|By Dana Gardner||
|October 11, 2012 09:00 AM EDT||
New realities of delivering applications and content in the cloud and mobile era demand a more situational capability among and between enterprises, clouds, and the many popular end devices.
That is, major trends have conspired to make inadequate a one-size-fits-all approach to today’s complex network optimization and applications performance demands, says an executive from Akamai Technologies. Rather, more web experiences now need a real-time and dynamic response tailored and refined to the actual use and specifics of that user’s task.
To spotlight this new dynamic, cloud-to-mobile network reality -- and to evaluate ways to make all web experiences remain valued, appropriate, and performant -- BriefingsDirect welcomes Mike Afergan, Senior Vice President and General Manager of the Web Experience Business Unit at Akamai Technologies in Cambridge, Massachusetts. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: Akamai Technologies is a sponsor of BriefingsDirect podcasts.]
Here are some excerpts:
Gardner: Trends that seem to be spurring a different web, a need for a different type of response, given the way that people are using the web now. Let’s start at the top. What are the trends, and what do you mean by a "situational response" to ameliorating this new level of complexity?
Afergan: There are a number of trends, and I'll highlight a few. There’s clearly been a significant change, and you and I see it in our daily lives in how we, as consumers and employees, interact with this thing that we call the web.
Only a few years ago, most of us interacted with the web by sitting in front of the PC, typing on a keyboard and with a mouse. Today, a large chunk, if not a majority, of our interaction with the web is through different handheld devices or tablets, wi-fi, and through cellular connections. More and more it's through different modes of interaction.
For example, Siri is a leader in having us speak to the web and ask questions of the web verbally, as opposed to using a keyboard or some sort of touch-screen device. So there are some pretty significant trends in terms of how we interact as consumers or employees, particularly with devices and cellular connectivity.
We're also seeing websites pull in a variety of content from third parties. Even though you're going to a website, and it looks like it’s a website of a given retailer, more often than not a large chunk of what you are seeing on that page is actually coming from their business partners or other people that they are working with, which gets integrated and displayed to you.
We're seeing cellular end-devices as a big trend on the experience side. We're seeing a number of things happen behind the scenes. What that means is that the web, as we thought about it even a few years ago, is a fundamentally different place today. Each of these interactions with the web is a different experience and these interactions are very different.
A user in Tokyo on a tablet, over a cellular connection, interacting with the website is a very different experience situation than me at my desk in Cambridge, in front of my PC right now with fixed connectivity. This is very different than me or you this evening driving home, with an iPhone or a handheld device, and maybe talking to it via Siri.
Each of these are very different experiences and each of these are what I call different situations. If we want to think about technology around performance and we want to think technology involving Internet, we have to think about these different situations and what technologies are going to be the most appropriate and most beneficial for these different situations.
Gardner: So we have more complexity on the delivery side, perhaps an ecosystem of different services coming together, and we also have more devices, and then of course different networks. And as people think about the cloud, I think the missing word in the cloud is the networks. There are many networks involved here.
Maybe you could help us understand with these trends that delivery is a function of many different services, but also many different networks. How does that come together?
Afergan: There are some trends in which the more things change, the more they stay the same. The way the Internet works fundamentally hasn’t changed. The Internet is still, to use the terminology from over a decade ago, a network of networks. The way that data travels across the Internet behind the scenes is by moving through different networks. Each of those has different operating principles in terms of how they run, and there are always challenges moving from one network to another.
This is why, from the beginning, Akamai has always had a strategy of deploying our services and our servers as close to the users as possible. This is so that, when you and I make a request to a website, it doesn't have to traverse multiple networks, but rather is served from an Akamai location as close as possible to you.
And even when you have to go all the way across the Internet, for example, to buy something and submit a credit card, we're finding an intelligent path across the network. That's always been true at the physical network layer, but as you point out, this notion of networks is being expanded for content providers, websites, and retailers. Think about the set of companies that they work with and the other third parties that they work with almost as a network, as an ecosystem, that really comes together to develop and ultimately create the content that you and I see.
This notion of having these third party application programming interfaces (APIs) in the cloud is a very powerful trend for enterprises that are building websites, but it also obviously creates a number of challenges, both technical and operational, in making sure that you have a reliable, scalable, high-performing web experience for your users.
