|By Srinivasan Sundara Rajan||
|April 13, 2012 06:45 AM EDT||
Data Mining helps organizations to discover new insights from existing data, so that predictive techniques can be applied towards various business needs. The following are the typical characteristics of data mining.
- Extends Business Intelligence, beyond Query, Reporting and OLAP (Online Analytical Processing)
- Data Mining is cornerstone for assessing the customer risk, market segmentation and prediction
- Data Mining is about performing computationally complex analysis techniques on very large volumes of data
- It combines the analysis of historical data with modeling techniques towards future predictions, it turns Operations into performance
The following are the use cases that can benefit from the application of data mining:
- Manufacturing / Product Development: Understanding the defect and customer complaints into a model that can provide insight into customer satisfaction and help enterprises build better products
- Consumer Payments: Understand the payment patterns of consumers to predict market penetration analysis and discount guidelines.
- Consumer Industry: Customer segmentation to understand the customer base and help targeted advertisements and promotions.
- Consumer Industry: Campaign effectiveness can be gauged with customer segmentation coupled with predictive marketing models.
- Retail Indsutry: Supply chain efficiencies can be brought by mining the supply demand data
‘In Database' Data Mining
Data Mining is typically a multi-step process.
- Define the Business Issue to Be Addressed, e.g., Customer Attrition, Fraud Detection, Cross Selling.
- Identify the Data Model / Define the Data / Source the Data.(Data Sources, Data Types, Data Usage etc.)
- Choose the Mining Technique (Discovery Data Mining, Predictive Data Mining, Clustering, Link Analysis, Classification, Value Prediction)
- Interpret the Results (Visualization Techniques)
- Deploy the Results (CRM Systems.)
Initially Data Mining has been implemented with a combination of multiple tools and systems, which resulted in latency and a long cycle for realization of results.
Sensing this issue, major RDBMS vendors have implemented Data Mining as part of their core database offering. This offering has the following key features:
- Data Mining engine resides inside the traditional database environment facilitating easier licensing and packaging options
- Eliminates the data extraction and data movement and avoids costly ETL process
- Major Data Mining models are available as pre-built SQL functions which can be easily integrated into the existing database development process.
The following is some of the information about data mining features as part of the popular databases:
Built as DB2 data mining functions, the Modeling and Scoring services directly integrate data mining technology into DB2. This leads to faster application performance. Developers want integration and performance, as well as any facility to make their job easier. The model can be used within any SQL statement. This means the scoring function can be invoked with ease from any application that is SQL aware, either in batch, real time, or as a trigger.
Oracle Data Mining, a component of the Oracle Advanced Analytics Option, delivers a wide range of cutting edge machine learning algorithms inside the Oracle Database. Since Oracle Data Mining functions reside natively in the Oracle Database kernel, they deliver unparallel performance, scalability and security. The data and data mining functions never leave the database to deliver a comprehensive in-database processing solution.
Data Virtualization: Data Virtualization is the new concept that allows , enterprises to access their information contained in disparate data sources in a seamless way. As mentioned in my earlier articles there are specialized Data virtualization platforms from vendors like, Composite Software, Denodo Technologies, IBM, Informatica, Microsoft have developed specialized data virtualization engines. My earlier article details out Data Virtualization using Middleware Vs RDBMS.
Data virtualization solutions provide a virtualized data services layer that integrates data from heterogeneous data sources and content in real time, near-real time, or batch as needed to support a wide range of applications and processes. : The Forrester Wave: Data Virtualization, Q1 2012 puts the data virtualization in the following perspective, in the past 24 months, we have seen a significant increase in adoption in the healthcare, insurance, retail, manufacturing, eCommerce, and media/entertainment sectors. Regardless of industry, all firms can benefit from data virtualization.
Data Mining Inside Data Virtualization Platforms?
The increase in data sources, especially integration with Big Data and Unstructured data made Data Virtualization platform a important part of enterprise data access strategy. Data virtualization provides the following attributes for efficient data access across enterprise.
- Abstraction: Provides location, API, language and storage technology independent access of data
- Federation: Converges data from multiple disparate data sources
- Transformation: Enriches the quality and quantity of data on a need basis
- On-Demand Delivery: Provides the consuming applications the required information on-demand
With the above benefits of the Data Virtualization Platform in mind, it is evident that enterprises will find it more useful if Data Virtualization platforms are built with Data Mining Models and Algorithms, so that effective Data Mining can be performed on top of Data Virtualization platform.
As the important part of Data Mining is about identifying the correct data sources and associated events of interest, effective Data Mining can be built if disparate data sources are brought under the scope of Data Virtualization Platform rather than putting the Data Mining inside a single database engine.
The following extended view of Data Virtualization Platform signifies how Data Mining can be part of Data Virtualization Platform.
Data Virtualization is becoming part of the mainstream enterprise data access strategy, mainly because it abstracts the multiple data sources and avoids complex ETL processing and facilitates the single version of truth, data quality and zero latency enterprise.
If value adds like a Data Mining engine can be built on top of the existing Data Virtualization platform, the enterprises will benefit further.
Wow, if you ever wanted to learn about Rugged DevOps (some call it DevSecOps), sit down for a spell with Shannon Lietz, Ian Allison and Scott Kennedy from Intuit. We discussed a number of important topics including internal war games, culture hacking, gamification of Rugged DevOps and starting as a small team. There are 100 gold nuggets in this conversation for novices and experts alike.
