Click here to close now.

Welcome!

Microservices Expo Authors: Jason Bloomberg, Pat Romanski, Plutora Blog, Elizabeth White, Carmen Gonzalez

Related Topics: Microservices Expo

Microservices Expo: Article

Five Reasons Why Web 2.0 Matters

The fact is that the general public is still struggling with blogs and wikis, much less full blown architectures


I've been spending a lot of time lately with folks around the mid-Atlantic region and talking to them about Web 2.0.  I get the expected full spectrum of responses ranging from genuine interest and active enthusiasm to some outright hostility.  Part of it is where the Web 2.0 space is still: an elite niche of technologists with a growing wider awareness that's just beginning.

Most of us know that the technology industry and the Web are often far out ahead of the mainstream.  The fact is that the general public is still struggling with blogs and wikis, much less full blown architectures of participation and software as a service (to name just two aspects of Web 2.0).  Not sure about this?  Try sampling a few people at random and ask them what a blog is.  You will probably be surprised with the answers.  Nevertheless, I'm extremely sanguine about Web 2.0 and where it's headed (notwithstanding Bubble 2.0 type events like the RSS Fund assembling a massive $100 million warchest and using it with questionable judgement.)

While generally exciting and engaging by most accounts, one thing my public presentations on Web 2.0 don't seem to address is the value proposition to the average person or organization.  Why should they spend their valuable time to leverage Web 2.0 ideas, participate in Web 2.0 software, or even create new Web 2.0 functionality?
How exactly does taking the effort to do this become worthwhile?  That question doesn't seem to be asked often enough or generally articulated.  Web 2.0 is exciting enough in its own right to sustain lots of interest and buzz, but how does it translate to delivering tangible value to the world at large?

To address this, I've thought fairly long and hard, and come up with a starting point at least.  I've tried to create the most distilled, direct explanation of the benefits that Web 2.0 best practices can provide in using and building engaging, useful software on the Web. 


Five Reasons Why Web 2.0 Matters


  1. The Focus of Technology Moves To People With Web 2.0.  One of the lessons the software industry relearns every generation is that it's always a people problem.  It's not that people are the actual problem of course.  It's when software developers naively use technology to try to solve our problems instead of addressing the underlying issues that people are actually facing.  Then the wrong things inevitably happen;  we've all seen technology for its own sake or views of the world which are focused much too little on where people fit into the picture. Put another way, people and their needs have to be at the center of any vision of software because technology is only here to make our lives and businesses better, easier, faster or whatever else we require.  Web 2.0 ideas have been successful (at least) because they effectively put people back into the technological equation.  This even goes as far as turning it on its head entirely and making the technology about people.  Web 2.0 fundamentally revolves around us and seeks to ensure that we engage ourselves, participate and collaborate together, and mutually trust and enrich each other, even though we could be separated by the entire world geographically.  And Web 2.0 gives us very specific techniques to do this and attempts to address the "people problem" directly.
  2. Web 2.0 Represents Best Practices.  The ideas in the Web 2.0 toolbox were not pulled from thin air.  In fact, they were systematically identified by what actually worked during the first generation of the Web.  Web 2.0 contains proven techniques for building valuable Web-based software and experiences.  The original Design Patterns book was one of the most popular books of its time because it at long last represented distilled knowledge of how to design software with ideas couched in a form that were reusable and accessible.  So too are the Web 2.0 best practices.  If you want to make software deliver the very best content and functionality to its users, Web 2.0 is an ideal place to start.
  3. Web 2.0 Has Excellent Feng Shui.  Yes, I'll get in trouble for stating it this way but I think it fits, here goes...  I'm a technologist by background and I don't buy into the new-agey vision of Web 2.0 that has sometimes been promulgated.  And I certainly don't believe that Web 2.0 has a "morality" as the famous Tim O'Reilly/Nicholas Carr debate highlighted.  However, as someone that has designed and built lots of software for two decades now, I have plenty of regard for the way the pieces of Web 2.0 fit together snugly and mutually reinforce each other.  Why does this matter?  It has to do with critical mass and synergy, two vital value creation forces.  Taken individually, Web 2.0 techniques like harnessing collective intelligence, radical decentralization, The Long Tail are quite powerful, but they all have a potency much greater than their simple sum and they strongly reinforce each other.  In fact, I'll go as far as to say that only "doing" parts of Web 2.0 can get you into some real trouble. You need a core set of Web 2.0 techniques in order to be successful and then the value curve goes geometric.  This is why the ROI of software built this way is so much greater.  Here's an earlier post that provides more detailed examples of why this is.
  4. Quality Is Maximized, Waste Is Minimized.  The software world is going through one of its cyclical crises as development jobs go overseas and older, more bloated ways of building software finish imploding as the latest software techniques become more agile and lightweight (sometimes called lean).  The guys over at 37Signals say it best...  Using Web 2.0 you can build better software with less people, less money, less abstractions, less effort, and with this increase in constraints you get cleaner, more satisfying software as the result.  And simpler software is invariably higher quality.
  5. Web 2.0 Has A Ballistic TrajectoryNever count out the momentum of a rapidly emerging idea.  For example, I'm a huge fan of Eric Evans' Domain Driven Design but it's so obscure that it will probably never get off the ground in a big way. There's no buzz, excitement, or even a general marketplace for it.  This is Web 2.0's time in the sun, deserved or not.  You can use the leviathan forces of attention and enthusiasm that are swirling around Web 2.0 these days as a powerful enabler to make something important and exciting happen in your organization.  Use this opportunity to seize the initiative, ride the wave, and build great software that matters.
Certainly there are other reasons why Web 2.0 is important and you're welcome to list them here, but I think this captures the central vision in a way that most anyone who is Web literate can grasp and access.

