Welcome!

Microservices Expo Authors: Liz McMillan, Elizabeth White, Carmen Gonzalez, Pat Romanski, Yeshim Deniz

News Feed Item

Uncompromising Actress Kim Cattrall Shows Women They Can Have it All With I Can't Believe It's Not Butter!® Spread in the Brand's Newest Campaign

New Taste Test Finds that Four Out of Five Butter Lovers Agree I Can't Believe It's Not Butter!® Tastes as Good as Fresh Butter

ENGLEWOOD CLIFFS, N.J., Jan. 27, 2011 /PRNewswire/ -- It's time to forget everything you thought you knew about compromising taste for fewer calories. Just ask Kim Cattrall. As part of its new campaign, I Can't Believe It's Not Butter!® has partnered with Ms. Cattrall to show consumers they can have it all - especially when it comes to their food. Featuring a rich and delicious fresh butter taste, I Can't Believe It's Not Butter! delivers flavor without compromise.

To view the Multimedia News Release, please click: http://multivu.prnewswire.com/mnr/icantbelieveitsnotbutter/48300/

Ms. Cattrall will appear in the new I Can't Believe It's Not Butter! campaign as the star of a series of television commercials slated to air in March 2011. In a savvy style reminiscent of her famous television series role, Ms. Cattrall plays out some clever storylines that place her in the company of delicious-looking men and delectable food, brought to life by a series of clever double entendres and some fun wordplay.

"Enjoying I Can't Believe It's Not Butter! is kind of like finding a deliciously gorgeous man, and then discovering he's single," joked Ms. Cattrall. "That's the spirit that we're playing with in this campaign - we're showing women they can have it all - delicious taste, with fewer calories and less fat than butter."

Barry Sands, Senior Brand Manager for I Can't Believe It's Not Butter! added, "In fact, a new taste test found that four out of five butter lovers agree that I Can't Believe It's Not Butter! Original spread tastes just as good as fresh butter.(1) The 'You Can Have It All' campaign highlights the rich and delicious fresh butter taste of I Can't Believe It's Not Butter!, while reminding audiences that this taste comes with 70 percent less saturated fat and 30 percent fewer calories than butter and zero grams of trans fat per serving.(2)"

"I do love to eat, but I strive to eat well - so I love having a choice that I can feel good about using every day," said Ms. Cattrall. "I Can't Believe It's Not Butter! tastes as great as fresh butter and I feel satisfied when I eat it, so I don't have to compromise."

To highlight the great taste and versatility of I Can't Believe It's Not Butter!, Chef Alex Guarnaschelli of Butter Restaurant in New York City created six exclusive recipes inspired by the fresh butter taste for the campaign launch. From a Fresh Cranberry Spread for toast to I Can't Believe It's Not Butter! Cookies, the recipes featuring I Can't Believe It's Not Butter! are highlighted on www.icantbelieveitsnotbutter.com.

"I grew up watching my mother make toast with I Can't Believe It's Not Butter! It always was, and still is, in my family's refrigerator," said Chef Alex Guarnaschelli. "And as a chef, home cook and mother, I never want to compromise taste as I create recipes - and I don't have to when I use I Can't Believe It's Not Butter! It tastes great and performs really well in a number of recipes, including sautéing and baking."

The new campaign also supports the launch of two new I Can't Believe It's Not Butter! varieties, making it easier than ever to infuse fresh butter taste into foods without compromise:

  • New I Can't Believe It's Not Butter! Spray made with Extra Virgin Olive Oil is a perfect topping for chicken and vegetables.
  • New I Can't Believe It's Not Butter! Whipped & Creamy Taste has a creamy texture and tastes indulgent.

For information and full nutrition facts, and to view Chef Alex Guarnaschelli's exclusive recipes, visit www.icantbelieveitsnotbutter.com or follow the brand on Twitter, www.twitter.com/ICBINotButter.

(1) According to a new taste test.

(2) I Can't Believe It's Not Butter! 58 percent vegetable oil spread contains 8 g of fat (2 g sat. fat, zero g trans fat) and 70 calories per serving.

Unilever Soft Spreads

Unilever manufactures soft tub spreads under the I Can't Believe It's Not Butter!®, Shedd's Spread Country Crock®, Brummel & Brown®, Promise®, Promise activ®, and Imperial® brand names. Most soft spreads are made with a blend of nutritious vegetable oils including soybean and canola, and contain 70% less saturated fat than butter, have no cholesterol, and are rich in monounsaturated and polyunsaturated fats, with many providing excellent sources of Omega-3 ALA. All Unilever soft (tub) spreads have 2 grams or less of saturated fat per serving (between 5 and 8 grams of total fat per serving), and with this formulation change, will contain no hydrogenated oils and no trans fat per serving.

About Unilever

Unilever's mission is to add vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe®, Ben & Jerry's®, Bertolli®, Breyers®, Caress®, Country Crock®, Degree®, Dove® personal care products, Hellmann's®, Klondike®, Knorr®, Lipton®, Popsicle®, Promise®, Q-Tips®, Skippy®, Slim-Fast®, Suave®, Sunsilk® and Vaseline®. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico - generating nearly $10 billion in sales in 2008. For more information, visit www.unileverusa.com.


    For more information contact:
    Lindsey Auslander
    GolinHarris
    (312) 729-4366
    [email protected]

SOURCE I Can't Believe It's Not Butter!

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@MicroservicesExpo Stories
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2016' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited t...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Gartner is now treating algorithms like they are some kind of innovative addition to the modern digital discussion. Presumably the brilliant minds there have some novel insight into algorithms and, yes, the Algorithm Economy that CIOs should sit up and take notice of. Not only are algorithms nothing new, but much of what Gartner is saying about them is obvious. The bigger picture here is that software continues to improve, and enterprises are becoming increasingly software-driven, in part bec...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2016' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 7-9, 2016, at the Javits Center in New York City, New York. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the g...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products a...
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.