Welcome!

SOA & WOA Authors: Cynthia Dunlop, Liz McMillan, Pat Romanski, Elizabeth White, Carmen Gonzalez

Related Topics: Java, SOA & WOA, .NET, AJAX & REA, Cloud Expo

Java: Blog Feed Post

Why Consumerization of IT Is Happening Now

We all know that rate of change of technology has been accelerating

Has the world changed more between now (2012) and 1962 that is the last 50 years or the 50 years prior to that (1962-1912)?

Wait a minute! What does this have to do with “Consumerization of IT”?

Believe me, there is a connection – just hold your skepticism – humor me – and read on!

What we had in 1962 that we did not have in 1912?

  1. Nuclear bomb and nuclear power
  2. Theory relativity and quantum physics
  3. Transistor
  4. Road transport network
  5. Jet airliner
  6. Man in space
  7. Talking and color motion picture
  8. Television
  9. Microwave oven
  10. Computer and programming
  11. Credit card

Apart from this we have fought two world wars, have witnessed the independence of most of the former colonies and the rise of communism.

What we have now that we did not have in 1962?

  1. Landing on moon
  2. Communication satellite
  3. ATM
  4. Microprocessor
  5. Mobile phone
  6. Internet, hyperlinking, browser and search
  7. Email
  8. GPS
  9. Social Networking

We have also seen the fall of soviet block and the tragic event of 9/11.

So, which of these periods have seen more change?

I am sure you will dispute this list and add / subtract items from them. However, I am fairly certain that after some consideration you will agree that there has been more technological breakthrough between 1912 and 1962 then in last 50 years.

But isn’t this counterintuitive?
We all know that rate of change of technology has been accelerating. Then how is it possible that we have seen less technology breakthrough in last 50 years? It feels so illogical and counter intuitive.

However, if you look closely at those lists, two interesting facts start emerging.

First interesting fact is…

Augmenting our Capabilities vs. Interconnecting us

The technologies can broadly be classified into two categories. Technologies which…

  1. Augment our Capabilities: For example Jetliners allow us to fly and travel quickly from one place to another.
  2. Help us Interconnect with each other: Obvious example is internet and social networking, but technologies like communication satellite and mobile also falls into this category.

The first class of technologies increase individual capability but the second class of technologies makes us collectively more intelligent.

Take the case of human brain. Our brain reaches 90% of its full size by early childhood and most of the brain neurons are already in place.

But our real knowledge accumulation starts after that. We start growing synapse which connects the neurons. It is the interconnectedness inside the brain which makes us intelligent.

The technologies that we created in the period 1912-1962 have made us individually more capable but the technologies that we have created in last 50 years are what have made us collectively more intelligent.

Second interesting fact is…

Initial Breakthrough vs. Incremental Improvement
If you look at the technologies listed under 1912-1962, most of them did not reach their full maturity till much later. Each of those technologies has been incrementally improved over the last 50 years. The process has worked like evolution. Many alternatives have been created and only the most appropriate ones has survived.  Overall rate of change has depended on the rate at which new alternatives could be delivered to the market and feedback obtained.

So, when we talk about acceleration of rate of change of technology we are really talking about speed with which we place variants of an existing technology in the market and let it succeed or fail.

Increased pace of incremental improvement has been made possible by…

Shift away from “One Way Communication” to “Instant Two Way Dialog”
In pre-internet days, you had very limited opportunity to communicating with the author of a book which you might have liked or disliked. Apart from you friend circle you would not have any clue of what others feel about the book. Today, there are multiple methods to communicate with the author and other fellow readers.

Same is true for organizations trying to reach out to you. Previously, it would be one way marketing messages through printed ads and TV commercials. You did not have any power to let the world know about your experience with a product or service – good or bad. Today, you have so many different way of expressing your opinion and connect with strangers who share your interest.

Here is an interesting fact about the evolution of the size of our brain. In about past 30,000 years the size of our brain has shrunk by 10%. There have been several studies but no satisfactory explanation has emerged. We associate our intelligence with the size of our brain in proportion to body size. But, this reduction in brain size is not caused by decrease in body size. Does this make us less intelligent compared to what we were 30,000 years back?

