|By James Carlini||
|August 25, 2012 11:00 AM EDT||
Major retailers like Sears, Wal-Mart, Lowe's, Best Buy, Shell and others announced last week their focus on developing MCX, Merchant Customer Exchange, to enhance their sales and cover the growing demand for capabilities to buy things from the smartphone.
This is a great milestone in the area of wireless because it adds credibility to all those preaching that mobile wireless will create a huge paradigm shift as to how the average consumer will be purchasing goods and services in the future. When you get retailers that represent over $1 trillion in sales today talking about developing an app together and related support structures, you know that this is going to become a standard way of doing business.
This new consortium endeavor puts the stamp of approval on mobile purchases. Those retailers who were skeptics, or those who believed that making purchases over a smartphone was just a fad with a small segment of consumers, now have to go back and figure out a strategy in order to keep up with everyone else. Others, who are more in-tune with new technologies, are wondering if transactions made with Smartphones will help alleviate transaction costs for credit card sales.
Multi-Venue Centers: Resort Effect
Most retailers are looking at this new approach as a way to increase sales and reduce credit card transaction fees. What they are only beginning to understand is what effect does this have on understanding consumer behavior, demographics and micro-marketing to a target market?
Collecting all the information will provide new avenue to uncovering trends, target groups and other demographic information that before was limited or non-existent.
As stated in an earlier article, the idea of a "virtual resort" comes to mind. In retail shopping centers, if all stores are on the same network, there could be some cross-marketing and sharing of customers between stores as well. How important is that to the owner of the shopping center? Understanding all the data might mean certain stores are complementary to one another while others may not be a good fit to have both in the same shopping center.
Many shopping centers are dying because stores close down and it's hard to secure another retailer that may think the shopping center is in a downward spiral. Some centers have remodeled but is putting in a waterfall going to help all the businesses? Maybe they should be looking at putting in networks and new high-tech apps to help stores with traffic as well as demographics.
Where Do I Learn About This?
One glaring thing missing in all this unified momentum about smartphone apps are the courses in universities that should be addressing a lot of these concepts and multi-disciplinary approaches. Where are they? How do we get people who understand these capabilities if the schools are not even addressing these concepts?
It's not enough to know real estate, technology or infrastructure issues. The real skill set is knowing how all these concepts and individual areas converge together.
Some courses in this new area of merged Real Estate, Infrastructure, Technologies, and regional Economic Development should be offered. There is a lot to learn and a lot to leave behind.
Twentieth century solutions do not solve 21st century challenges, yet graduate real estate curricula are targeted to the 1950s at best with their worn strategies or the 1850s if they are really lagging behind.
How do I build a stronger real estate platform for electronic commerce? This should be answered in today's curricula.
With all this new technology comes the requirement of understanding how to use it and apply it in different venues including shopping centers, outlet centers and fashion malls.
The Merchant Customer Exchange will provide a lot of information to retailers about consumers and their buying habits, but you also should wonder what it might be able to do in predicting what combination of stores create the most productive shopping malls.
Is your shopping center or mall wired up to support this? That's the question retailers will be asking property owners before locating into shopping centers across the country.
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at 16th Cloud Expo, Jake Moshenko, Product Manager at CoreOS, examined how CoreOS + Quay.io fit into the development lifecycle from pushing gi...
Jul. 5, 2015 05:00 AM EDT Reads: 2,431
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Jul. 5, 2015 04:00 AM EDT Reads: 1,975
[session] Dark Art of Container Monitoring By @Sysdig | @DevOpsSummit #DevOps #Docker #Containers #Microservices
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Jul. 4, 2015 11:45 PM EDT Reads: 1,202
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
Jul. 4, 2015 07:00 PM EDT Reads: 1,255
This week we're attending SYS-CON Event's DevOps Summit in New York City. It's a great conference and energy behind DevOps is enormous. Thousands of attendees from every company you can imagine are focused on automation, the challenges of DevOps, and how to bring greater agility to software delivery. But, even with the energy behind DevOps there's something missing from the movement. For all the talk of deployment automation, continuous integration, and cloud infrastructure I'm still not se...
Jul. 4, 2015 07:00 PM EDT Reads: 2,328
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Jul. 4, 2015 06:45 PM EDT Reads: 1,289
[slides] IoT Middleware for a Faster Time to Market By @robomq | @ThingsExpo #IoT #M2M #InternetOfThings
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Jul. 4, 2015 04:30 PM EDT Reads: 2,299
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Jul. 4, 2015 02:00 PM EDT Reads: 1,068
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Jul. 4, 2015 12:30 PM EDT Reads: 1,142
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Jul. 4, 2015 12:15 PM EDT Reads: 1,115
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 4, 2015 12:00 PM EDT Reads: 2,450
Data center models are changing. A variety of technical trends and business demands are forcing that change, most of them centered on the explosive growth of applications. That means, in turn, that the requirements for application delivery are changing. Certainly application delivery needs to be agile, not waterfall. It needs to deliver services in hours, not weeks or months. It needs to be more cost efficient. And more than anything else, it needs to be really, dc infra axisreally, super focus...
Jul. 4, 2015 12:00 PM EDT Reads: 2,187
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jul. 4, 2015 11:45 AM EDT Reads: 1,539
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
Jul. 4, 2015 11:00 AM EDT Reads: 1,099
Sharding has become a popular means of achieving scalability in application architectures in which read/write data separation is not only possible, but desirable to achieve new heights of concurrency. The premise is that by splitting up read and write duties, it is possible to get better overall performance at the cost of a slight delay in consistency. That is, it takes a bit of time to replicate changes initiated by a "write" to the read-only master database. It's eventually consistent, and it'...
Jul. 4, 2015 09:00 AM EDT Reads: 1,888
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 4, 2015 08:00 AM EDT Reads: 1,416
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
Jul. 4, 2015 07:30 AM EDT Reads: 1,286
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 4, 2015 07:00 AM EDT Reads: 1,125
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes. In his session at DevOps Summit, Michael Demmer, VP of Engineering at Jut, will discuss how this can...
Jul. 3, 2015 07:00 PM EDT Reads: 1,086
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
Jul. 2, 2015 02:15 PM EDT Reads: 1,101