Welcome!

Microservices Expo Authors: Liz McMillan, Pat Romanski, Gregor Petri, Elizabeth White, AppDynamics Blog

Related Topics: Microservices Expo

Microservices Expo: Article

Fiat Chooses Akamai to Improve Global Web Site

Fiat reduces page load times of Alfa Romeo site by 66% and boosts performance of business-critical web-based CRM app

Akamai Technologies, a cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere, has been selected by Fiat Group Automobiles as a major partner to improve the performance of both its corporate and brand sites and to optimize the navigation experience from desktop and mobile devices. Fiat has rolled out three Akamai solutions: Dynamic Site Accelerator Secure, Mobile Detection and Redirect and Web Application Accelerator.

Last year, Fiat was devising new strategies to develop the digital channel. In addition to optimizing the performance of all its national and international websites, Fiat planned to introduce more interactive multimedia content. "Fiat's collaboration with Akamai began in 2007 and, as the years went by, Akamai became one of our key partners. In the last few years, seeing advancements in multimedia technology as well as new users' behaviours, we felt the need to devise a new visual experience strategy by improving the quality of our online content. We needed to introduce richer, multimedia content and to do so we required the assistance of the top experts of the industry: Akamai among them," explained Daniele Vigna, Program Manager at Fiat Group Automobiles.

Reducing abandonment rates

The web site is one of the main points of contact with the customer, in fact, it is one of the key ways of collecting information and delivering Fiat's brand image. After assessing the performance of its international web sites, Fiat found that end users in certain countries, such as Japan, experienced abandonment rates above average. More often than not, page load times on the Japanese language site were so slow that the site was almost unusable: customer satisfaction levels could therefore be improved. After implementing Akamai Dynamic Site Accelerator Secure, a solution that accelerates the delivery of applications and dynamic content in a proven, totally secure environment, the performances of all Fiat web sites improved dramatically. For instance, page load times on the Alfa Romeo Website have been improved by 195 percent on average on a global level, and by as much as 281 percent in individual cases (e.g. in India). Moreover, thanks to Akamai, the page display time has improved by 66 percent, with a consequent reduction of the abandonment rate.

Improving the mobile experience

In just one year, Fiat has seen more and more users access www.Fiat.it via mobile devices. In fact, as many as 12 percent of total visits took place via a mobile device. To ensure an optimal experience for those mobile devices users, Fiat took advantage of the Akamai Mobile Detection and Redirect solution. Akamai's Intelligent Platform intercepts a customer's request for the Fiat Web site, detects whether the request is coming from a smart phone or tablet device and instantly re-directs the user to a site optimized for mobile browsing. In this way, Akamai improves the online experience for the visitors, reducing the loading time of the site while making it easier for Fiat to manage the detection of mobile devices.

Improving the performance of its CRM portal

Fiat's global reach is supported by a huge network of dealers and authorized service stations located in almost 100 countries, all over the world who have access to a web-based CRM application, called Fiat Link. The portal is part of a project whose aim is to offer high-quality services that help Fiat retain customers through their relationship with dealers. In order to deliver the same level of customer service on a global level, Fiat needed to ensure the same ease of access to the Fiat Link portal throughout the network. With Akamai's Web Application Accelerator solution, Fiat could improve both reliability and performance of Fiat Link by up to 25-30 percent in Europe and 200-300 percent in Brazil and China.

"A fast performing web site proves that a company is truly customer-oriented and willing to offer the highest level of service to its clients," stated Mark Vargo, senior vice president and general manager, Akamai EMEA. "Akamai's technology allows Fiat to ensure a seamless service to both desktop and mobile web users as well as to the company's network of dealers"

 

"With Akamai, we can offer customers worldwide a seamless online experience, allowing us to effectively export the excellence of the automotive made in Italy abroad. Akamai's technology plays an important role in helping us develop our online channel," concludes Vigna.

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

@MicroservicesExpo Stories
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
About a year ago we tuned into “the need for speed” and how a concept like "serverless computing” was increasingly catering to this. We are now a year further and the term “serverless” is taking on unexpected proportions. With some even seeing it as the successor to cloud in general or at least as a successor to the clouds’ poorer cousin in terms of revenue, hype and adoption: PaaS. The question we need to ask is whether this constitutes an example of Hype Hopping: to effortlessly pivot to the ...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software sec...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
With the rise of Docker, Kubernetes, and other container technologies, the growth of microservices has skyrocketed among dev teams looking to innovate on a faster release cycle. This has enabled teams to finally realize their DevOps goals to ship and iterate quickly in a continuous delivery model. Why containers are growing in popularity is no surprise — they’re extremely easy to spin up or down, but come with an unforeseen issue. However, without the right foresight, DevOps and IT teams may lo...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
As applications are promoted from the development environment to the CI or the QA environment and then into the production environment, it is very common for the configuration settings to be changed as the code is promoted. For example, the settings for the database connection pools are typically lower in development environment than the QA/Load Testing environment. The primary reason for the existence of the configuration setting differences is to enhance application performance. However, occas...