Welcome!

Microservices Expo Authors: Yeshim Deniz, Liz McMillan, Elizabeth White, Flint Brenton, Pat Romanski

News Feed Item

Diet Coke® and Heidi Klum Wave a Flag for Women's Heart Health

Star-studded "Capture the Flag" game raises money for heart health programs

LOS ANGELES, Feb. 2, 2011 /PRNewswire/ -- Diet Coke and Heidi Klum joined forces on February 1 to raise awareness and funds for women's heart health education and research. February is American Heart Month, and for the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support The Heart Truth® campaign. This year, Diet Coke has created a national game of "Capture the Flag," inviting people to visit DietCoke.com/HeartTruth where they can capture flags with a click of the mouse to trigger a donation from Diet Coke to heart health programs.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/cocacola/48284

(Photo: http://photos.prnewswire.com/prnh/20110202/MM38746 )

Heidi Klum and Diet Coke launched the campaign yesterday at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles. Two teams faced off at the University of California, Los Angeles' (UCLA) Drake Stadium. The teams were playing to raise funds for two heart health organizations: UCLA Preventative Cardiology Program and the University of California, Davis Women's Cardiovascular Medicine Program.

"Capture the Flag is such a fun game, so when Diet Coke asked me to join the team, I was in!" said Klum. "It's simple for anyone to participate: go online, capture a flag, and you've raised money. Capture more flags. Raise more money. It's that easy."

Chelsie Hightower, Natasha Bedingfield and Ryan Kwanten were also on the sidelines along with the Laker Girls to support the teams and the cause.

"Diet Coke is a passionate supporter of The Heart Truth® campaign. This year we're offering people more ways than ever to participate. We invite everyone to join us by going online to capture flags and help raise awareness and funding for heart health programs," said William White, Group Director, Coke(TM) North America. "We're dedicated to encouraging new generations of people to be active, stay extraordinary and become advocates for heart health."

The Heart Truth® campaign has made great strides in raising awareness about the need for a healthy heart, but heart disease is still the number one killer among women. Together, Diet Coke and The Heart Truth® campaign will continue to wave a flag with the hope of motivating women to take action for heart health.

"Partnering with Diet Coke provides an opportunity to place The Heart Truth® message into the minds and hands of millions of women across the United States," said Ann Taubenheim, Ph.D., M.S.N., Project Director for The Heart Truth® campaign. "The resources and support that Diet Coke has committed to The Heart Truth® help educate women about the seriousness of heart disease and the ways they can incorporate heart healthy habits into their lifestyles."

Planting and Capturing Flags across the Country

When people capture flags this February at DietCoke.com/HeartTruth, their actions will generate a donation for heart health programs funded by the Foundation for the National Institutes of Health (FNIH) in support of The Heart Truth® and women's heart health programs. On the site, people can also learn how to continue to plant and capture real world and digital flags throughout the month. All captures will trigger donations up to a grand total of $100,000.

Diet Coke will be hosting "Capture the Flag" games in Atlanta, Austin, Boston, Chicago, Columbus, Seattle, and Washington D.C. Through these games, the launch event in Los Angeles, online "Capture the Flag" program and a special partnership with SUBWAY® restaurants, Diet Coke will be donating over $300,000 to local heart health organizations in February.

Packaging, Promotions and Advertising

Diet Coke is also bringing the "Capture the Flag" campaign to consumers in stores. For the second year in a row, Diet Coke has released limited-edition cans and bottles in recognition of American Heart Month. This year, the packages feature a stylized stick figure waving a heart flag in support of The Heart Truth®. In addition to these limited-edition cans and bottles, more than six billion packages of Diet Coke will continue to carry The Heart Truth® logo to raise awareness of women's heart health year-round.

Diet Coke will continue to spread The Heart Truth® message through national television and digital advertisements. The advertisements will animate the heart flag graphics from the limited-edition Diet Coke cans and bottles. National television ads will be seen by millions of viewers watching "American Idol" and The Academy Awards®. Digital ads will be featured on Web sites such as People.com, Glam Media sites and via a Social Vibe game.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company's portfolio includes 14 billion dollar brands, including Coca-Cola, recognized as the world's most valuable brand, as well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About The Heart Truth® Campaign

The Heart Truth® is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). Through the campaign, NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.

The centerpiece of The Heart Truth® is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by NHLBI. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action. For more information, visit www.hearttruth.gov.

SOURCE The Coca-Cola Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@MicroservicesExpo Stories
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
You often hear the two titles of "DevOps" and "Immutable Infrastructure" used independently. In his session at DevOps Summit, John Willis, Technical Evangelist for Docker, covered the union between the two topics and why this is important. He provided an overview of Immutable Infrastructure then showed how an Immutable Continuous Delivery pipeline can be applied as a best practice for "DevOps." He ended the session with some interesting case study examples.
Don’t go chasing waterfall … development, that is. According to a recent post by Madison Moore on Medium featuring insights from several software delivery industry leaders, waterfall is – while still popular – not the best way to win in the marketplace. With methodologies like Agile, DevOps and Continuous Delivery becoming ever more prominent over the past 15 years or so, waterfall is old news. Or, is it? Moore cites a recent study by Gartner: “According to Gartner’s IT Key Metrics Data report, ...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
"This all sounds great. But it's just not realistic." This is what a group of five senior IT executives told me during a workshop I held not long ago. We were working through an exercise on the organizational characteristics necessary to successfully execute a digital transformation, and the group was doing their ‘readout.' The executives loved everything we discussed and agreed that if such an environment existed, it would make transformation much easier. They just didn't believe it was reali...
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
"Opsani helps the enterprise adopt containers, help them move their infrastructure into this modern world of DevOps, accelerate the delivery of new features into production, and really get them going on the container path," explained Ross Schibler, CEO of Opsani, and Peter Nickolov, CTO of Opsani, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Docker is sweeping across startups and enterprises alike, changing the way we build and ship applications. It's the most prominent and widely known software container platform, and it's particularly useful for eliminating common challenges when collaborating on code (like the "it works on my machine" phenomenon that most devs know all too well). With Docker, you can run and manage apps side-by-side - in isolated containers - resulting in better compute density. It's something that many developer...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
Many organizations are now looking to DevOps maturity models to gauge their DevOps adoption and compare their maturity to their peers. However, as enterprise organizations rush to adopt DevOps, moving past experimentation to embrace it at scale, they are in danger of falling into the trap that they have fallen into time and time again. Unfortunately, we've seen this movie before, and we know how it ends: badly.
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.