|By Hollis Tibbetts||
|October 28, 2011 09:03 AM EDT||
Not familiar with Klout.com? Not all that many people are - I only signed up for it this week, more out of curiosity than anything else after I read an article on it on Engadget - curious about Klout giving away Windows phones that I didn't want anyways.
And Why Should You Care?
Klout is sure to spook privacy-conscious people, but everyone should be aware of Klout.com or at least be aware of this growing phenomenon and how it might impact them.
Klout creates publicly accessible "Klout Scores" for people who use Twitter, Facebook, etc. It's like the credit reporting agencies - but for "social media" influence, rather than creditworthiness. Oh, and ANYBODY can see your Klout Score. That's what makes it a bit spooky. And its workings are secret. YOU CANNOT OPT OUT OF KLOUT. Over 100 million people have already been rated, graded, assessed and have a Klout Score.
Envision a day where the Maitre-D' snubs you on your anniversary because your Klout Score is only a 12. Or you get denied interviews or even fired because your Klout Score went down. Or you get dumped just as a romantic situation is looking promising when the other person finds out you're a social media loser. Or someone else gets the airplane seat upgrade or hotel room suite even though you're a more loyal customer.
So I sign up this week on Tuesday to find out that my Klout Score is a 54. Turns out that's pretty respectably good. I'm pleased. I look up @RWang0's score, his is up in the 60's, which makes sense - he's hypersmart and lots of people listen to him. Then I look up @ZUrlocker. His is a 53. That made no sense - Zack is a "bad-ass" in the industry. So I know the algorithm is flawed. And then @Struckhoff tweets me to tell me that @Qwikster has a higher Klout Score than me. @Qwikster's last tweet was weeks ago and was "well I mean she coud atleast let me watch my show but no she has to hogg it". #FAIL.
And Then Everything Changed
The next day, I sign on to twitter, and behold, my score has dropped about 20% to 44. HUH? I sign on to Klout's Dashboard and it congratulates me because my score has risen +4 this week and some fraction of a point in the last 24 hours. What?
Then I Google Klout and see the news - they've redesigned the algorithm for Klout Scores, and people are up in arms in open revolt, it seems. It would have been nice it Klout had bothered to email me and tell me (as a member) about this. Or maybe put something on their website. Or maybe not rewrite historical graphs as if the change had never happened.
What's the Big Deal?
Yeah, I'm annoyed. Am I annoyed because I'm suddenly 18.4% less important? No, that's not it. And that's not the reason other people are irritated.
1) Klout.com pretended like nothing happened at all. I wasted time trying to figure out what had happened. All the graphs on Klout all showed that my score had remained constantly increasing over the week. No mention of a 10 point drop. I would have attributed it to faulty memory if I hadn't tweeted something to someone about it. They re-write history.
2) They lied to their members and to the public, saying that "very few people would experience changes in score". In fact it appears that a huge majority of people experienced massive drops. Don't lie to me if you are measuring me and possibly impacting my life.
3) The algorithm they use is shrouded in mystery. Klout CEO Fernandez arrogantly poo-poos that concern stating "Google doesn't tell you how its algorithm works". Yeah, but Google doesn't have the potential to directly impact your personal ability to earn a living. So Klout needs to hold itself to a higher standard and be accountable unless it truly wants to face an angry mob of fire-brand carrying people at some point down the road.
4) Klout.com promised to launch something today vaguely called "insights" that "give users a bit of an explanation when their score goes up or down". Well, I don't see any insights. And any company that could someday impact my ability to provide for myself and my family had BETTER provide more than a "bit of insight".
5) Klout promises continual tweaks to its algorithm. If people's Klout Scores were so far off earlier this week, why would I trust the new algorithms? What new surprises do I need to look forward to? Will those new changes impact whether my resume makes it on to some future short list or goes into the shredder?
With Power Comes Responsibility and Accountability
Klout is on a mission to change your economic, career and social future. But they won't accept responsibility and accountability for their actions. And they won't offer transparency. Or explanations.
CEO @JoeFernandez tweeted "Not exactly fun having the internet want to punch me in the face but I belive the product is in a much better place" - clearly missing the point.
Earth to Fernandez: Nobody gives a crap about your stupid product. People care about the impact that your product has on them personally.
The fact that Fernandez doesn't get that is truly troubling - perhaps he's just some geek hiding in a basement with all that data. But he needs to accept responsibility for the fact that his products impact lives.
As reported on GigaOM, " One of the most popular comments said that Klout was used by some companies for job searches, as well as employee performance reviews and other similar purposes, and that the company's changes could affect people's livelihood: By changing the entire scoring system for the basic Klout score, you have damaged many people's employment viability and impacted their earning potential - particularly in the nascent field of Social Media roles."
What to Do About It?
If you're irritated about the situation, let people know.
Their largest VC is Kleiner Perkins - @ChChien is the board member. Other notable contacts - @klout and @joefernandez
There's also a new popular hashtag all over Twitter #OccupyKlout and a user @OccupyClout
Have You Heard About the New Invention in Social Media?
