Welcome!

Microservices Expo Authors: Pat Romanski, Elizabeth White, Liz McMillan, Yeshim Deniz, Zakia Bouachraoui

Related Topics: Microservices Expo, Machine Learning , Agile Computing

Microservices Expo: Blog Feed Post

Is Gamification Only a Buzzword?

Is it a fad or is it fundamentally life altering trend?

Is the term “Gamification” a buzzword or is it a real trend which will change the way things are sold … services are delivered?

Is it a fad or is it fundamentally life altering trend?

Is it something new or is it an old wine in a new bottle?

If you are not familiar with the term then here is a quick explanation.

What is Gamification?

This is what Wikipedia says…

Gamification is the use of game design elements, game thinking and game mechanics to enhance non-game contexts.

And Gamification works by…

  • Making technology more engaging
  • Encouraging users to engage in desired behaviors
  • Showing a path to mastery
  • Taking advantage of humans’ psychological predisposition to engage in gaming
  • Encouraging people to perform chores that they ordinarily consider boring

What about some examples?

As Seth Priebatsch, in his TED talk says “The game layer is all about influence … it’s actually about using dynamics, using forces, to influence the behavior of where you are, what you do there, how you do it.” He goes on to describe 4 techniques:

  1. Appointment dynamic: Where to succeed, players have to do something at a predefined time, generally at a predefined place. Example – “Happy Hours” in you bar.
  2. Influence and status: If you do more of something then your status gets upgraded. For example: Color of your credit card.
  3. Progression dynamic: Where to make progress, you have to move through different steps in a very granular fashion. For example: “Profile completion % in Linked and other sites”.
  4. Communal discovery: You need to collaborate with a community to complete a task.

He also jokingly states that “…with seven game dynamics, you can get anyone to do anything…”

Tricking the user!

Does it not, then, make Gamification a technique to trick users to do things which they would not do otherwise?

And then you have what Abraham Lincoln had said…

“…you can fool some of the people all of the time, and all of the people some of the time, but you cannot fool all of the people all of the time…”

Any Gamification technique may work few times but after that … well users will become immune to it!

Related Articles:

TED Talks on Gamification

More Stories By Udayan Banerjee

Udayan Banerjee is CTO at NIIT Technologies Ltd, an IT industry veteran with more than 30 years' experience. He blogs at http://setandbma.wordpress.com.
The blog focuses on emerging technologies like cloud computing, mobile computing, social media aka web 2.0 etc. It also contains stuff about agile methodology and trends in architecture. It is a world view seen through the lens of a software service provider based out of Bangalore and serving clients across the world. The focus is mostly on...

  • Keep the hype out and project a realistic picture
  • Uncover trends not very apparent
  • Draw conclusion from real life experience
  • Point out fallacy & discrepancy when I see them
  • Talk about trends which I find interesting
Google

Microservices Articles
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app secu...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addresse...
The now mainstream platform changes stemming from the first Internet boom brought many changes but didn’t really change the basic relationship between servers and the applications running on them. In fact, that was sort of the point. In his session at 18th Cloud Expo, Gordon Haff, senior cloud strategy marketing and evangelism manager at Red Hat, will discuss how today’s workloads require a new model and a new platform for development and execution. The platform must handle a wide range of rec...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.