Welcome!

Microservices Expo Authors: Elizabeth White, Pat Romanski, Ruxit Blog, Liz McMillan, Sematext Blog

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing

@CloudExpo: Opinion

What Did We Learn at Cloud Expo in New York?

Performance, Efficiency, and Security Topped the Agenda

Cloud Expo Europe €550 Savings here!

Cloud Expo West $800 Savings here

The two largest Cloud Computing events ever produced have now been produced: Cloud Expo in Santa Clara last fall, and the Fifth International Cloud Expo, completed in late April at the Javits Center in New York.

The Santa Clara event was noted for a large spillover from the main room for the opening keynote. A surprising walk-up attendance surge pushed the limits of the planned space for the event; you know you have a successful event when you're scrambling around for chairs.

The New York event didn't see this last-minute scramble, but it did fill every square inch of allocated space, in the keynote hall, conference rooms, and exhibition floor.

Explore Cloud Expo Sponsorship & Exhibit Opportunities !

A year ago, most IT execs were looking into the "what" of Cloud Computing, as Cloud Expo speaker Dr. Hal Stern of Oracle noted. "But this year, people are here to talk about 'how.'" as he said during his session in New York. (Hal was so integral to Sun Microsystems for so long, it's odd to write or see the phrase "Dr. Hal Stern of Oracle." It's sort of like saying "Wayne Gretzky of the Los Angeles Kings," although we're not sure how hockey-fan Hal feels about being compared to The Great One.)

Cloud Expo in New York did have that "how" feel through and through, in a way that Santa Clara did not. The last-minute rush in Santa Clara reflected an extreme interest in Cloud; everyone showed up at once to see what all the hubbub was about. In New York, they showed up to see how to squeeze performance out of Cloud Computing, how to become more efficient with it, and how to make it secure.

In Santa Clara, we learned that old horse Unisys was up to the challenge of being modern and fresh, when it emerged as a major player in the Cloud. In New York, we saw a full-court press by Oracle (newly merged with Sun), which examined Cloud from several angles. We saw Microsoft and Amazon Web Services with a show of strength as well. We also saw key technologies from numerous sponsors and exhibitors who proved, again, that IT transformations are not just a product of two or three massive companies.

Despite the presence of big dogs at Cloud Expo and those who would, ah, "eat' with them, there's not much real "cool factor" with Cloud Computing, and that's the best possible thing to say about it. This is not a cool trend, a cool fad, or a new and cool technology.

Cloud Computing is, instead, the fruition of all the good ideas that have emerged within the past 10 or 15 years:

* a platform-independent "write once, run anywhere" programming technology (Java)
* liberating what applications actually do from their silos (web services)
* combining these services into workable architectures (SOA)
* seeking lower cost, community-oriented ways of delivering services and applications (Open Source and Linux)
* further liberating all computing power from its corporeal restrictions (virtualization and the hypervisor)
* making services look better and work less clunkily (Ajax)

Cloud Computing focuses on economies of scale and a new era of dynamic, real-time monitoring to deliver what it promises.

And will it deliver what it promises? And what does it promise?

It can save money, for starters. The idea of being able to create an SLA based on real, real-time workload lies at the heart of the "pay as you go" promise. This won't happen unless IT execs really understand their workloads and how much they demand over the long run and in small increments of time. We're not at the stage where compute power is metered like electricity or water, and may never be, because, well, computing power is not electricity or water. But efficiency is there for those who work hard to seek it.

The money issue comes up with capital expenditure as well. The lack of capex should stimulate any number of SMBs, companies in developing countries, even large companies looking to add new services or deployments who are unable or unwilling to buy the iron and software needed to make their dreams come true.  You pay a fare (and paid some taxes) to take the train to work in the morning, even though you probably still have a car at home as well.

The switchover of major IT expense from capex to ongoing operations will give your beancounters new thrills as well, and you can look forward to many new arguments about how monthly service expense versus amortization affects your company's results.

There is a "green" argument to be made with Cloud Computing as well. Leaving aside the big global issues and concentrating on your neck of the woods, the bottom line is you won't be consuming as many resources on-site.

