Eric Newcomer, chief technology officer of IONA Technologies, will present a session entitled "Thinking in Services: Why Successful SOA Requires a New Way of Thinking" at SYS-CON's SOA Web Services Edge event, June 5-6, 2006, in New York City.

Eric is responsible for directing and communicating IONA's technology roadmap, as well as Iits product strategy as it relates to standards adoption, architecture, and product design. He leads IONA's participation in all standardization activities, and has been involved in Web services standardization activities from the beginning.

Newcomer's Session Description
"SOA is all about an approach to IT - a design encompassing all IT assets, and the design has to be mapped to technology. Historically, companies used CORBA or messaging systems such as WebSphere MQ to implement their SOA designs. Today, the preferred SOA infrastructure software is Web services based, including ESBs. This presentation will help attendees begin thinking in services, leading to more successful SOA deployments. One of the most important parts of an SOA project is the change in thinking it represents. To generate the most strategic benefit from SOA, companies need to think about their IT departments as corporate assets, not simply as implementers of individual application solutions. The trend toward wider adoption of SOA is in large part due to the fact that SOA encourages companies to think this way."

The Most Distinguished Conference Faculty of the Year
This year's conference will feature more than 100 distinguished faculty members who are the world's top celebrity experts in their fields, presenting more than 96 sessions and power panels in three distinct themes; SOA Web Services, Enterprise Open Source, and Real-World AJAX. The conference offers seven simultaneous tracks in two information-packed days.

The conference faculty includes Andy Astor, co-founder and CEO of EnterpriseDB; Jeff Barr, SOA program manager of Amazon.com; Brian Behlendorf, founder of Collabnet; Steve Benfield, CTO of Agentis Software; Dave Chappell, SOA expert and chief technology evangelist of Sonic Software; Si Chen, founder of Open Source Strategies; Christophe Coenraets, Ajax-Flex Integration guru of Adobe; Shaun Connolly, product management vice president of JBoss; Dr. Mark M. Davydov, internationally known expert of SOA and Web Services; Christian Donner, senior technical architect of Molecular; Jean-Jacques Dubray, NetWeaver architect of SAP; Yakov Fain, editor of Java Developer's Journal and the co-author of the upcoming book "Rich Internet Applications with Adobe Flex and Java: Secrets of the Masters"; John Fallows, author and Ajax evangelist of Oracle; Dan Foody, CTO of Actional; Zak Greant, leading Free Software and Open Source evangelist; Kevin Hakman, co-founder of Tibco's General Interface; Dion Hinchcliffe, editor of Web 2.0 Journal and the upcoming book "Real-World Ajax: Secrets of the Masters"; Simon Horwith, editor of ColdFusion Developer's Journal; Jonas Jacobi, author and Java evangelist of Oracle; Ajit Jaokar, leading Web 2.0 evangelist; Werner Keil, software architect specializing in Java and Microsoft technologies; Mike Kochanik, vice president of CollabNet; Eugene Kuznetsov, leading SOA and XML pioneer; Jason Levitt, technical evangelist of Yahoo Developer Network; Joe Lichtenberg, vice president of Bowstreet; Morgan Lim, co-founder of open source company RaptorHead; David S. Linthicum, a well-known author and SOA expert; Paul Lipton, well-known SOA evangelist and senior architect at CA; James McGovern, an industry thought leader in SOA; Aaron Mulder, CTO of Chariot Solutions; Eric Newcomer, CTO of Iona Technologies; Duane Nickull, chair of OASIS SOA RM Technical Committee; Jim Phalen, Flash and rich client expert and vice president of Stream57; Eric Pulier, CEO of Digital Evolution; Victor Rasputnis, well-known speaker and expert on SOA technologies; Anil Saldhana, chair of Apache Scout Project and top trainer at JBoss; James Schweitzer, open source specialist of IBM; Alan Shimel, a member of Open Source Snort Rules Consortium Board of Directors; Bruce Snyder, a founding member of Apache Geronimo and SOA expert; Anatole Tartakovsky, CTO of Computer Technology, Inc. and Ajax/Flex expert; Eero Teerikorpi, CEO of Emic Networks; Jason Van Zyl, chair of Apache Maven PMC; Shaun Walker, founder and president of Perpetual Motion Interactive Systems and ASP.NET expert; Tony Wasserman, executive director of the Center for Open Source Investigation and professor at Carnegie Mellon West; Coach Wei, founder and CTO of Nexaweb; Michael Wheaton, SOA expert of Sun Microsystems; Chip Wilson, CTO of Geniant; Peter Yared, founder and CEO of Active Grid; Michael Juntao Yuan, SOA and Java expert of JBoss, Inc.

The conference on-site delegate registrations are limited to 300 attendees, and is expected to sell-out. In addition to the live audience, more than 20,000 simulcast viewers are expected to tune into keynotes and general sessions live on SYS-CON.TV.

Sponsorship and Exhibit Opportunities
SOA Web Services Conference, co-located with the Enterprise Open Source Conference will be sponsored by a total of eight leading SOA and Enterprise Open Source technology vendors. The conference will offer exhibit opportunities to other vendors in addition to main event sponsors. Additional information on sponsorship and exhibit opportunities can be obtained by email at events(at)sys-con.com or by phone at 201 802-3021.

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