May. 2, 2016 06:30 AM EDT Reads: 725
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
May. 2, 2016 06:30 AM EDT Reads: 2,512
With DevOps becoming more well-known and established practice in nearly every industry that delivers software, it is important to continually reassess its efficacy. This week’s top 10 includes a discussion on how the quick uptake of DevOps adoption in the enterprise has posed some serious challenges. Additionally, organizations who have taken the DevOps plunge must find ways to find, hire and keep their DevOps talent in order to keep the machine running smoothly.
May. 2, 2016 06:15 AM EDT Reads: 1,430
Call it DevOps or not, if you are concerned about releasing more code faster and at a higher quality, the resulting software delivery chain and process will look and smell like DevOps. But for existing development teams, no matter what the velocity objective is, getting from here to there is not something that can be done without a plan. Moving your release cadence from months to weeks is not just about learning Agile practices and getting some automation tools. It involves people, tooling and ...
May. 2, 2016 04:30 AM EDT Reads: 1,519
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
May. 2, 2016 04:30 AM EDT Reads: 1,758
The notion of customer journeys, of course, are central to the digital marketer’s playbook. Clearly, enterprises should focus their digital efforts on such journeys, as they represent customer interactions over time. But making customer journeys the centerpiece of the enterprise architecture, however, leaves more questions than answers. The challenge arises when EAs consider the context of the customer journey in the overall architecture as well as the architectural elements that make up each...
May. 2, 2016 03:15 AM EDT Reads: 1,978
In 2006, Martin Fowler posted his now famous essay on Continuous Integration. Looking back, what seemed revolutionary, radical or just plain crazy is now common, pedestrian and "just what you do." I love it. Back then, building and releasing software was a real pain. Integration was something you did at the end, after code complete, and we didn't know how long it would take. Some people may recall how we, as an industry, spent a massive amount of time integrating code from one team with another...
May. 2, 2016 12:30 AM EDT Reads: 924
As the software delivery industry continues to evolve and mature, the challenge of managing the growing list of the tools and processes becomes more daunting every day. Today, Application Lifecycle Management (ALM) platforms are proving most valuable by providing the governance, management and coordination for every stage of development, deployment and release. Recently, I spoke with Madison Moore at SD Times about the changing market and where ALM is headed.
May. 1, 2016 08:45 PM EDT Reads: 1,504
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
May. 1, 2016 08:15 PM EDT Reads: 2,104
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
May. 1, 2016 08:00 PM EDT Reads: 1,847
The goal of any tech business worth its salt is to provide the best product or service to its clients in the most efficient and cost-effective way possible. This is just as true in the development of software products as it is in other product design services. Microservices, an app architecture style that leans mostly on independent, self-contained programs, are quickly becoming the new norm, so to speak. With this change comes a declining reliance on older SOAs like COBRA, a push toward more s...
May. 1, 2016 06:15 PM EDT Reads: 1,398
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 1, 2016 06:00 PM EDT Reads: 1,180
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
May. 1, 2016 01:30 PM EDT Reads: 1,584
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
May. 1, 2016 12:15 PM EDT Reads: 2,338
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 1, 2016 11:45 AM EDT Reads: 1,504
Digital means customer preferences and behavior are driving enterprise technology decisions to be sure, but let’s not forget our employees. After all, when we say customer, we mean customer writ large, including partners, supply chain participants, and yes, those salaried denizens whose daily labor forms the cornerstone of the enterprise. While your customers bask in the warm rays of your digital efforts, are your employees toiling away in the dark recesses of your enterprise, pecking data into...
May. 1, 2016 08:15 AM EDT Reads: 1,066
Much of the discussion around cloud DevOps focuses on the speed with which companies need to get new code into production. This focus is important – because in an increasingly digital marketplace, new code enables new value propositions. New code is also often essential for maintaining competitive parity with market innovators. But new code doesn’t just have to deliver the functionality the business requires. It also has to behave well because the behavior of code in the cloud affects performan...
May. 1, 2016 02:45 AM EDT Reads: 1,408
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Apr. 30, 2016 02:30 PM EDT Reads: 1,744
I had the opportunity to catch up with Chris Corriere - DevOps Engineer at AutoTrader - to talk about his experiences in the realm of Rugged DevOps. We discussed automation, culture and collaboration, and which thought leaders he is following. Chris Corriere: Hey, I'm Chris Corriere. I'm a DevOps Engineer AutoTrader. Derek Weeks: Today we're going to talk about Rugged DevOps. It's a subject that's gaining a lot of traction in the community but not a lot of people are really familiar with wh...
Apr. 30, 2016 09:45 AM EDT Reads: 1,592
APIs have taken the world by storm in recent years. The use of APIs has gone beyond just traditional "software" companies, to companies and organizations across industries using APIs to share information and power their applications. For some organizations, APIs are the biggest revenue drivers. For example, Salesforce generates nearly 50% of annual revenue through APIs. In other cases, APIs can increase a business's footprint and initiate collaboration. Netflix, for example, reported over 5 bi...
Apr. 29, 2016 09:30 PM EDT Reads: 2,581