|By Dana Gardner||
|July 20, 2012 07:00 AM EDT||
The uncharted territory of user behavior data based on what users do in such web walled gardens as Facebook was the focus of a "tweet jam" last week organized by The Open Group.
Some of the many notable participants in the tweet jam around the hash tag #ogChat on July 11 worried about the prospect of misuse of the user identity and behavior data, but were more mixed about what to do about it. I was the moderator of the tweet jam. [Disclosure: The Open Group is a sponsor of BriefingsDirect podcasts.]
With hundreds of tweets flying at break-neck pace, yesterday's #ogChat saw a very spirited discussion on the Internet's movement toward a walled garden model. In case you missed the conversation, you're now in luck! Here's a re-cap of yesterday's #ogChat:
The full list of participants included:
- Naomi Caietti, Administrative Office of the Courts Department of Business Oversight (@califgirl232)
- Charlene Li, Altimeter Group (@charleneli)
- Alan Webber, Altimeter Group (@AlanWebber)
- Ger Driesen, Challenge Stratching Talent (@gerdriesen)
- Sunil Gupta, Cognizant Business Operations (@SunilKGupta1)
- Chris Reyes, Dell (@subreyes94)
- Carlos Arturo Quiroga, IBM (@colaborative_IT)
- Allan Pratt, Infosec Island (@Tips4Tech)
- Indy Mitra, International Institute of Business Analysis (@MitraIndy)
- Jay Cross, Internet Time Lab (@jaycross)
- Gilbert Pilz, Oracle (@gilbert_pilz)
- Fahmida Rashid, PC Magazine (@zdFYRashid)
- Tony Bradley, PC World (@TheTonyBradley)
- Jim Hietala, The Open Group (@jim_hietala)
- Dave Lounsbury, The Open Group (@technodad)
- John Fontana, ZDNet - Identity Matters (@johnfontana)
- Dana Gardner, ZDNet - BriefingsDirect (@dana_gardner)
Here is a high-level a snapshot of yesterday's #ogChat:
Shift from open Internet
Q1 In the context of #WWW, why has there been a shift from the open Internet to portals, apps and walled environs? #ogChat
Participants generally agreed that the impetus behind the walled garden trend was led by two factors: companies and developers wanting more control, and a desire by users to feel "safer."
- @charleneli: Q1 Peeps & developers like order, structure, certainty. Control can provide that. But too much and they leave. #ogChat.
- @Technodad: User info & contributions are raw material of walled sites-"If you're not paying for the service, the product being sold is you". #ogChat
- @Dana_Gardner: @JohnFontana What about the meta data that they can own by registering you? #ogChat
- @AlanWebber #ogChat Q1 - People feel safer inside the "Walls" but don't realize what they are losing
Q2 How has this trend affected privacy/control? Do users have enough control over their IDs/content within #walledgarden networks? #ogChat
This was a hot topic as participants debated the tradeoffs between great content and privacy controls. Questions of where data was used and leaked to also emerged, as walled gardens are known to have backdoors.
- @TheTonyBradley: Q2 -- Yes and no. Users have more control than they're aware of, but for many its too complex and cumbersome to manage properly.#ogchat
- @zdFYRashid: Q2 users assume that #walledgarden means nothing leaves, so they think privacy is implied. They don't realize that isn't the case#ogchat
- @JohnFontana: Q2 Notion is wall and gate is at the front of garden where users enter. It's the back that is open and leaking their data #ogchat
- @subreyes94: #ogchat .@DanaGardner More walls coming down through integration. FB and Twitter are becoming de facto login credentials for other sites
Social and mobile
Q3 What has been the role of social and #mobile in developing #walledgardens? Have they accelerated this trend? #ogChat
Everyone agreed that social and mobile catalyzed the formation of walled garden networks. Many also gave a nod to location as a nascent driver.
- @jaycross: Q3 Mobile adds your location to potential violations of privacy. It's like being under surveillance. Not very far along yet. #ogChat
- @charleneli: Q3: Mobile apps make it easier to access, reinforcing behavior. But also enables new connections a la Zynga that can escape #ogChat
- @subreyes94: #ogChatQ3 They have accelerated the always-inside the club. The walls have risen to keep info inside not keep people out.
Q4 Can people use the internet today without joining a walled garden network? What does this say about the current web? #ogChat
There were a lot of parallels drawn between real and virtual worlds. It was interesting to see that walled gardens provided a sense of exclusivity that human seek out by nature. It was also interesting to see a generational gap emerge as many participants cited their parents as not being a part of a walled garden network.
- @TheTonyBradley: Q4 -- You can, the question is "would you want to?" You can still shop Amazon or get directions from Mapquest. #ogchat
- @zdFYRashid: Q4 people can use the internet without joining a walled garden, but they don't want to play where no one is. #ogchat
- @Dana_Gardner: Q4 What of pay walls from such media sites as the #WSJ and #NYT? Premium content needs walls to survive, no? #ogChat
- @JohnFontana: Q4 I believe we are headed to a time when people will buy back their anonymity. That is the next social biz. #ogchat
Q5 Is there any way to reconcile the ideals of the early web with the need for companies to own information about users? #ogChat
While walled gardens have started to emerge, the consumerization of the Internet and social media has really driven user participation and empowered users to create content within these walled gardens.
