Welcome!

Microservices Expo Authors: Elizabeth White, Pat Romanski, Liz McMillan, Flint Brenton, Yeshim Deniz

Related Topics: Linux Containers

Linux Containers: Article

i-Technology Blog: Can Blogging Change the World?

After Asking Last Week "Are We Blogging Each Other to Death?" the Ongoing Debate Continues

Jeremy Geelan's i-Technology Blog: Can Blogging Change the World?

Ina wonderfully eccentric [and subsequently deleted] posting last week entitled "Does the old school accept blogging?" Alan Williamson suggests not only that I am a late adopter to the world of blogging, dragged-reluctantly-into-the-future-through-a-hedge-backwards kind of thing, but also that the reason for this is - not to beat about the bush - that I'm more or less a hidebound relic of a bygone age.

So permit me quickly to extinguish both myths.

First, as to blogging. Alan references my recent Are We Blogging Each Other to Death? posting and says that he detects in it an undertone of, as he puts it, "What's it all about? This whole blogging nonsense?" Well I have a startling revelation for Alan: this is called critical thought. Blame one of the finest educational systems on earth if you like, but I am proud to say that it's the "undertone" of everything I have done, written, or published for the past 25 years: "What's it all about? This whole BlackBerry nonsense?" -- "What's it all about? This whole 'social software' nonsense?" -- "What's it all about? This whole 'ambient findability' nonsense?" Yes, yes, yes. Until proven otherwise, all emperors are naked.

In other words, of course my default stance toward blogging is that of skepticism. Doh. That is my default stance toward life in general. If that makes me, as Alan says, "old school" (though I think this may just be a reference to Trinity College, Cambridge having been founded in 1546 and/or The John Lyon School having been founded by Harrow school in the 1870s), then so be it. To my mind blogging is no more deserving of a free ride than flogging: in my view all human activity requires critical scrutiny before being given the thumbs up/thumbs down.

Alan, bless him, then launches into the destruction of another paper tiger, namely that I am "troubled" about blogs because of their unstructured nature:

"Blogs are in their raw form, just a collection of unedited, quickly written, musings from the top of people's heads.  No, or very little, thought goes into them ...  I can hear him screaming now as he reads this very entry, thinking to himself, if he could just rearrange that sentence with this, and further explore this phrase... trying to get himself to the end without exploding. [note to Jeremy - sorry!]"
But this is in fact a complete non-issue. Little thought goes into what most people on the planet say or do, but I am not going to lie awake at night worrying about it. Blogging naturally is no exception. There's amazing, insightful writing and there's drivel; nothing new there, whether it be in newspapers, magazines, pamphlets, essays, novels, and now blogs. My concern is with insight, not blindness. The sheer proliferation of the words that make up the blogosphere may impact the efficacy of search engine results, but it is not "troubling" me. What is troubling me is the notion that there is some kind of refreshing originality to the word-morass simply because it is typed into a browser or encoded into an mp3 file instead of written down or merely spoken out loud in a FTF conversation.

Alan continues his theorizing:
"I don't think for a moment he feels threatened by blogs, but I do see him react in the same way that some developers reacted when IDEs started to include lots of wizards.  Lowering the barrier to entry can sometimes have the effect of making something look too easy and therefore devalue the real skill behind that."
Which alas is a second non-issue. To contend that those of us fortunate enough to extract a livelihood, sometimes even a decent living, from words are in some way circling the wagons and trying to keep blogs from diluting the currency of our uniquely insightful gems of prose is at best plain silly and at worst delusional. It is to miss the point entirely. The point (as Alan well knows because as he notes he and I have discussed this many, many times over the past 5-6 years) is not that blogging rivals journalism or punditry or social criticism. Of course it doesn't, it is merely a part of it. No, the problem is that people like Alan keep on (and on and on and on) trumpeting its virtues as if they were in any way different from the virtues of self-expression in general.

In short, like the inveterate technologist he is, what Alan Williamson is doing is mistaking the medium for the message and misguidely portaying blogging as Something Completely Different when everything indicates quite the contrary, i.e. that it is Something Entirely the Same. Freedom of expression, as guaranteed by the First Amendment, is hardly some New, New Thing. Viewed this way, blogging is about as remarkable as logging. That is, it isn't remarkable at all.

So what does all this leave, in terms of contradistinguishing blogging from any other form writing/speaking? It leaves what we might call the "Disproportionate Impact" issue. Alan is much exercised by the thought that, as he puts it, "if they hit the sweet spot ... bloggers can indeed change the world." He instances the recent about-face by SonyBMG over its use of copy-protection software:
"Think back to how we would have done this just 5 years ago?  We would have needed to lobby a journalist to write about it assuming his publisher didn't have any potential come back from ruining a relationship with a big national company.  Then we would have to guage the reaction from readers in a medium where communication is still very much one way.  Naturally this would have only been in one country and if the story didn't hold enough interest, well you know what they say, today's story is tomorrow's chip paper.  So the chances of Sony getting away with this tactic 5 years ago, would have been very high." 
But how, pray, does this make bloggers in 2005 any different from, say, pamphleteers around the time of the English Civil War? As Amanda Griscom has written:
"When the printing press became a public instrument in the mid-seventeenth century, the autocratic voice of England's King Charles I could no longer remain discrete, inexorable, or unchallenged. Pamphleteers could sound off to their allies and adversaries alike in the form of one-cent printed flyers created with Gutenberg's moveable type."
When Alan writes "Finally the common man has the opportunity to actually make a difference," I am at a loss to know whether he means it or is merely pulling all our legs. "Finally"??!? Good job that there hasn't been anything like a 550-year history of freedom of printed expression in the run-up to the mere 8-year history of blogging ;-)