We had the hardware in place without the necessary software. The software which we put into our brain has evolved over the last 30,000 years. We can call it the collective intelligence of our civilization and this intelligence is critically dependent of communication.

This “collective knowledge of our civilization” is much more than the sum of what we know individually and instant bidirectional communication is the key to our collective intelligence.

Advent of the process of two-way dialog has forced organizations to look…

Beyond “Inside the Fence” application to “Outside the Fence” application
Traditionally, IT was about payroll, general ledger, accounts payable, accounts receivable, sales order processing, materials management, production planning etc.

From there we evolved into ERP and other integrated packages whose primary objective was to improve operational efficiency and reduce cost. We can classify all these as “Inside the Fence” application which sit inside the boundary of your organization with minimal direct contact to the outside world.

Now, the focus has shifted. Though efficiency is important, it is more important to be able to create a unique product or service which will resonate with your customer. Only way to do it is to reach out to the customer and listen and opening up of the two-way communication channel has made this possible. Therefore, the focus of the current generation of applications and technologies is “Outside the Fence” which means reaching outside the boundary of your organization.

Current applications and technologies are about how to reach out to your customers and engage them in a two-way dialog.

This is both a cause and effect of shifting technology focus…

From “Improving Efficiency” to “Enhancing and Leveraging Connectedness”
If you go through the list of “hot” technologies, they are either about enhancing your ability to reach out and interact with your customer or it is about extracting meaning out of the connections you have established and the interactions you have had with your customers. In fact it is more than just your interaction – it is also about all interactions around you, your product and the behavior of your customer.

You had complete control of the earlier generation technologies which focused on efficiency improvement. You could decide when and how to adopt it. You could choose the flavor and the variant.

The trouble with the technologies which deals with connection is that there is always another party involved who has an independent opinion about which flavor and variant of technology to use. So, when you have to deal with hundreds, thousands or millions of such parties then you have practically no control on the technology that you need to adopt.

You have to adopt the technologies which your customers have chosen – you have to adopt them at the pace your customer base has decided to.

And, that is what we call…

Consumerization of IT

And, it is happening now because the channels of two-way communication have opened up.

Next >> Impact on Enterprise Technology Life-cycle Management

<< PreviousWhat is Consumerization of IT?

More Stories By Udayan Banerjee

Udayan Banerjee is CTO at NIIT Technologies Ltd, an IT industry veteran with more than 30 years' experience. He blogs at http://setandbma.wordpress.com.
The blog focuses on emerging technologies like cloud computing, mobile computing, social media aka web 2.0 etc. It also contains stuff about agile methodology and trends in architecture. It is a world view seen through the lens of a software service provider based out of Bangalore and serving clients across the world. The focus is mostly on...

  • Keep the hype out and project a realistic picture
  • Uncover trends not very apparent
  • Draw conclusion from real life experience
  • Point out fallacy & discrepancy when I see them
  • Talk about trends which I find interesting
Google

@ThingsExpo Stories
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,300+ on-premise and cloud deployments in 25+ countries and provides the same advanced BPM feature set as J2EE vendors like IBM and Appian for the Microsoft .NET native environment. AgilePoint customer...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform your business. He will discuss opportunities and challenges ahead for the IoT from a market and tec...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, will describe an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people’s real needs and desires.
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
SYS-CON Events announced today that TeleStax, the main sponsor of Mobicents, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TeleStax provides Open Source Communications software and services that facilitate the shift from legacy SS7 based IN networks to IP based LTE and IMS networks hosted on private (on-premise), hybrid or public clouds. TeleStax products include Restcomm, JSLEE, SMSC Gateway, USSD Gateway, SS7 Resource Adaptors, SIP Servlets, Rich Multimedia Services, Presence Services/RCS, Diame...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridsto...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing and Personal Systems Group, will discuss how key attributes of mobile technology – touch input, senso...
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.