Welcome!

SOA & WOA Authors: Patrick Carey, Jack Newton, Ignacio M. Llorente, Pat Romanski, Martin Etmajer

Related Topics: Cloud Expo, SOA & WOA, .NET, Open Source, Virtualization, Apache

Cloud Expo: Blog Feed Post

Crunching the Numbers in Search of a Greener Cloud

All of that hardware must be powered and cooled, and all of those offices must be lit

Although sometimes portrayed as a big computer in the sky, the reality of cloud computing is far more mundane. Clouds run on physical hardware, located in data centres, connected to one another and to their customers via high speed networks. All of that hardware must be powered and cooled, and all of those offices must be lit. Whilst many data centre operators continue to make welcome strides toward increasing the efficiency of their buildings, machines and processes, these advances remain a drop in the ocean next to the environmental implications of choices made about power source. With access to good information, might it be possible for users of the cloud to make choices that save themselves money, whilst at the same time saving (a bit of) the planet?

Greenpeace has consistently drawn attention to the importance of energy choices in evaluating the environmental credentials of data centres, with 2011′s How Dirty Is Your Data? report continuing to polarise arguments after more than a year. The most efficient modern data centres deploy an impressive arsenal of tricks to save energy (and therefore money), and to burnish their green credentials. They use the most efficient modern processors, heat offices with waste server heat, cool servers with water from the toilets and the sea, or keep air conditioning costs low by opening the building when it’s cool outside. But analysis from London’s Mastodon C suggests that these efforts, although laudable, typically trim only a few percentage points from a data centre’s environmental impact. According to Mastodon C CEO and co-founder Francine Bennett, a whopping 61% of a data centre’s environmental footprint can be attributed to choosing dirty power sources like coal. Efficient data centre design is to be welcomed, but we shouldn’t make the mistake of assuming that efficient data centres are necessarily green data centres. The corollary is also true, but if the figures are to be believed it has less serious consequences for the planet.

Dirty – and finite – power sources such as oil, coal, and gas remain the mainstay of power generation in most countries. According to figures from the Energy Information Administration in the United States, 37% of US energy consumption in 2010 was from ‘oil and other liquids,’ 21% was from coal, 9% was nuclear, 25% was gas, 1% was liquid biofuels, and only 7% was from renewables. More recent data suggests little change in the US’ spread of energy sources, although other countries are less reliant on coal. 2009 statistics (page 7) from the International Energy Agency suggest that coal accounts for 19.7% of consumption amongst OECD countries. More worryingly, although coal accounts for only 21% of consumption in the US, it has a disproportionate impact upon carbon emissions (a metric for which the US tops the table). Looking at 2010′s figures for carbon dioxide emissions directly attributable to power generation, coal’s 21% contribution to the consumption figure is responsible for 80% of the emissions total. By 2012 that has improved a little, to a mere 78%. Every small move away from coal has a large downstream effect on carbon emissions.

Energy-related carbon dioxide emissions attributable to generation of electricity

So data centres should just stop using coal then, right? That’s certainly what Greenpeace wants. But the picture is, of course, not quite that simple. Data centres require significant up-front investment, often years before the first customer pays anyone any money. Grants, incentives, and inward investment programmes may all lead data centre builders to choose otherwise odd locations for their new facilities. Data centre operators need power that is predictable, reliable, and affordable. They often simply draw most of that power from the utility grid, which will get its energy from a variety of suppliers. Offsets from planting a few trees or selling electricity generated by the windmills on your roof does nothing significant to compensate for the megawatts you’re sucking down from your closest coal-fired power station. As Amazon’s James Hamilton noted last week, data centres often want or need to be situated within easy reach of population centres. Bandwidth matters, so much so that it sometimes makes business sense to pay for cooling a data centre in a desert. Renewables such as solar, wind, and biofuels are good for carbon emissions, but can have other less welcome consequences as carbon-capturing forests and food-producing farmland are cleared to make way for solar arrays, windmills and oil palm plantations. Geothermal power is abundant, clean and almost free, but often a long way from prospective customers, and tainted by (unfair) association with geological instability. No one wants their data centre engulfed by a lava flow.

Data centres are big investments, amortised over many years. Their locations are selected for a whole host of reasons, of which the greenness of the electricity supply is only one. Some data centre providers will make much of their greenness, and may even see a business opportunity to charge a premium price that helps their customers feel good about themselves. Others say as little as possible, either because they don’t think we’ll like the truth or because (they say) no one is asking them the question.

But many users of these data centres have more room for manoeuvre. They have a choice, and maybe they just need enough information to let them exercise that choice wisely.

