Microservices Expo Authors: Elizabeth White, Mehdi Daoudi, Pat Romanski, Flint Brenton, Gordon Haff

News Feed Item

LeadLife Software Opens Door to Marketing Automation Revenue for Resellers

LeadLife now includes embedded best practices, making it easy for any reseller, regardless of expertise, to expand into the B2B marketing automation market

ATLANTA, June 29 /PRNewswire/ -- LeadLife Solutions (www.leadlife.com), an innovative provider of on-demand lead management software, today announced that it has incorporated "best practices" throughout its software functionality, enabling users to more easily apply marketing automation to their businesses to quickly drive near-term value and ROI. The built-in best practice ideas, tips and techniques also mean that resellers - even those who are not marketing experts - can now sell the solution with confidence.

LeadLife marketing automation software enables B2B marketers to automatically track, score, prioritize and nurture leads. The new, on-demand best practices are embedded into the solution and accessible at precisely the moment they're needed, so that resellers' customers are productive faster and with less dependence on outside knowledge to get up and running. From day one of a marketing campaign, LeadLife customers can now manage every aspect of lead management as if they had a marketing automation expert by their side.

"Resellers are always looking for ways to move into new markets to expand their business, and we're enabling them to tap into the growing demand for marketing automation tools and processes while leveraging our best practices to help their clients further," said Lisa Cramer, president of LeadLife. "We've literally poured the best ideas, tips and techniques into our LeadLife software. For customers, it's analogous to having a top golf pro walk the course with them and teach them how to hit each shot before they actually do. This helps jump start our resellers into marketing automation and lets them focus on growing their customer base and revenue."

LeadLife feels it is important for users to not only have the latest marketing automation software technology - but to also have tried and tested knowledge from top marketers to accelerate their campaigns.

"Embedding LeadLife's knowledge on lead management and nurturing into its solution is an incredibly useful enhancement to an already market-leading product," said Matt Smith, executive vice president for 3forward, a LeadLife reseller. "Having this expert information instantly available will help our customers use the LeadLife solution to their fullest advantage so they can achieve success with their marketing programs even more quickly."

The numbers verify LeadLife users' effectiveness in their campaigns. Companies report improved conversion rates up to three times, increases in qualified leads by up to 78 percent, and a decrease in their sales cycle from months to weeks. The new "Expert in a Box" functionality helps B2B marketers of all sizes to achieve similar results faster than ever before.

"Marketing automation vendors all talk about the importance of best practices, which are industry-proven processes and techniques for improving lead quality and turning prospects into sales-ready buyers," said LeadLife's Cramer. "However, we've actually embedded our technology with simple, on-screen, best practices instruction that shows marketers how to implement these tried and true methods. We invite resellers to evaluate our 'smart' marketing automation solution and learn how easy it will be for them to add it to their portfolio."

Best practice guidance and insights in LeadLife are intuitive, corresponding to the user's activity within the product, such as campaign tracking and lead scoring; setting up drip marketing and e-newsletter campaigns; measuring and tracking marketing ROI; automating lead nurturing processes; and more. The embedded capabilities significantly enhance user-friendliness and go beyond what's available with any other system on the market.

LeadLife with embedded best practices is available now. For more information, resellers can go to http://www.leadlife.com or send an email to [email protected].

About LeadLife

LeadLife Solutions is a provider of on-demand marketing automation software with embedded best practices that enables B2B marketers to automatically track, score, prioritize and nurture leads. With LeadLife's flexible and intuitive software, you can increase the value of your lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase your marketing ROI. At LeadLife it's not only about leveraging automation, but also delivering lead management best practices to increase marketing and sales success. For more information on lead management and our best practices, please visit www.leadlife.com or call 1-800-680-6292.

SOURCE LeadLife Solutions

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@MicroservicesExpo Stories
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
For over a decade, Application Programming Interface or APIs have been used to exchange data between multiple platforms. From social media to news and media sites, most websites depend on APIs to provide a dynamic and real-time digital experience. APIs have made its way into almost every device and service available today and it continues to spur innovations in every field of technology. There are multiple programming languages used to build and run applications in the online world. And just li...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
The general concepts of DevOps have played a central role advancing the modern software delivery industry. With the library of DevOps best practices, tips and guides expanding quickly, it can be difficult to track down the best and most accurate resources and information. In order to help the software development community, and to further our own learning, we reached out to leading industry analysts and asked them about an increasingly popular tenet of a DevOps transformation: collaboration.
We call it DevOps but much of the time there’s a lot more discussion about the needs and concerns of developers than there is about other groups. There’s a focus on improved and less isolated developer workflows. There are many discussions around collaboration, continuous integration and delivery, issue tracking, source code control, code review, IDEs, and xPaaS – and all the tools that enable those things. Changes in developer practices may come up – such as developers taking ownership of code ...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Cloud Governance means many things to many people. Heck, just the word cloud means different things depending on who you are talking to. While definitions can vary, controlling access to cloud resources is invariably a central piece of any governance program. Enterprise cloud computing has transformed IT. Cloud computing decreases time-to-market, improves agility by allowing businesses to adapt quickly to changing market demands, and, ultimately, drives down costs.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
How is DevOps going within your organization? If you need some help measuring just how well it is going, we have prepared a list of some key DevOps metrics to track. These metrics can help you understand how your team is doing over time. The word DevOps means different things to different people. Some say it a culture and every vendor in the industry claims that their tools help with DevOps. Depending on how you define DevOps, some of these metrics may matter more or less to you and your team.
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We are an integrator of carrier ethernet and bandwidth to get people to connect to the cloud, to the SaaS providers, and the IaaS providers all on ethernet," explained Paul Mako, CEO & CTO of Massive Networks, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Grape Up leverages Cloud Native technologies and helps companies build software using microservices, and work the DevOps agile way. We've been doing digital innovation for the last 12 years," explained Daniel Heckman, of Grape Up in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Let's do a visualization exercise. Imagine it's December 31, 2018, and you're ringing in the New Year with your friends and family. You think back on everything that you accomplished in the last year: your company's revenue is through the roof thanks to the success of your product, and you were promoted to Lead Developer. 2019 is poised to be an even bigger year for your company because you have the tools and insight to scale as quickly as demand requires. You're a happy human, and it's not just...
The enterprise data storage marketplace is poised to become a battlefield. No longer the quiet backwater of cloud computing services, the focus of this global transition is now going from compute to storage. An overview of recent storage market history is needed to understand why this transition is important. Before 2007 and the birth of the cloud computing market we are witnessing today, the on-premise model hosted in large local data centers dominated enterprise storage. Key marketplace play...
Cavirin Systems has just announced C2, a SaaS offering designed to bring continuous security assessment and remediation to hybrid environments, containers, and data centers. Cavirin C2 is deployed within Amazon Web Services (AWS) and features a flexible licensing model for easy scalability and clear pay-as-you-go pricing. Although native to AWS, it also supports assessment and remediation of virtual or container instances within Microsoft Azure, Google Cloud Platform (GCP), or on-premise. By dr...
With continuous delivery (CD) almost always in the spotlight, continuous integration (CI) is often left out in the cold. Indeed, it's been in use for so long and so widely, we often take the model for granted. So what is CI and how can you make the most of it? This blog is intended to answer those questions. Before we step into examining CI, we need to look back. Software developers often work in small teams and modularity, and need to integrate their changes with the rest of the project code b...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...