Welcome!

SOA & WOA Authors: Trevor Parsons, Carmen Gonzalez, Jason Bloomberg, Keith Cawley, Elizabeth White

Related Topics: Cloud Expo, SOA & WOA, Virtualization

Cloud Expo: Article

The Right Cloud for the Growing Enterprise: Take Your Company Private

A private-PaaS-enabled private or hybrid cloud is the best way to deliver the freedom, control, and ROI that enterprise deserves

Remember the early days of the cloud? Outsourced application hosting seemed so...alluring. Public-cloud providers like Google, Heroku, EngineYard and DotCloud seduced us with promises of cost-efficiency, scalability and convenience. Early adopters spun off a few VMs, connected the users and prepared for growth. And when that corporate growth arrived, the public cloud would grow too.

At least that was the vision; yet the reality is more complicated. Public cloud deployment entails hidden costs. Enterprise growth introduces new challenges - challenges like data privacy, security and compliance. Public-cloud infrastructure doesn't scale for business growth. It scales for application growth, and though that's important, it's not enough to support the demands of the (growing) real-world enterprise.

The Public Cloud: It's a Good Thing
Public cloud infrastructure offers relief, relief for IT managers from the headaches of managing their own iron. Virtualization can lift the burden of application-management responsibility, lightening IT load. Public clouds deliver tangible benefits like shared-resource efficiencies, utility computing and scalability.

Those are great benefits for the IT manager seeking a turnkey outsourcing solution. It's an ideal situation: That IT manager hands over the keys to the DevOps kingdom, sits back, and watches the savings accumulate. And they do. To a point...

The hidden costs of the public cloud: language support, app migration, APIs and vendor lock-in
Public cloud offers a chance for IT managers to get out of the hardware management business. That's a compelling message, and a great value proposition. But there are hidden costs to deploying on a public cloud infrastructure, and the real-world enterprise must recognize them (and associated risks) before committing resources to "going public."

How multilingual is your enterprise?
Are you an IT manager? In what languages do your developers like to code? Probably the ones in which they're skilled, and the ones that are appropriate for the types of applications your business needs to create and run. Here's the catch: Most public cloud providers play favorites. That's fine if your apps are all in the right language, or if you're willing to code all-new greenfield apps from scratch in the new language. But what do you do if you have an existing suite of custom apps on which your end users depend, and oh, they were written in several different languages, and oh, your vendor only supports some of them? Expect to retrain your devs, hire for some new skills and recode. IT managers who have been through that process know it's not trivial, nor cheap.

Looking for straightforward SaaS support? Need Office 365 for your desktop clients? Public cloud infrastructure will do the trick. Does your enterprise maintain a suite of legacy applications? Moving to the public cloud introduces a basic practical challenge and another hidden cost: App migration isn't a simple process. Regardless of whether your developers code in your cloud vendor's preferred language(s), if your apps aren't written in them, you'll have to recode or customize, probably to a significant extent.

As long as you're budgeting for recoding, be sure to add a little more for connecting your data and messaging services. If your cloud-hosting provider doesn't support your database, prepare for data migration.

Finally, though public-cloud providers offer hosting and scalability at an attractive (at least as advertised) price, they're understandably out to make a buck. And to hold onto your business. To make the public cloud work, you'll have to adapt to your provider's way of doing things. You may be realizing some great cost-efficiencies, but your hosting provider has you locked in, and switching costs are now a formidable barrier to exit. Remember all that recoding you did for your vendor's benefit? Want to do it again for the sake of moving to another vendor? You've also lost leverage: if your hosting provider decides to raise monthly service charges, or make adjustments to SLA performance, you have little (affordable) recourse.

Enterprise Growth Brings New Opportunities, New Challenges
One of the great advantages to public cloud infrastructure is that it can scale. Vendors often promote that scalability as a way to support customer business growth. But that's not quite accurate: Public clouds don't grow with your enterprise. They scale to support application or traffic growth.