Gardner: I suppose another big trend nowadays -- we've mentioned mobile and cloud -- is this notion of analytics, big data, trying to be more intelligent, a word you used a moment ago. Is there something about the way that the web has evolved that's going to allow for more gathering of information about what's actually taking place on the networks and these end-devices, and then therefore be able to better serve up or produce value as time goes on?
Is the intelligence something that we can measure? Is there a data aspect to this that comes into that situational benefit path?
Afergan: One of the big challenges in this world of different web experience and situations is a greater demand for that type of information. Before, typically, a user was on a PC, using one of a few different types of browsers.
Now, with all these different situations, the need for that intelligence, the need to understand the situation that your user is in -- and potentially the changing situation that your user is in as they move from one location to another or one device to another -- is even more important than it was a few years ago.
That's going to be an important trend of understating the situations. Being able to adapt to them dynamically and efficiently is going to be an important trend for the industry in the next few years.
Gardner: What does this mean for enterprises? If I'm a company and I recognize that my employees are going to want more variety and more choice on their devices, I have to deliver apps out to those devices. I also have to recognize that they don't stop working at 5 pm. Therefore, our opportunity for delivering applications and data isn't time-based. It's more of a situational-based demand as well.
I don’t think enterprises want to start building out these network capabilities as well as data and intelligence gathering. So what does it mean for enterprises, as they move toward this different era of the web, and how should they think about responding?
Afergan: You nailed it with that question. Obviously one of the big trends in the industry right now, in the enterprise industry, bring your own device (BYOD). You and I and lots of people listening to this probably see it on a daily basis as we work.
In front of me right now are two different devices that I own and brought into the office today. Lots of my colleagues do the same. We see that as a big trend across our customer base.
More and more employees are bringing their increasingly powerful devices into the office. More and more employees want to be able to access their content in the office via those devices and at home or on the go, on a business trip, over those exact same devices, the way we've become accustomed to for our personal information and our personal experiences online.
So the exact same trend that you think about being relevant for consumer-facing websites -- multiple devices, cellular connectivity -- are really key trends that are being driven from the outside-in, from the employees into the enterprise right now. It’s a challenge for enterprise to be able to keep up. It’s a challenge for enterprises to be able to adapt to those technologies, just like it is for consumer websites.
But for the enterprise, you need to make sure that you are mindful of security, authentication, and a variety of other principles, which are obviously important once you are dealing with enterprise data.
There’s tremendous opportunity. It is a great trend for enterprises, in terms of empowering their employees, empowering their partners, decreasing the total cost of ownership for the devices, and for their users to have access to the information. But it obviously presents some very significant trends and challenges. Number one, obviously, is keeping up with those trends, but number two, doing it in a way that’s both authenticated and secure at the same time.
Gardner: Based on a lot of the analyst reports that we're seeing, the adoption of cloud services and software-as-a-service (SaaS) services by enterprises is expected to grow quite rapidly in the coming years. If I'm an enterprise, whether I'm serving up data and applications to my employees, my business partners, and/or end consumers, it doesn’t seem to make sense to get cloud services, bring them into the enterprise, and then send them back out through a network to those people. It sounds like this is moving from a data center that I control type of a service into something that’s in the cloud itself as well.
So are we reading that correctly -- that even your bread and butter, Global 2000 enterprise has to start thinking about network services in this context of a situational web?
Afergan: Exactly. The good news is that most thoughtful enterprises are already doing that. It doesn’t make it easier overnight, but they're already having those conversations. You're exactly right. Once you recognize the fact that your employees, your partners are going to want to interact with these applications on their devices, wherever they may be, you pretty quickly realize that you can’t build out a dedicated network, a dedicated infrastructure, that’s going to service them in all the locations that they are going to need to be.
All of a sudden, you're now talking about putting those applications into the cloud, so that those users can access them on any device, anywhere, anytime. At that point in time, you're now building to a cloud architecture, which obviously brings a lot of promise and a lot of opportunity, but then some challenges associated with it.
Gardner: I'll just add one more point on the enterprise, because I track enterprise IT issues more specifically than the general web. IT service management, service level agreements (SLAs), governance policy and management via rules that can be repeatable are all very important to IT as well.
Is there something about a situational network optimization and web delivery that comes to play when it relates to governance policy and management vis-à-vis rules; I guess what you'd call service-delivery architecture?
Afergan: That’s a great question, and I've had that conversation with several enterprises. To some degree, every enterprise is different and every application is somewhat different, which even makes the situational point you are making all the more true.
