CHICAGO, Feb. 14 /PRNewswire-FirstCall/ -- Celebrating its 25th year, United's award-winning Mileage Plus(R) program will now offer new rewards to customers for their loyalty. Throughout the year, Mileage Plus members have up to four new opportunities to earn their choice of additional rewards including the chance to win a golfer's dream vacation to Hawaii or $250 Neiman Marcus gift card. These new rewards require no mileage redemption and are in addition to miles members earn as well as other elite benefits they receive.

"Throughout this anniversary year, we'll be offering more reward choices as a way to truly recognize our most loyal customers," said Kenneth Feldman, vice president, Loyalty & e-commerce. "The more our customers fly, the sooner they can reach one of our four new distinct milestones. Each milestone offers customers the opportunity to choose unique rewards -- rewards they have told us they would really enjoy."

This year, Mileage Plus members can choose a new reward when they reach each of the following milestones: 40,000 Elite Qualifying Miles (EQM) or 40 Elite Qualifying Segments (EQS); 75,000 EQM or 75 EQS; 125,000 EQM or 125 EQS; and 300,000 EQM or 300 EQS.

Examples of new Mileage Plus reward choices include: -- Multiple sweepstakes entries for a chance to win a golfer's dream vacation to Hawaii -- $250 Neiman Marcus gift card -- Dinner with a United executive -- One-time passes to United Red Carpet Club -- $100 off discount certificates for Hyatt hotel stays -- Triple flight miles in July 2007 -- Upgrades -- The ability to nominate another Mileage Plus member to elite status

Customers will be notified via e-mail upon reaching each milestone and will be able to select the reward of their choice. For more information, complete terms and conditions, and to register, visit http://www.united.com/2006choice .

About United Mileage Plus

United Mileage Plus, with over 45 million enrolled members, has been voted the best frequent flyer program by readers of Business Traveler for the past 10 years (Nov.1996-Nov. 2005) and by Global Traveler (Nov. 2004-Nov. 2005). It also received the 2005 Frost & Sullivan CEO Choice Award for Best Frequent Flyer Program. Members earn miles by flying on United, Ted(SM), United Express(R) or Star Alliance(R) airlines, or by purchasing products or services through the comprehensive network of over 100 participating Mileage Plus partners at more than 10,000 locations worldwide. Mileage Plus also offers one of the most extensive selections of award travel destinations, including 790 destinations in 138 countries. For more information, a complete list of Mileage Plus partners, or to enroll, visit http://united.com/ .

About United

United Airlines operates more than 3,400 flights a day on United, United Express and Ted to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States. United is also a founding member of Star Alliance, which provides connections for our customers to 790 destinations in 138 countries worldwide. United's 57,000 employees reside in every U.S. state and in many countries around the world. News releases and other information about United can be found at the company's Web site at http://united.com/ .

Miles accrued and awards issued are subject to the rules of the United Mileage Plus program. United, its subsidiaries, affiliates and agents are not responsible for any products and services of other participating companies and partners. Taxes and fees related to award travel are the responsibility of the passenger. United and Mileage Plus are registered service marks. For complete details about the Mileage Plus program, visit http://united.com/ .

Worldwide Press Office: Days: 847.700.5538 Evenings/Weekends: 847.700.4088

First Call Analyst:
FCMN Contact: robin.urbanski@united.com

CONTACT: United Airlines Worldwide Press Office, Days, +1-847-700-5538,
or Evenings-Weekends, +1-847-700-4088

Web site: http://www.united.com/
http://www.united.com/2006choice

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