Experience shows us that technology has the mysterious power to cause the suspension of all critical faculties in some people. Blogging is remarkable, we are asked to believe (by technologists) because it is mediated by technology. My point is merely: so was pamphleteering. "There is nothing new under the sun," as the wisdom literatures teach. Tellingly, that phrase, which comes from Ecclesiastes, is there followed by (my emphasis):
Is there a thing of which it is said,
         "See, this is new"?
     It has already been,
         in the ages before us.
"The dumbing down of a craft," writes Alan in his final sentence, "can be painful for any skilled professional to observe and change, like time, can never be stopped." Yet at no point has he even begun to make out any sort of a case demonstrating that I believe blogs "dumb down" commentary/analysis/social criticism and wish to protect my high-falutin ivory tower bastion of late-adoption. (It strikes me as being a bit perverse in any case to accuse the founding editor of a major book series entirely devoted to the future of being backwards-looking.)

It's not that blogs dumb anything down that wasn't already dumb. It's more that they don't elevate to the level of insightful anything that wouldn't already have been deemed insightful in the pre-blog era (all 542 years of it). Whereas my distinct impression just now is that blogging is being invested with all manner of curative powers akin to Coca-Cola as originally formulated in 1886 by the Atlanta druggist John Styth Pemberton -- you know, the one who ensured that it contained parts coca leaves to one part cola nut. Coke was promoted as a patent medicine that would "cure all nervous afflictions--Sick Headache, Neuralgia, Hysteria, Melancholy, Etc...." 

If blogging, as Alan contends, gives ordinary folks "the opportunity to actually make a difference," then that's a good thing. "This is of course assuming somebody is listening...," he adds, before concluding (again, my emphasis): 
"...and as the blogging world has proven, somebody is always listening somewhere."

I am not even going to say that I fear Alan here may be confusing "listening" and "hearing" (reading someone's blog is not the same thing as cognating it). I would merely note a general trend to cram into blogging the hopes and dreams of our times...and sound a note of caution. That's all. Blogging is unlikely to cure AIDS, eradicate world poverty, or bring peace and harmony to the Middle East.

Even Robert Scoble, for example, Microsoft's best-known blogger--whose blog is read by millions of people annually and is the top-ranking business blog among Technorati's Top 100--isn't able to pinpoint precisely what's so different about blogging, though his forthcoming book Naked Conversations*  (co-written with Shel Israel) ends with the sweeping statement that "something has changed, and blogging is impacting business of all sizes in most parts of the developed world."

"Ultimately, blogging has ended one era and ignited another," Scoble and Israel write, a tad over-portentously perhaps.

Of course on the other they may even be right. Caution is by no means relevant in all circumstances, and improving the human condition is probably one of the areas where one should most readily throw caution to the wind. As Goethe said: "Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it. Begin it now."  

Author's Note
* Naked Conversations (to be published by Wiley) comes out in January 2006. Quotes here are taken from the Advance Uncorrected Proof.


     posted Sunday, 27-Nov-2005

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Paul Horne 02/06/06 04:39:50 PM EST

Here's an example of a blog that supports changing the world... http://www.cthings.com

@MicroservicesExpo Stories
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Archi...
Don’t go chasing waterfall … development, that is. According to a recent post by Madison Moore on Medium featuring insights from several software delivery industry leaders, waterfall is – while still popular – not the best way to win in the marketplace. With methodologies like Agile, DevOps and Continuous Delivery becoming ever more prominent over the past 15 years or so, waterfall is old news. Or, is it? Moore cites a recent study by Gartner: “According to Gartner’s IT Key Metrics Data report, ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Docker is sweeping across startups and enterprises alike, changing the way we build and ship applications. It's the most prominent and widely known software container platform, and it's particularly useful for eliminating common challenges when collaborating on code (like the "it works on my machine" phenomenon that most devs know all too well). With Docker, you can run and manage apps side-by-side - in isolated containers - resulting in better compute density. It's something that many developer...
JetBlue Airways uses virtual environments to reduce software development costs, centralize performance testing, and create a climate for continuous integration and real-time monitoring of mobile applications. The next BriefingsDirect Voice of the Customer performance engineering case study discussion examines how JetBlue Airways in New York uses virtual environments to reduce software development costs, centralize performance testing, and create a climate for continuous integration and real-tim...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
"This all sounds great. But it's just not realistic." This is what a group of five senior IT executives told me during a workshop I held not long ago. We were working through an exercise on the organizational characteristics necessary to successfully execute a digital transformation, and the group was doing their ‘readout.' The executives loved everything we discussed and agreed that if such an environment existed, it would make transformation much easier. They just didn't believe it was reali...
"Opsani helps the enterprise adopt containers, help them move their infrastructure into this modern world of DevOps, accelerate the delivery of new features into production, and really get them going on the container path," explained Ross Schibler, CEO of Opsani, and Peter Nickolov, CTO of Opsani, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The purpose of this article is draw attention to key SaaS services that are commonly overlooked during contact signing that are essential to ensuring they meet the expectations and requirements of the organization and provide guidance and recommendations for process and controls necessary for achieving quality SaaS contractual agreements.
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.