|By Ian McVey||
|August 12, 2012 08:15 PM EDT||
On any given day, it's not uncommon for a company to generate 2.5 quintillion bytes of data, pushing the amount of data that must be processed and managed to unimaginable levels. Because of the requirements for power and low-latency connections that such data growth entails, many companies have become more inclined to outsource their Big Data needs to colocation data center facilities. In turn, this has created a huge demand for colocation space as additional processing grounds for Big Data. According to analyst firm Nemertes, colocation providers will not have the available space to capitalize on approximately $869 million of market demand by 2015. This is with good reason, though, as colocation data centers offer huge benefits for Big Data, including high-density power, opportunities to decrease latency and a community of like-minded companies with which to cross-connect.
First Things First: Powering Big Data
A lot has been made of Big Data analytics and the tools most capable of cataloging and valuing Big Data. However, before analyzing data, companies must first ensure that they are able to meet the power demands of such in-depth data analysis. With growing levels of data that must be processed, compute speeds must similarly increase to keep up. As a result, a higher level of power is required. Traditionally, power demands for data computation have been well below 1 kilo Volt Ampere (kVA) per square meter; with the rise of Big Data, however, this is now pushing power levels greater than 15 kVA per square meter. Without the ability to meet these power demands, it doesn't quite matter which analytics tool a company uses, as they won't have the resources to make it effective.
Colocation data centers are invaluable in this regard, as they typically purchase bundles of power, giving them the ability to offer power to customers at a much lower cost than customers would be charged in a private data center. In addition, data center facilities are required to provide backup power supplies, so that if they were to incur a power outage or electric shortage, there would still be enough power on reserve to negate any impact on Big Data value or performance for companies hosted in the facility. Finally, colocation data centers charge only for the power used by each customer, so companies can extract significant energy savings rather than miscalculating power usage and consistently overpaying for such an expensive resource.
Slow and Steady Doesn't Always Win the Race
Beyond the immense power requirements, Big Data requires faster compute speeds than the historic norm. This is not easily achieved, but without it, companies may face significant latency for Big Data. This likely won't make a difference in some industries, such as scientific research, where quality is prioritized over speed, but for many other industries, including online and mobile advertising, even a few seconds of latency has the potential to prohibit good service or remove value from Big Data.
For example, a mobile advertising company that targets consumers based on their location will need to process GPS data, consumer demographics and preferences, and advertising platform data - all within the time it takes for a consumer to walk by a store front. Clearly, time is of the essence when the window of opportunity for a sale is just a few seconds long.
The time between the GPS data noting that a customer is approaching a storefront to the end result of an advertisement popping up on his phone will inevitably have a lag - something I like to call the "virtual hop." Simply put, the virtual hop is the time that is required to mine and manipulate data to create an end result. This is a widely known concept when it comes to website impressions, which require a virtual hop of less than two seconds. Currently, a virtual hop for the mobile advertising scenario described above is much longer than this, though it is expected to develop into a much quicker process, similar to the evolution of website response times. Rather than wait, though, companies are looking for solutions to implement today to reduce their virtual hop time - and are finding their concerns answered in colocation data center facilities.
Connect With the Server Next Door
Colocating infrastructure in a data center has the potential to remove a layer of latency and reduce virtual hop times dramatically by providing a common ground for companies that often work together to collaborate and exchange information. The ability to directly connect to the servers of two different companies housed within the same data center, a concept known as cross-connecting, has huge potential to expedite compute times and eliminate a significant portion of latency.
Cross connecting has already been used in many colocation facilities to provide near instantaneous collaboration results between data center tenants. Common examples of this include a speedy deployment to a cloud environment or seamless content aggregation across digital media platforms.
The communities of like-minded companies that are often developed within data centers offer an ideal environment for decreased latency and improved Big Data analysis. Communities typically cater to specific verticals, including cloud, financial services and digital media. For example, going back to the mobile advertising example, a cross-connect between the mobile provider's database of customer demographics and the advertiser's data would greatly improve this process, as the two servers would be able to work congruently and seamlessly from within the same digital media facility.
Despite their enormous benefits to customers, these communities are not yet a common feature across colocation facilities. A recent study from Infineta Systems found that data center-to-data center connectivity, as opposed to cross connecting, is a "silent killer" for Big Data deployments, as many data centers do not prioritize the development of communities within their facilities. Therefore, this is a distinguishing feature that companies must seek when profiling data centers to house their Big Data.
