|By Udayan Banerjee||
|August 26, 2010 11:18 AM EDT||
If you listen to Gartner then you will get confused. In 2009, Gartner in their Hype Cycle declared that Web 2.0 is the technology which will have transformational impact on enterprise. However, on 2010, Web 2.0 does not even find a place in the Hype Cycle. Since Gartner is sending confusing signals, let us look at other signals to evaluate what we can conclude about the:
- Transformational impact of Web 2.0
- Level of adoption of Web 2.0
Web 2.0 has three distinct subdivisions. Each of them can be independently evaluated for the impact and adoption to see if Gartner was right in 2009 or are they giving the correct message in 2010.
- Web 2.0 Fabric: There are innovators who have established infrastructure on the internet which acts as a medium of interaction between and among individuals and organizations. Every such successful innovation adds a technology to the list of technologies which are classified as web 2.0
- Enterprise 2.0: When an enterprise uses these web 2.0 technologies to establish interaction channels among employees to improve overall organizational intelligence
- Social Media Marketing: When an enterprise leverages these web 2.0 technologies to establish a 2 way communication with its customers and are able to derive benefit from it
Let us look at where each of the three subdivisions stands today.
Web 2.0 Fabric
The charge of pure play web 2.0 companies started with Google and more recently been led by Facebook. According to Heather Dougherty, Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week.
In addition we have Twitter, LinkedIn and many others who are flourishing. They are taking the interconnectedness of our society to a new level and are transforming our lives. Among these organizations, I have a special weakness for LinkedIn and feel that is actually the dark horse. It is having a transformational impact on how enterprises function. Here is a simple but interesting example.
So there is no doubt that the impact of the web 2.0 fabric is transformational and the adoption is strongly picking up.
According to the latest survey “How Web 2.0 is helping companies compete“, Mckinsey concludes that;
The most intensive users of Web 2.0 are enjoying the biggest growth in market share. Many executives also see a positive impact on information sharing within their organizations.
They claim that many organizations are taking advantage of Web 2.0 capabilities to improve how work is done internally, and not just to extend their reach in the marketplace. Respondents reporting higher levels of Web 2.0 adoption and integration indicate that these technologies are helping break down organizational orthodoxies that impede performance. Half of all respondents in North America report using social networks; 28 percent of those in China and other developing markets say they do so.
So on this count, adoption is picking up and the impact on how enterprises work is also significant.
Social Media Marketing
There are indications that social media marketing is becoming a part of the marketing toolkit. Though John Jantsch claims that Why Social Media Doesn’t Matter Anymore; what he actually means that these techniques are more important than ever before, it should not be looked in isolation and it needs to become an integral part of marketing. He cites 4 areas where these techniques are critical.
- Prospect engagement: prospects are drawn to the ability to interact with the companies, brands, and messages that they choose to absorb
- Customer experience: being found by prospects is the new form of lead generation awareness, trust is the new form of lead conversion
- Collaboration: Community sourcing is a practice that underpins all product, service and business development activities
- Fusion: offline activity is enhanced, rather than replaced, by online activity
Even on this count the adoption and the impact is high.
So, we can safely say that Gartner was right last year and for some reason has messed it up on the 2010 Gartner Hype Cycle on Emerging Technologies!
Looking Ahead …
Seth Priebatsch made a very interesting presentation on the TED: The game layer on top of the world.
His thesis is that the world is already interconnected through different web 2.0 fabric and the future belongs to those who can find innovative ways to build upon these links to alter user behavior. He indicates that there are 7 techniques but talks about 4 of them.
- Appointment dynamic: A dynamic in which to succeed, one must return at a predefined time to take a predetermined action. Example, happy hour, Farmville
- Influence and status: The ability of one player to modify the behavior of another’s actions through social pressure. Example, color of credit card, game “Modern Warfare”, school report card
- Progression dynamic: A dynamic in which success is granularly displayed and measured through the process of completing itemized tasks. Example LinkedIn status, game “World of Warcraft”
- Communal discovery: A dynamic wherein an entire community is rallied to work together to solve a challenge. Example, Digg leader board, Darpa balloon challenge
Grow your business with enterprise wearable apps using SAP Platforms and Google Glass. SAP and Google just launched the SAP and Google Glass Challenge, an opportunity for you to innovate and develop the best Enterprise Wearable App using SAP Platforms and Google Glass and gain valuable market exposure. In his session at @ThingsExpo, Brian McPhail, Senior Director of Business Development, ISVs & Digital Commerce at SAP, outlined the timeline of the SAP Google Glass Challenge and the opportunity...
May. 28, 2015 03:00 AM EDT Reads: 5,325
What are the benefits of using an enterprise-grade orchestration platform? In their session at 15th Cloud Expo, Nate Gordon, Director of Technology at Appcore, and Kedar Poduri, Senior Director of Product Management at Citrix Systems, took a closer look at the architectural design factors needed to support diverse workloads and how to run these workloads efficiently as a service provider. They also discussed how to deploy private cloud environments in 15 minutes or less.
May. 28, 2015 01:00 AM EDT Reads: 3,899
I read an insightful article this morning from Bernard Golden on DZone discussing the DevOps conundrum facing many enterprises today – is it better to build your own DevOps tools or go commercial? For Golden, the question arose from his observations at a number of DevOps Days events he has attended, where typically the audience is composed of startup professionals: “I have to say, though, that a typical feature of most presentations is a recitation of the various open source products and compo...