BTW, I will also use this moment to state that Web 2.0 is a terrible name for this new vision of Web-based people-centric software.  Except that is for every other name we have at the moment (for example, like "next generation of the Web").  So I will continue to use Web 2.0 until something better comes along.

OK, don't agree?  Please straighten me out.  Why does Web 2.0 matter (or not) to you?

Technorati: web2.0

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to [email protected] to share your product and company news coverage with AJAXWorld readers.

Comments (13) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
jabailo 05/14/09 01:35:00 PM EDT

This is a time of innovation, not definition.

SOA, Web 2.0 -- these are "attempts" to categorize things...things which are new and barely known.

I chafe at the bit when some bombastic know-it-all tells me about a buzzword that is going to be the ne plus ultra of it all.

In fact, these very terms, Web 2.0 and SOA -- are about "divergent" technologies, that allow for ever expanding technology types!

web2.wsj2.com 03/27/06 01:21:37 AM EST

Trackback Added: The Web 2.0 Trinity: People, Data, and Great Software; I've still been absorbing all the terrific brainstorming that came out of SPARK last weekend. One of the key bits that was agreed upon by all almost immediately was the utter centrality of the user. I've been big believe of this since ear

web2.wsj2.com 03/26/06 10:51:42 PM EST

Trackback Added: The Web 2.0 Trinity: People, Data, and Great Software; I've still been absorbing all the terrific brainstorming that came out of SPARK last weekend. One of the key bits that was agreed upon by all almost immediately was the utter centrality of the user. I've been big believe of this since ear

bluestrain 12/10/05 10:46:24 AM EST

I sense a bit of hostility. Tough room. It's like watching Java programmer do comedy at a sysadmin convention.

mustafap 12/10/05 10:43:56 AM EST

In the good old days, the techincal people designed the web, and they built it.
Now, it will probably be the marketing and commercial people who will drive the design of the next generation 'web'.

The thing that worries me is that the people who write viruses, worms, spyware etc are *so* much more technically savy than the kind of people who are going to drive the next generation systems. Those guys & girls are going to have a field day.

lmlloyd 12/10/05 07:10:30 AM EST

Oh, I had really hoped that the one upside of the bubble bursting would be that people would finally see the leveraged synergistics of empowered, paradigm-shifting, buzzword groupthink, as the load of con-man fast talk it really is.

