Welcome!

Microservices Expo Authors: Martin Etmajer, Elizabeth White, Anders Wallgren, Liz McMillan, Jason Bloomberg

Related Topics: Containers Expo Blog, Microservices Expo, @CloudExpo

Containers Expo Blog: Article

Cloud Computing & Virtualization: Hot Trends Organizations Can’t Ignore

How can you use virtualization and cloud computing as game changers for your company based on where it’s evolving?

The use of virtualization and cloud computing is growing quickly among companies of all sizes. Currently, 30 percent of servers are virtualized, and surveys show that by 2012, that number will grow to 50 percent.

Virtualization and cloud computing go hand-in-hand, and virtualizing servers is just the tip of the iceberg. The trend to virtualize everything from servers to processing power to software offerings actually started years ago in the personal sector. In the recent past, it was common for individuals within major organizations to use virtualized services or cloud computing when at home, but at work they weren't using those services at all. Why? Because corporate IT didn't trust the lack of security of the cloud and they weren't sure it was a hard trend - something that was definitely here to stay. Today, we know better.

In order to fully understand how virtualization and cloud computing will transform the business world let's first look at the evolution of these capabilities.

Cloud Computing
When talking about virtualization, cloud computing is a natural component. Cloud computing, which refers to companies using remote servers that can store data and allow users to access information from anywhere, takes three different evolutionary forms.

The first is a public cloud. This could be something like Google docs, where you store your data, or something like Flicker, where you store your photos. Basically, you're storing files somewhere else other than your hard drive, and in a place where you can access the items from any device at any time as long as you have an Internet connection.

The second form of cloud computing, which is a private cloud, is emerging rapidly. A private cloud exists when a company wants added security with cloud computing, yet they still want their people to have access to their bigger files and bigger databases from any device anywhere. Since it is private, it's secure and the public does not have access to it. Companies are now beginning to establish private clouds.

The third iteration that is part of the evolution of cloud computing is the private/public cloud - also called a hybrid cloud. In this configuration, you have a private part of your corporate cloud that is secure and only accessible by employees, but you also have a part of the cloud that is public where strategic partners, vendors, and customers can access limited content.

Virtualization
Virtualization can take many forms aside from servers. For example, you can virtualize a desktop, meaning your desktop is stored virtually in the clouds and you can access it from anywhere. You can virtualize your operating system. That means you can be using a Mac yet running the latest Windows operating system on the Mac, or you can have a PC and have three different operating systems running all at the same time. That's the power of virtualization.

Another element of virtualization is Software as a Service (SaaS). Decades ago, we started with software that you had to buy, install, maintain, and update. Thanks to SaaS, the software is in the clouds, so you no longer buy it; you simply buy time to use it. It's a cost-effective way for companies of all sizes to have access to enterprise-level software.

Similarly, we're also starting to see virtualized processing power. Think of this as accessing a supercomputer in the clouds and having that supercomputer's processing power available on your smartphone or tablet. In February 2011, the TV game show "Jeopardy" featured IBM's supercomputer Watson against human contestants. Watson beat the humans at "Jeopardy" quite well because it knew what it was good at and it focused on those categories. With virtualized processing power, you're basically getting a Watson on your phone. That means you and your employees can make informed decisions about many things, very quickly.

One of the ways Watson has been used since "Jeopardy" is looking at MRI scans. When Watson reviews an MRI scan, it can detect anomalies and see things a human doctor can't see. Watson can also analyze many variables in an effort to help the human doctor make a better diagnosis faster. It's about allowing professionals rapid access to vast amounts of information and knowledge that can help them work faster and smarter.

Health care is just one example. Could people who do sales, R&D, purchasing, delivery, sourcing, shipping, accounting, and a host of other functions benefit from a Watson-like supercomputer in the palm of their hand? Yes. Could it make them work smarter, better, and more effective? Most definitely!

The Game Changer
Part of this evolution of virtualization and cloud computing is that we can now virtualize various components of IT. And in the near future, we'll start seeing IT as a Service (much like how SaaS became popular). This means that much of the IT department will be virtualized and running in the cloud.

