Welcome!

Microservices Expo Authors: Pat Romanski, Elizabeth White, Stackify Blog, Liz McMillan, Yeshim Deniz

Article

Cloud Computing and Advanced Relationship Analytics

Using Objectivity/DB to Discover the Relationships in your Data

Cloud Computing and Advanced Relationship Analytics

Using Objectivity/DB to Discover the Relationships in your Data

There is a wealth of information, connections and relationships within the terabytes and petabytes of data being collected by organizations on distributed cloud platforms. Utilizing these complex, multi-dimensional relationships will be the key to developing systems to perform advanced relationship analysis. From predictive analytics to the next generation of business intelligence, “walking” the social and professional graphs will be critical to the success of these endevors.

 

Most applications and data layers today are only capable of simple analytics, finding out who-did-what or who-bought-what. Advanced analytics yields far more knowledge at a much deeper level, understanding who, where, what, how and why – right now. 

 

Google, Yahoo and other leaders in online and personalized services are looking to use complex, multi-dimensional graph data to improve everything they do -- from supporting vast indexes and catalogs of content, to providing the best value and return to their advertising users. Graph technology offers a superior solution for relationship analytics requirements, enabling organizations to traverse any number and complexity of relationships in virtually any amount of distributed data, from any number of sources and types, in near real-time, and on the same commodity hardware obtained  through cloud computing platform providers.

 

Solve the problem.

 

The No SQL (or “not only SQL”) movement is defined by a simple premise: Use the solution that best suits the problem and objectives. If the data structure is more appropriately accessed through key-value pairs, then the best solution is likely a dedicated key-value pair database. If the objective is to quickly find connections within data containing objects and relationships, then the best solution is a graph database that can get results without any need for translation (O/R mapping). Today’s availability of numerous technologies that finally support this simple premise are helping to simplify the application environment and enable solutions that actually exceed the requirements, while also supporting performance and scalability objectives far into the future.

 

Cloud computing has adopted a broad variety of No SQL technologies to support these leading-edge requirements. By using solutions designed to support specific tasks and requirements, organizations can more easily achieve often significant reductions in complexity and costs associated with their systems. And by using more targeted and capable components, these systems are also able to achieve even greater levels of performance and scalability.

 

Graph databases may be the most important part of the No SQL movement.

 

Graph databases typically solve problems related to complexity of data, while key-value and column-store solutions seek to address common issues encountered as data volumes grow in size. Our technology addresses both the complexity and scalability requirements to give you the best of both worlds, managing complex and big data.

 

Graph data is represented by nodes or vertices and edges, where any node could be connected to any number of other nodes via the edges between them.

Graph database technologies can support rapid traversal of these edges to get results  in a matter of seconds (or less). Because the data is persisted where relationships are first class citizens, performance is no longer an issue. But when this type of work is done in a relational database or key-value environment, there are very expensive constraints and limitations to performance. And, of course, if the graph database architecture is distributed, then scalability limits are also addressed very nicely.

 

As social media, personalized web and advertising services, business intelligence and organizations in other spaces understand the importance of the deeper relationships within their data, their success in utilizing this information will depend on the technology. Trying to scale out graph data and relationship analysis using relational technology is simply not the answer. In addition, the complex custom code, high-end server hardware, map reduce layers, and administration overhead required to support these architectures can significantly increase costs and overhead. 

 

The days of compromising requirements to support centralized database server architectures or relational systems that simply aren’t designed to solve some problems, are over. Today, there are other options and solutions.              


Objectivity/DB is the original graph database.

 

Today many people are looking for graph technologies that can support for their applications and online, distributed systems. While several solutions focus on the graph interface or API, the underlying database is even more critical. The graph database must support your requirements for performance and scalability, ingest and fusion.      

