Welcome!

Microservices Expo Authors: Elizabeth White, Liz McMillan, Derek Weeks, Mehdi Daoudi, Don MacVittie

News Feed Item

Creative Realities Releases "2011's Critical Five: Top Digital Strategies for Revolutionizing the In-Store Experience"

Brand Experience Innovators Share In-Store Strategies for the New Year

NEW YORK, NY -- (Marketwire) -- 02/07/11 -- Creative Realities -- a digital brand experience company that has helped brands such as Nike, Mercedes Benz, and AT&T bridge the physical and virtual worlds of digital marketing -- today released a list "2011's Critical Five: Top Digital Strategies for Revolutionizing the In-store Experience."

"What every good marketer and retailer came to recognize in 2010 is that the in-store experience needs to equal or outperform the online experience or you potentially dilute the incentive for the consumer to visit a physical location," said Paul Price, CEO, Creative Realities. "By incorporating the high tech initiatives we've identified here, retailers can immediately enhance the customer's experience and serve up the same kind of advanced/informed recommendations consumers have come to expect online."

Laura Davis-Taylor, author of "Lighting up the Aisle: Practices and Principles for In-store Digital Media" and Experience Strategist for Creative Realities, collectively monitored the retail technology landscape, and identified the top five digital strategies for retailers in the coming year.

"Shoppers today have the same needs that they had 10 years ago -- it's how they go about meeting their needs that has changed. Retailers today need to be proactive in how they meet shopper expectations; we believe that incorporating these five strategies will make the biggest overall difference for any retailer's physical shopping experience," noted Davis.

2011's Critical Five: Top Digital Strategies for Revolutionizing the In-store Experience

1. Converge the mobile and in-store experience.
Now that the smart phone has penetrated more than 25% of households, apps and handheld solutions are becoming a key part of the shopping experience. Get on board by letting shoppers quickly compare prices, locate competitors, cash in on coupons, and read product reviews on their phones while walking through your store. Go further and offer up "hyper-relevant" incentives based upon their browsing and purchasing history.

2. Socially empower the shopping experience.
Get inspired by how Facebook and Google's Shoppybag let customers organize product favorites and wish lists for their social networks to see and respond to. Levi's is also leading the way in this area by letting consumers post their personal jeans profile and share it with friends via social media networks. Dell Swarm and Groupon's Grouponicus have gone even further by creating volume discounting that incentivizes rallying friends and peers to buy products together.

3. Personalize the mobile and digital experience in-store.
Shoppers today love the personalized incentives and suggestions that they enjoy on websites such as Amazon. Consider bringing this same level of service into the store via mobile phone technologies, where they can 'check in' and receive in-store promotions via their personal shopper. Take this digital assistance even further with the help augmented reality technology to offer in-store shoppers virtual makeovers and magic mirrors that allow them to virtually "try on" everything from eyeglasses to apparel to makeup within a physical location.

4. Learn from the digital marketplaces and similarly service customer's needs.
Take a page out of Google's boutiques.com playbook. Utilize technology for the consumer's benefit, and start documenting shopper preferences on products, styles, prices and more for the purpose of offering them personal recommendations that they will be sure to love.

5. Digitally empower associates.
Technology is the answer to empowering your associates with the information that they need to sell more effectively. Apple's smart use of hand-held devices for helping associates manage queues, check inventory, identify appropriate accessories and facilitate check-out so broke the mold, brands like Old Navy are now licensing it from them. Every retailer should be thinking similarly about how technology can make consumers feel that they're getting more, not less, when they engage an associate in-store.

Thanks to the exciting new digital technologies available today for brands and consumers alike, marketers now have the opportunity to evolve shopping experiences inside stores. Price notes, "2011 will be a critical time for brands to start planning how they'll take advantage of these digital capabilities to impact both their bottom line and competitive advantage."

