Welcome!

Microservices Expo Authors: Lori MacVittie, XebiaLabs Blog, Ruxit Blog, Elizabeth White, Liz McMillan

News Feed Item

Pharmaceutical Marketing in an Era of Continuous Change

Rosangela Checchia, Chief Executive Officer, Checon Pesquisa,

New York, NY, May 16, 2012 - (ACN Newswire) - "We live in an environment of continuous change and unlimited access to knowledge. Given the regulatory issues, constraints and ethical aspects involved in the pharmaceutical industry, knowing how to act in this reality is critical," says Rosangela Checchia, Chief Executive Officer, Checon Pesquisa. There are new metrics in the market that can help pharmaceutical marketing executives overcome some of these challenges, increase profitability and become more accurate in decision-making, she adds.

From a research and consulting agency at the marcus evans PharmaBrand Summit 2012, in Munich, Germany, 11 - 13 June, Checchia shares her insights into pharmaceutical product marketing and how eye-tracking technologies can be effective in this arena.

- What would help pharmaceutical marketers make better decisions?

We live in very dynamic times, with the Internet and social media networks creating an environment of continuous change and unlimited access to information. Knowing how toact in this new reality is a challenge to all business areas, especially the pharmaceutical industry. In the BRIC countries, especially Brazil, organisations must understand the new Brazilian consumer, who is more educated, optimistic, affluent, informed and connected to the world than before, and therefore more demanding. New market research has made important contributions for more accurate decision-making.

- How can eye-tracking technology help pharmaceutical marketing be more effective?

This is an innovative measurement process with many possible applications. By examining fixations, saccades, pupil dilation, blinks and a variety of other behaviours, researchers can determine the effectiveness of a given medium or product.

Itis a considerable advantage to know what information has actually been perceived in graphic pieces, websites, portals, blogs, newspaper advertisements or publications, films, TV commercials, package designs or shelf displays. It is now possible to measure the retention time of someone's gaze and the sequence of images and content that is perceived and assimilated. This provides a huge step forward for the marketer to transcend from the realm of assumption (and guesswork) to that of highly precise and reliable measurement. Even information comprehension can be measured, signalling and indicating where there is a need for clearer and more objective language. All of these innovative results can add significant value to product and brand management, by providing insights into emotional responses and reactions.

- What initiatives work at establishing brand loyalty? What are consumers looking for?

Nowadays consumers take the quality of pharmaceutical products for granted. Prices must be within reason for companies to achieve their sales targets, but given the increasing commoditisation of products, brand importance has increased.

There is no magic formula for achieving brand loyalty or increasing market share, but new market research certainly helps us understand the different realities, cultures and needs (of countries, types of patients and communities) and provides us with a deeper understanding of all those involved in the relationship. Understanding and listeningto clients helps build loyalty, but this takes time, directed communication and research efforts on a broad spectrum.

We are beyond the era of asking, measuring and analysing. The future is about listening, co-creating and measuring emotions.


About the PharmaBrand Summit 2012

This unique forum will take place at the Four Seasons Kempinski Hotel, Munich, Germany, 11 - 13 June 2012. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations and discussion panels on the future of healthcare, digital marketing and stakeholder engagement that bring insight from pharma, medtech and biotech marketers, payer and patient perspectives, as well as out-of-industry case studies. For more information please send an email to [email protected] or visit the event website at www.pharmabrandeurope.com/RosangelaChecchiaInterview

marcus evans group - marketing sector portal - http://bit.ly/a0XVaF

The Marketing Network - marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.
- LinkedIn: www.linkedin.com/groups?mostPopular=&gid=3379860&trk=myg_ugrp_ovr
- YouTube: www.youtube.com/user/MarcusEvansMarketing
- Twitter: www.twitter.com/meSummitsMkt
- Slideshare: www.slideshare.net/MarcusEvansMarketing Please note that the Summit is a closed business event and the number of participants strictly limited.

About Checon Pesquisa

Established in 1992, certified ISO 20.252 with international accreditation, Checon Pesquisa is a full-service research and consulting agency. We help companies achieve financial gain through a deep understanding of customers, channel partners and employees, blending the best science, innovative technology and business expertise to generate high quality survey data.We have our own focus groups and CATI facilities and eye tracker. For more information: www.checonpesquisa.com.br.

