle with its new take on taxonomy.

It will be licensed on a per-server basis and can be deployed on-premise in an enterprise data center or in the cloud.

Unlike other BI software, Platfora won't be priced by the number of users. Data analysts as well as business users across organizations will be able to access and interact with their data. The company's got this crazy democratizing idea about putting the data in the hands of people who need it most without complex and rigid foreplay.

Pre-Platfora, Hadoop's annual growth rate was expected to be more than 60% year-over-year according to IDC.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
The nature of test environments is inherently temporary—you set up an environment, run through an automated test suite, and then tear down the environment. If you can reduce the cycle time for this process down to hours or minutes, then you may be able to cut your test environment budgets considerably. The impact of cloud adoption on test environments is a valuable advancement in both cost savings and agility. The on-demand model takes advantage of public cloud APIs requiring only payment for t...
It has never been a better time to be a developer! Thanks to cloud computing, deploying our applications is much easier than it used to be. How we deploy our apps continues to evolve thanks to cloud hosting, Platform-as-a-Service (PaaS), and now Function-as-a-Service. FaaS is the concept of serverless computing via serverless architectures. Software developers can leverage this to deploy an individual "function", action, or piece of business logic. They are expected to start within milliseconds...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
For DevOps teams, the concepts behind service-oriented architecture (SOA) are nothing new. A style of software design initially made popular in the 1990s, SOA was an alternative to a monolithic application; essentially a collection of coarse-grained components that communicated with each other. Communication would involve either simple data passing or two or more services coordinating some activity. SOA served as a valid approach to solving many architectural problems faced by businesses, as app...
Some journey to cloud on a mission, others, a deadline. Change management is useful when migrating to public, private or hybrid cloud environments in either case. For most, stakeholder engagement peaks during the planning and post migration phases of a project. Legacy engagements are fairly direct: projects follow a linear progression of activities (the “waterfall” approach) – change managers and application coders work from the same functional and technical requirements. Enablement and develo...
Gone are the days when application development was the daunting task of the highly skilled developers backed with strong IT skills, low code application development has democratized app development and empowered a new generation of citizen developers. There was a time when app development was in the domain of people with complex coding and technical skills. We called these people by various names like programmers, coders, techies, and they usually worked in a world oblivious of the everyday pri...
From manual human effort the world is slowly paving its way to a new space where most process are getting replaced with tools and systems to improve efficiency and bring down operational costs. Automation is the next big thing and low code platforms are fueling it in a significant way. The Automation era is here. We are in the fast pace of replacing manual human efforts with machines and processes. In the world of Information Technology too, we are linking disparate systems, softwares and tool...
DevOps is good for organizations. According to the soon to be released State of DevOps Report high-performing IT organizations are 2X more likely to exceed profitability, market share, and productivity goals. But how do they do it? How do they use DevOps to drive value and differentiate their companies? We recently sat down with Nicole Forsgren, CEO and Chief Scientist at DORA (DevOps Research and Assessment) and lead investigator for the State of DevOps Report, to discuss the role of measure...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
These days, APIs have become an integral part of the digital transformation journey for all enterprises. Every digital innovation story is connected to APIs . But have you ever pondered over to know what are the source of these APIs? Let me explain - APIs sources can be varied, internal or external, solving different purposes, but mostly categorized into the following two categories. Data lakes is a term used to represent disconnected but relevant data that are used by various business units wit...
With continuous delivery (CD) almost always in the spotlight, continuous integration (CI) is often left out in the cold. Indeed, it's been in use for so long and so widely, we often take the model for granted. So what is CI and how can you make the most of it? This blog is intended to answer those questions. Before we step into examining CI, we need to look back. Software developers often work in small teams and modularity, and need to integrate their changes with the rest of the project code b...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud4U builds software services that help people build DevOps platforms for cloud-based software and using our platform people can draw a picture of the system, network, software," explained Kihyeon Kim, CEO and Head of R&D at Cloud4U, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...