- @JohnFontana: Q5 - It is going to take identity, personal data lockers, etc. to reconcile the two. Wall-garden greed heads can't police themselves#ogchat
- @charleneli:Q5: Early Web optimism was less about being open more about participation. B4 you needed to know HTML. Now it's fill in a box. #ogChat
- @Dana_Gardner: Q5 Early web was more a one-way street, info to a user. Now it's a mix-master of social goo. No one knows what the goo is, tho. #ogChat
- @AlanWebber: Q5, Once there are too many walls, people will begin to look on to the next (virtual) world. Happening already #ogChat
Q6 What #Web2.0 lessons learned should be implemented into the next iteration of the web? How to fix this? #ogChat
Identity was the most common topic with the sixth and final question. Single sign-on, personal identities on mobile phones/passports and privacy seemed to be the biggest issues facing the next iteration of the web.
- @Technodad: Q6 Common identity is a key - need portable, mutually-recognized IDs that can be used for access control of shared info. #ogChat
- @JohnFontana: Q6 Users want to be digital. Give them ways to do that safely and privately if so desired. #ogChat
- @Technodad:Q6 If you're ID is under sole control of #walledgarden provider, you're stuck with their policies, business model.#ogchat
Thank you to all the participants who made this such a great discussion!
Incidentally, the model of a tweet jam or tweet up on IT subjects of interest is a great way to gather insights and make a social splash too. This #ogChat was a top tracking subject under Twitter during and after the online event. I'd be happy to do more of these as a moderator or participant on a subject near and dear to you and your community.
You may also be interested in:
- Corporate Data, Supply Chains Remain Vulnerable to Cyber Crime Attacks Says Open Group Conference Speaker
- Open Group Conference Speakers Discuss the Cloud: Higher Risk or Better Security?
- Capgemini's CTO on Why Cloud Computing Exposes the Duality Between IT and Business
- San Francisco Conference observations: Enterprise transformation, enterprise architecture, SOA and a splash of cloud computing
- MIT's Ross on how enterprise architecture and IT more than ever lead to business transformation
- Overlapping criminal and state threats pose growing cyber security threat to global Internet commerce, says Open Group speaker
- Enterprise architects play key role in transformation, data analytics value -- but they need to act fast, say Open Group speakers
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
Dec. 4, 2016 04:45 AM EST Reads: 4,924
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
Dec. 4, 2016 04:30 AM EST Reads: 817
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Dec. 4, 2016 12:30 AM EST Reads: 1,783
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Dec. 3, 2016 09:30 PM EST Reads: 1,773
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Dec. 3, 2016 08:00 PM EST Reads: 1,748
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 3, 2016 05:15 PM EST Reads: 2,141
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Dec. 3, 2016 04:30 PM EST Reads: 1,480
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Dec. 3, 2016 03:15 PM EST Reads: 3,228
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resource...
Dec. 3, 2016 02:15 PM EST Reads: 5,482
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Dec. 3, 2016 02:00 PM EST Reads: 2,491
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, showed how customers are able to achieve a level of transparency that enables everyone fro...
Dec. 3, 2016 01:45 PM EST Reads: 1,845
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Dec. 3, 2016 01:00 PM EST Reads: 1,882
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 3, 2016 11:30 AM EST Reads: 2,103
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 3, 2016 11:15 AM EST Reads: 1,652
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 09:30 AM EST Reads: 857
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
Dec. 3, 2016 08:30 AM EST Reads: 800
Application transformation and DevOps practices are two sides of the same coin. Enterprises that want to capture value faster, need to deliver value faster – time value of money principle. To do that enterprises need to build cloud-native apps as microservices by empowering teams to build, ship, and run in production. In his session at @DevOpsSummit at 19th Cloud Expo, Neil Gehani, senior product manager at HPE, discussed what every business should plan for how to structure their teams to delive...
Dec. 3, 2016 08:30 AM EST Reads: 1,378
As we enter the final week before the 19th International Cloud Expo | @ThingsExpo in Santa Clara, CA, it's time for me to reflect on six big topics that will be important during the show. Hybrid Cloud This general-purpose term seems to provide a comfort zone for many enterprise IT managers. It sounds reassuring to be able to work with one of the major public-cloud providers like AWS or Microsoft Azure while still maintaining an on-site presence.
Dec. 3, 2016 04:00 AM EST Reads: 2,752
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
Dec. 3, 2016 01:45 AM EST Reads: 4,555
Logs are continuous digital records of events generated by all components of your software stack – and they’re everywhere – your networks, servers, applications, containers and cloud infrastructure just to name a few. The data logs provide are like an X-ray for your IT infrastructure. Without logs, this lack of visibility creates operational challenges for managing modern applications that drive today’s digital businesses.
Dec. 2, 2016 08:00 PM EST Reads: 1,559