For some enterprises, the requirements they have around those applications are ubiquitous and those need to be held true independent of the situation. In other cases, you have certain requirements around certain applications that may be different if the employee is on premises, within your VPN, in your country, or out of the country. All of a sudden, those situations became all the more complicated.
As each of these enterprises that we have been working with think through the challenges that you just listed, it's very much a situational conversation. How do you build one architecture that allows you to adapt to those different situations?
Gardner: I think we have described the problem fairly well. It's understood. What do we start thinking about when it comes to solving this problem? How can we get a handle on these different types of traffic with complexity and variability on the delivery end, on the network end, and then on the receiving end, and somehow make it rational and something that could be a benefit to our business?
Afergan: It's obviously the challenge that we at Akamai spend a lot of time thinking about and working with our customers on. Obviously, there's no one, simple answer to all of that, but I'll offer a couple of different pieces.
We believe it requires starting with a good overall, fundamentally sound architecture. That's an architecture that is globally distributed and gives you a platform where you don't have to -- to answer some of your earlier questions -- worry about some of the different networks along the way, and worry about some of the core, fundamental Internet challenges that really haven't changed since the mid-'90s in terms of reliability and performance of the core Internet.
But then it should allow you to build on top of that for some of the cloud-based and situational-based challenges that you have today. That requires a variety of technologies that will, number one, address, and number two, adapt to situations that you're talking about.
Let's go through a couple of the examples that we've already spoken about. If you're an enterprise worrying about your user on a cellular connection in Hong Kong, versus you're the same enterprise worrying about the same application for a user on a desktop fixed-connection based in New York City, the performance challenges and the performance optimizations that you want to make are going to be fundamentally different.
There is a core set of things that you need to have in place in all those cases. You need to have an intelligent platform that's going to understand the situation and make an appropriate decision based on that situation. This will include a variety of technical variables, as well as just a general understanding of what the end user is trying to do.
... You need to have an underlying architecture that allows you to operate across a variety of the parties you mentioned.
For example, we talked about a variety of networks, a variety of ISPs. You need to have one architecture that allows you to operate across all of them. You can't go and build different architecture and different solution ISP by ISP, network by network, or country by country. There's no way you're going to build a scalable solution there. So first and foremost, you need that overall ubiquitous architecture.
The second thing you need is significant intelligence to be able to make those decisions on the fly, determine what the situation, and what would be the most beneficial solution and technology applied to that situation.
The third thing you need is the right set of APIs and tools that ultimately allows the enterprise, the customer, to control what's happening, because across these situations sometimes there is no absolute right answer. In some cases, you might want to suddenly degrade the fidelity of the experience to have it be a faster experience for the user.
Across all of these, having the underlying overall architecture that gives you the ubiquity, having the intelligence that allows you to make decisions in real-time, and having the right APIs and tools are things that ultimately we at Akamai spend a lot of time worrying about.
We sit in a unique position to offer this to our customers, working closely with them and their partners. And all of these things, which have been important to us for over a decade now, are even more important as we sail into this more complicated situationally driven world.
Gardner: We're almost out of time, but I wonder about on-ramps or adoption paths for organizations like enterprises to move toward this greater ability to manage the complexity that we're now facing. Perhaps it’s the drive to mobility, perhaps it’s the consumption of more cloud services, perhaps it’s the security- and governance and risk and compliance-types issues like that, or all of the above. Any sense of how people would find the best path to get started and any recommendations on how to get started?
Afergan: Ultimately, each company has a set of challenges and opportunities that they're working through at any point in time. For us, it begins with getting on the right platform and thinking about the key challenges that are driving your business.
Mobility clearly is a key trend that is driving a lot of our customers to understand and appreciate the challenges of situational performance and then try to adapt it in the right way. How do I understand what the right devices are? How do I make sure that when a user moves to a less performing network, I still give them a high quality experience?
For some of our customers it's, "Wait a minute. Now, I have all these different experiences. Each one of these is a great opportunity for my business. Each one of these is a great opportunity for me to drive revenue. But each one of these is now a security vulnerability for my business, and I have to make sure that I secure it."
Each enterprise is addressing these in a slightly different way, but I think the key point is understanding that the web really has moved from basic websites to these much more sophisticated web experiences.
The web experiences are varied across different situations and overall web performance is a key on-ramp. Mobility is another key on-ramp that you, and security would be a third initial starting point. Some of our customers are trying to take a very complicated problem and look at it through a much more manageable lens, so they can start moving in the right direction.