My rectum gets all in a bunch at the very concept that these out-of-the-box, emergent asshats will be once again squaring off for the mindshare of our collective intelligence, so that they can capture eyeballs to secure a solid ROI in their VC funding!

You know, you would think that after losing tons of money in the last dotcom bust, people would figure out that if you have to make up words to describe your idea, it probably isn't a very good one. It is funny to me how the most successful businesses out of the last buzzword feeding frenzy had descriptions like "You use it to find information" or "it is an auction, on the computer" or "you pay to see nude women, on the computer" or "you buy things, and they are shipped to you."

But no, now we have Web 2.0, and all the English mangling, linguistically garbage spewing, criminal bottom feeders who missed out on their last chance to bilk investors out of millions of dollars, will have another shot at it! And all the rest of us will have to hear all over again how we just "don't get it" because we lack the vision to see the future. Oh joy!

drwho 12/10/05 07:08:53 AM EST

Yes my heads starts to spin when I read this stuff. My bullshit detectors go off too. But if someone with bags of money decides to start a dotcom 2.0 company in San Francisco and pay me $120,000 per year to go slap together a few applications, I'll pretend I believe.

I feel like I am reading Wired or Mondo 2000 circa 1997 when I read about Web 2.0.

Honestly, though, what novel and useful things have happened lately? The only thing I can think of is the potential that SVG (vector graphics) in mozilla offers. RSS, blogs, myspace, and most everything else I can think of just isn't exciting. VoIP has some potential. Wifi has done a lot, but I wonder if the rate of improvement in it will slacken. What else is there?

I think I'll stay with good old Internet (Web 1.3.55.89) for now, thanks.

drwho 12/10/05 07:08:42 AM EST

Yes my heads starts to spin when I read this stuff. My bullshit detectors go off too. But if someone with bags of money decides to start a dotcom 2.0 company in San Francisco and pay me $120,000 per year to go slap together a few applications, I'll pretend I believe.

I feel like I am reading Wired or Mondo 2000 circa 1997 when I read about Web 2.0.

Honestly, though, what novel and useful things have happened lately? The only thing I can think of is the potential that SVG (vector graphics) in mozilla offers. RSS, blogs, myspace, and most everything else I can think of just isn't exciting. VoIP has some potential. Wifi has done a lot, but I wonder if the rate of improvement in it will slacken. What else is there?

I think I'll stay with good old Internet (Web 1.3.55.89) for now, thanks.

cyberdanx 12/10/05 07:06:06 AM EST

Everyone wants to be funding the next Google and is going to be suckered with this Web 2.0.

Hopefully it won't happen but this whole buzz stinks of another bubble beginning to expand quickly, sucking the whole industry into it before finally exploding with a lot of people holding a turkey at the end of it.

The technology and social aspects have their uses, but it's more evolutionary than revolutionary and should be used as such.

peterdaly 12/10/05 07:02:21 AM EST

Web 1.0 - Documents
Web 1.5 - Documents + Web Applications that pretend to be documents
Web 2.0 - Documents + Web applications acting like the interactive applications they are

Web applications are now free from the "static document" paradigm that previous chained them down. The web is no longer pretending to be static. That's not to say Web 2.0 is "mature" by any means, but the groundwork as certainly been laid.

BTW - There are a bunch of concepts and methods here that truly are revolutionary. The more I use it and understand what it means, the more I think Web 2.0 is not a bad name, and may even be justified.

-Pete

SYS-CON Italy News Desk 12/08/05 11:17:49 PM EST

Dion Hinchcliffe's SOA Blog: Five Reasons Why Web 2.0 Matters. Most of us know that the technology industry and the Web are often far out ahead of the mainstream. The fact is that the general public is still struggling with blogs and wikis, much less full blown architectures of participation and software as a service (to name just two aspects of Web 2.0). Not sure about this? Try sampling a few people at random and ask them what a blog is. You will probably be surprised with the answers. Nevertheless, I'm extremely sanguine about Web 2.0 and where it's headed (notwithstanding Bubble 2.0 type events like the RSS Fund assembling a massive $100 million warchest and using it with questionable judgement.)