The security argument is a facile one to pose, and a tough one to solve. Numerous sessions at Cloud Expo in New York addressed specific security concerns and schema. A broader consensus for standards needs to develop. But to me, the world is divided into people and organizations who dream of what they can do, and of people and organizations who worry abut what they can't do.

There will always be "valid" arguments made about security and the Cloud, and there will be front-page stories (or should I say, "home-page stories") about how a security lapse just endangered x-million databases records, etc. The serious IT professionals won't let fear drive their decisions, but will be very thorough in making sure their issues are addressed by their vendors; just as they do internally today.

The next Cloud Expos are in Prague June 21-22 and Santa Clara November 1-4; we should expect a lot more "how" as well as a lot of "why" as the Cloud Computing transformation continues.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2010 West, November 1-4, Santa Clara Convention Center, Santa Clara, California will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conferences and exhibitions in Prague June 21-22 and Santa Clara November 1-4.

The recent Cloud Expo at the Javits Center in New York City was the largest Cloud Computing conference ever produced, more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

The four-day Santa Clara event will attract more than 6,000 delegates from 48 countries and over 200 sponsors and exhibitors on a 120,000 sq ft show floor, larger than Cloud Expo 201 East, New York City event!

All main layers of the Cloud ecosystem will be represented in the6th and 7th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will attending Cloud Expo."

Sponsorship Opportunities 
for Cloud Expo Prague and Santa Clara
Cloud Expo 2010 Europe and Cloud Expo 2010 West "show prospectus" have shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalezby email at events (at) sys-con.com, or by phone 201 802 3021.

Early Bird Registration Options 
for Cloud Expo Prague and Santa Clara
Cloud Expo delegates can pre-register for the Cloud Expo Europe with €550+ savings here and for Cloud Expo West with $800+ savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.)

 

 

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
This digest provides an overview of good resources that are well worth reading. We’ll be updating this page as new content becomes available, so I suggest you bookmark it. Also, expect more digests to come on different topics that make all of our IT-hearts go boom!
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
This is a no-hype, pragmatic post about why I think you should consider architecting your next project the way SOA and/or microservices suggest. No matter if it’s a greenfield approach or if you’re in dire need of refactoring. Please note: considering still keeps open the option of not taking that approach. After reading this, you will have a better idea about whether building multiple small components instead of a single, large component makes sense for your project. This post assumes that you...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Node.js and io.js are increasingly being used to run JavaScript on the server side for many types of applications, such as websites, real-time messaging and controllers for small devices with limited resources. For DevOps it is crucial to monitor the whole application stack and Node.js is rapidly becoming an important part of the stack in many organizations. Sematext has historically had a strong support for monitoring big data applications such as Elastic (aka Elasticsearch), Cassandra, Solr, S...
Right off the bat, Newman advises that we should "think of microservices as a specific approach for SOA in the same way that XP or Scrum are specific approaches for Agile Software development". These analogies are very interesting because my expectation was that microservices is a pattern. So I might infer that microservices is a set of process techniques as opposed to an architectural approach. Yet in the book, Newman clearly includes some elements of concept model and architecture as well as p...
"We provide DevOps solutions. We also partner with some key players in the DevOps space and we use the technology that we partner with to engineer custom solutions for different organizations," stated Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.

Let's just nip the conflation of these terms in the bud, shall we?

"MIcro" is big these days. Both microservices and microsegmentation are having and will continue to have an impact on data center architecture, but not necessarily for the same reasons. There's a growing trend in which folks - particularly those with a network background - conflate the two and use them to mean the same thing.

They are not.

One is about the application. The other, the network. T...

If you are within a stones throw of the DevOps marketplace you have undoubtably noticed the growing trend in Microservices. Whether you have been staying up to date with the latest articles and blogs or you just read the definition for the first time, these 5 Microservices Resources You Need In Your Life will guide you through the ins and outs of Microservices in today’s world.
Before becoming a developer, I was in the high school band. I played several brass instruments - including French horn and cornet - as well as keyboards in the jazz stage band. A musician and a nerd, what can I say? I even dabbled in writing music for the band. Okay, mostly I wrote arrangements of pop music, so the band could keep the crowd entertained during Friday night football games. What struck me then was that, to write parts for all the instruments - brass, woodwind, percussion, even k...