Click here to close now.



Welcome!

Microservices Expo Authors: Elizabeth White, Liz McMillan, Carmen Gonzalez, Pat Romanski, Yeshim Deniz

Related Topics: Microservices Expo

Microservices Expo: Article

Fiat Chooses Akamai to Improve Global Web Site

Fiat reduces page load times of Alfa Romeo site by 66% and boosts performance of business-critical web-based CRM app

Akamai Technologies, a cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere, has been selected by Fiat Group Automobiles as a major partner to improve the performance of both its corporate and brand sites and to optimize the navigation experience from desktop and mobile devices. Fiat has rolled out three Akamai solutions: Dynamic Site Accelerator Secure, Mobile Detection and Redirect and Web Application Accelerator.

Last year, Fiat was devising new strategies to develop the digital channel. In addition to optimizing the performance of all its national and international websites, Fiat planned to introduce more interactive multimedia content. "Fiat's collaboration with Akamai began in 2007 and, as the years went by, Akamai became one of our key partners. In the last few years, seeing advancements in multimedia technology as well as new users' behaviours, we felt the need to devise a new visual experience strategy by improving the quality of our online content. We needed to introduce richer, multimedia content and to do so we required the assistance of the top experts of the industry: Akamai among them," explained Daniele Vigna, Program Manager at Fiat Group Automobiles.

Reducing abandonment rates

The web site is one of the main points of contact with the customer, in fact, it is one of the key ways of collecting information and delivering Fiat's brand image. After assessing the performance of its international web sites, Fiat found that end users in certain countries, such as Japan, experienced abandonment rates above average. More often than not, page load times on the Japanese language site were so slow that the site was almost unusable: customer satisfaction levels could therefore be improved. After implementing Akamai Dynamic Site Accelerator Secure, a solution that accelerates the delivery of applications and dynamic content in a proven, totally secure environment, the performances of all Fiat web sites improved dramatically. For instance, page load times on the Alfa Romeo Website have been improved by 195 percent on average on a global level, and by as much as 281 percent in individual cases (e.g. in India). Moreover, thanks to Akamai, the page display time has improved by 66 percent, with a consequent reduction of the abandonment rate.

Improving the mobile experience

In just one year, Fiat has seen more and more users access www.Fiat.it via mobile devices. In fact, as many as 12 percent of total visits took place via a mobile device. To ensure an optimal experience for those mobile devices users, Fiat took advantage of the Akamai Mobile Detection and Redirect solution. Akamai's Intelligent Platform intercepts a customer's request for the Fiat Web site, detects whether the request is coming from a smart phone or tablet device and instantly re-directs the user to a site optimized for mobile browsing. In this way, Akamai improves the online experience for the visitors, reducing the loading time of the site while making it easier for Fiat to manage the detection of mobile devices.

Improving the performance of its CRM portal

Fiat's global reach is supported by a huge network of dealers and authorized service stations located in almost 100 countries, all over the world who have access to a web-based CRM application, called Fiat Link. The portal is part of a project whose aim is to offer high-quality services that help Fiat retain customers through their relationship with dealers. In order to deliver the same level of customer service on a global level, Fiat needed to ensure the same ease of access to the Fiat Link portal throughout the network. With Akamai's Web Application Accelerator solution, Fiat could improve both reliability and performance of Fiat Link by up to 25-30 percent in Europe and 200-300 percent in Brazil and China.

"A fast performing web site proves that a company is truly customer-oriented and willing to offer the highest level of service to its clients," stated Mark Vargo, senior vice president and general manager, Akamai EMEA. "Akamai's technology allows Fiat to ensure a seamless service to both desktop and mobile web users as well as to the company's network of dealers"

 

"With Akamai, we can offer customers worldwide a seamless online experience, allowing us to effectively export the excellence of the automotive made in Italy abroad. Akamai's technology plays an important role in helping us develop our online channel," concludes Vigna.

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

@MicroservicesExpo Stories
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Gartner is now treating algorithms like they are some kind of innovative addition to the modern digital discussion. Presumably the brilliant minds there have some novel insight into algorithms and, yes, the Algorithm Economy that CIOs should sit up and take notice of. Not only are algorithms nothing new, but much of what Gartner is saying about them is obvious. The bigger picture here is that software continues to improve, and enterprises are becoming increasingly software-driven, in part bec...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2016' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 7-9, 2016, at the Javits Center in New York City, New York. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the g...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products a...
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
SYS-CON Events announced today that Anexia will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Anexia offers high-quality customized managed hosting solutions for SaaS and IaaS companies. The company was founded in 2006 in Klagenfurt, Austria. Today, it has additional offices in Vienna, Graz, Munich, Cologne and New York City to serve numerous international customers.