XML News Desk 12/08/05 11:02:54 PM EST

Dion Hinchcliffe's SOA Blog: Five Reasons Why Web 2.0 Matters. Most of us know that the technology industry and the Web are often far out ahead of the mainstream. The fact is that the general public is still struggling with blogs and wikis, much less full blown architectures of participation and software as a service (to name just two aspects of Web 2.0). Not sure about this? Try sampling a few people at random and ask them what a blog is. You will probably be surprised with the answers. Nevertheless, I'm extremely sanguine about Web 2.0 and where it's headed (notwithstanding Bubble 2.0 type events like the RSS Fund assembling a massive $100 million warchest and using it with questionable judgement.)

SOA Web Services Journal News Desk 12/08/05 10:28:34 PM EST

Dion Hinchcliffe's SOA Blog: Five Reasons Why Web 2.0 Matters. Most of us know that the technology industry and the Web are often far out ahead of the mainstream. The fact is that the general public is still struggling with blogs and wikis, much less full blown architectures of participation and software as a service (to name just two aspects of Web 2.0). Not sure about this? Try sampling a few people at random and ask them what a blog is. You will probably be surprised with the answers. Nevertheless, I'm extremely sanguine about Web 2.0 and where it's headed (notwithstanding Bubble 2.0 type events like the RSS Fund assembling a massive $100 million warchest and using it with questionable judgement.)

@MicroservicesExpo Stories
The causality question behind Conway’s Law is less about how changing software organizations can lead to better software, but rather how companies can best leverage changing technology in order to transform their organizations. Hints at how to answer this question surprisingly come from the world of devops – surprising because the focus of devops is ostensibly on building and deploying better software more quickly. Be that as it may, there’s no question that technology change is a primary fac...
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at 16th Cloud Expo, Jake Moshenko, Product Manager at CoreOS, examined how CoreOS + Quay.io fit into the development lifecycle from pushing gi...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
This week we're attending SYS-CON Event's DevOps Summit in New York City. It's a great conference and energy behind DevOps is enormous. Thousands of attendees from every company you can imagine are focused on automation, the challenges of DevOps, and how to bring greater agility to software delivery. But, even with the energy behind DevOps there's something missing from the movement. For all the talk of deployment automation, continuous integration, and cloud infrastructure I'm still not se...
Enterprises are turning to the hybrid cloud to drive greater scalability and cost-effectiveness. But enterprises should beware as the definition of “policy” varies wildly. Some say it’s the ability to control the resources apps’ use or where the apps run. Others view policy as governing the permissions and delivering security. Policy is all of that and more. In his session at 16th Cloud Expo, Derek Collison, founder and CEO of Apcera, explained what policy is, he showed how policy should be arch...
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, broke down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them to d...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Microservices are individual units of executable code that work within a limited framework. They are extremely useful when placed within an architecture of numerous microservices. On June 24th, 2015 I attended a webinar titled “How to Share Share-Nothing Microservices,” hosted by Jason Bloomberg, the President of Intellyx, and Scott Edwards, Director Product Marketing for Service Virtualization at CA Technologies. The webinar explained how to use microservices to your advantage in order to deliv...
Software is eating the world. The more it eats, the bigger the mountain of data and wealth of valuable insights to digest and act on. Forward facing customer-centric IT organizations, leaders and professionals are looking to answer questions like how much revenue was lost today from platinum users not converting because they experienced poor mobile app performance. This requires a single, real-time pane of glass for end-to-end analytics covering business, customer, and IT operational data.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
One of the hottest new terms in the world of enterprise computing is the microservice. Starting with the seminal 2014 article by James Lewis and Martin Fowler of ThoughtWorks, microservices have taken on a life of their own – and as with any other overhyped term, they have generated their fair share of confusion as well. Perhaps the best definition of microservices comes from Janakiram MSV, Principal at Janakiram & Associates. “Microservices are fine-grained units of execution. They are designe...
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...