Itemfield says it is the first enterprise software company to deliver next-generation data transformation. Gartner has called next-generation data transformation a fundamental building block of the enterprise nervous system, the company says.

In response to this insight,  Itemfield has developed its ContentMaster software to enable more than 70 enterprise customers, including seven of the Fortune 50, to employ next-generation data transformation technology to dramatically increase IT productivity and application integration infrastructure usability, the company says.

ContentMaster allows any form of enterprise data, including structured, semi-structured and unstructured data, to be transformed in real-time via XML from within a single comprehensive design and embeddable execution environment–without the need for costly IT development. This enables new classes of enterprise solutions that integrate complex documents, transaction data, proprietary content and legacy data formats.

ContentMaster features an intuitive graphical design environment, ContentMaster Studio, that shields IT developers from dealing directly with the complexity of data transformation of any document class, message or file specification–for that matter, any machine-readable data structure. This results in a reduction of the manual effort for data interface definition and development of data translation code required by current generation tools.

ContentMaster also features a scalable small-footprint transformation engine component, ContentMaster Engine, that is embeddable into a wide range of infrastructure software platforms and applications, including integration brokers, content and document management systems, enterprise portals, XML databases, integration adapters and applications built on J2EE, Microsoft .NET and native OS environments.

ContentMaster is available in several licensing configurations, for deployment as an embeddable component into virtually any software architecture, or deployment as an integration agent that installs into third-party integration software platforms.