Click here to close now.

Welcome!

Microservices Journal Authors: Carmen Gonzalez, Yeshim Deniz, Roger Strukhoff, Leo Reiter, Liz McMillan

Related Topics: Microservices Journal, Java, XML, Web 2.0, HP, CRM

Microservices Journal: Article

The Continuing Rise of the Social Enterprise

The path to social enterprise may be potentially paved with gold, but it’s not necessarily going to be a smooth downhill journey

What was that thing before the enterprise-level social network called? It was meetings, personal calls from salespeople or perhaps even the Christmas and summer party right? These "were" the various means that we used to talk with each other and our customers before we were connected online it seems.

Of course these channels for interactivity still exist. Enterprise social networking merely seeks to augment our "personal" experiences, as we also seek to get more value out of every personal engagement as and when it happens.

Impending Inevitability
As CIOs now look to the impending inevitability of implementing social tools in their organizations, we must realize that this is not just an enhancement of email or "Facebook at work," despite what some vendors will say.

The use of enterprise social networks from sources such as Yammer, Salesforce.com or indeed Facebook is an extension of a firm's marketing voice if leveraged effectively. A recent report on Forbes.com suggests that:

  • More than half of firms moving to social enterprise platforms have been able to reduce marketing costs over the period of their migration.
  • By 2015, we may see as many as $30 billion worth of corporate sales resulting from use of social tools.

Where are these networks growing? Acquired by Microsoft in June of 2012, Yammer is a secure, private social network for firms to "empower employees to be more productive" through collaboration. In practice, these are the type of tools that claim to "drive business alignment and agility," which in turn are generally hoped to reduce cycle times and improve relationships with customers and partners.

Note: Salesforce.com's Marc Benioff famously commented that he declined to buy Yammer due to its proximity to his firm's own Chatter application. He also insisted that the firm should have remained independent and entrepreneurial and that there was no need to sell out to acquisition as it did.

What Should CIOs and Architects Look for in Social Enterprise Tools?
Must-have functional factor number one is the presence of native mobile applications to support connectivity to the social enterprise hub. Unless your workforce can connect while they are on the move, you are missing a massive slice of the pie.

Positive disruption is also important. Social enterprise tools are all about breaking down silos within "traditional organizations" and opening up a new playing field for all employees (and partners and customers) to engage upon. It is, in a sense, like ripping up the organization chart and the process plans of old and reconnecting new corporate synapses at every user touchpoint.

Those firms that truly embrace the social enterprise model might even progress from a point where they initially regarded customers as mere transitions, units or items on a balance sheet... to a point where a deeper personal relationship develops.

HP has been working to refine its Social Enterprise Services for more than two years now. The firm bases much of its technology development in this space around the core concept of Customer Relationship Management (CRM) and the provision of tools to serve this discipline.

Frost & Sullivan analyst Joe Outlaw has taken the social CRM further and suggests that this is also an opportunity for firms to tap in to customer-to-customer communications. If businesses can now enter into these conversations and use the right analytics software to back up their evaluation of market opportunities as they now develop, then profits can potentially be maximized.

On top of the IBM, HP, Salesforce.com, Yammer (Microsoft) and other offerings in this space (the list is long and growing by the day), we this month hear of the Oracle Social Relationship Management (SRM) Suite. Announced by Oracle CEO Larry Ellison, the database giant is actually progressing to extend social intelligence as far across its stack as it can.

With the current move to cloud also recently announced by the firm, Oracle is seeking a new connected level of interconnectivity - and, very crucially, it all has to happen in real time if it is to be of value.

"By fundamentally changing the way organizations connect with their different stakeholders, social is changing the rules of business," said Oracle VP Thomas Kurian. "With the Oracle Social Relationship Management Suite we are empowering our customers to embrace this change by integrating the tools required to listen, engage, create, market and analyze social interactions into existing applications and services."

But... and it's a big but

But achieving this kind of social connectivity at the enterprise level is not necessarily plug-and-play whatever the vendors tell you. VP and principal analyst at Constellation Research Alan Lepofsky points out that even new Oracle's social network is still not generally available. Digging deeper, Oracle Collaboration Suite and Oracle Beehive already exist as "failed attempts at collaboration" as Lepofsky sees it.