It's called the telephone. It allows you to talk to other people voice-to-voice. It's pretty cool.
411.com lists Klout's phone number as (213) 590-3268. It's decidedly un-modern, but you could always call and give them your opinion the old fashioned way.
Go bang on their door and tell them in person:77 Stillman St., San Francisco, CA 94107
Most companies hope for rapid growth so it's important to invest in scalable core technologies that won't demand a complete overhaul when a business goes through a growth spurt. Cloud technology enables previously difficult-to-scale solutions like phone, network infrastructure or billing systems to automatically scale based on demand. For example, with a virtual PBX service, a single-user cloud phone service can easily transition into an advanced VoIP system that supports hundreds of phones and ...
May. 22, 2015 07:00 AM EDT Reads: 2,562
“Oh, dev is dev and ops is ops, and never the twain shall meet.” With apoloies to Rudyard Kipling and all of his fans, this describes the early state of the two sides of DevOps. Yet the DevOps approach is demanded by cloud computing, as the speed, flexibility, and scalability in today's so-called “Third Platform” must not be hindered by the traditional limitations of software development and deployment. A recent report by Gartner, for example, says that 25% of Global 2000 companies will b...
May. 22, 2015 05:45 AM EDT Reads: 2,597
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
May. 22, 2015 05:00 AM EDT Reads: 2,057
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing ...
May. 22, 2015 04:30 AM EDT Reads: 2,953
The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for applica...
May. 22, 2015 04:30 AM EDT Reads: 2,517
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
May. 22, 2015 04:15 AM EDT Reads: 4,777
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
May. 22, 2015 04:00 AM EDT Reads: 6,489
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
May. 22, 2015 03:15 AM EDT Reads: 4,121
Grow your business with enterprise wearable apps using SAP Platforms and Google Glass. SAP and Google just launched the SAP and Google Glass Challenge, an opportunity for you to innovate and develop the best Enterprise Wearable App using SAP Platforms and Google Glass and gain valuable market exposure. In his session at @ThingsExpo, Brian McPhail, Senior Director of Business Development, ISVs & Digital Commerce at SAP, outlined the timeline of the SAP Google Glass Challenge and the opportunity...
May. 22, 2015 03:00 AM EDT Reads: 4,786
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
May. 22, 2015 02:15 AM EDT Reads: 4,153
What are the benefits of using an enterprise-grade orchestration platform? In their session at 15th Cloud Expo, Nate Gordon, Director of Technology at Appcore, and Kedar Poduri, Senior Director of Product Management at Citrix Systems, took a closer look at the architectural design factors needed to support diverse workloads and how to run these workloads efficiently as a service provider. They also discussed how to deploy private cloud environments in 15 minutes or less.
May. 22, 2015 01:00 AM EDT Reads: 3,352
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
May. 22, 2015 01:00 AM EDT Reads: 2,877
SYS-CON Events announced today Sematext Group, Inc., a Brooklyn-based Performance Monitoring and Log Management solution provider, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), search analytics (S...
May. 22, 2015 12:45 AM EDT Reads: 4,943
SYS-CON Media announced today that Blue Box as launched a popular blog feed on Cloud Computing Journal. Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Blue Box Cloud gives you unequaled agility, without the burden of designing, deploying and managing your own infrastructure. It’s the right choice when public cloud just won’t do. Blue Box Cloud is a managed Private Cloud as a Service (...
May. 22, 2015 12:00 AM EDT Reads: 2,670
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
May. 21, 2015 11:30 PM EDT Reads: 2,232
SYS-CON Media named Andi Mann editor of DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Andi Mann, Vice President, Strategic Solutions, at CA Technologies, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, communicator, and thought lea...
May. 21, 2015 10:00 PM EDT Reads: 865
When OpenStack aficionados gather in Vancouver in a couple of weeks, one of the hot topics will be containers, a “new” alternative to virtualization. Actually, container technology has been around for a couple of decades, but it is trending among the IT community at a fever pitch these days and stands to have a huge impact on the future of cloud computing.The appeal of container technology is easy to appreciate. In a nutshell, containers can enable you to run many more applications on the same h...
May. 21, 2015 10:00 PM EDT Reads: 1,686
Docker is an open platform for developers and sysadmins of distributed applications that enables them to build, ship, and run any app anywhere. Docker allows applications to run on any platform irrespective of what tools were used to build it making it easy to distribute, test, and run software. I found this 5 Minute Docker video, which is very helpful when you want to get a quick and digestible overview. If you want to learn more, you can go to Docker’s web page and start with this Docker intro...
May. 21, 2015 09:00 PM EDT Reads: 1,523
"ClusterUP is the most exciting company in the DevOps space," said Chhavi Upadhyay, CEO of ClusterUP. "We are solving the toughest challenges for DevOps, around creating a solution from using a container for app deployment, to facilitating creation of software stacks using drag and drop workflows for complex applications. At ClusterUP we believe that containers are here to stay and most applications can benefit from microservices architecture."
May. 21, 2015 06:00 PM EDT Reads: 1,488
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
May. 21, 2015 05:30 PM EDT Reads: 3,715