|By Maureen O'Gara||
|October 29, 2012 08:00 AM EDT||
Platfora, a start-up with an ace or two in the hole, came out of stealth mode this week with the intention of taking the finicky, balky, ornery Hadoop mainstream and disrupting the $35 billion business analytics market.
The company's aces include Andreessen Horowitz, the young VC with the seemingly Midas touch, and In-Q-Tel, the CIA's venture capital arm, which together put $7.18 million into the new venture. Both, shall we say, have some pretty interesting contacts.
Platfora describes its user-friendly widgetry as the first scale-out in-memory business intelligence platform for Hadoop.
That's the fancy geek description.
Its founder Ben Werther, a former Apache Cassandra and Greenplum product strategy guy, describes the solution more trenchantly.
Hadoop, he says, is like a big cardboard box carelessly filled with Big Data. His widgetry can figure out what the data is and what it means and turn it into pictures without teams of IT staff reorganizing a data warehouse. In fact it eliminates data warehouses and ETL (extract, transform, and load) software altogether. Users can question the data right after it's collected.
Compared to what can be done now he's promising a "Hadoop for Dummies" that may mean the end of the data warehouse.
Platfora is a fundamentally different kind of BI platform. It transforms the raw data in Hadoop into interactive, in-memory BI without a traditional data warehouse and its inherent limitations. End users get a beautiful web-based analysis interface using HTML5 technology - the first of its kind.
Platfora pulls data out of Hadoop into an in-memory data processing engine, making access to the data extremely fast. It leverages Hadoop to do the heavy lifting, processing massive Big Data into highly efficient, in-memory data stores (think datamarts-on-the-fly).
The start-up's biggest innovation, however, rests with how the layers work together seamlessly. It automatically refines the in-memory data based on the questions users ask.
Werther says, "Everyone talks about the promise of Big Data, but the real innovation lies in the data agility and exploration made possible by Hadoop. Businesses want immediate answers - they can't wait days or months for insight into their own data. Unless businesses can explore and interact with this data, the promise of Hadoop is lost."
Scott Weiss, an Andreessen Horowitz general partner and a Platfora board member, says, "Platfora up-ends traditional business intelligence, unlocks the potential of Hadoop and puts the power of data in the hands of the end user."
In his opinion, "The legacy BI vendors don't have the product architecture for Hadoop or Big Data and we believe this opens the door for a new franchise to be built."
Platfora was built from the ground up to present Hadoop raw data in new ways. Its key components include:
- Unbounded In-Memory BI: Platfora's so-called Vizboards let business users build stunning interactive visualizations. Vizboards are web-based, using HTML5 canvas technology, and feature a layer for sharing and collaboration.
- High-Performance In-Memory Data Processing Engine: Using its trademarked Fractal Cache technology, Platfora's in-memory data processing engine is natively connected with Hadoop. As the core of the platform, Fractal Cache automatically refines itself without IT's intervention.
- Hadoop Data Refinery: The company's Adaptive Job Synthesis automatically builds MapReduce jobs and pushes them down to Hadoop to produce aggregated in-memory representations of the data.
Platfora works with existing clusters of machines running Cloudera, Amazon Web Services, MapR and Hortonworks although at the moment Cloudera appears to be its favorite. They're partnering.
Platfora, which has less than 30 people but growing, has the widgetry in beta with 10 Fortune 500s and Global 2000s and maybe the odd web company. Werther claims there's another 70-80 companies chomping at the bit to get in and use it. Once when he showed the stuff off, he got a standing ovation, a unique experience in his career. Nonetheless, the company's being methodical. The beta will be gradually expanded. And the widgetry should go GA round about February, upsetting folks like IBM and Oracle with its new take on taxonomy.
It will be licensed on a per-server basis and can be deployed on-premise in an enterprise data center or in the cloud.
Unlike other BI software, Platfora won't be priced by the number of users. Data analysts as well as business users across organizations will be able to access and interact with their data. The company's got this crazy democratizing idea about putting the data in the hands of people who need it most without complex and rigid foreplay.
Pre-Platfora, Hadoop's annual growth rate was expected to be more than 60% year-over-year according to IDC.
