Welcome!

Microservices Expo Authors: Pat Romanski, Elizabeth White, Liz McMillan, Stackify Blog, Yeshim Deniz

Related Topics: Microservices Expo, Agile Computing

Microservices Expo: Article

Why Crowdsourcing Is Stupid

Category-confusion and the word "Crowdsourcing".

As you might know from some of my previous writing, I've been on a bit of an expedition to uncover the true meaning of "Crowdsourcing".  I'm by no means finished, but I've:

  • Just returned from TopCoder's TCO11 competition, where I spoke with so many people I can't count them all.
  • Read so many web pages, analyst reports, white papers, case studies and PDF documents my eyes hurt.
  • Emailed back and forth with a bunch of people, and worn out more than one battery talking to people over the phone on this topic.

In fact, I just got off the phone not 30 minutes ago with the VP of Marketing at a prominent San Francisco-based "Crowdsourcing" company who gave me an overview of their company, their value proposition, the use cases for their product, etc.

My conclusion: "Crowdsourcing" is stupid.
I don't mean that the ideas are stupid. Or that the business models are stupid. Or what these companies are doing is stupid.

Quite the opposite - I think these companies are on the forefront of some very exciting innovation. Some of the companies that I've spoken with will undoubtedly change the way we do things, and possibly the way we think about things.

What I think is stupid is the term "CROWDSOURCING" - especially as it applies to a category of software products and services.

There is so much confusion surrounding the term "Crowdsourcing". It means completely different things to different people.

If you take a look at all the companies out there that get labelled as "Crowdsourcing" companies, it's really pretty clear that the only similarity these companies have is that there is a "crowd" involved somewhere. Even then, the similarity is pretty tentative as "crowd" means very different things to different companies.

Somehow or another, this category called "Crowdsourcing" got invented, and it's a cool sounding word. How can you not (at least at first glance) like that word?  It is a brilliant word.

As a category though, it's about as useful as the word "food". The word "food" is almost meaningless as a product category:

  • To Gordon Ramsay, something doesn't qualify as "food" unless it hits an exacting level of perfection.
  • To a typical college student, food is entirely different and usually involves pizza, burgers, ramen noodles or cafeteria fare.
  • To a starving child in Bangledesh, food might be anything edible that comes off the U.N. truck.
  • To a "back to the earth Vegan", food might be something that grows in the back yard
  • To the robins that stop by to visit the yard, food means that some unfortunate worm just got eaten.
  • To a fungus, it's dead plants and animals.
  • To a baby, it often comes in a jar and comes from some company like Gerber, and to an infant, it comes from Mommy or from a bottle.
  • I have a pig who hangs out in my back yard - to him, food is pretty much anything including fiberglass insulation, circuit boards and lightbulbs (yes, he's eaten all those things and more to complement his daily regimen of pig chow and vegetables).

So if I decided to form a "food" company, that really wouldn't wouldn't say much about what my company was about, would it?  It would probably just confuse people, and I'd almost be better off not saying anything at all.

So it's no wonder that there is so much confusion about the "Crowdsourcing" market. It's a relatively new space, evolving rapidly, with quite a few vendors who are doing very different things, with totally, even wildly different value propositions.

Hopefully the category-creators out there will start to come up with some labels for what their companies do that stick, so that this category-confusion can subside.

In the meanwhile, I'm working on segmenting this into logical chunks that will (hopefully) make things a bit less confusing - at least for me.  Maybe for you too.

More Stories By Hollis Tibbetts

Hollis Tibbetts, or @SoftwareHollis as his 50,000+ followers know him on Twitter, is listed on various “top 100 expert lists” for a variety of topics – ranging from Cloud to Technology Marketing, Hollis is by day Evangelist & Software Technology Director at Dell Software. By night and weekends he is a commentator, speaker and all-round communicator about Software, Data and Cloud in their myriad aspects. You can also reach Hollis on LinkedIn – linkedin.com/in/SoftwareHollis. His latest online venture is OnlineBackupNews - a free reference site to help organizations protect their data, applications and systems from threats. Every year IT Downtime Costs $26.5 Billion In Lost Revenue. Even with such high costs, 56% of enterprises in North America and 30% in Europe don’t have a good disaster recovery plan. Online Backup News aims to make sure you all have the news and tips needed to keep your IT Costs down and your information safe by providing best practices, technology insights, strategies, real-world examples and various tips and techniques from a variety of industry experts.

Hollis is a regularly featured blogger at ebizQ, a venue focused on enterprise technologies, with over 100,000 subscribers. He is also an author on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on protecting data: Online Backup News.
He tweets actively as @SoftwareHollis

Additional information is available at HollisTibbetts.com

All opinions expressed in the author's articles are his own personal opinions vs. those of his employer.

@MicroservicesExpo Stories
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
There are two main reasons for infrastructure automation. First, system administrators, IT professionals and DevOps engineers need to automate as many routine tasks as possible. That’s why we build tools at Stackify to help developers automate processes like application performance management, error monitoring, and log management; automation means you have more time for mission-critical tasks. Second, automation makes the management of complex, diverse environments possible and allows rapid scal...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
It has never been a better time to be a developer! Thanks to cloud computing, deploying our applications is much easier than it used to be. How we deploy our apps continues to evolve thanks to cloud hosting, Platform-as-a-Service (PaaS), and now Function-as-a-Service. FaaS is the concept of serverless computing via serverless architectures. Software developers can leverage this to deploy an individual "function", action, or piece of business logic. They are expected to start within milliseconds...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
The purpose of this article is draw attention to key SaaS services that are commonly overlooked during contact signing that are essential to ensuring they meet the expectations and requirements of the organization and provide guidance and recommendations for process and controls necessary for achieving quality SaaS contractual agreements.
SYS-CON Events announced today that OpsGenie will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2012, OpsGenie is an alerting and on-call management solution for dev and ops teams. OpsGenie provides the tools needed to design actionable alerts, manage on-call schedules and escalations, and ensure that the right people are notified at the right time, using multiple notification methods.
The first step to solving a problem is recognizing that it actually exists. And whether you've realized it or not, cloud services are a problem for your IT department. Even if you feel like you have a solid grasp of cloud technology and the nuances of making a cloud purchase, business leaders don't share the same confidence. Nearly 80% feel that IT lacks the skills necessary to help with cloud purchases-and they're looking to cloud brokers for help instead. It's time to admit we have a cloud s...
According to a recent Gartner study, by 2020, it will be unlikelythat any enterprise will have a “no cloud” policy, and hybrid will be the most common use of the cloud. While the benefits of leveraging public cloud infrastructures are well understood, the desire to keep critical workloads and data on-premise in the private data center still remains. For enterprises, the hybrid cloud provides a best of both worlds solution. However, the leading factor that determines the preference to the hybrid ...
In this modern world of IT, you've probably got some new colleagues in your life-namely, the cloud and SaaS providers who now hold your infrastructure in their hands. These business relationships-yes, they're technology-based, but cloud and SaaS are business models-will become as important to your IT team and your company as the hardware and software you used to install. Once you've adopted SaaS, or inherited SaaS, it's on you to avoid price hikes, licensing issues and app or provider sprawl....
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.