|By Pat Romanski||
|April 17, 2012 06:30 AM EDT||
Akamai Technologies, a cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere, has been selected by Fiat Group Automobiles as a major partner to improve the performance of both its corporate and brand sites and to optimize the navigation experience from desktop and mobile devices. Fiat has rolled out three Akamai solutions: Dynamic Site Accelerator Secure, Mobile Detection and Redirect and Web Application Accelerator.
Last year, Fiat was devising new strategies to develop the digital channel. In addition to optimizing the performance of all its national and international websites, Fiat planned to introduce more interactive multimedia content. "Fiat's collaboration with Akamai began in 2007 and, as the years went by, Akamai became one of our key partners. In the last few years, seeing advancements in multimedia technology as well as new users' behaviours, we felt the need to devise a new visual experience strategy by improving the quality of our online content. We needed to introduce richer, multimedia content and to do so we required the assistance of the top experts of the industry: Akamai among them," explained Daniele Vigna, Program Manager at Fiat Group Automobiles.
Reducing abandonment rates
The web site is one of the main points of contact with the customer, in fact, it is one of the key ways of collecting information and delivering Fiat's brand image. After assessing the performance of its international web sites, Fiat found that end users in certain countries, such as Japan, experienced abandonment rates above average. More often than not, page load times on the Japanese language site were so slow that the site was almost unusable: customer satisfaction levels could therefore be improved. After implementing Akamai Dynamic Site Accelerator Secure, a solution that accelerates the delivery of applications and dynamic content in a proven, totally secure environment, the performances of all Fiat web sites improved dramatically. For instance, page load times on the Alfa Romeo Website have been improved by 195 percent on average on a global level, and by as much as 281 percent in individual cases (e.g. in India). Moreover, thanks to Akamai, the page display time has improved by 66 percent, with a consequent reduction of the abandonment rate.
Improving the mobile experience
In just one year, Fiat has seen more and more users access www.Fiat.it via mobile devices. In fact, as many as 12 percent of total visits took place via a mobile device. To ensure an optimal experience for those mobile devices users, Fiat took advantage of the Akamai Mobile Detection and Redirect solution. Akamai's Intelligent Platform intercepts a customer's request for the Fiat Web site, detects whether the request is coming from a smart phone or tablet device and instantly re-directs the user to a site optimized for mobile browsing. In this way, Akamai improves the online experience for the visitors, reducing the loading time of the site while making it easier for Fiat to manage the detection of mobile devices.
Improving the performance of its CRM portal
Fiat's global reach is supported by a huge network of dealers and authorized service stations located in almost 100 countries, all over the world who have access to a web-based CRM application, called Fiat Link. The portal is part of a project whose aim is to offer high-quality services that help Fiat retain customers through their relationship with dealers. In order to deliver the same level of customer service on a global level, Fiat needed to ensure the same ease of access to the Fiat Link portal throughout the network. With Akamai's Web Application Accelerator solution, Fiat could improve both reliability and performance of Fiat Link by up to 25-30 percent in Europe and 200-300 percent in Brazil and China.
"A fast performing web site proves that a company is truly customer-oriented and willing to offer the highest level of service to its clients," stated Mark Vargo, senior vice president and general manager, Akamai EMEA. "Akamai's technology allows Fiat to ensure a seamless service to both desktop and mobile web users as well as to the company's network of dealers"
"With Akamai, we can offer customers worldwide a seamless online experience, allowing us to effectively export the excellence of the automotive made in Italy abroad. Akamai's technology plays an important role in helping us develop our online channel," concludes Vigna.
As the software delivery industry continues to evolve and mature, the challenge of managing the growing list of the tools and processes becomes more daunting every day. Today, Application Lifecycle Management (ALM) platforms are proving most valuable by providing the governance, management and coordination for every stage of development, deployment and release. Recently, I spoke with Madison Moore at SD Times about the changing market and where ALM is headed.
Apr. 30, 2016 09:00 PM EDT Reads: 1,460
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Apr. 30, 2016 08:15 PM EDT Reads: 1,792
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Apr. 30, 2016 08:00 PM EDT Reads: 2,045
The goal of any tech business worth its salt is to provide the best product or service to its clients in the most efficient and cost-effective way possible. This is just as true in the development of software products as it is in other product design services. Microservices, an app architecture style that leans mostly on independent, self-contained programs, are quickly becoming the new norm, so to speak. With this change comes a declining reliance on older SOAs like COBRA, a push toward more s...
