Click here to close now.

Welcome!

Microservices Journal Authors: Carmen Gonzalez, Elizabeth White, Blue Box Blog, Liz McMillan, Pat Romanski

Related Topics: Cloud Expo, Microservices Journal

Cloud Expo: Article

Cloud Computing: Opportunities for Communication Service Providers

Cloud computing offers CSPs a great opportunity to regain an important role in delivering services to consumers

Cloud Computing is an evolution of existing technologies to deliver services to end users. Communication service providers have an early adopter opportunity to compete with new entrants, increase their bottom line and play a dominant role in delivering cloud services.

Service providers have seen many so-called next- generation technology waves in the last 15 years. Cloud computing, which was seen as a new fad, has passed the initial test. Cloud computing is for real and not a vague idea anymore. It helps drive down costs for IT organizations by making infrastructure more distributed, more efficient and massively scalable. It's being accepted by enterprises of different sizes as a smarter way to deliver services. The worldwide cloud computing market is growing fast. According to IDC, it will be a $148.8B market by 2014, of which the public cloud alone would be about $55.5B. Communication service providers (CSPs) have made a significant investment in technology, people and processes. They have customer knowledge and relationships. Public cloud computing offers a unique opportunity to CSPs to defend their hosting business and grow significantly by focusing on a much larger market than what they can do today. This article focuses on some of the areas where CSPs have an advantage over others to take the lead market share in public cloud computing.

The Connected World
We live in a world where we expect everything to happen instantly and in real-time. It's a connected world, where people expect personalized information anytime, using any access device, delivered instantly. Everyone expects information to be processed in real time. The connected world is now moving to an agile world. The days of batch processing are numbered, if you want to meet the expectations of your users or customers. The computer and network infrastructure need to be ready to respond to this new connected or real-time world.

Communication service providers (CSPs) understand this better than any other industry. From the very early days of telephony, customers always expected a dial tone when they picked up the phone. CPSs know how to ensure a dial-tone each and every time. CSPs understand and appreciate what it takes to deliver information instantly anywhere every time. They are used to designing, implementing, running and managing infrastructure that is always on. Traditional voice services could be classified as cloud services.

Now it's beyond just the dial-tone. Today, the enterprise that can deliver instantly what a customer/user expects has a competitive advantage. It's important for businesses to make sure that applications, infrastructure and processes in the back end are able to meet this expectation. Businesses need to be agile to capture opportunities presented in this instant-on world.

Cloud Computing
To address these market pressures, CIOs are looking for simplified and flexible architecture. This is where cloud computing makes sense. According to the National Institute of Standards and Technology (NIST), cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort.

Today the focus is shifting to service and away from infrastructure components that are getting virtualized, standardized and commoditized. Virtualization utilizes resources better. But an architecture built on disparate components in a virtualized world adds more complexity. As a result, converged infrastructure, based on industry standards, is the foundation for agile service delivery with reduced time to provision additional resources. IT neither has the time nor the budget to integrate different components and own up to the risk of integration, resulting in increased time-to-market.

With virtualization, the application is not tied to the IT infrastructure, resulting in flexibility that's needed to meet the requirements of the real-time world. The service can be delivered from a data center or from the network or a combination of the two, as long as it makes business sense and can meet user's service-level expectations.

Cloud computing is a natural evolution due to the convergence of IT delivery and network.[1] With cloud computing, networking is part of the shared resources. It plays an important role in making everything work in an instant-on manner. It needs to be based on open industry standards, not proprietary protocols, more so now than ever, to provide the required agility and flexibility at reduced operational costs.

Opportunities for Service Providers
The telecom industry understands the value proposition, technical and operational transformation required as well as the opportunities that exist with cloud computing. CSPs have a lot of intelligence about their subscribers, their preferences, the services they consume, how and when they consume, etc., which help them add more value in a personalized service delivery. CSPs have billing and mediation platforms to charge customers based on usage. Combine all these with their brand and CSPs can play a dominant role and increase their top line revenue, if they proactively embrace public cloud computing.

