Microservices Expo Authors: Liz McMillan, Pat Romanski, Carmen Gonzalez, Elizabeth White, Jason Bloomberg

Related Topics: Microservices Expo

Microservices Expo: Article

Is Web 2.0 Entering "The Trough of Disillusionment"?

Dion Hinchcliffe Rebuts Jeffrey Zeldman: Web 3.0 – Web 1.0 = Web 2.0

Surely they jest. Jeffrey Zeldman has an interesting and widely covered new article on Web 2.0 which is almost exactly as content free as he claims the Web 2.0 hypesters are. That's not to say that he doesn't make a few factually correct statements about AJAX and even makes a passing mention of social software. But he's missing many of the big pieces of Web 2.0 since he's apparently looking at it through the somewhat myopic tunnel vision of a web page designer. 

Yes, Jeffrey understands the Web from the front-end, but apparently not the whole thing, and so misses some important parts. In the end, Jeffrey doesn't like Web 2.0 because 1) he apparently didn't bother to really understand it and 2) he really dislikes any annoying people that have picked up on the name.

Yes folks, for a lot of non-technical people, Web 2.0 seems oh-so-approachable and some are beating us about the head and shoulders with the term and a few of the ideas, watered down. I do understand how it gets tiring. But in the end, it's like Faruk Ates says, the problem is not with the version number, it's about the excessive hype.

Unfortunately, none of this has helped folks like ZDNet's otherwise generally on-the-mark Phil Wainwright, who has also been bitten by his own version of the Web 3.0 bug.  But Phil does have more appreciation for some of the larger picture as described by Web 2.0 (the Web as an full-blown landscape of shareable services, as one important example). Yes, Web 2.0 ideas are sometimes gargantuan in scope. And are they are delivering noticeable change on the Web in very short order.  And call it Web 3.0 if you like and it helps you understand it (see Alex Krupp's discussion of the Web all the way out to Web 4.0 if you really like the version number thing.)  So if you have a better vision for developing software, now is the time to share with the rest of us.

What ultimately amuses me is that the Web 2.0 hype/anti-hype cycles use up so much digital ink and attention but don't change anything other than to make Web 2.0 more noticeable, not less.  Sadly, though some of the smarter Web 2.0 detractors, like Joel on Software, are just not mentioning it at all.  This is the more unfortunate trend, not well-written, angst-filled, buzzword-hatred articles like Zeldman's.  Fortunately, we'll have folks like him and others to keep the discussion and debate going ad infinitum, which will just help increase the overall level of education on the topic.  Like fellow Web 2.0 Workgroup member Joshua Porter points out about Zeldman's stance: many of us instinctively recoil from purely marketing-driven buzzword quackery and this is what a lot of folks react against initially with Web 2.0.

What's really in a name though?  As I wrote in my well-read Web 2.0 Predictions for 2006, item #1 was that Web 2.0 will not peak in 2006, but the term will.  I personally have no instinctive love for it. I'm much more fascinated by the actual concepts in the toolkit.  And I'm excited by the fact that many of the more powerful Web 2.0 design patterns are just now starting to take off.  I'm personally predicting here a fresh new wave of software innovation this year as capable new supporting tools for Web 2.0 continue arriving and enable all new possibilities.  See my articles about the startling advances in this space in just the last 12 months in the Ajax Developer's Journal (here, here, and here) as well as how the latest round of open service toolkits are helping people build a true Web as Platform like never before.  And all of this is here today and being extensively used.

Web 2.0 (or whatever you prefer to call the ideas) really is a full-blown set of interrelated design patterns and business models that identify the first-order issues in developing high-value, satisfying, online software.  To explore this, I recently wrote a marginally fanciful but entirely (and some would say excessively) serious article titled The Timeless Way of Building Software.  Take a look at the diagram in this piece and see how Web 2.0, while sometimes seemingly high-level, orients software designers, business people, software users, together onto the same set of primary goals and constraints.  Web 2.0 is a potent aligning force and the result has been an inundating wave of terrific, ground-breaking software over the last year.  Take all the potshots you want at the name, be my guest in fact, but I would avoid self-identifying as obviously ignorant of what is going on here.  As Microsoft and Google, who are gargantuan players in this space would be happy to tell you - as they spend billiions to dominate it - this is all about a generational change in the way software is conceived. And the stakes are high indeed.

Sidenote: I was recently bileblogged by the infamous Hani Suleiman on the topic of Web 2.0.  Unfortunately, this is what passes for substantive discourse in the Web 2.0 anti-hype world.  Maybe software developers should just go back to sprouting acronyms and delivering software that doesn't do what people want.  I really don't know sometimes.

Give us a better umbrella already!  Any better ideas?

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to [email protected] to share your product and company news coverage with AJAXWorld readers.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

Microservices Articles
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
Many organizations are now looking to DevOps maturity models to gauge their DevOps adoption and compare their maturity to their peers. However, as enterprise organizations rush to adopt DevOps, moving past experimentation to embrace it at scale, they are in danger of falling into the trap that they have fallen into time and time again. Unfortunately, we've seen this movie before, and we know how it ends: badly.
TCP (Transmission Control Protocol) is a common and reliable transmission protocol on the Internet. TCP was introduced in the 70s by Stanford University for US Defense to establish connectivity between distributed systems to maintain a backup of defense information. At the time, TCP was introduced to communicate amongst a selected set of devices for a smaller dataset over shorter distances. As the Internet evolved, however, the number of applications and users, and the types of data accessed and...