Welcome!

Microservices Expo Authors: Elizabeth White, Aruna Ravichandran, Liz McMillan, Pat Romanski, Cameron Van Orman

Related Topics: Agile Computing, Microservices Expo

Agile Computing: Blog Feed Post

Is Web 2.0 Dead or Is It Thriving?

Why is Gartner confused?

If you listen to Gartner then you will get confused. In 2009, Gartner in their Hype Cycle declared that Web 2.0 is the technology which will have transformational impact on enterprise. However, on 2010, Web 2.0 does not even find a place in the Hype Cycle. Since Gartner is sending confusing signals, let us look at other signals to evaluate what we can conclude about the:

  1. Transformational impact of Web 2.0
  2. Level of adoption of Web 2.0

Web 2.0 has three distinct subdivisions. Each of them can be independently evaluated for the impact and adoption to see if Gartner was right in 2009 or are they giving the correct message in 2010.

  • Web 2.0 Fabric: There are innovators who have established infrastructure on the internet which acts as a medium of interaction between and among individuals and organizations. Every such successful innovation adds a technology to the list of technologies which are classified as web 2.0
  • Enterprise 2.0: When an enterprise uses these web 2.0 technologies to establish interaction channels among employees to improve overall organizational intelligence
  • Social Media Marketing: When an enterprise leverages these web 2.0 technologies to establish a 2 way communication with its customers and are able to derive benefit from it

Let us look at where each of the three subdivisions stands today.

Web 2.0 Fabric
The charge of pure play web 2.0 companies started with Google and more recently been led by Facebook. According to Heather Dougherty, Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week.

In addition we have Twitter, LinkedIn and many others who are flourishing. They are taking the interconnectedness of our society to a new level and are transforming our lives. Among these organizations, I have a special weakness for LinkedIn and feel that is actually the dark horse. It is having a transformational impact on how enterprises function. Here is a simple but interesting example.

So there is no doubt that the impact of the web 2.0 fabric is transformational and the adoption is strongly picking up.

Enterprise 2.0
According to the latest survey “How Web 2.0 is helping companies compete“, Mckinsey concludes that;

The most intensive users of Web 2.0 are enjoying the biggest growth in market share. Many executives also see a positive impact on information sharing within their organizations.

They claim that many organizations are taking advantage of Web 2.0 capabilities to improve how work is done internally, and not just to extend their reach in the marketplace. Respondents reporting higher levels of Web 2.0 adoption and integration indicate that these technologies are helping break down organizational orthodoxies that impede performance. Half of all respondents in North America report using social networks; 28 percent of those in China and other developing markets say they do so.

So on this count, adoption is picking up and the impact on how enterprises work is also significant.

Social Media Marketing
There are indications that social media marketing is becoming a part of the marketing toolkit. Though John Jantsch claims that Why Social Media Doesn’t Matter Anymore; what he actually means that these techniques are more important than ever before, it should not be looked in isolation and it needs to become an integral part of marketing. He cites 4 areas where these techniques are critical.

  • Prospect engagement: prospects are drawn to the ability to interact with the companies, brands, and messages that they choose to absorb
  • Customer experience: being found by prospects is the new form of lead generation awareness, trust is the new form of lead conversion
  • Collaboration: Community sourcing is a practice that underpins all product, service and business development activities
  • Fusion: offline activity is enhanced, rather than replaced, by online activity

Even on this count the adoption and the impact is high.

So, we can safely say that Gartner was right last year and for some reason has messed it up on the 2010 Gartner Hype Cycle on Emerging Technologies!

Looking Ahead …
Seth Priebatsch made a very interesting presentation on the TED: The game layer on top of the world.

His thesis is that the world is already interconnected through different web 2.0 fabric and the future belongs to those who can find innovative ways to build upon these links to alter user behavior. He indicates that there are 7 techniques but talks about 4 of them.

  • Appointment dynamic: A dynamic in which to succeed, one must return at a predefined time to take a predetermined action. Example, happy hour, Farmville
  • Influence and status: The ability of one player to modify the behavior of another’s actions through social pressure. Example, color of credit card, game “Modern Warfare”, school report card
  • Progression dynamic: A dynamic in which success is granularly displayed and measured through the process of completing itemized tasks. Example LinkedIn status, game “World of Warcraft”
  • Communal discovery: A dynamic wherein an entire community is rallied to work together to solve a challenge. Example, Digg leader board, Darpa balloon challenge

More Stories By Udayan Banerjee

Udayan Banerjee is CTO at NIIT Technologies Ltd, an IT industry veteran with more than 30 years' experience. He blogs at http://setandbma.wordpress.com.
The blog focuses on emerging technologies like cloud computing, mobile computing, social media aka web 2.0 etc. It also contains stuff about agile methodology and trends in architecture. It is a world view seen through the lens of a software service provider based out of Bangalore and serving clients across the world. The focus is mostly on...