Objectivity/DB is the leading, enterprise-proven, distributed data management solution and persistence layer that supports the most demanding requirements, and graph computing needs. Benefits include:

 

·         Objectivity/DB persists complex object models where the object and relationships can be any degree of complexity. Objects are persisted natively in the database, and there is no mapping layer. References between objects are stored as direct persistent pointers (object identifiers) making navigation very efficient and high performance.

·         Complex graphs (networks) of objects and references can be persisted and navigated (queried) efficiently. The objects and references in the graph can be distributed across tens of thousands of databases in each federation. The navigational queries can be broken down into sub-tasks and executed in parallel.

  • Objectivity/DB has a fully distributed (peer-to-peer) architecture that allows virtually unlimited scaling of both data and processing. This federated architecture (a collection of distributed databases) supports a single logical view across all objects in the federation, no matter where the data is located, allows elastic scalability of both processing and data in the cloud.

·         Objectivity/DB has been deployed in a variety of configurations, including embedded devices and sensors, telecommunications network element management, enterprise client/server and large distributed systems, and on grid and cloud environments.

·         Objectivity/DB supports several object languages, including Java, C#, C++, Python and Smalltalk. SQL access is also supported via an ODBC connection. Objects and application components created in any language can be accessed from any language.

·         Objectivity/DB runs on a number of hardware platforms and operating systems, including Linux, Windows, and major Unix operating systems. Databases created on any platform can be accessed heterogeneously from any platform.


For More Information

Please visit us online at www.objectivity.com or call (U.S.) 408 992-7100.



Objectivity, Inc.

640 West California Avenue, Suite 210
Sunnyvale, CA 94086-3624 U.S.
Phone:                 U.S. (408) 992-7100
FAX:       U.S. (408) 992-7171
www.objectivity.com

More Stories By Kristi Furrer

Kristi Furrer has comprehensive technology marketing and public relations experience in positioning and driving high technology companies to rapid growth. She has an extensive background to draw upon, from highly successful venture capital technology start-ups such as Wellfleet Communications to Fortune 50 firms such as Fujitsu. Her diverse technology marketing experience coupled with her strong public relations expertise enables her to understand the key drivers influencing strategic marketing plans. Throughout her professional career Ms. Furrer has focused on the multi-disciplinary program management skills to successfully create, launch, and maintain marketing campaigns addressing corporate and product positioning, new products or business launches, and special events planning and implementation.

Ms. Furrer is an industry expert in the areas of public relations and marketing communications. She served as the director of corporate communications at a leading Silicon Valley object-oriented database company, held senior marketing positions at leading communications companies and has gained substantial knowledge of computing platforms through management positions in leading edge workstation companies. Ms. Furrer has successfully launched both products and businesses.

@MicroservicesExpo Stories
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
It has never been a better time to be a developer! Thanks to cloud computing, deploying our applications is much easier than it used to be. How we deploy our apps continues to evolve thanks to cloud hosting, Platform-as-a-Service (PaaS), and now Function-as-a-Service. FaaS is the concept of serverless computing via serverless architectures. Software developers can leverage this to deploy an individual "function", action, or piece of business logic. They are expected to start within milliseconds...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
There are two main reasons for infrastructure automation. First, system administrators, IT professionals and DevOps engineers need to automate as many routine tasks as possible. That’s why we build tools at Stackify to help developers automate processes like application performance management, error monitoring, and log management; automation means you have more time for mission-critical tasks. Second, automation makes the management of complex, diverse environments possible and allows rapid scal...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
The purpose of this article is draw attention to key SaaS services that are commonly overlooked during contact signing that are essential to ensuring they meet the expectations and requirements of the organization and provide guidance and recommendations for process and controls necessary for achieving quality SaaS contractual agreements.
SYS-CON Events announced today that OpsGenie will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2012, OpsGenie is an alerting and on-call management solution for dev and ops teams. OpsGenie provides the tools needed to design actionable alerts, manage on-call schedules and escalations, and ensure that the right people are notified at the right time, using multiple notification methods.