May. 27, 2015 11:45 PM EDT Reads: 1,148
In the first four parts of this series I presented an introduction to microservices along with a handful of emerging microservices patterns, and a discussion of some of the downsides and challenges to using microservices. The most recent installment of this series looked at ten ways that PaaS facilitates microservices development and adoption. In this post I’ll cover some words of wisdom, advice intended for individuals, teams, and organizations considering a move to microservices. I've gleaned...
May. 27, 2015 10:30 PM EDT Reads: 3,078
Many people recognize DevOps as an enormous benefit – faster application deployment, automated toolchains, support of more granular updates, better cooperation across groups. However, less appreciated is the journey enterprise IT groups need to make to achieve this outcome. The plain fact is that established IT processes reflect a very different set of goals: stability, infrequent change, hands-on administration, and alignment with ITIL. So how does an enterprise IT organization implement change...
May. 27, 2015 08:00 PM EDT Reads: 1,314
Containers Expo Blog covers the world of containers, as this lightweight alternative to virtual machines enables developers to work with identical dev environments and stacks. Containers Expo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Bookmark Containers Expo Blog ▸ Here Follow new article posts on Twitter at @ContainersExpo
May. 27, 2015 08:00 PM EDT Reads: 1,827
There’s a lot of discussion around managing outages in production via the likes of DevOps principles and the corresponding software development lifecycles that does enable higher quality output from development, however, one cannot lay all blame for “bugs” and failures at the feet of those responsible for coding and development. As developers incorporate features and benefits of these paradigm shift, there is a learning curve and a point of not-knowing-what-is-not-known. Sometimes, the only way ...
May. 27, 2015 07:00 PM EDT Reads: 1,878
Right off the bat, Newman advises that we should "think of microservices as a specific approach for SOA in the same way that XP or Scrum are specific approaches for Agile Software development". These analogies are very interesting because my expectation was that microservices is a pattern. So I might infer that microservices is a set of process techniques as opposed to an architectural approach. Yet in the book, Newman clearly includes some elements of concept model and architecture as well as p...
May. 27, 2015 07:00 PM EDT Reads: 3,853
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
May. 27, 2015 06:45 PM EDT Reads: 2,247
This is the final installment of the six-part series Microservices and PaaS. It seems like forever since I attended Adrian Cockroft's meetup focusing on microservices. It's actually only been a couple of months, but much has happened since then: countless articles, meetups, and conference sessions focusing on microservices have been delivered, many meetings and design efforts at companies moving towards a microservices-based approach have been endured, and five installments of this blog series ...
May. 27, 2015 05:45 PM EDT Reads: 2,632
Over the years, a variety of methodologies have emerged in order to overcome the challenges related to project constraints. The successful use of each methodology seems highly context-dependent. However, communication seems to be the common denominator of the many challenges that project management methodologies intend to resolve. In this respect, Information and Communication Technologies (ICTs) can be viewed as powerful tools for managing projects. Few research papers have focused on the way...
May. 27, 2015 05:00 PM EDT Reads: 2,175
As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, Netflix and so on is at the heart of CloudFoundry – a complete developer-oriented Platform as a Service (PaaS...
May. 27, 2015 05:00 PM EDT Reads: 2,098
How can you compare one technology or tool to its competitors? Usually, there is no objective comparison available. So how do you know which is better? Eclipse or IntelliJ IDEA? Java EE or Spring? C# or Java? All you can usually find is a holy war and biased comparisons on vendor sites. But luckily, sometimes, you can find a fair comparison. How does this come to be? By having it co-authored by the stakeholders. The binary repository comparison matrix is one of those rare resources. It is edite...
May. 27, 2015 04:00 PM EDT Reads: 2,080
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption...
May. 27, 2015 03:37 PM EDT Reads: 864
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. The DevOps Summit at Cloud Expo – to be held June 3-5, 2015, at the Javits Center in New York City – will expand the DevOps community, enable a wide...
May. 27, 2015 03:00 PM EDT Reads: 2,800
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
May. 27, 2015 03:00 PM EDT Reads: 5,706
I’ve been thinking a bit about microservices (μServices) recently. My immediate reaction is to think: “Isn’t this just yet another new term for the same stuff, Web Services->SOA->APIs->Microservices?” Followed shortly by the thought, “well yes it is, but there are some important differences/distinguishing factors.” Microservices is an evolutionary paradigm born out of the need for simplicity (i.e., get away from the ESB) and alignment with agile (think DevOps) and scalable (think Containerizati...
May. 27, 2015 03:00 PM EDT Reads: 1,728
How does one bridge the gap between traditional enterprise storage infrastructures and the private, hybrid, and public cloud? In his session at 15th Cloud Expo, Dan Pollack, Chief Architect of Storage Operations at AOL Inc., examed the workload differences and required changes to reuse existing knowledge and components when building and using a cloud infrastructure. He also looked into the operational considerations, tool requirements, and behavioral changes required for private cloud storage s...
May. 27, 2015 02:00 PM EDT Reads: 2,982
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
May. 27, 2015 02:00 PM EDT Reads: 5,156
Cloud Expo, Inc. has announced today that Andi Mann returns to DevOps Summit 2015 as Conference Chair. The 4th International DevOps Summit will take place on June 9-11, 2015, at the Javits Center in New York City. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at ...
May. 27, 2015 02:00 PM EDT Reads: 2,323