Welcome!

Microservices Expo Authors: Elizabeth White, XebiaLabs Blog, Jason Bloomberg, Roger Strukhoff, Liz McMillan

Related Topics: Mobile IoT, Java IoT, Microservices Expo, Agile Computing, Wearables, Release Management

Mobile IoT: Article

MCX and Smartphones: How Good Is the Support Network?

‘Let your fingers do the walking’ has been replaced by ‘Let your fingers do the buying’

Major retailers like Sears, Wal-Mart, Lowe's, Best Buy, Shell and others announced last week their focus on developing MCX, Merchant Customer Exchange, to enhance their sales and cover the growing demand for capabilities to buy things from the smartphone.

This is a great milestone in the area of wireless because it adds credibility to all those preaching that mobile wireless will create a huge paradigm shift as to how the average consumer will be purchasing goods and services in the future. When you get retailers that represent over $1 trillion in sales today talking about developing an app together and related support structures, you know that this is going to become a standard way of doing business.

This new consortium endeavor puts the stamp of approval on mobile purchases. Those retailers who were skeptics, or those who believed that making purchases over a smartphone was just a fad with a small segment of consumers, now have to go back and figure out a strategy in order to keep up with everyone else. Others, who are more in-tune with new technologies, are wondering if transactions made with Smartphones will help alleviate transaction costs for credit card sales.

Multi-Venue Centers: Resort Effect
Most retailers are looking at this new approach as a way to increase sales and reduce credit card transaction fees. What they are only beginning to understand is what effect does this have on understanding consumer behavior, demographics and micro-marketing to a target market?

Collecting all the information will provide new avenue to uncovering trends, target groups and other demographic information that before was limited or non-existent.

As stated in an earlier article, the idea of a "virtual resort" comes to mind. In retail shopping centers, if all stores are on the same network, there could be some cross-marketing and sharing of customers between stores as well. How important is that to the owner of the shopping center? Understanding all the data might mean certain stores are complementary to one another while others may not be a good fit to have both in the same shopping center.

Many shopping centers are dying because stores close down and it's hard to secure another retailer that may think the shopping center is in a downward spiral. Some centers have remodeled but is putting in a waterfall going to help all the businesses? Maybe they should be looking at putting in networks and new high-tech apps to help stores with traffic as well as demographics.

Where Do I Learn About This?
One glaring thing missing in all this unified momentum about smartphone apps are the courses in universities that should be addressing a lot of these concepts and multi-disciplinary approaches. Where are they? How do we get people who understand these capabilities if the schools are not even addressing these concepts?

It's not enough to know real estate, technology or infrastructure issues. The real skill set is knowing how all these concepts and individual areas converge together.

Some courses in this new area of merged Real Estate, Infrastructure, Technologies, and regional Economic Development should be offered. There is a lot to learn and a lot to leave behind.

Twentieth century solutions do not solve 21st century challenges, yet graduate real estate curricula are targeted to the 1950s at best with their worn strategies or the 1850s if they are really lagging behind.

How do I build a stronger real estate platform for electronic commerce? This should be answered in today's curricula.

With all this new technology comes the requirement of understanding how to use it and apply it in different venues including shopping centers, outlet centers and fashion malls.

The Merchant Customer Exchange will provide a lot of information to retailers about consumers and their buying habits, but you also should wonder what it might be able to do in predicting what combination of stores create the most productive shopping malls.

Is your shopping center or mall wired up to support this? That's the question retailers will be asking property owners before locating into shopping centers across the country.

More Stories By James Carlini

James Carlini, MBA, a certified Infrastructure Consultant, keynote speaker and former award-winning Adjunct Professor at Northwestern University, has advised on mission-critical networks. Clients include the Chicago Mercantile Exchange, GLOBEX, and City of Chicago’s 911 Center. An expert witness in civil and federal courts on network infrastructure, he has worked with AT&T, Sprint and others.

Follow daily Carlini-isms at www.twitter.com/JAMESCARLINI

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
I’m a huge fan of open source DevOps tools. I’m also a huge fan of scaling open source tools for the enterprise. But having talked with my fair share of companies over the years, one important thing I’ve learned is that you can’t scale your release process using open source tools alone. They simply require too much scripting and maintenance when used that way. Scripting may be fine for smaller organizations, but it’s not ok in an enterprise environment that includes many independent teams and to...
IT leaders face a monumental challenge. They must figure out how to sort through the cacophony of new technologies, buzzwords, and industry hype to find the right digital path forward for their organizations. And they simply cannot afford to fail. Those organizations that are fastest to the right digital path will be the ones that win. The path forward, however, is strewn with the legacy of decisions made long ago — often before any of the current leadership team assumed their roles. While it’s ...
As we enter the final week before the 19th International Cloud Expo | @ThingsExpo in Santa Clara, CA, it's time for me to reflect on six big topics that will be important during the show. Hybrid Cloud: This general-purpose term seems to provide a comfort zone for many enterprise IT managers. It sounds reassuring to be able to work with one of the major public-cloud providers like AWS or Microsoft Azure while still maintaining an on-site presence.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resource...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Today’s IT environments are increasingly heterogeneous, with Linux, Java, Oracle and MySQL considered nearly as common as traditional Windows environments. In many cases, these platforms have been integrated into an organization’s Windows-based IT department by way of an acquisition of a company that leverages one of those platforms. In other cases, the applications may have been part of the IT department for years, but managed by a separate department or singular administrator. Still, whether...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
Logs are continuous digital records of events generated by all components of your software stack – and they’re everywhere – your networks, servers, applications, containers and cloud infrastructure just to name a few. The data logs provide are like an X-ray for your IT infrastructure. Without logs, this lack of visibility creates operational challenges for managing modern applications that drive today’s digital businesses.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
If you haven’t heard yet, CollabNet just put out some very big news for managing and gaining value from DevOps. We introduced CollabNet DevOps Lifecycle Manager (DLM) — a platform designed exclusively for providing a single pane of glass, dashboard, and traceability views across your DevOps toolchain and processes from planning to operations and that can be traced back to planning and development.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...