Click here to close now.


Microservices Expo Authors: Victoria Livschitz, Lori MacVittie, Andreas Grabner, Jason Bloomberg, Elizabeth White

News Feed Item

Essential Issues, Such as Licensing and Billing, in the Cloud Will Make or Break ISV Success

The new frontier of the Cloud hasn't been designed to accommodate software vendors who want their products to work in the cloud, says JNBridge's Wayne Citrin

DENVER, March 21, 2011 /PRNewswire/ --

    Who:      Wayne Citrin

               Citrin is Chief Technology Officer at JNBridge. He is the
               architect of JNBridge Pro, and has been devoted to Java and
               .NET interoperability issues since .NET's beta days, more than
               nine years ago. Prior to co-founding JNBridge, Citrin was a
               leading researcher in programming languages and compilers, and
               was on the Computer Engineering faculty at the University of
               Colorado, Boulder. He was a researcher at IBM's research lab in
               Zurich, Switzerland and has a Ph.D. from the University of
               California, Berkeley, in Computer Science. He has given
               presentations at JavaOne, Microsoft's TechEd and TechReady, and
               numerous academic and technical conferences.

    What:     ISVs and the Cloud
               If you ask most people how software vendors can move into the
               cloud, they will say that the vendor should take their
               traditional products, put them in the cloud, and offer them as
               services. But what about other software vendors who create
               components that other developers incorporate into their own
               programs? In most cases, offering the component as a service
               doesn't make sense.

               The main challenge to running components in Cloud-based
               programs has to do with essential issues, like licensing and
               billing. Windows Azure has absolutely no provision for third-
               party licensing and billing. It's a chicken-and-egg problem.
               If Microsoft is serious about its software partners producing
               for Azure (and not just end-user customers creating custom
               applications), Microsoft will have to jump-start the market by
               offering their own billing mechanism.

               One would think that barriers to entry wouldn't be there, and
               that Cloud providers would do all they could to encourage
               software vendors to help settle this new frontier. Without a
               robust partner community for both Azure and Amazon Web
               Services, Cloud adoption will be that much slower for everyone.

               The industry needs interoperability solutions for IT
               organizations that need to integrate Java and Microsoft .NET
               applications running in the Cloud - especially as a high-
               performance alternative to existing Web services protocols. The
               vision of Cloud interoperability should be any object, on any
               platform, in any language, anywhere, and at any time. Solutions
               such as this are needed because existing web services protocols
               are too slow for IT organizations trying to meet demanding
               service level agreements frequently associated with Cloud
    How:       computing, Citrin says.

               To read Wayne Citrin's full blog post on this topic please
               visit: (

               For more information or to set up an interview with Wayne
    Contact:   Citrin, please contact:
              Christie Denniston
              Catapult PR-IR
              303-581-7760, ext. 13
              ([email protected])


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@MicroservicesExpo Stories
DevOps Summit at Cloud Expo 2014 Silicon Valley was a terrific event for us. The Qubell booth was crowded on all three days. We ran demos every 30 minutes with folks lining up to get a seat and usually standing around. It was great to meet and talk to over 500 people! My keynote was well received and so was Stan's joint presentation with RingCentral on Devops for BigData. I also participated in two Power Panels – ‘Women in Technology’ and ‘Why DevOps Is Even More Important than You Think,’ both ...
Application availability is not just the measure of “being up”. Many apps can claim that status. Technically they are running and responding to requests, but at a rate which users would certainly interpret as being down. That’s because excessive load times can (and will be) interpreted as “not available.” That’s why it’s important to view ensuring application availability as requiring attention to all its composite parts: scalability, performance, and security.
DevOps is speeding towards the IT world like a freight train and the hype around it is deafening. There is no reason to be afraid of this change as it is the natural reaction to the agile movement that revolutionized development just a few years ago. By definition, DevOps is the natural alignment of IT performance to business profitability. The relevance of this has yet to be quantified but it has been suggested that the route to the CEO’s chair will come from the IT leaders that successfully ma...
Somebody call the buzzword police: we have a serious case of microservices-washing in progress. The term “microservices-washing” is derived from “whitewashing,” meaning to hide some inconvenient truth with bluster and nonsense. We saw plenty of cloudwashing a few years ago, as vendors and enterprises alike pretended what they were doing was cloud, even though it wasn’t. Today, the hype around microservices has led to the same kind of obfuscation, as vendors and enterprise technologists alike ar...
The cloud has reached mainstream IT. Those 18.7 million data centers out there (server closets to corporate data centers to colocation deployments) are moving to the cloud. In his session at 17th Cloud Expo, Achim Weiss, CEO & co-founder of ProfitBricks, will share how two companies – one in the U.S. and one in Germany – are achieving their goals with cloud infrastructure. More than a case study, he will share the details of how they prioritized their cloud computing infrastructure deployments ...
I’ve been thinking a bit about microservices (μServices) recently. My immediate reaction is to think: “Isn’t this just yet another new term for the same stuff, Web Services->SOA->APIs->Microservices?” Followed shortly by the thought, “well yes it is, but there are some important differences/distinguishing factors.” Microservices is an evolutionary paradigm born out of the need for simplicity (i.e., get away from the ESB) and alignment with agile (think DevOps) and scalable (think Containerizati...
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, ...
“All our customers are looking at the cloud ecosystem as an important part of their overall product strategy. Some see it evolve as a multi-cloud / hybrid cloud strategy, while others are embracing all forms of cloud offerings like PaaS, IaaS and SaaS in their solutions,” noted Suhas Joshi, Vice President – Technology, at Harbinger Group, in this exclusive Q&A with Cloud Expo Conference Chair Roger Strukhoff.
Jack Welch, the former CEO of GE once said - “If the rate of change on the outside is happening faster than the rate of change on the inside, the end is in sight.” This rings truer than ever – especially because business success is inextricably associated with those organizations who’ve got really good at delivering high-quality software innovations – innovations that disrupt existing markets and carve out new ones. Like the businesses they’ve helped digitally transform, DevOps teams and Conti...
This week, the team assembled in NYC for @Cloud Expo 2015 and @ThingsExpo 2015. For the past four years, this has been a must-attend event for MetraTech. We were happy to once again join industry visionaries, colleagues, customers and even competitors to share and explore the ways in which the Internet of Things (IoT) will impact our industry. Over the course of the show, we discussed the types of challenges we will collectively need to solve to capitalize on the opportunity IoT presents.
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development to production? In his session at DevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, will demonstrate how to implement a promotion model for Docker images using a binary repository, and then show h...
All we need to do is have our teams self-organize, and behold! Emergent design and/or architecture springs up out of the nothingness! If only it were that easy, right? I follow in the footsteps of so many people who have long wondered at the meanings of such simple words, as though they were dogma from on high. Emerge? Self-organizing? Profound, to be sure. But what do we really make of this sentence?
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Mobile has become standard in the enterprise with smartphones and tablets common in the workplace. Anywhere, anytime access to company systems is expected and systems must work flawlessly on these devices! This demand is requiring that corporate IT departments figure out the best mobile strategy to follow. This eBook looks at how to kick start your mobile application strategy.
Even though you are running an agile development process, that doesn’t necessarily mean that your performance testing is being conducted in a truly agile way. Saving performance testing for a “final sprint” before release still treats it like a waterfall development step, with all the cost and risk that comes with that. In this post, we will show you how to make load testing happen early and often by putting SLAs on the agile task board.
Today, we are in the middle of a paradigm shift as we move from managing applications on VMs and containers to embracing everything that the cloud and XaaS (Everything as a Service) has to offer. In his session at 17th Cloud Expo, Kevin Hoffman, Advisory Solutions Architect at Pivotal Cloud Foundry, will provide an overview of 12-factor apps and migrating enterprise apps to the cloud. Kevin Hoffman is an Advisory Solutions Architect for Pivotal Cloud Foundry, and has spent the past 20 years b...
Go ahead. Name a cloud environment that doesn't include load balancing as the key enabler of elastic scalability. I've got coffee... so it's good, take your time... Exactly. Load balancing - whether implemented as traditional high availability pairs or clustering - provides the means by which applications (and infrastructure, in many cases) scale horizontally. It is load balancing that is at the heart of elastic scalability models, and that provides a means to ensure availability and even imp...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today that has been named a "Bronze Sponsor" of SYS-CON's @DevOpsSummit Silicon Valley, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. provides open-source software ELK turned into a log analytics platform that is simple, infinitely- scalable, highly available, and secure.