Today, CSPs provide network connectivity to enterprise and SMB customers. Cloud service is a natural extension to what they are already providing:

  • Cloud computing makes a lot of business sense for the SMB market, which is expected to adopt it sooner than the enterprise market. SMB is a price-sensitive market and normally doesn't carry a lot of legacy application infrastructure. It's a market that is more likely to adapt to a standard cloud offering with little or no customization. On the contrary, enterprise customers would look for a more customized cloud offering. In a global study conducted by Forrester for HP, more than 65% of SMB customers expressed an interest in getting call center as well as unified communication services as cloud services from CSPs. [2] This opens up a great opportunity for CSPs to target that market segment and deliver packaged cloud services (Compute as a Service and Communication as a Service).
  • Market adoption of cloud services is best suited for CSPs. The study done by the IDC [3] shows that top cloud services accepted by the market are collaboration applications, web-based applications, information security and back-up or archiving services. These are the areas where CSPs have core strength and have been delivering them as standalone or dedicated services.

The computing resources and applications remained mostly in data centers. CSPs have focused primarily on managing and supporting networks connecting data centers. Typically, the computing resources are managed separately. If a customer looked for a single point of contact, CSPs, in most cases, worked as sub-contractors to large IT and SI companies.

  • In the world of cloud computing, this situation is changed to the advantage of CSPs because of the flexibility of putting compute resources either in the data center or network, wherever it made business sense. Cloud computing helps CSPs add more value by delivering more than just connectivity and network support. They can compete better with traditional IT service providers, thereby improving the top line.
  • CSPs are better positioned to provide web-based application services. Network assets are important assets of service providers that, in the world of cloud computing, can manage and deliver quality of service to users. This will not only allow service providers to differentiate themselves but will maximize the value of their investment in the network and create a new revenue stream.
  • As the network becomes an important part of the overall service, and when some computing resources reside outside data centers and in the network, traditional IT service providers and SI companies will work more closely with CSPs to commit SLAs to their customers. IT service providers will look for ways to jointly go-to- market with CSPs because they play a key role in delivering SLAs.
  • Events (natural disasters, sports events, elections, civil unrest, etc.) drive a burst of network and application traffic. It's cost-effective for organizations to handle such bursts of application usage or increased traffic to their sites using cloud computing. CSPs are in the best position to set it up very quickly for a short period of time and then tear it down.
  • Enterprise and SMB customers will also experience an occasional increase in their computing needs that can be easily met by CSPs with cloud computing with a pay-per-use model, which is more cost-effective compared to permanently investing in the infrastructure to meet occasional peaks. This reduces Capex as well as Opex for businesses.

According to Gartner, "By 2012, 20% of all business will own no IT assets." [4] As CSPs play a central role in delivering quality service to customers, they have an opportunity to be a services broker for customers. They can become the CIO of many businesses and deliver applications (services) from multiple sources.

  • CSPs can offer Infrastructure as a Service (IaaS) to defend their hosting customers. They can differentiate themselves from other providers by ensuring service quality and by bundling IT service with communication services. CSPs are less likely to win the battle in this area mainly on price. The next logical step for CSPs is to start offering Platform as a Service (PaaS). But they will be able to meet the required margin targets with Software as a Service (SaaS), bundling services and ensuring service levels.

  • Some service providers are considering building a repository for health care data (storage cloud) fed wirelessly from monitoring devices, labs and other sources. The health care cloud would give secure access to doctors, clinics, hospitals, insurance companies and pharmacists. This is just one example of an early adopter working with HP in Asia.

CSPs can be trusted providers of network connectivity to cloud services providers. As we move some computing resources from the data center to the network, the network becomes a gateway to store, retrieve, process and analyze information. This increases network traffic with cloud and drives more bandwidth.

  • With content delivery solutions (CDN), CSPs can speed up the delivery of Web and cloud applications to employees, partners and customers. Combined with policy solutions, CSPs can do it more intelligently, i.e., not speed up everything but understand the content and take into account user privileges and adjust the acceleration of traffic.

CSPs can aggregate different types of services and content and deliver them as and when requested through a self-service portal to customers with required level of quality and personalization on any access device. They can also let consumers store their content in the cloud and allow them to access it on any device.