There's a lot of things we do to improve the performance of web and mobile applications. We use caching. We use compression. We offload security (SSL and TLS) to a proxy with greater compute capacity. We apply image optimization and minification to content. We do all that because performance is king. Failure to perform can be, for many businesses, equivalent to an outage with increased abandonment rates and angry customers taking to the Internet to express their extreme displeasure.
Aug. 27, 2016 08:15 PM EDT Reads: 2,388
It's been a busy time for tech's ongoing infatuation with containers. Amazon just announced EC2 Container Registry to simply container management. The new Azure container service taps into Microsoft's partnership with Docker and Mesosphere. You know when there's a standard for containers on the table there's money on the table, too. Everyone is talking containers because they reduce a ton of development-related challenges and make it much easier to move across production and testing environm...
Aug. 27, 2016 08:15 PM EDT Reads: 5,063
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 27, 2016 06:00 PM EDT Reads: 3,082
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resource...
Aug. 27, 2016 06:00 PM EDT Reads: 1,999
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 27, 2016 05:00 PM EDT Reads: 1,875
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Aug. 27, 2016 04:45 PM EDT Reads: 1,625
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 27, 2016 02:45 PM EDT Reads: 3,445
Modern organizations face great challenges as they embrace innovation and integrate new tools and services. They begin to mature and move away from the complacency of maintaining traditional technologies and systems that only solve individual, siloed problems and work “well enough.” In order to build...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 27, 2016 12:30 PM EDT Reads: 3,613
Cloud Expo 2016 New York at the Javits Center New York was characterized by increased attendance and a new focus on operations. These were both encouraging signs for all involved in Cloud Computing and all that it touches. As Conference Chair, I work with the Cloud Expo team to structure three keynotes, numerous general sessions, and more than 150 breakout sessions along 10 tracks. Our job is to balance the state of enterprise IT today with the trends that will be commonplace tomorrow. Mobile...
Aug. 27, 2016 12:00 PM EDT Reads: 3,445
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 27, 2016 12:00 PM EDT Reads: 639
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 27, 2016 11:00 AM EDT Reads: 3,976
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 27, 2016 11:00 AM EDT Reads: 2,363
The following fictional case study is a composite of actual horror stories I’ve heard over the years. Unfortunately, this scenario often occurs when in-house integration teams take on the complexities of DevOps and ALM integration with an enterprise service bus (ESB) or custom integration. It is written from the perspective of an enterprise architect tasked with leading an organization’s effort to adopt Agile to become more competitive. The company has turned to Scaled Agile Framework (SAFe) as ...
Aug. 27, 2016 08:45 AM EDT Reads: 799
[session] Architecting for the Cloud By @RagsS | @CloudExpo @IBMBluemix #Cloud #Docker #Microservices
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aug. 27, 2016 07:45 AM EDT Reads: 810
If you are within a stones throw of the DevOps marketplace you have undoubtably noticed the growing trend in Microservices. Whether you have been staying up to date with the latest articles and blogs or you just read the definition for the first time, these 5 Microservices Resources You Need In Your Life will guide you through the ins and outs of Microservices in today’s world.
Aug. 27, 2016 07:45 AM EDT Reads: 5,091
A company’s collection of online systems is like a delicate ecosystem – all components must integrate with and complement each other, and one single malfunction in any of them can bring the entire system to a screeching halt. That’s why, when monitoring and analyzing the health of your online systems, you need a broad arsenal of different tools for your different needs. In addition to a wide-angle lens that provides a snapshot of the overall health of your system, you must also have precise, ...
Aug. 27, 2016 07:30 AM EDT Reads: 1,588
Sharding has become a popular means of achieving scalability in application architectures in which read/write data separation is not only possible, but desirable to achieve new heights of concurrency. The premise is that by splitting up read and write duties, it is possible to get better overall performance at the cost of a slight delay in consistency. That is, it takes a bit of time to replicate changes initiated by a "write" to the read-only master database. It's eventually consistent, and it'...
Aug. 27, 2016 04:30 AM EDT Reads: 3,147
The burgeoning trends around DevOps are translating into new types of IT infrastructure that both developers and operators can take advantage of. The next BriefingsDirect Voice of the Customer thought leadership discussion focuses on the burgeoning trends around DevOps and how that’s translating into new types of IT infrastructure that both developers and operators can take advantage of.
Aug. 27, 2016 02:00 AM EDT Reads: 2,535
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 27, 2016 01:45 AM EDT Reads: 1,748