"Not only is it not available to the public, it's not even in private testing with customers. The only current deployment of OSN is Oracle's internal network, where approximately 20,000 of their employees are using it," writes Lepofsky.

The path to the social enterprise may be potentially paved with gold, but it's not necessarily going to be a smooth downhill journey. Instead, this move to enterprise social might just require quite a lot of effort after all. Will social business still work for lazy introverts then? Time will tell.

•   •   •

This post first appeared on Enterprise CIO Forum.

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
ProfitBricks, the provider of painless cloud infrastructure for IaaS, today announced the release of a Node.js SDK written against its recently launched REST API. This new JavaScript based library provides coverage for all existing ProfitBricks REST API functions. With additional libraries set to release this month, ProfitBricks continues to prove its dedication to the DevOps community and commitment to making cloud migrations and cloud management painless. Node.js is an open source, cross-pl...
The stack is the hack, Jack. That's my takeaway from several events I attended over the past few weeks in Silicon Valley and Southeast Asia. I listened to and participated in discussions about everything from large datacenter management (think Facebook Open Compute) to enterprise-level cyberfraud (at a seminar in Manila attended by the US State Dept. and Philippine National Police) to the world of entrepreneurial startups, app deployment, and mobility (in a series of meetups and talks in bot...
What’s hot in today’s cloud computing world? Containers are fast becoming a viable alternative to virtualization for the right use cases. But to understand why containers can be a better option, we need to first understand their origins. In basic terms, containers are application-centric environments that help isolate and run workloads far more efficiently than the traditional hypervisor technology found in commodity cloud Infrastructure as a Service. Modern operating systems (Linux, Windows, e...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
SYS-CON Events announced today that Blue Box has been named “Bronze Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Blue Box delivers Private Cloud as a Service (PCaaS) to a worldwide customer base. Built on a technology platform leveraging decades of operational expertise in cloud and distributed systems, Blue Box Cloud is a managed private cloud product available in both hosted and on-prem versions. Each Blue Box ...
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of ...
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
79% of new products miss their launch date. That was the conclusion of a CGT/Sopheon Survey in which the impact of such market misses were also explored. What it didn't dig into was the reason why so many products and projects miss their launch date. When we start digging into the details with respect to applications, we can find at least one causal factor in the delivery process, specifically that portion which focuses on the actual move into production, from which consumers (internal and...
Microsoft is releasing in the near future Azure Service Fabric as a preview beta. Azure Service Fabric is built to run microservices - a complex application consisting of smaller, interlocked components that enables updating components without disrupting service. Microsoft has used this over the past few years internally for many of its own applications and the new release is for general use, a new product. OSIsoft is an early adopter of this system and run with it to expand into the explo...
ProfitBricks, the provider of painless cloud infrastructure IaaS, today released its SDK for Ruby, written against the company's new RESTful API. The new SDK joins ProfitBricks' previously announced support for the popular multi-cloud open-source Fog project. This new Ruby SDK, which exposes advanced functionality to take advantage of ProfitBricks' simplicity and productivity, aligns with ProfitBricks' mission to provide a painless way to automate infrastructure in the cloud. Ruby is a genera...
This digest provides an overview of good resources that are well worth reading. We’ll be updating this page as new content becomes available, so I suggest you bookmark it. Also, expect more digests to come on different topics that make all of our IT-hearts go boom!
One of the most frequently requested Rancher features, load balancers are used to distribute traffic between docker containers. Now Rancher users can configure, update and scale up an integrated load balancing service to meet their application needs, using either Rancher's UI or API. To implement our load balancing functionality we decided to use HAproxy, which is deployed as a contianer, and managed by the Rancher orchestration functionality. With Rancher's Load Balancing capability, users ...
Modern Systems announced completion of a successful project with its new Rapid Program Modernization (eavRPMa"c) software. The eavRPMa"c technology architecturally transforms legacy applications, enabling faster feature development and reducing time-to-market for critical software updates. Working with Modern Systems, the University of California at Santa Barbara (UCSB) leveraged eavRPMa"c to transform its Student Information System from Software AG's Natural syntax to a modern application lev...