The benefits of IT as a Service are immense. Not only will it save money, but it will also increase speed and agility. Since your servers aren't being used 100 percent all the time, the efficiency varies. With IT as a Service, a company will be able to scale in real time as demand dictates by the nanosecond. As sales increase, instantly the system will self-configure. As sales decrease, it does the same. Now you're only paying for what you're using. In this case, you'll be able to benefit from dynamic resource allocation so you're able to maximize what you have and what you're paying for at all times.

IT as a Service is a game changer. Because you now have components of the IT department existing in the cloud, you're freeing your in-house IT staff to shift from a maintenance mode to an innovation mode. As such, your IT department can focus on achieving business goals, creating innovative solutions, and driving sales rather than upgrading individual user's computers and firefighting everyday problems. It allows the IT department to really look at the industry trends unfolding so your company can give customers the products and services they'd ask for, if they only knew what was possible.

It's Time to V-Enable the Organization
In terms of implementing virtualization and cloud computing options, organizations are now starting to move quickly. Virtualization received a big push in 2009 and 2010 because of the recession, which prompted many companies to cut their IT budget. Companies realized that one way to save money is through virtualization. For example, virtual desktops alone lower costs by 15 percent.

Now in 2011, the factors that are increasing an organization's interest in virtualization are speed and agility. Virtualization enables you to do things faster, thus making your company more agile. Instead of delivering a new service in two months, companies are able to do it in two days.

As virtualization and cloud computing become more prevalent, companies are going to need to form new strategic relationships because existing relationships may not have the core competencies needed to drive the fundamental changes that will be needed. At this point it would be good to ask yourself if you have the relationships you need to move forward given this shift. Do your current strategic relationships understand the shifts taking place and are they embracing the things you know will happen?

Realize, too, that the wrong question to ask is, "What should we buy?" Rather, you have to look at the bigger picture of what you're trying to accomplish in this transformational time. How can you use virtualization and cloud computing as game changers for your company based on where it's evolving? The key is to understand the new capabilities, because in order to know what to buy or what to do, you first have to know what is possible.

2011 is the year most are sticking their toes in the waters of virtualization and cloud computing. It's the year organizations realize this isn't a fad that's going to fade. Virtualization and the cloud are hard trends that provide transformational opportunities and will continue to rapidly evolve. The time to embrace this trend is now.

More Stories By Daniel Burrus

Daniel Burrus is considered one of the world’s leading technology forecasters and business strategists, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He is the author of six books, including the New York Times and Wall Street Journal bestselling Flash Foresight: How To See the Invisible and Do the Impossible, as well as the highly acclaimed Technotrends. For more information, please visit www.burrus.com.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
In a previous article, I demonstrated how to effectively and efficiently install the Dynatrace Application Monitoring solution using Ansible. In this post, I am going to explain how to achieve the same results using Chef with our official dynatrace cookbook available on GitHub and on the Chef Supermarket. In the following hands-on tutorial, we’ll also apply what we see as good practice on working with and extending our deployment automation blueprints to suit your needs.
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
How is your DevOps transformation coming along? How do you measure Agility? Reliability? Efficiency? Quality? Success?! How do you optimize your processes? This morning on #c9d9 we talked about some of the metrics that matter for the different stakeholders throughout the software delivery pipeline. Our panelists shared their best practices.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
If we look at slow, traditional IT and jump to the conclusion that just because we found its issues intractable before, that necessarily means we will again, then it’s time for a rethink. As a matter of fact, the world of IT has changed over the last ten years or so. We’ve been experiencing unprecedented innovation across the board – innovation in technology as well as in how people organize and accomplish tasks. Let’s take a look at three differences between today’s modern, digital context...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
The (re?)emergence of Microservices was especially prominent in this week’s news. What are they good for? do they make sense for your application? should you take the plunge? and what do Microservices mean for your DevOps and Continuous Delivery efforts? Continue reading for more on Microservices, containers, DevOps culture, and more top news from the past week. As always, stay tuned to all the news coming from@ElectricCloud on DevOps and Continuous Delivery throughout the week and retweet/favo...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...