Real-world business growth introduces new demands on enterprise data - concerns like security, data sovereignty, compliance and privacy. Addressing those concerns is an imperative for the real-world enterprise, and not something that can be done in a public-cloud environment.

Your data is safe in the public cloud - most of the time. There are the occasional breaches, some of which receive histrionic publicity. Ultimately, security is peace of mind, and handing your data over to someone else (a public-cloud hosting infrastructure provider, in this example) requires trust and a leap of faith. As your large real-world enterprise experiences growth, data management becomes more important, and releasing your valuable data from under your span of control introduces risk.

How big do you want your enterprise to grow? If you're looking at international expansion, recognize a new risk of the public cloud hosting model: data sovereignty. Public cloud vendors host your data in their own data centers, in the locations your vendor prefers. That's okay if you're doing business in the same jurisdiction. But in many countries, your partners or government administrators can demand that their application servers retain and provide data from physical hardware located within a national boundary. Such inflexible data-sovereignty mandates can limit your ability to serve your subsidiary customers with pure public-cloud architecture.

The more your enterprise grows, the more visible its success becomes. With great success comes greater oversight. Public cloud architectures - with their one-approach-fits-all delivery - are understandably rigid, with standardized tenancy and service models. That makes for basic compliance with government regulations. But by the very nature of its serve-many operations, the public-cloud model can't be flexible enough to adjust to frequently evolving regulatory climates.

More business growth means more data to manage and a need for greater data privacy. But the more data to be managed, the more difficult it becomes to protect it, particularly in a public-cloud environment. We're not talking about cyber-attacks. We're talking about eavesdropping from government authorities. For instance, the USA Patriot Act empowers U.S. federal agencies like the FBI, CIA and Department of Defense to require enterprises to provide data records pertaining to suspected terrorist threats. This applies to data stored in U.S. jurisdictions, including data in the cloud. In the summer of 2011, Microsoft warned customers that the USA Patriot Act could require the company to hand over customer data to United States authorities. Your data's safe, it's just not as private as you'd like it to be.

A Private-Cloud Model Designed Around the Growing Enterprise, Not the Vendor
Public cloud isn't going away, and neither is private cloud. Private cloud technology marketers often lobby for the "pure," host-it-yourself private cloud environment. Public-cloud providers pitch the outsourced service model. The real-world solution lies somewhere in-between. Private PaaS is a flexible middleware layer that puts control of your data back in your own hands, enabling IT management to control applications, whether they're launched on-premise or to public cloud infrastructure.

Public cloud services promise cost savings. But with all the hidden costs, those savings can be temporary (or even illusory). A 2011 study by the Aberdeen Group found that an enterprise deploying private cloud saves twelve percent combined annual costs over a public cloud on a per-application basis. Companies that implemented private clouds also incurred 38 percent fewer costs related to security and compliance events compared to public cloud users. Public cloud users had 25 percent more incidents related to audit deficiencies, data loss, or data exposure and unauthorized access than private cloud users.

Private Platform-as-a-Service (PaaS) software can bridge the two extremes of public and private cloud. Some enterprises - small businesses and municipalities, for example - will benefit from the "pure" turnkey-outsourced public cloud service model. But the growing enterprise needs more - more security, more privacy, and strict adherence to compliance mandates - than a public-cloud model can support. For some, that will entail self-contained, on-premise iron. But for many growing enterprises, private PaaS can enable a flexible hybrid cloud model that enables data to shift as business priorities evolve. The real-world enterprise demands an operational model that flexible.

Grow Your Business...in Private
There's plenty of hype around the cloud. An IT manager must look beyond the hype to do what's right for the growing enterprise, and recognize that business interests should dictate cloud strategy, not the constraining operational limitations of a public-cloud service provider. The growing enterprise must address concerns of security, privacy, and compliance. A private-PaaS-enabled private or hybrid cloud is the best way to deliver the freedom, control, and ROI that enterprise deserves.