About Creative Realities

Creative Realities, a digital brand experience agency, designs innovative brand experiences that bridge the physical and virtual worlds, evoking powerful emotions from consumers. Utilizing the next generation of digital technologies, the agency has created brand experiences for clients including McDonald's, Nike, Mercedes Benz, AT&T, Bank of America, and others. Creative Realities has offices in New York, New Jersey, Atlanta, and London.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1503972

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@MicroservicesExpo Stories
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Admiral Calcote - also known as Lee Calcote (@lcalcote) or the Ginger Geek to his friends - gave a presentation entitled Characterizing and Contrasting Container Orchestrators at the 2016 All Day DevOps conference. Okay, he isn't really an admiral - nor does anyone call him that - but he used the title admiral to describe what container orchestrators do, relating it to an admiral directing a fleet of container ships. You could also say that they are like the conductor of an orchestra, directing...
The past few years have seen a huge increase in the amount of critical IT services that companies outsource to SaaS/IaaS/PaaS providers, be it security, storage, monitoring, or operations. Of course, along with any outsourcing to a service provider comes a Service Level Agreement (SLA) to ensure that the vendor is held financially responsible for any lapses in their service which affect the customer’s end users, and ultimately, their bottom line. SLAs can be very tricky to manage for a number ...
Our work, both with clients and with tools, has lead us to wonder how it is that organizations are handling compliance issues in the cloud. The big cloud vendors offer compliance for their infrastructure, but the shared responsibility model requires that you take certain steps to meet compliance requirements. Which lead us to start poking around a little more. We wanted to get a picture of what was available, and how it was being used. There is a lot of fluidity in this space, as in all things c...
Gaining visibility in today’s sprawling cloud infrastructure is complex and laborious, involving drilling down into tools offered by various cloud services providers. Enterprise IT organizations need smarter and effective tools at their disposal in order to address this pertinent problem. Gaining a 360 - degree view of the cloud costs requires collection and analysis of the cost data across all cloud infrastructures used inside an enterprise.
Some people are directors, managers, and administrators. Others are disrupters. Eddie Webb (@edwardawebb) is an IT Disrupter for Software Development Platforms at Liberty Mutual and was a presenter at the 2016 All Day DevOps conference. His talk, Organically DevOps: Building Quality and Security into the Software Supply Chain at Liberty Mutual, looked at Liberty Mutual's transformation to Continuous Integration, Continuous Delivery, and DevOps. For a large, heavily regulated industry, this task...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to clos...
The goal of Microservices is to improve software delivery speed and increase system safety as scale increases. Microservices being modular these are faster to change and enables an evolutionary architecture where systems can change, as the business needs change. Microservices can scale elastically and by being service oriented can enable APIs natively. Microservices also reduce implementation and release cycle time and enables continuous delivery. This paper provides a logical overview of the Mi...
The notion of improving operational efficiency is conspicuously absent from the healthcare debate - neither Obamacare nor the newly proposed GOP plan discusses the impact that a step-function improvement in efficiency could have on access to healthcare (through more capacity), quality of healthcare services (through reduced wait times for patients) or cost (through better utilization of scarce, expensive assets).
Gone are the days when application development was the daunting task of the highly skilled developers backed with strong IT skills, low code application development has democratized app development and empowered a new generation of citizen developers. There was a time when app development was in the domain of people with complex coding and technical skills. We called these people by various names like programmers, coders, techies, and they usually worked in a world oblivious of the everyday pri...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
Some journey to cloud on a mission, others, a deadline. Change management is useful when migrating to public, private or hybrid cloud environments in either case. For most, stakeholder engagement peaks during the planning and post migration phases of a project. Legacy engagements are fairly direct: projects follow a linear progression of activities (the “waterfall” approach) – change managers and application coders work from the same functional and technical requirements. Enablement and develo...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
For DevOps teams, the concepts behind service-oriented architecture (SOA) are nothing new. A style of software design initially made popular in the 1990s, SOA was an alternative to a monolithic application; essentially a collection of coarse-grained components that communicated with each other. Communication would involve either simple data passing or two or more services coordinating some activity. SOA served as a valid approach to solving many architectural problems faced by businesses, as app...