Back to Basics
Without the high-density power required to process data, or the ability to improve Big Data analysis through connectivity and cross-connections, companies are essentially collecting data for fun.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 27, 2016 12:30 PM EDT Reads: 3,608
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 27, 2016 12:00 PM EDT Reads: 619
Cloud Expo 2016 New York at the Javits Center New York was characterized by increased attendance and a new focus on operations. These were both encouraging signs for all involved in Cloud Computing and all that it touches. As Conference Chair, I work with the Cloud Expo team to structure three keynotes, numerous general sessions, and more than 150 breakout sessions along 10 tracks. Our job is to balance the state of enterprise IT today with the trends that will be commonplace tomorrow. Mobile...
Aug. 27, 2016 12:00 PM EDT Reads: 3,421
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 27, 2016 11:00 AM EDT Reads: 2,347
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 27, 2016 11:00 AM EDT Reads: 3,964
The following fictional case study is a composite of actual horror stories I’ve heard over the years. Unfortunately, this scenario often occurs when in-house integration teams take on the complexities of DevOps and ALM integration with an enterprise service bus (ESB) or custom integration. It is written from the perspective of an enterprise architect tasked with leading an organization’s effort to adopt Agile to become more competitive. The company has turned to Scaled Agile Framework (SAFe) as ...
Aug. 27, 2016 08:45 AM EDT Reads: 771
If you are within a stones throw of the DevOps marketplace you have undoubtably noticed the growing trend in Microservices. Whether you have been staying up to date with the latest articles and blogs or you just read the definition for the first time, these 5 Microservices Resources You Need In Your Life will guide you through the ins and outs of Microservices in today’s world.
Aug. 27, 2016 07:45 AM EDT Reads: 5,077
[session] Architecting for the Cloud By @RagsS | @CloudExpo @IBMBluemix #Cloud #Docker #Microservices
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aug. 27, 2016 07:45 AM EDT Reads: 792
A company’s collection of online systems is like a delicate ecosystem – all components must integrate with and complement each other, and one single malfunction in any of them can bring the entire system to a screeching halt. That’s why, when monitoring and analyzing the health of your online systems, you need a broad arsenal of different tools for your different needs. In addition to a wide-angle lens that provides a snapshot of the overall health of your system, you must also have precise, ...
Aug. 27, 2016 07:30 AM EDT Reads: 1,584
Sharding has become a popular means of achieving scalability in application architectures in which read/write data separation is not only possible, but desirable to achieve new heights of concurrency. The premise is that by splitting up read and write duties, it is possible to get better overall performance at the cost of a slight delay in consistency. That is, it takes a bit of time to replicate changes initiated by a "write" to the read-only master database. It's eventually consistent, and it'...
Aug. 27, 2016 04:30 AM EDT Reads: 3,145
The burgeoning trends around DevOps are translating into new types of IT infrastructure that both developers and operators can take advantage of. The next BriefingsDirect Voice of the Customer thought leadership discussion focuses on the burgeoning trends around DevOps and how that’s translating into new types of IT infrastructure that both developers and operators can take advantage of.
Aug. 27, 2016 02:00 AM EDT Reads: 2,528
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 27, 2016 01:45 AM EDT Reads: 1,737
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 27, 2016 01:15 AM EDT Reads: 2,018
This digest provides an overview of good resources that are well worth reading. We’ll be updating this page as new content becomes available, so I suggest you bookmark it. Also, expect more digests to come on different topics that make all of our IT-hearts go boom!
Aug. 27, 2016 01:15 AM EDT Reads: 4,751
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 27, 2016 12:15 AM EDT Reads: 2,302
Thomas Bitman of Gartner wrote a blog post last year about why OpenStack projects fail. In that article, he outlined three particular metrics which together cause 60% of OpenStack projects to fall short of expectations: Wrong people (31% of failures): a successful cloud needs commitment both from the operations team as well as from "anchor" tenants. Wrong processes (19% of failures): a successful cloud automates across silos in the software development lifecycle, not just within silos.
Aug. 26, 2016 10:45 PM EDT Reads: 2,086
Aug. 26, 2016 10:15 PM EDT Reads: 4,848
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 26, 2016 10:00 PM EDT Reads: 1,863
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resource...
Aug. 26, 2016 05:00 PM EDT Reads: 1,988
It's been a busy time for tech's ongoing infatuation with containers. Amazon just announced EC2 Container Registry to simply container management. The new Azure container service taps into Microsoft's partnership with Docker and Mesosphere. You know when there's a standard for containers on the table there's money on the table, too. Everyone is talking containers because they reduce a ton of development-related challenges and make it much easier to move across production and testing environm...
Aug. 26, 2016 04:45 PM EDT Reads: 5,037