About marcus evans Summits

marcus evans Summits are high level business forums for the world's leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com.

- Twitter: www.twitter.com/meSummitsGlobal
- YouTube: www.youtube.com/user/MarcusEvansGroup
- SlideShare: www.slideshare.net/MarcusEvansSummits

Source: marcus evans Summits

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
Email: [email protected]




Copyright 2012 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@MicroservicesExpo Stories

Let's just nip the conflation of these terms in the bud, shall we?

"MIcro" is big these days. Both microservices and microsegmentation are having and will continue to have an impact on data center architecture, but not necessarily for the same reasons. There's a growing trend in which folks - particularly those with a network background - conflate the two and use them to mean the same thing.

They are not.

One is about the application. The other, the network. T...

If you are within a stones throw of the DevOps marketplace you have undoubtably noticed the growing trend in Microservices. Whether you have been staying up to date with the latest articles and blogs or you just read the definition for the first time, these 5 Microservices Resources You Need In Your Life will guide you through the ins and outs of Microservices in today’s world.
This is a no-hype, pragmatic post about why I think you should consider architecting your next project the way SOA and/or microservices suggest. No matter if it’s a greenfield approach or if you’re in dire need of refactoring. Please note: considering still keeps open the option of not taking that approach. After reading this, you will have a better idea about whether building multiple small components instead of a single, large component makes sense for your project. This post assumes that you...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
This complete kit provides a proven process and customizable documents that will help you evaluate rapid application delivery platforms and select the ideal partner for building mobile and web apps for your organization.
Before becoming a developer, I was in the high school band. I played several brass instruments - including French horn and cornet - as well as keyboards in the jazz stage band. A musician and a nerd, what can I say? I even dabbled in writing music for the band. Okay, mostly I wrote arrangements of pop music, so the band could keep the crowd entertained during Friday night football games. What struck me then was that, to write parts for all the instruments - brass, woodwind, percussion, even k...
Sharding has become a popular means of achieving scalability in application architectures in which read/write data separation is not only possible, but desirable to achieve new heights of concurrency. The premise is that by splitting up read and write duties, it is possible to get better overall performance at the cost of a slight delay in consistency. That is, it takes a bit of time to replicate changes initiated by a "write" to the read-only master database. It's eventually consistent, and it'...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
This digest provides an overview of good resources that are well worth reading. We’ll be updating this page as new content becomes available, so I suggest you bookmark it. Also, expect more digests to come on different topics that make all of our IT-hearts go boom!
Node.js and io.js are increasingly being used to run JavaScript on the server side for many types of applications, such as websites, real-time messaging and controllers for small devices with limited resources. For DevOps it is crucial to monitor the whole application stack and Node.js is rapidly becoming an important part of the stack in many organizations. Sematext has historically had a strong support for monitoring big data applications such as Elastic (aka Elasticsearch), Cassandra, Solr, S...
It's been a busy time for tech's ongoing infatuation with containers. Amazon just announced EC2 Container Registry to simply container management. The new Azure container service taps into Microsoft's partnership with Docker and Mesosphere. You know when there's a standard for containers on the table there's money on the table, too. Everyone is talking containers because they reduce a ton of development-related challenges and make it much easier to move across production and testing environm...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resource...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
The following fictional case study is a composite of actual horror stories I’ve heard over the years. Unfortunately, this scenario often occurs when in-house integration teams take on the complexities of DevOps and ALM integration with an enterprise service bus (ESB) or custom integration. It is written from the perspective of an enterprise architect tasked with leading an organization’s effort to adopt Agile to become more competitive. The company has turned to Scaled Agile Framework (SAFe) as ...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...

Modern organizations face great challenges as they embrace innovation and integrate new tools and services. They begin to mature and move away from the complacency of maintaining traditional technologies and systems that only solve individual, siloed problems and work “well enough.” In order to build...

The post Gearing up for Digital Transformation appeared first on Aug. 28, 2016 03:15 PM EDT  Reads: 1,629