Apr. 30, 2016 06:30 PM EDT Reads: 1,316
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Apr. 30, 2016 04:45 PM EDT Reads: 1,009
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Apr. 30, 2016 02:30 PM EDT Reads: 1,703
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Apr. 30, 2016 01:15 PM EDT Reads: 1,527
Digital means customer preferences and behavior are driving enterprise technology decisions to be sure, but let’s not forget our employees. After all, when we say customer, we mean customer writ large, including partners, supply chain participants, and yes, those salaried denizens whose daily labor forms the cornerstone of the enterprise. While your customers bask in the warm rays of your digital efforts, are your employees toiling away in the dark recesses of your enterprise, pecking data into...
Apr. 30, 2016 12:00 PM EDT Reads: 969
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Apr. 30, 2016 12:00 PM EDT Reads: 2,289
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
Apr. 30, 2016 11:30 AM EDT Reads: 1,465
I had the opportunity to catch up with Chris Corriere - DevOps Engineer at AutoTrader - to talk about his experiences in the realm of Rugged DevOps. We discussed automation, culture and collaboration, and which thought leaders he is following. Chris Corriere: Hey, I'm Chris Corriere. I'm a DevOps Engineer AutoTrader. Derek Weeks: Today we're going to talk about Rugged DevOps. It's a subject that's gaining a lot of traction in the community but not a lot of people are really familiar with wh...
Apr. 30, 2016 09:45 AM EDT Reads: 1,568
Wow, if you ever wanted to learn about Rugged DevOps (some call it DevSecOps), sit down for a spell with Shannon Lietz, Ian Allison and Scott Kennedy from Intuit. We discussed a number of important topics including internal war games, culture hacking, gamification of Rugged DevOps and starting as a small team. There are 100 gold nuggets in this conversation for novices and experts alike.
Apr. 30, 2016 09:15 AM EDT Reads: 512
In 2006, Martin Fowler posted his now famous essay on Continuous Integration. Looking back, what seemed revolutionary, radical or just plain crazy is now common, pedestrian and "just what you do." I love it. Back then, building and releasing software was a real pain. Integration was something you did at the end, after code complete, and we didn't know how long it would take. Some people may recall how we, as an industry, spent a massive amount of time integrating code from one team with another...
Apr. 30, 2016 09:00 AM EDT Reads: 752
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Apr. 30, 2016 06:00 AM EDT Reads: 2,465
With DevOps becoming more well-known and established practice in nearly every industry that delivers software, it is important to continually reassess its efficacy. This week’s top 10 includes a discussion on how the quick uptake of DevOps adoption in the enterprise has posed some serious challenges. Additionally, organizations who have taken the DevOps plunge must find ways to find, hire and keep their DevOps talent in order to keep the machine running smoothly.
Apr. 30, 2016 04:45 AM EDT Reads: 1,391
Call it DevOps or not, if you are concerned about releasing more code faster and at a higher quality, the resulting software delivery chain and process will look and smell like DevOps. But for existing development teams, no matter what the velocity objective is, getting from here to there is not something that can be done without a plan. Moving your release cadence from months to weeks is not just about learning Agile practices and getting some automation tools. It involves people, tooling and ...
Apr. 30, 2016 04:00 AM EDT Reads: 1,486
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
Apr. 30, 2016 04:00 AM EDT Reads: 1,730
The notion of customer journeys, of course, are central to the digital marketer’s playbook. Clearly, enterprises should focus their digital efforts on such journeys, as they represent customer interactions over time. But making customer journeys the centerpiece of the enterprise architecture, however, leaves more questions than answers. The challenge arises when EAs consider the context of the customer journey in the overall architecture as well as the architectural elements that make up each...
Apr. 30, 2016 02:45 AM EDT Reads: 1,946
Much of the discussion around cloud DevOps focuses on the speed with which companies need to get new code into production. This focus is important – because in an increasingly digital marketplace, new code enables new value propositions. New code is also often essential for maintaining competitive parity with market innovators. But new code doesn’t just have to deliver the functionality the business requires. It also has to behave well because the behavior of code in the cloud affects performan...
Apr. 30, 2016 02:30 AM EDT Reads: 1,349
APIs have taken the world by storm in recent years. The use of APIs has gone beyond just traditional "software" companies, to companies and organizations across industries using APIs to share information and power their applications. For some organizations, APIs are the biggest revenue drivers. For example, Salesforce generates nearly 50% of annual revenue through APIs. In other cases, APIs can increase a business's footprint and initiate collaboration. Netflix, for example, reported over 5 bi...
Apr. 29, 2016 09:30 PM EDT Reads: 2,560