Welcome!

SOA & WOA Authors: Cynthia Dunlop, Liz McMillan, Pat Romanski, Elizabeth White, Carmen Gonzalez

Related Topics: Virtualization, SOA & WOA, Cloud Expo

Virtualization: Article

Data Mining and Data Virtualization

Extending Data Virtualization Platforms

Data Mining helps organizations to discover new insights from existing data, so that predictive techniques can be applied towards various business needs. The following are the typical characteristics of data mining.

  • Extends Business Intelligence, beyond Query, Reporting and OLAP (Online Analytical Processing)
  • Data Mining is cornerstone for assessing the customer risk, market segmentation and prediction
  • Data Mining is about performing computationally complex analysis techniques on very large volumes of data
  • It combines the analysis of historical data with modeling techniques towards future predictions, it turns Operations into performance

The following are the use cases that can benefit from the application of data mining:

  • Manufacturing / Product Development: Understanding the defect and customer complaints into a model that can provide insight into customer satisfaction and help enterprises build better products
  • Consumer Payments: Understand the payment patterns of consumers to predict market penetration analysis and discount guidelines.
  • Consumer Industry: Customer segmentation to understand the customer base and help targeted advertisements and promotions.
  • Consumer Industry: Campaign effectiveness can be gauged with customer segmentation coupled with predictive marketing models.
  • Retail Indsutry: Supply chain efficiencies can be brought by mining the supply demand data

‘In Database' Data Mining
Data Mining is typically a multi-step process.

  1. Define the Business Issue to Be Addressed, e.g., Customer Attrition, Fraud Detection, Cross Selling.
  2. Identify the Data Model / Define the Data / Source the Data.(Data Sources, Data Types, Data Usage etc.)
  3. Choose the Mining Technique (Discovery Data Mining, Predictive Data Mining, Clustering, Link Analysis, Classification, Value Prediction)
  4. Interpret the Results (Visualization Techniques)
  5. Deploy the Results (CRM Systems.)

Initially Data Mining has been implemented with a combination of multiple tools and systems, which resulted in latency and a long cycle for realization of results.

Sensing this issue, major RDBMS vendors have implemented Data Mining as part of their core database offering. This offering has the following key features:

  • Data Mining engine resides inside the traditional database environment facilitating easier licensing and packaging options
  • Eliminates the data extraction and data movement and avoids costly ETL process
  • Major Data Mining models are available as pre-built SQL functions which can be easily integrated into the existing database development process.

The following is some of the information about data mining features as part of the popular databases:

Built as DB2 data mining functions, the Modeling and Scoring services directly integrate data mining technology into DB2. This leads to faster application performance. Developers want integration and performance, as well as any facility to make their job easier. The model can be used within any SQL statement. This means the scoring function can be invoked with ease from any application that is SQL aware, either in batch, real time, or as a trigger.

Oracle Data Mining, a component of the Oracle Advanced Analytics Option, delivers a wide range of cutting edge machine learning algorithms inside the Oracle Database. Since Oracle Data Mining functions reside natively in the Oracle Database kernel, they deliver unparallel performance, scalability and security. The data and data mining functions never leave the database to deliver a comprehensive in-database processing solution.

Data Virtualization: Data Virtualization is the new concept that allows , enterprises to access their information contained in disparate data sources in a seamless way. As mentioned in my earlier articles there are specialized Data virtualization platforms from vendors like, Composite Software, Denodo Technologies, IBM, Informatica, Microsoft have developed specialized data virtualization engines. My earlier article details out Data Virtualization using Middleware Vs RDBMS.

Data virtualization solutions provide a virtualized data services layer that integrates data from heterogeneous data sources and content in real time, near-real time, or batch as needed to support a wide range of applications and processes. : The Forrester Wave: Data Virtualization, Q1 2012 puts the data virtualization in the following perspective, in the past 24 months, we have seen a significant increase in adoption in the healthcare, insurance, retail, manufacturing, eCommerce, and media/entertainment sectors. Regardless of industry, all firms can benefit from data virtualization.

Data Mining Inside Data Virtualization Platforms?
The increase in data sources, especially integration with Big Data and Unstructured data made Data Virtualization platform a important part of enterprise data access strategy. Data virtualization provides the following attributes for efficient data access across enterprise.

  • Abstraction: Provides location, API, language and storage technology independent access of data
  • Federation: Converges data from multiple disparate data sources
  • Transformation: Enriches the quality and quantity of data on a need basis
  • On-Demand Delivery: Provides the consuming applications the required information on-demand

With the above benefits of the Data Virtualization Platform in mind, it is evident that enterprises will find it more useful if Data Virtualization platforms are built with Data Mining Models and Algorithms, so that effective Data Mining can be performed on top of Data Virtualization platform.

As the important part of Data Mining is about identifying the correct data sources and associated events of interest, effective Data Mining can be built if disparate data sources are brought under the scope of Data Virtualization Platform rather than putting the Data Mining inside a single database engine.

The following extended view of Data Virtualization Platform signifies how Data Mining can be part of Data Virtualization Platform.

Summary
Data Virtualization is becoming part of the mainstream enterprise data access strategy, mainly because it abstracts the multiple data sources and avoids complex ETL processing and facilitates the single version of truth, data quality and zero latency enterprise.

If value adds like a Data Mining engine can be built on top of the existing Data Virtualization platform, the enterprises will benefit further.

More Stories By Srinivasan Sundara Rajan

I am passionate about ownership and driving things on my own, with my breadth and depth on Enterprise Technology I could run any aspect of IT Industry and make it a success. I am a Seasoned Enterprise IT Expert, mainly in the areas of Solution,Integration and Architecture, across Structured, Unstructured data sources, especially in manufacturing domain. My recent work is on Natural Language Processing, Semantic Enrichment of Unstructured Data, Data Mining and Predictive Analytics. However I have a strong footing across all tiers of Enterprise IT spectrum. I am geared to handle the massive flow of data by Internet Of Things with appropriate platform, tools and processes.

@ThingsExpo Stories
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,300+ on-premise and cloud deployments in 25+ countries and provides the same advanced BPM feature set as J2EE vendors like IBM and Appian for the Microsoft .NET native environment. AgilePoint customer...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform your business. He will discuss opportunities and challenges ahead for the IoT from a market and tec...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, will describe an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people’s real needs and desires.
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
SYS-CON Events announced today that TeleStax, the main sponsor of Mobicents, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TeleStax provides Open Source Communications software and services that facilitate the shift from legacy SS7 based IN networks to IP based LTE and IMS networks hosted on private (on-premise), hybrid or public clouds. TeleStax products include Restcomm, JSLEE, SMSC Gateway, USSD Gateway, SS7 Resource Adaptors, SIP Servlets, Rich Multimedia Services, Presence Services/RCS, Diame...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridsto...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing and Personal Systems Group, will discuss how key attributes of mobile technology – touch input, senso...
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.