|By Robert Eve||
|July 5, 2011 05:15 AM EDT||
In the life sciences industry, the latest blockbuster drug or device can mean billions in revenue.
But developing these new offerings often takes ten or more years.
Moving ahead a year or two can be worth hundreds of millions.
The question is how?
Data, Data, Data
Data is the life blood of new product development. Research findings, clinical trial results, manufacturing process validation, and more are information-intensive activities where each new data point can result in a major shift in plans and timing.
To accelerate time to market in this data rich environment, life science R&D teams look to IT.
Unfortunately, IT is not always well equipped to meet this challenge. The problem is not a lack of data. The problem is a lack of data integration agility.
Most life sciences companies have made significant investments in their data. These investments have resulted in data silos and complexity which slow down their ability to respond to new information requests. To overcome these silos, life sciences companies are seeking new ways to integrate their new product development data.
How Data Virtualization Helps
Data virtualization has been adopted by the vast majority of pharmaceutical vendors and has recently seen increasing acceptance at medical device makers. Use of data virtualization to integrate product development data has been the primary use case. The reasons are several:
- Gaining Timely Insight – Up-to-the-minute data is critical throughout every stage in the new product cycle. Data virtualization provides query optimization algorithms and techniques that deliver timely information whenever needed.
- Seeing the Complete Picture – Multiple types of data from multiple sources must be combined to provide researchers, analysts, and managers with the full picture thata effective decision making requires. Data virtualization provides data federation that virtually integrates multiple data sources data in memory, without the cost and overhead of physical data consolidation in data warehouses.
- Controlling Data Proliferation – Identifying and understanding data assets distributed across a range of R&D repositories and locations requires significant manual effort. Data virtualization provides data discovery that saves time by automating entity and relationship identification and accelerating data modeling.
- Addressing Data Complexity – Incredible complexity challenges IT’s ability to leverage existing R&D data for new R&D questions. Data virtualization provides powerful data abstraction tools that simplify complex data, transforming it from native structures and syntax into easy-to-understand, reusable views and data services with common, business-friendly semantics.
- Improving Data Availability – With so many technologies, formats and standards, successfully surfacing R&D life cycle data consumes significant IT resources. Data virtualization supports numerous standards-based data access, caching and delivery options that allows IT to flexibly publish all the information that R&D users require.
- Providing Proper Data Controls – Data is a critical asset that must be governed, especially in life science R&D with its myriad compliance requirements. Data virtualization provides data governance that centralizes metadata management, ensures data security and improves data quality to meet these stringent control requirements.
- Environment of Non-Stop Change – Ever changing research results, clinical trial findings, and compliance requirements make frequent change inevitable. Data virtualization provides a loosely-coupled data virtualization layer, rapid development tools, automated impact analysis and extensible architecture to provide the information agility required to keep pace.
Pfizer Finds a Successful Formula
The R&D team at Pfizer was an early adopter of data virtualization with a number of positive business benefits.
Their successes have been recognized in a number of recent articles including:
- Business Intelligence: How To Get Agile
- Pfizer's Michael Linhares Talks About Data Virtualization Software
- Pfizer's Prescription for Data
- SOA to the Rescue, When Drug Discovery Needs Data Fast!
- Rx for Data Woes
- Faster Data Integration Helps Pfizer Speed Decisions on Drugs
Fortunately the path to successful data virtualization adoption is far shorter than the new drug or device development path. But as with R&D, integrating available data is the key.
Here are some great data sources to help you get started:
- The Data Virtualization Leadership Series is a great forum to gain data virtualization insights from top IT analysts.
- The Data Virtualization Leadership Blog helps you stay abreast of new data virtualization developments.
- How to Evaluate a Data Virtualization Platform and How Enterprises Measure Data Virtualization Platform Maturity provide coaching on how to evaluate data virtualization vendors.
- Ten Mistakes to Avoid When Virtualizing Data provides practical implementation guidance.
- And a number of published case studies provide models for data virtualization success.
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 27, 2015 08:00 AM EST Reads: 371
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Nov. 27, 2015 04:15 AM EST Reads: 706
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 27, 2015 04:00 AM EST Reads: 188
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 27, 2015 02:30 AM EST Reads: 452
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Nov. 27, 2015 02:00 AM EST Reads: 517
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Nov. 27, 2015 01:30 AM EST Reads: 462
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Nov. 27, 2015 01:00 AM EST Reads: 423
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Nov. 27, 2015 01:00 AM EST Reads: 309
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Nov. 27, 2015 01:00 AM EST Reads: 559
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 26, 2015 10:00 PM EST Reads: 400
It's been a busy time for tech's ongoing infatuation with containers. Amazon just announced EC2 Container Registry to simply container management. The new Azure container service taps into Microsoft's partnership with Docker and Mesosphere. You know when there's a standard for containers on the table there's money on the table, too. Everyone is talking containers because they reduce a ton of development-related challenges and make it much easier to move across production and testing environm...
Nov. 26, 2015 06:00 PM EST Reads: 579
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Nov. 26, 2015 03:30 PM EST Reads: 527
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Nov. 26, 2015 03:15 PM EST Reads: 527
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. ...
Nov. 26, 2015 02:15 PM EST Reads: 502
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 26, 2015 11:00 AM EST Reads: 448
One of the most important tenets of digital transformation is that it’s customer-driven. In fact, the only reason technology is involved at all is because today’s customers demand technology-based interactions with the companies they do business with. It’s no surprise, therefore, that we at Intellyx agree with Patrick Maes, CTO, ANZ Bank, when he said, “the fundamental element in digital transformation is extreme customer centricity.” So true – but note the insightful twist that Maes adde...
Nov. 26, 2015 10:00 AM EST Reads: 417
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 26, 2015 10:00 AM EST Reads: 293
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 26, 2015 09:45 AM EST Reads: 373
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 26, 2015 09:30 AM EST Reads: 382
Nov. 26, 2015 09:30 AM EST Reads: 174