Welcome!

Microservices Journal Authors: Mike Kavis, Hovhannes Avoyan, Leo Reiter, Ruxit Blog, Pat Romanski

News Feed Item

comScore Audience Advantage(TM) for CPG Helps Improve Digital Advertising Effectiveness and Efficiency for Consumer Packaged Goods Advertisers

Microsoft Advertising Will Use comScore Audience Advantage Platform for Audience Modeling and Reporting, to Improve the Effectiveness of Ad Delivery in the CPG Industry

RESTON, Va., Feb. 25 /PRNewswire-FirstCall/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today announced that Microsoft Advertising will use the comScore Audience Advantage(TM) platform to help consumer packaged goods (CPG) advertisers in the U.S., including Campbell Soup Company and Alberto Culver, reach their desired audiences across Microsoft's online properties, such as MSN and Windows Live. As the inaugural comScore Audience Advantage partner for the CPG industry, Microsoft will use the platform for anonymous audience modeling and reporting to improve the effectiveness of ad delivery for its customers.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

comScore Audience Advantage is a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to accurately reach their most valuable audiences. Using data from its opt-in research panel of Internet users that can be aggregated into a variety of important consumer segments, comScore builds sophisticated predictive algorithms that a publisher can use to determine which of its site visitors should receive a particular ad. No personally identifiable information (PII) data is used in the implementation of comScore's predictive algorithms by Web site operators.

The Audience Advantage platform combines shoppers' actual in-store purchases made with loyalty cards with their online attributes - such as purchase behavior, geographic data, site visitation and search activity - to anonymously determine which visitors to a Web site are most likely to purchase a particular brand or product in a retail store.

Microsoft Advertising developed a CPG Online Effect product last year as part of its Microsoft Media Network offering to anonymously provide advertisers with sophisticated behavioral models that combine data that measure offline and online purchase behaviors to help advertisers reach their target audience online and drive offline sales results. This product will plug into the Audience Advantage platform to further explain how online advertising campaigns can impact offline sales.

After an ad campaign has been anonymously implemented on Microsoft's Web sites, CPG advertisers can leverage comScore's 350,000-person database of Internet users who participate in supermarket loyalty card programs to measure actual in-store sales resulting from the campaign. This helps CPG advertising customers to make more informed and sophisticated decisions about their online media campaigns and improve their effective audience reach across Microsoft's online properties.

For example, if a cereal company wants to reach women age 30-54 who used to purchase a particular cereal brand but haven't recently made a purchase, Microsoft can find an audience based on the comScore Audience Advantage model that fits the cereal company's key consumer criteria. Microsoft can then create look-alike customer segments and serve ads to people with similar characteristics across Microsoft's online properties. As a result of the collaboration, comScore is also able to use its consumer panel data to determine the offline sales trends among panelists who were exposed to the cereal company's online advertising as compared to a control group that wasn't exposed. This analytical approach determines the incremental sales the cereal company received from the online campaign.

"Given their offline and online panel size and their research capabilities, comScore was a key industry ally for Microsoft's CPG Online Effect solution," said James Colborn, Microsoft Advertising director. "Our combined solution will help not only deliver more relevant audiences to advertisers, but will also enable us to measure the lift in offline sales in an insightful way to help advertisers tweak or improve existing campaigns and their future media plans."

"We are excited to work with Microsoft on the inaugural audience optimization product built on the comScore Audience Advantage platform for the CPG industry," said Erin Hunter, comScore executive vice president. "With Microsoft's CPG Online Effect product, consumer goods advertisers can approach their digital ad campaigns with a significantly higher level of sophistication and insight than has previously been possible. By using actual point-of-sale purchase data as a key input in the modeling algorithm, advertisers can be confident that their campaigns will be delivered against their most valuable consumer segments."

The CPG Online Effect product features enhanced reporting capabilities from comScore AdEffx(TM) that go beyond traditional ROI metrics to demonstrate how ad campaigns influence trademark search queries and drive sales lift by creative message and ad size. All reporting is customized to fit an advertiser's needs and to help with future media campaign planning. Please visit advertising.microsoft.com for more information about the CPG Online Effect product or email [email protected] for more information about Audience Advantage for CPG.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore of the comScore Audience Advantage product, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

SOURCE comScore, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@MicroservicesExpo Stories
It was just two years ago, in March of 2013, that the PaaS company dotCloud decided to open-source its container technology under the name "Docker." Docker quickly became a hit, with Docker Meetups spawning weekly worldwide and downloads occurring at record-breaking rates. The dotCloud team quickly changed direction, renamed the company "Docker," and brought in new CEO Ben Golub in July 2013 to lead the new business model. At the time, Docker was about a twenty-person company. Fast-forward to to...
What’s hot in today’s cloud computing world? Containers are fast becoming a viable alternative to virtualization for the right use cases. But to understand why containers can be a better option, we need to first understand their origins. In basic terms, containers are application-centric environments that help isolate and run workloads far more efficiently than the traditional hypervisor technology found in commodity cloud Infrastructure as a Service. Modern operating systems (Linux, Windows, e...
We’re living in exciting but demanding technological times. Big Data, Internet of Things, Apple Watch, ubiquitous computing, smart machines, robotics, and home automation . . . things that were the talk of science fiction only a few short years ago are on every CIOs wish list today. But to the point, the revolution in technology has led to major shifts in how organizations today ideate, plan, develop, and deploy software solutions. It used to be that software release cycles would take upwards of...
This is a no-hype, pragmatic post about why I think you should consider architecting your next project the way SOA and/or microservices suggest. No matter if it’s a greenfield approach or if you’re in dire need of refactoring. Please note: considering still keeps open the option of not taking that approach. After reading this, you will have a better idea about whether building multiple small components instead of a single, large component makes sense for your project. This post assumes that you...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
This digest provides an overview of good resources that are well worth reading. We’ll be updating this page as new content becomes available, so I suggest you bookmark it. Also, expect more digests to come on different topics that make all of our IT-hearts go boom!
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
I woke up this morning to the devastating news about the earthquake in Nepal. Sitting here in California that destruction is literally on the other side of the world but my mind immediately went to thinking about my good friend Jeremy Geelan. See Jeremy and his family have been living in Kathmandu for a while now. His wife, in fact, is the Danish Ambassador to Nepal!
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, ...
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carr...
Cloud computing seems destined to be the way enterprises will use information technology. The drastic cost reductions and impressive operational improvements make the transition an unstoppable trend. The “What is cloud computing?” question now, however, seems to be morphing into “Where is cloud computing going?” While software-as-a-service (SaaS) providers see their market rocketing upward as the easiest and quickest path for cloud adoption, infrastructure-as-a-service providers are suffering...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...