Welcome!

Microservices Expo Authors: Pat Romanski, Elizabeth White, Stackify Blog, Liz McMillan, Yeshim Deniz

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing

@CloudExpo: Opinion

What Did We Learn at Cloud Expo in New York?

Performance, Efficiency, and Security Topped the Agenda

Cloud Expo Europe €550 Savings here!

Cloud Expo West $800 Savings here

The two largest Cloud Computing events ever produced have now been produced: Cloud Expo in Santa Clara last fall, and the Fifth International Cloud Expo, completed in late April at the Javits Center in New York.

The Santa Clara event was noted for a large spillover from the main room for the opening keynote. A surprising walk-up attendance surge pushed the limits of the planned space for the event; you know you have a successful event when you're scrambling around for chairs.

The New York event didn't see this last-minute scramble, but it did fill every square inch of allocated space, in the keynote hall, conference rooms, and exhibition floor.

Explore Cloud Expo Sponsorship & Exhibit Opportunities !

A year ago, most IT execs were looking into the "what" of Cloud Computing, as Cloud Expo speaker Dr. Hal Stern of Oracle noted. "But this year, people are here to talk about 'how.'" as he said during his session in New York. (Hal was so integral to Sun Microsystems for so long, it's odd to write or see the phrase "Dr. Hal Stern of Oracle." It's sort of like saying "Wayne Gretzky of the Los Angeles Kings," although we're not sure how hockey-fan Hal feels about being compared to The Great One.)

Cloud Expo in New York did have that "how" feel through and through, in a way that Santa Clara did not. The last-minute rush in Santa Clara reflected an extreme interest in Cloud; everyone showed up at once to see what all the hubbub was about. In New York, they showed up to see how to squeeze performance out of Cloud Computing, how to become more efficient with it, and how to make it secure.

In Santa Clara, we learned that old horse Unisys was up to the challenge of being modern and fresh, when it emerged as a major player in the Cloud. In New York, we saw a full-court press by Oracle (newly merged with Sun), which examined Cloud from several angles. We saw Microsoft and Amazon Web Services with a show of strength as well. We also saw key technologies from numerous sponsors and exhibitors who proved, again, that IT transformations are not just a product of two or three massive companies.

Despite the presence of big dogs at Cloud Expo and those who would, ah, "eat' with them, there's not much real "cool factor" with Cloud Computing, and that's the best possible thing to say about it. This is not a cool trend, a cool fad, or a new and cool technology.

Cloud Computing is, instead, the fruition of all the good ideas that have emerged within the past 10 or 15 years:

* a platform-independent "write once, run anywhere" programming technology (Java)
* liberating what applications actually do from their silos (web services)
* combining these services into workable architectures (SOA)
* seeking lower cost, community-oriented ways of delivering services and applications (Open Source and Linux)
* further liberating all computing power from its corporeal restrictions (virtualization and the hypervisor)
* making services look better and work less clunkily (Ajax)

Cloud Computing focuses on economies of scale and a new era of dynamic, real-time monitoring to deliver what it promises.

And will it deliver what it promises? And what does it promise?

It can save money, for starters. The idea of being able to create an SLA based on real, real-time workload lies at the heart of the "pay as you go" promise. This won't happen unless IT execs really understand their workloads and how much they demand over the long run and in small increments of time. We're not at the stage where compute power is metered like electricity or water, and may never be, because, well, computing power is not electricity or water. But efficiency is there for those who work hard to seek it.

The money issue comes up with capital expenditure as well. The lack of capex should stimulate any number of SMBs, companies in developing countries, even large companies looking to add new services or deployments who are unable or unwilling to buy the iron and software needed to make their dreams come true.  You pay a fare (and paid some taxes) to take the train to work in the morning, even though you probably still have a car at home as well.

The switchover of major IT expense from capex to ongoing operations will give your beancounters new thrills as well, and you can look forward to many new arguments about how monthly service expense versus amortization affects your company's results.

There is a "green" argument to be made with Cloud Computing as well. Leaving aside the big global issues and concentrating on your neck of the woods, the bottom line is you won't be consuming as many resources on-site.

The security argument is a facile one to pose, and a tough one to solve. Numerous sessions at Cloud Expo in New York addressed specific security concerns and schema. A broader consensus for standards needs to develop. But to me, the world is divided into people and organizations who dream of what they can do, and of people and organizations who worry abut what they can't do.

There will always be "valid" arguments made about security and the Cloud, and there will be front-page stories (or should I say, "home-page stories") about how a security lapse just endangered x-million databases records, etc. The serious IT professionals won't let fear drive their decisions, but will be very thorough in making sure their issues are addressed by their vendors; just as they do internally today.

The next Cloud Expos are in Prague June 21-22 and Santa Clara November 1-4; we should expect a lot more "how" as well as a lot of "why" as the Cloud Computing transformation continues.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2010 West, November 1-4, Santa Clara Convention Center, Santa Clara, California will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conferences and exhibitions in Prague June 21-22 and Santa Clara November 1-4.

The recent Cloud Expo at the Javits Center in New York City was the largest Cloud Computing conference ever produced, more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

The four-day Santa Clara event will attract more than 6,000 delegates from 48 countries and over 200 sponsors and exhibitors on a 120,000 sq ft show floor, larger than Cloud Expo 201 East, New York City event!

All main layers of the Cloud ecosystem will be represented in the6th and 7th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will attending Cloud Expo."

Sponsorship Opportunities 
for Cloud Expo Prague and Santa Clara
Cloud Expo 2010 Europe and Cloud Expo 2010 West "show prospectus" have shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalezby email at events (at) sys-con.com, or by phone 201 802 3021.

Early Bird Registration Options 
for Cloud Expo Prague and Santa Clara
Cloud Expo delegates can pre-register for the Cloud Expo Europe with €550+ savings here and for Cloud Expo West with $800+ savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.)

 

 

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@MicroservicesExpo Stories
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
It has never been a better time to be a developer! Thanks to cloud computing, deploying our applications is much easier than it used to be. How we deploy our apps continues to evolve thanks to cloud hosting, Platform-as-a-Service (PaaS), and now Function-as-a-Service. FaaS is the concept of serverless computing via serverless architectures. Software developers can leverage this to deploy an individual "function", action, or piece of business logic. They are expected to start within milliseconds...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
There are two main reasons for infrastructure automation. First, system administrators, IT professionals and DevOps engineers need to automate as many routine tasks as possible. That’s why we build tools at Stackify to help developers automate processes like application performance management, error monitoring, and log management; automation means you have more time for mission-critical tasks. Second, automation makes the management of complex, diverse environments possible and allows rapid scal...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
The purpose of this article is draw attention to key SaaS services that are commonly overlooked during contact signing that are essential to ensuring they meet the expectations and requirements of the organization and provide guidance and recommendations for process and controls necessary for achieving quality SaaS contractual agreements.
SYS-CON Events announced today that OpsGenie will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2012, OpsGenie is an alerting and on-call management solution for dev and ops teams. OpsGenie provides the tools needed to design actionable alerts, manage on-call schedules and escalations, and ensure that the right people are notified at the right time, using multiple notification methods.