Some jobs will always need to be kept close, down the fattest, shortest, fastest pipe you can find. In low latency trading, for example, the speed of light presents a bottleneck. Other jobs might need to run in (or avoid) specific geographies. European data protection rules, financial and healthcare regulations in many countries, and most governments’ sensitivity about clandestine snooping on their activities are all reasons that have been used to place data in one place rather than another. A third class of jobs might need to run on one cloud rather than another. They’re optimised to utilise the features of a particular cloud provider, or they require an operating system or libraries or granular controls that only certain providers support. But even in each of these cases, there is often an element of choice. More than one data centre is easily accessible to a Wall Street trader. More than one cloud provider satisfies US/European Safe Harbor Provisions. Almost every significant cloud infrastructure provider offers mechanisms to choose one of their data centres over another. And then there’s the (far larger?) class of jobs that could run anywhere they can find a Windows or Linux virtual machine. For them, the choices are many and varied. And in a big data context, where a single job might spin up thousands of machines, those choices have real – measurable – environmental implications.

CO2 emissions vary by location… and time of day. Image © Mastodon C.

And that’s where some of the work being done by Mastodon C comes in. By gathering real data on climate (which is responsible for 20% of environmental footprint), power source (up to 61%) and server power usage, and adding educated estimates regarding efficiency initiatives inside the data centre, the company can tell you where the greenest place to run a compute job right now will be. Unseasonably cold in Singapore this week? Send your jobs to Asia. Sun visits Dublin for the day? Maybe avoid Ireland until the inevitable happens.

Cloud developers are creatures of habit. They’ll take default settings. They’ll send jobs to the same Region they used last time. And all of that means they tend to use Amazon… and they tend to use Amazon’s US-EAST region, in Virginia.

Mastodon C offers a web tool to display current figures on the CO2 emissions attributable to servers in different data centres around the world. Today, the tool shows figures for Iceland’s Greenqloud and IaaS giant Amazon, but even that offers some useful insight. As Francine Bennett notes, the vast majority (possibly 70%) of Amazon jobs run in the company’s Virginia data centre. When Virginia’s cool (which it rarely is during the summer months), this data centre’s not that bad, but when temperatures begin to rise only sun-drenched Dublin (erm…) and monsoon-gripped Singapore score more poorly on the emissions scale. Amazon’s Oregon data centre costs exactly the same as Virginia, but emissions are typically far lower. So if latency isn’t a principal concern (and it often isn’t for a big data job that’s left to get on with churning through a pile of data in an S3 bucket), and your data is already going to be processed in the United States, why not send it to green Oregon by default, instead of soot-stained Virginia?

Amazon’s most expensive facility, in Brazil, is even greener than Oregon, but the price puts a lot of potential customers off. So much so that spot prices for the site are often remarkably low. So if your compute jobs are amenable to running (and being killed from time to time) on a spot instance, Sao Paolo is also worth a look.

Greenqloud and AWS, of course, are only part of the cloud infrastructure picture. Bennett says that the company is keen to include similar data for other significant cloud providers such as Rackspace and Microsoft. Rather than predict data centre efficiency figures as they’ve done for Amazon, Bennett says they’re keen to work with the cloud providers directly, and to incorporate actual measurements from inside the data centres into the model.

Mastodon C is also about to release an API to the model behind the pretty UI, which developers (or cloud management companies like Rightscale) can then incorporate into their own code. Why couldn’t a big data job simply place itself in the greenest location at run-time?

The environment is not the only consideration in deciding where to send compute jobs. But if tools like Mastodon C’s can shine an accurate light on the financial and environmental costs of different data centres, then it seems inevitable that people will begin to pay attention. Not (immediately), perhaps, the corporate CIO in his big BMW. But the hipster founders of the next Facebook, the next Zynga, and the next Google, with their Teslas and Nests? Surely they’d be quick to embrace the means to get their computing done just as fast, just as cheaply, but greener?

Finally, there’s the subtext hidden between all the graphs and statistics that Mastodon C can show. Carbon emissions from data centres fluctuate with oil prices, the weather, and more. And those fluctuations mean that the price a data centre owner pays to run a given server for a given time fluctuates too. But, as a customer, you don’t see those price fluctuations. You pay your $0.64 to run a virtual machine in Amazon’s Virginia data centre, regardless of whether they’ve had to turn the aircon on or not. It’s 33°C there as I type, so they probably have.

At what point – if ever – would a data centre provider consider reflecting some of this variation in the actual price they charge? Would it be a transparent, fair, and honest way to pass on their true costs, or an unpredictable nightmare that would make any sort of long-term planning impossible?

You often have a choice about where you do your computing. Habit and laziness perhaps mean you don’t always exercise that choice, but maybe a visit to Mastodon C’s web dashboard will be enough to make you place your next cloud job somewhere other than the default.

What do you think? Are carbon footprints and temperature graphs and the rest something that cloud customers can and should concern themselves with? Do our small actions matter, or is it easier to just leave all of this to the people who run big data centres?

Image of Nesjavellir by Flickr user Lydur Skulason

Read the original blog entry...

More Stories By Paul Miller

Paul Miller works at the interface between the worlds of Cloud Computing and the Semantic Web, providing the insights that enable you to exploit the next wave as we approach the World Wide Database. He blogs at www.cloudofdata.com.

@ThingsExpo Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...