The traditional hosting business growth for CSPs is tapering off. Cloud computing (IaaS and SaaS) not only offsets this decline but fuels the overall growth for CSPs.

CSPs will improve efficiency and reduce their internal IT costs by deploying cloud, thereby improving the top line. They will also realize a positive business case for internal cloud deployment when it's coupled with revenue-generating GTM programs.

Cloud computing offers CSPs a great opportunity to regain an important role in delivering services to consumers as well as SMB and enterprise customers. The questions remain: Who will take the early adopter advantage with cloud computing and who will try to be early followers?

References

  1. Mike Candsfield, F. (2010, June 16). Telecom's Central Role in Cloud Computing. Retrieved June 20, 2011, from Forrester.
  2. Forrester for HP. (n.d.). Communication as a Service for Midsize Businesses. Retrieved June 20, 2011, from hp.com.
  3. IDC. (2009, September 29). Cloud Computing 2010, An IDC Update, IDC Executive Telebriefing. Retrieved June 20, 2011, from cionet.com.
  4. Gartner. (2010, Jan 13). Retrieved June 20, 2011, from Gartner Newsroom.

More Stories By Kapil Raval

Kapil Raval is an experienced technology solutions consultant with nearly 20 years of experience in the telecom industry. He thinks ‘the business’ and focuses on linking business challenges to technology solutions. He currently works for HP and drives strategic solutions in the telecom vertical.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
As we recently previewed (read more about our London PoP in Jesse's post), Blue Box is opening a new Data Center in London, but hadn't announced the provider. Today we're excited to partner with TelecityGroup, whom we've selected as our data center partner in London. We chose their Powergate location, which is one of the U.K.'s most advanced, flexible and energy efficient carrier-neutral data centres. Why does that matter to you? Well, when customers choose Blue Box, they're trusting us with ...
Cloud Expo New York is happening from June 9 - 11. This event brings together the worlds of Cloud Computing, DevOps, IoT, WebRTC, Big Data and SDDC. We hope to see you there-members of the Blue Box team will exhibit in booth 218 next to the DevOps area. Plus, our Chief Product Officer, Hernan Alvarez, will present his talk "The Cloud Has a Down-and-Dirty Lining" as part of the Operations track in the DevOps Summit portion of the event on June 9 at 11 am. Learn more about his session her...
Financial services organizations were among the earliest enterprise adopters of cloud computing. The ability to leverage massive compute, storage and networking resources via RESTful APIs and automated tools like Chef and Puppet made it possible for their high-horsepower IT users to develop a whole new array of applications. Companies like Wells Fargo, Fidelity and BBVA are visible, vocal and engaged supporters of the OpenStack community, running production clouds for applications ranging from d...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
SYS-CON Events announced today Sematext Group, Inc., a Brooklyn-based Performance Monitoring and Log Management solution provider, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), search analytics (S...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
Operationalizing the network continues to be a driving force behind DevOps and SDN. The ability to solve real problems using programmability to automate and orchestrate infrastructure provisioning and configuration across the application release process remains the hope for many interested in one or the other - and often times both. A recent Avaya sponsored, Dynamic Markets survey (reg required) dove deep into the demesne of SDN and found that many of the problems companies have - and expect ...
We just finished the first O’Reilly Software Architecture Conference and the overwhelming most popular topic was microservices. Why all the hype about an architectural style? Microservices are the first post-DevOps revolution architecture. The DevOps revolution highlighted how much inadvertent friction an outdated operations mindset can cause, starting the move towards automating away manual tasks.
SYS-CON Media announced today that Blue Box as launched a popular blog feed on Cloud Computing Journal. Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Blue Box Cloud gives you unequaled agility, without the burden of designing, deploying and managing your own infrastructure. It’s the right choice when public cloud just won’t do. Blue Box Cloud is a managed Private Cloud as a Service (...
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ...
With the advent of micro-services, the application design paradigm has undergone a major shift. The days of developing monolithic applications are over. We are bringing in the principles (read SOA) hereto the preserve of applications or system integration space into the application development world. Since the micro-services are consumed within the application, the need of ESB is not there. There is no message transformation or mediations required. But service discovery and load balancing of ...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Thi...