  • Keep the hype out and project a realistic picture
  • Uncover trends not very apparent
  • Draw conclusion from real life experience
  • Point out fallacy & discrepancy when I see them
  • Talk about trends which I find interesting
Google

@MicroservicesExpo Stories
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
Digital transformation leaders have poured tons of money and effort into coding in recent years. And with good reason. To succeed at digital, you must be able to write great code. You also have to build a strong Agile culture so your coding efforts tightly align with market signals and business outcomes. But if your investments in testing haven’t kept pace with your investments in coding, you’ll lose. But if your investments in testing haven’t kept pace with your investments in coding, you’ll...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
Containers are rapidly finding their way into enterprise data centers, but change is difficult. How do enterprises transform their architecture with technologies like containers without losing the reliable components of their current solutions? In his session at @DevOpsSummit at 21st Cloud Expo, Tony Campbell, Director, Educational Services at CoreOS, will explore the challenges organizations are facing today as they move to containers and go over how Kubernetes applications can deploy with lega...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Cloud Academy has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the leading technology training platform for enterprise multi-cloud infrastructure. Cloud Academy is trusted by leading companies to deliver continuous learning solutions across Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most...
The last two years has seen discussions about cloud computing evolve from the public / private / hybrid split to the reality that most enterprises will be creating a complex, multi-cloud strategy. Companies are wary of committing all of their resources to a single cloud, and instead are choosing to spread the risk – and the benefits – of cloud computing across multiple providers and internal infrastructures, as they follow their business needs. Will this approach be successful? How large is the ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
DevSecOps – a trend around transformation in process, people and technology – is about breaking down silos and waste along the software development lifecycle and using agile methodologies, automation and insights to help get apps to market faster. This leads to higher quality apps, greater trust in organizations, less organizational friction, and ultimately a five-star customer experience. These apps are the new competitive currency in this digital economy and they’re powered by data. Without ...
A common misconception about the cloud is that one size fits all. Companies expecting to run all of their operations using one cloud solution or service must realize that doing so is akin to forcing the totality of their business functionality into a straightjacket. Unlocking the full potential of the cloud means embracing the multi-cloud future where businesses use their own cloud, and/or clouds from different vendors, to support separate functions or product groups. There is no single cloud so...
For most organizations, the move to hybrid cloud is now a question of when, not if. Fully 82% of enterprises plan to have a hybrid cloud strategy this year, according to Infoholic Research. The worldwide hybrid cloud computing market is expected to grow about 34% annually over the next five years, reaching $241.13 billion by 2022. Companies are embracing hybrid cloud because of the many advantages it offers compared to relying on a single provider for all of their cloud needs. Hybrid offers bala...
With the modern notion of digital transformation, enterprises are chipping away at the fundamental organizational and operational structures that have been with us since the nineteenth century or earlier. One remarkable casualty: the business process. Business processes have become so ingrained in how we envision large organizations operating and the roles people play within them that relegating them to the scrap heap is almost unimaginable, and unquestionably transformative. In the Digital ...
These days, APIs have become an integral part of the digital transformation journey for all enterprises. Every digital innovation story is connected to APIs . But have you ever pondered over to know what are the source of these APIs? Let me explain - APIs sources can be varied, internal or external, solving different purposes, but mostly categorized into the following two categories. Data lakes is a term used to represent disconnected but relevant data that are used by various business units wit...
The nature of the technology business is forward-thinking. It focuses on the future and what’s coming next. Innovations and creativity in our world of software development strive to improve the status quo and increase customer satisfaction through speed and increased connectivity. Yet, while it's exciting to see enterprises embrace new ways of thinking and advance their processes with cutting edge technology, it rarely happens rapidly or even simultaneously across all industries.
It has never been a better time to be a developer! Thanks to cloud computing, deploying our applications is much easier than it used to be. How we deploy our apps continues to evolve thanks to cloud hosting, Platform-as-a-Service (PaaS), and now Function-as-a-Service. FaaS is the concept of serverless computing via serverless architectures. Software developers can leverage this to deploy an individual "function", action, or piece of business logic. They are expected to start within milliseconds...
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security r...
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural...