| By Pat Romanski | Article Rating: |
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| September 7, 2012 12:00 PM EDT | Reads: |
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Cloud Expo Silicon Valley $500 Savings here!
Traditional middleware is not suitable for the Cloud: it's simply too complex and it does not provide a pay-per-use charge model.
In his General Session at Cloud Expo New York, Ash Massoudi, CEO & Co-Founder of NextAxiom Technology, discusses a new middleware paradigm for developing and integrating applications: metered, virtualized middleware. The virtualized attribute allows you to easily build and run new applications in the cloud reusing existing on-premise application functionality. The metered attribute has two aspects: it provides a usage-based charge model for the middleware itself and it provides a built-in, metered charge model, much like electricity, for your new applications.
Click Here to View This General Session Now!
Speaker Bios:
Ash Massoudi is CEO & Co-Founder of NextAxiom Technology. He is a proven entrepreneur and a software inventor with the vision to incrementally unify all IT assets unleashing a new wave of business automation. Massoudi founded NextAxiom in May 2000 and led the creation of a patented software platform that significantly eases new software development on top of existing application functionality. He played the pivotal role in successfully propelling NextAxiom through the concept, R&D production, and customer acquisition stages into its current expansion phase. Before co-founding NextAxiom, as Director of Integration Technologies at PeopleSoft, he was responsible for delivering PeopleSoft's complete suite of integration technologies, including PeopleSoft's business components and near real-time application messaging solutions, which was deployed at over 4000 customers worldwide. He also managed the assimilation of Advance Supply Chain Planning products within the PeopleSoft technology platform as a result of PeopleSoft's $275 Million dollar acquisition of Red Pepper Software.

Explore Cloud Expo Sponsorship & Exhibit Opportunities !
A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2012 Silicon Valley, November 5-8, 2012, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara, CA, November 5-8, 2012.
The recent Cloud Expo at the Javits Center in New York City, NY, was the largest Cloud Computing conference ever produced with more sponsors, exhibitors and delegates than all other Cloud events of the year combined!
Cloud Expo Silicon Valley will attract more than 10,000 delegates from 48 countries and over 200 sponsors and exhibitors!
All main layers of the Cloud ecosystem will be represented at the 10th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.
"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."
Sponsorship Opportunities
for Cloud Expo Silicon Valley
Cloud Expo 2012 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.
Early Bird Registration Options
for Cloud Expo Silicon Valley
Cloud Expo delegates can pre-register for Cloud Expo Silicon Valley with $500+ savings here.
About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo (www.CloudComputingExpo.com), Big Data Expo (http://BigDataExpo.net), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).
Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo New York, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.
Published September 7, 2012 Reads 2,742
Copyright © 2012 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Pat Romanski
Pat is Associate Online Editor at Ulitzer.com, the leading online news, information, and original content site with more than 1 million original technology articles, written by over 6,000 well-respected, expert authors. Nicole covers news on technologies including Cloud Computing, Virtualization, AJAX, Rich Internet Applications, SOA, and WOA. You can forward your press releases via email at her home page patromanski.ulitzer.com.
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