More Stories By Bart Copeland

As President & CEO of ActiveState Software, Bart Copeland brings more than twenty years of management, finance, and technology business experience to his role. With a passion for technologies that help people lead more productive and enjoyable lives, Bart is currently focused on ActiveState’s private platform-as-a-service (PaaS) offering, Stackato. With his vision for PaaS as an enabler to accelerate cloud adoption and value in enterprises, Bart is actively involved in the strategy, roadmap, business development and evangelism of Stackato. Bart is also an active angel investor and serves as a director on a number of other tech companies. He holds an MBA in Technology Management from the University of Phoenix and a Mechanical Engineering degree from the University of British Columbia.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how these devices generate enough data to learn our behaviors and simplify/improve our lives. What if we could connect everything to everything? I'm not only talking about connecting things to things but also systems, cloud services, and people. Add in a little machine learning and artificial intelligence and now we have something interesting...
Last week, while in San Francisco, I used the Uber app and service four times. All four experiences were great, although one of the drivers stopped for 30 seconds and then left as I was walking up to the car. He must have realized I was a blogger. None the less, the next car was just a minute away and I suffered no pain. In this article, my colleague, Ved Sen, Global Head, Advisory Services Social, Mobile and Sensors at Cognizant shares his experiences and insights.
We are reaching the end of the beginning with WebRTC and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) irreversibly encoded. In his session at Internet of @ThingsExpo, Peter Dunkley, Technical Director at Acision, will look at how this identity problem can be solved and discuss ways to use existing web identities for real-time communication.
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT. Attendees will learn real-world benefits of WebRTC and explore future possibilities, as WebRTC and IoT intersect to improve customer service.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at Internet of @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, will share some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, an Open Source Cloud Communications company that helps the shift from legacy IN/SS7 telco networks to IP-based cloud comms. An early investor in multiple start-ups, he still finds time to code for his companies and contribute to open source projects.
The Internet of Things (IoT) promises to create new business models as significant as those that were inspired by the Internet and the smartphone 20 and 10 years ago. What business, social and practical implications will this phenomenon bring? That's the subject of "Monetizing the Internet of Things: Perspectives from the Front Lines," an e-book released today and available free of charge from Aria Systems, the leading innovator in recurring revenue management.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines.
All major researchers estimate there will be tens of billions devices – computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Erik Lagerway, Co-founder of Hookflash, will walk through the shifting landscape of traditional telephone and voice services to the modern P2P RTC era of OTT cloud assisted services.
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehension and conference efficiency.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, will discuss single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example to explain some of these concepts including when to use different storage models.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. These technological reforms have not only changed computers and smartphones, but are also changing the data processing model for all information devices. In particular, in the area known as M2M (Machine-To-Machine), there are great expectations that information with a new type of value can be produced using a variety of devices and sensors saving/sharing data via the network and through large-scale cloud-type data processing. This consortium believes that attaching a huge number of devic...
Innodisk is a service-driven provider of industrial embedded flash and DRAM storage products and technologies, with a focus on the enterprise, industrial, aerospace, and defense industries. Innodisk is dedicated to serving their customers and business partners. Quality is vitally important when it comes to industrial embedded flash and DRAM storage products. That’s why Innodisk manufactures all of their products in their own purpose-built memory production facility. In fact, they designed and built their production center to maximize manufacturing efficiency and guarantee the highest quality of our products.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital business.
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. Download Slide Deck: ▸ Here
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
With the iCloud scandal seemingly in its past, Apple announced new iPhones, updates to iPad and MacBook as well as news on OSX Yosemite. Although consumers will have to wait to get their hands on some of that new stuff, what they can get is the latest release of iOS 8 that Apple made available for most in-market iPhones and iPads. Originally announced at WWDC (Apple’s annual developers conference) in June, iOS 8 seems to spearhead Apple’s newfound focus upon greater integration of their products into everyday tasks, cross-platform mobility and self-monitoring. Before you update your device, here is a look at some of the new features and things you may want to consider from a mobile security perspective.