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Amazon Demands Fee to Escape Ads

Amazon is using ads to keep the price of the tablets between $199 and $499 less than iPads

After swinging back and forth like a garden gate in the face of online criticism, Amazon finally decided it would let customers who don't want ads on their widgets opt out if they pay an extra $15 for the new Kindle Fires it brought out last week. Amazon is using ads to keep the price of the tablets between $199 and $499 less than iPads. Ad-free Kindle e-readers cost $20 more. The company claims from its e-reader experience that "very few people choose to opt out." Oh, by the way, it appears the high-end Kindle, due to ship November 20, doesn't have FCC approval yet probably because of the skinny newfangled 4G modem Amazon designed for it.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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