You may also be interested in:
- Akamai Stepping up from CDN to the Cloud
- Akamai Seeks Larger Role in China's Web Security
- As Cloud and Mobile Trends Drive User Expectations Higher, Notworks Must Now Deliver Applications Faster, Safer, Cheaper
- Transcript of BriefingsDirect podcast on Media Delivery with Akamai CTO Mike Afergan
- Focusing on Applications Key to Enabling Strong Security in Emerging Cloud Models
Earlier this week, we hosted a Continuous Discussion (#c9d9) on Continuous Delivery (CD) automation and orchestration, featuring expert panelists Dondee Tan, Test Architect at Alaska Air, Taco Bakker, a LEAN Six Sigma black belt focusing on CD, and our own Sam Fell and Anders Wallgren. During this episode, we discussed the differences between CD automation and orchestration, their challenges with setting up CD pipelines and some of the common chokepoints, as well as some best practices and tips...
May. 28, 2016 07:15 AM EDT Reads: 1,386
When I talk about driving innovation with self-organizing teams, I emphasize that such self-organization includes expecting the participants to organize their own teams, give themselves their own goals, and determine for themselves how to measure their success. In contrast, the definition of skunkworks points out that members of such teams are “usually specially selected.” Good thing he added the word usually – because specially selecting such teams throws a wrench in the entire works, limiting...
May. 28, 2016 06:15 AM EDT Reads: 1,565
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 28, 2016 06:00 AM EDT Reads: 2,224
Automation is a critical component of DevOps and Continuous Delivery. This morning on #c9d9 we discussed CD Automation and how you can apply Automation to accelerate release cycles, improve quality, safety and governance? What is the difference between Automation and Orchestration? Where should you begin your journey to introduce both?
May. 28, 2016 05:45 AM EDT Reads: 1,408
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 28, 2016 05:00 AM EDT Reads: 3,210
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 28, 2016 04:15 AM EDT Reads: 3,171
As AT&Ts VP of Domain 2.0 architecture writes one aspect of their Domain 2.0 strategy is a goal to embrace a Microservices Application Architecture. One page 9 they describe how these envisage them fitting into the ECOMP architecture: "The initial steps of the recipes include a homing and placement task using constraints specified in the requests. ‘Homing and Placement' are micro-services involving orchestration, inventory, and controllers responsible for infrastructure, network, and applicati...
May. 28, 2016 02:45 AM EDT Reads: 1,824
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
May. 28, 2016 01:15 AM EDT Reads: 1,272
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 28, 2016 12:30 AM EDT Reads: 2,013
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 28, 2016 12:15 AM EDT Reads: 2,425
Just last week a senior Hybris consultant shared the story of a customer engagement on which he was working. This customer had problems, serious problems. We’re talking about response times far beyond the most liberal acceptable standard. They were unable to solve the issue in their eCommerce platform – specifically Hybris. Although the eCommerce project was delivered by a system integrator / implementation partner, the vendor still gets involved when things go really wrong. After all, the vendo...
May. 27, 2016 11:45 PM EDT Reads: 1,443
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 27, 2016 11:30 PM EDT Reads: 2,317
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 27, 2016 11:00 PM EDT Reads: 2,522
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
May. 27, 2016 11:00 PM EDT Reads: 1,873
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 27, 2016 10:30 PM EDT Reads: 2,228
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
May. 27, 2016 09:00 PM EDT Reads: 2,503
While there has been much ado about interoperability, there are still no real solutions, same as last year and the year before that. The large EHR vendors who continue to dominate the market still maintain that interoperability is all but solved, still can't connect EHRs across the continuum causing frustration by providers and a disservice to patients. The ONC pays lip service to the problem, but that is about it. It is time for the healthcare industry to consider alternatives like middleware w...
May. 27, 2016 09:00 PM EDT Reads: 1,649
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
May. 27, 2016 07:00 PM EDT Reads: 2,186
Our CTO, Anders Wallgren, recently sat down to take part in the “B2B Nation: IT” podcast — the series dedicated to serving the IT professional community with expert opinions and advice on the world of information technology. Listen to the great conversation, where Anders shares his thoughts on DevOps lessons from large enterprises, the growth of microservices and containers, and more.
May. 27, 2016 06:00 PM EDT Reads: 1,552
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 27, 2016 12:00 PM EDT Reads: 1,981